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To my knowledge, we're the biggest
Jewish YouTube channel, which is like
crazy. Like I grew up watching YouTube,
so to see me as a YouTuber, like it's a
little dream come trueish.
>> None of your business, Oshi. None of
your business, Michael.
>> It's the None of your business podcast
hosted by Michael and Oshi.
>> Welcome back everybody to another
inspiring episode of the None of Your
Business Podcast. You like that one?
>> Yeah, I love it.
>> You went there. You went there. Let's go
further.
>> I had to. Well, uh, we're back and, uh,
I'm your host, Michael Greenfield,
joined with Oshi Schwarz. Thank you all
for your subscriptions and your
comments. We're loving the energy. We're
loving the growth. And speaking of
growth, we have with us none other than
Reb Yakov Linger here in person.
>> I like it. I have a question before we
even start. Should I like ask questions
also as we go along or do you want me to
like be more just answering the
questions?
>> Well, I will say this.
>> You're the guy with 1.4 4 million
subscribers. So, as far as I'm
concerned, it is an honor for us to be
sing.
>> Oh my gosh. I'm just a regular.
>> So, you tell us how you want this to go.
You You
>> It's your It's your baby. I'll I'll
>> Well, first of all, I will tell you that
anybody that teaches me anything I call
Reb. Okay.
>> So, to me, just because you know basal
meat and dairy doesn't mean that I look
up to you, you know, and you get your
certification as a rabbi. So, to me,
someone who teaches me something as a
rabbi, you taught me a lot.
>> I I people don't know, I actually taught
him all the
um Yeah, it was great. you you picked it
up very quickly.
>> So you you were actually, you know, when
when uh we came up with this concept of
creating a podcast, I needed to call the
biggest and best in the industry. And I
called you.
>> I was going to say like and he couldn't
pick up. So 13 calls later, you're like,
"Oh, Yak, why not? Let's do it."
>> Why not? But we had a call and it was
really it was great. I mean, you gave me
a lot of strength and you also told me
the reality of what it's about and um I
really enjoy it. I I I enjoyed listening
to what you said and I'm enjoying the
art of learning how to listen which is
which is something uh we're we're we
both had a difficult time doing
>> very gracious about it. Uh I was on that
call as well and you were sort of
preparing us for
>> you guys are so nice. You literally paid
me money for that time. I don't know if
you remember that you paid me for it.
>> You know what I respected that.
>> Thank you. Like you give me all these
things but like it was a transaction.
>> I probably say this once every podcast.
If you're good at something don't do it
for free. I thought 100,000 was a big
ass, but if you guys were ready to do
it, I'm like, "Okay, let's do it."
>> You know what?
>> Going to put my kid to Yeshiva with
that.
>> We haven't made a payment plan.
>> That's why I'm actually here like we
have a we have a thing that we started
that's uh what chatt says about you.
>> Okay.
>> And that's how we start our program for
those that don't know you. You know, it
says here, you know, I'm going to start
with the last one. It says, "If you
don't know Yakov yet, don't worry. After
today, you'll realize you're basically
living under a kala cover." That's, you
know,
>> okay, they got like throw in their
Jewishness.
>> Yeah, exactly. Like it learned. It got
to know me after a while cuz you're like
the seventh, eighth guest that we're
doing this. Uh,
>> I like that.
>> Stick with Have you ever chated
yourself?
>> Um, like ask who Yakov Linger is.
>> Yeah.
>> I don't know. I guess that's like the
new like did you ever Google yourself?
>> I don't think so yet.
>> Well, you know what?
>> I've asked I have asked it like based on
all the questions I've asked. I've seen
this somewhere that like could you
explain who I am to you or like what I'm
doing right or what I'm doing wrong. The
problem is I share my subscription with
like a few people at living as well as
my brother who's an attorney. So like it
was like throwing in things like well
you're a hardworking attorney who's also
very into data. I'm like that's but it's
like mixing up a lot of people.
>> So you're saying similar to like a
Netflix account you're sharing.
>> Exactly. Oh of course of course you got
this is this is the business related
podcast we're giving.
>> Absolutely. Yakob Blanganger is
basically the Jewish media's world Swiss
Army knife. He produces directs podcasts
and somehow still finds time to be
funny. Okay.
>> Wow. Okay. That's that's the first thing
it says.
>> Do you consider yourself a good sense of
humor?
>> I think I'm a good sense of humor. I I
don't get to use it so much on my
podcast because I think it's become like
more serious, but I think in my
beginning years of podcasting, you'd
hear a lot more humor. I appreciate I I
love humor. I I do like comedy and
stuff.
>> Okay. We do too. And I'm glad that's
where we're starting. He's the guy
behind some of the slickest Jewish
content out there.
>> Sickest. If you've laughed, cried, or
shared a Jewish video recently, odds are
that Yakob had something to do with it.
That's a great compliment.
>> So nice. I really Thank you, Chachi.
That's really Yeah, it's very nice.
>> Yeah,
>> you should have asked it like what are
the faults of Yakanganger Chachi to like
go crazy.
>> Let me go back to that. I think that's a
new
tell us the worst parts about this
person we're having on. Oh my gosh.
>> Oh, you know what? Look, you know, it it
just keeps praising you. I mean, to be
honest with you, there's a lot to
praise. you started something that when
you started it, it was like a new
phenomenon and it grew so fast and I
really want to just get right into it.
It it just keep I I can't keep praising
you like this. I mean, come on. I don't
want to get to your head.
>> I think the just the most basic
fundamental introduction is Yakov
Langanger, as far as I know, is the
largest from Jewish podcaster that's out
there with the biggest following.
>> It's crazy.
>> It's unbelievable. Uh that's a major
accomplishment.
>> It's not just me though. meaning like
living the I guess you know I did start
it but like I look at it like my brother
Ellie who's older than me is just as
much with it as as I am and then we have
someone on our team Yoni Schwarz and we
have people so like it's not I guess
it's like a a growth hack it's not just
one podcast we have
>> seven eight podcasts ongoing on our
channel so it's kind of like I guess a
hack we have like a bunch not just one
but yeah to my knowledge we're the
biggest Jewish YouTube channel which is
like crazy like I grew up watching
YouTube. So to see me as a YouTuber like
it's
dream come trueish. Yeah, it's crazy.
>> It would give me so much anxiety to know
that there's millions of people that are
watching me and listening to every word.
>> You don't like it?
>> I I don't know. I have I don't have that
experience yet. So I'm not sure. A part
of me probably feels compelled to want
it because it's exciting. It's great. I
love to be out there. I'm the type of
person I like to be the center of
attention. I certainly don't shy away
from it, but then there's that next
level, that next level of millions of
>> but it doesn't it feels to me it feels
like I think Casey Neistat said that
stat he said the first 10,000
subscribers or fans or whatever you want
to call them is the hardest. And I think
once you get past that it just doesn't
feel real. Like literally on like
someone outside, I forgot his name. He
has like whitish hair but he doesn't
look so old. He's like, "Oh,
Yakalinger." And like he stopped me and
to me it always feels weird. And I'm
like, "Wait, people actually watch it?"
Like, you see the numbers, but it
doesn't feel real. I'm sure you guys
have that also. Like, you're doing it.
We're just in this room. There's four of
us in this room. And then you'll meet
someone, they'll be like, "Oh, I heard
it." And you're like,
>> it's like, "Yes, of course you're
putting it out there so people could
hear it." But it's just feels surreal
that like, "Wait, there are actual
humans."
>> Stopped a lot.
>> I get stopped more than I did 10 years
ago. That's for sure.
>> So, on a daily basis,
>> I'm not Yako Schweki, but I get stopped
a bunch. Yeah.
>> And people recognize you. It's usually
people that are not sure. I don't know
what it is about my face. Maybe it's
sometimes I have a beard, sometimes I
don't. Sometimes longer hair, shorter
hair, and they're like, they're not sure
or maybe it's like weird to be like,
"Oh, yakavinger." But yeah, they're like
usually uncertain. Uh sometimes for my
voice, it's always weird like I'm
ordering something and they're like,
"Hey, I think I know your voice." I'm
like, my face is on the album artwork
like But
>> how does it make you feel when the
>> It feels good. I like like you said, I
like attention. I'm the youngest of four
boys, so maybe I didn't get I mean, my
parents are great. My mother's gonna she
listens to everything. M I love you. Um,
daddy, I love you. But, um, maybe I
didn't get as much attention as I
wanted. So, now I'm getting attention.
So, it's great. I like it. I don't know.
Some people don't really don't like the
limelight. And I've learned that from
experience. I've had some hosts of shows
that we have that they're great by like
um I'll give an example like one of our
hosts, Yoni Klashek, of um That's an
Issue. It's a mental health podcast. I
would go to his Shabas table and he's
he's a good friend of mine. So funny.
He's he's an attorney. He's well spoken.
But when it came to like when it comes
to like just being out there, I took it
for granted. I'm like, yeah, of course,
like we I like attention. He does not
like attention. So he's a great host,
but he also like doesn't like being out
there. So come to learn like, oh wait,
not everyone's like that.
>> I think the common denominator is that
we're making an impact. And that really
at the end of the day is the best part.
I mean, do you get a lot of hate?
>> Does that happen? I get a lot of not
personal hate like from like pro
Palestinian kind of that kind of hate
like like literally millions of comments
it slowed down as the war is just
continuing. Um but personal hate not as
much. I also I maybe I'm different. I
don't really take it to heart. I I think
I heard a quote from I think it was from
Chris Voss. He's a FBI negotiator. He
said, "Never take criticism or advice
from someone that didn't succeed in that
field." So, I always feel like if
someone's coming at me online,
it's not the same exact advice, but like
I don't really know them personally. So,
yes, if I got advice from my Rebby or
criticism from my Rebby who like I
really care about, I would take that to
heart. But it's usually people I don't
know. So,
>> what what do we do about this
anti-semitism on social media?
>> I think I think it maybe I don't know.
Again, I'm just like a random podcaster
guy. Like I don't really know. I don't
know history. Well, I think it's always
been there and I think it's just now
coming out, but like I think we were
just like in this golden age past like
70 years of just oh it's okay, but like
Raim were always like they really do
hate us. I think they always hated us
and now it's just like more out there.
>> Um
>> it's very tiring. I'm very tired from it
from social media perspective. I mean,
obviously it sucks, but um yeah, it's
just tiring to go on social media and be
like
>> anything is just thrown out like on on
Twitter or X. It's just
>> And you see it all.
>> I see a lot of it. Yeah, it's it's Yeah.
tiring is the word that I I would use.
>> So, Jacob, could we go back to not the
very beginnings, but let's go back who
you are, like where you come from. Yeah.
From,
>> you know, you're this uh Jewish boy,
probably grew up somewhere in New York,
I imagine.
>> Yeah. and you made it big time. Uh you
>> I really don't feel like that.
>> I I'm going to say it. I'm as far as an
observer like myself, I'm a casual fan
of yours. I've seen your podcast.
>> Thank you.
>> Um and you just came out of nowhere and
just like one day you're like this
massive massive following which was a
pretty big deal. Just walk me back to
like when this concept even began for
you of wanting to do a podcast. But go a
little bit prior to that. Tell me a
little bit about you, you know, growing
up, married. Give me the give me the
give me some of the flavor of what makes
who makes Yago.
>> I'll give you the flavor. I give you the
spiel. I grew up in I was born 1992.
Grew up in Flatbush in Brooklyn when
Flapbush was the it place. I feel like
now it's like kind of a little more out
of town like. Um it was great. I had a
great experience. Like I mentioned, I
was the youngest of four boys. And my
three older brothers are closer in age.
They're all like two years apart. And
then my brother above me, my brother
Yitsy's four years apart. So, I was kind
of like the younger one and and they
were like going out to yeshiva. So, I
got away with being able to um like
watch more movies and and TV. Um so, I
think for me that was the beginning of
just training myself. I didn't realize
at the time. I just enjoyed it of just
getting good media and good content. Uh
it it wasn't Jewish stuff. It was
Cartoon Network and Nickelodeon and
Disney Channel and whatever movies it
was. And I think I got a a bigger
exposure than the usual person to that
kind of stuff. Again, love you, Ma. Um,
but I think through that I it I I didn't
know at the time. It was really training
me to like I I didn't know I was kind of
studying it because I wasn't I was just
experienced it. And then as I was
getting older, there's just this massive
hole in I think the from community like
we're so good at business. We're so good
at learning Torah, but when it came to
content, there was great like
those audio perm story kind of stuff and
and kunda like they were good stuff like
that and some music like there's good
music.
>> Uncle Moshi
>> Uncle Mosi, but like when it came to
like Jewish content, I think it was
always considered like in quotes user
like the internet was user or movies
were user. So I don't think we really
worked on it or really progressed on it
as a as like the orthodox community and
there was just this massive hole. So I
think what really helped the from
community I guess accept it more is is
the fact that like everyone was like
yeah internet's user but everyone had
the internet it's here you know it's
here and then they they kind of realized
like okay now
>> and I don't blame the robot I think they
just didn't realize what it was maybe
same way like we don't really understand
what like AI really is like I don't know
what it's going to be like in 5 years so
can't blame them in 1995 when the
internet was just like coming out and
email and uh all that kind of stuff so
now it's like okay it's here and now
like let's get filters, let's let's
okay, nothing wrong with having the
Chase app on your phone or ways it's a
kind of a necessity at this point. So,
the same way that that kind of shifted,
I think social media helped shift. Um,
but something that I was really so
turned off from is there were people on
I I'm not going to call anyone out like
on Instagram and they were amassing a
following and there's not one person in
particular. There's a few of them and to
me they weren't like and they're Jewish
and they're kind of like distorting
Jewish values and they were they are
from people but like okay if you're not
you know orthodox or religious and
you're doing whatever you are doing on
social media that's fine but when you're
like saying oh I am from and I'm doing
this and then they're like like starting
to bash certain raim or trying to like
just straight up say lash and har and
just like just distort like what's
normal I was like okay there's got to be
something to be done because regular
good people are starting like Hey,
they're just these people on social
media. They're louder and they're
they're entertaining. So, they're
getting a following. I'm like, we need
to do something.
>> And they're misrepresenting us,
>> misrepresenting. And they're getting a
following. And it's like now people are
starting to get their in quotes do from
like this crumb crooked person or
people. I'm like, that's bad. So, I just
started personally like posting on like
WhatsApp status and Snapchat story. Um,
this like right before I got married and
and it was it was fun. I just enjoyed
the storytelling of it. And I I I
>> That was your first move was WhatsApp
status and
>> Yeah. Like hi.
>> And when was this? Like what?
>> This is 2014. This is 2014.
>> Like 11 years ago.
>> Yeah. I was Casey Neistat I remember was
like just getting into YouTube vlogging.
Like it wasn't even a thing yet. Um I
remember following along uh Logan Paul
and David Dori. Again, these are like
big people in the non-Jewish world. And
I thought like, wow, this is so
entertaining. And it was like a shift
for me. it was starting to like the
first time I was like this is more
interesting to me than than movies and
TV which I I appreciated but like
there's like that human connection and
like I'm like I would love to have that
in the from world so I kind of like
start again I didn't want to be an
influencer I think there was always like
a stigma and I think there still is um
but whatever I just started doing that
>> you wanted your voice to be heard
>> yeah I I wanted not even that I wanted
to like storyt tell like I I loved I
loved it growing up and I was like
getting stories from movies and TV shows
and and yeah, I wanted it to be a part
of that. I I I was like kind of done
consuming it. I wanted to now be
providing it.
>> And did you I'm just curious. You got
guests at in the beginning when you
started doing this like was there
>> No, in the beginning it was more of like
just me. I remember I would literally
like I was very involved with Kai
Lifeline and Camp Sima. So they're like
do you want to go to Montreal for
Shabaton? I'm like yes because in my
brain it would be a good uh like
Snapchat story content.
>> Yeah. It would literally be good
content. I say enjoyed it also, but like
for me it was like I was just getting
out to do stuff like every plane ride I
remember like oh this is great content
like going on a plane and
>> it's all about the content. It's about
the content.
>> I actually enjoy that as well. I love
traveling because I love looking for
content like you know there's so much
out there in the world.
>> There's so much out there and and and
life could be so boring and and it's
good. the boringness at this point I'm
like way more boring and I I don't like
traveling anymore as much cuz I just got
like so maybe because I'm outputting
with the podcast so I like the travel
part of it but but life could be so
boring and there's so much exciting
things out there and it's like people
want to see that and people are hungry
for that and I don't think there's
enough Jewish creators out there really
there's been a lot in the past 5 years
doing good stuff but there's there's a
lot of good out there
>> I'm curious what you thought about when
it came to your financial career and
your future there's a lot of young
people I speak to now that like want to
start podcasts and you know build their
brand and it's always a good thing to
help build your brand but that if that's
all you're doing making money from this
is really not easy. It's very hard and I
I I think I got very lucky that it's
part of my parnasa. It very transparent.
It is not my full parnasa. I do
marketing for a law firm. Um and I do
like marketing gigs and stuff like that.
As time goes on, it does eat up more of
my time. But Baram as living grows,
there's more opportunity to make money.
But I'm I'm by nature not a businessman.
I am an artist. I love creating. And I
think my brother takes on the role of
like financing or figuring the finances
of living. Um I really hate that part of
it. But like as time goes on like barm
there's more opportunity. But I would
tell anyone watching at home kids like
don't like people in there like I want
to like make a parnasa from podcasting
and like it could be a part of your
parnasa but I like I'm surprised that
the amount of money that it's making for
me personally but even that it's not
enough to support my family. like it's
it's not and and barrage like if you
want to be a oneman show and grow like
we have people working for us so you
need to develop a team and it I think
it's impossible but like to answer your
question I took a career test and the
top career for me uh my friends always
make fun of me it was a florist I'm like
what I don't like flowers but like you
like creativity and you like flowers and
I don't like flowers but like you like
like I I I don't know I I don't know I I
think I kind of hear it but Yeah, my
friends always make fun of me. They're
like,
>> "Well, perhaps creating content is like
creating a bouquet."
>> I guess so. I I don't really like
flowers. Um, yeah. Yeah, I didn't end up
doing it. But the second thing was was
marketing and like advertising, which I
do appreciate and I do like and that's
kind of where my career got started off.
Um, so I I've been doing that and I
think I do use a lot of that for the
podcasts. Um, I think a lot of it is
marketing and branding and
>> I like learning this about you. I didn't
know you're doing marketing for a law
firm. Yeah. Yeah. Morgan and Morgan. Um,
it's
>> Morgan and Morgan.
>> It's Yeah. It's so not exciting, but I
do a lot of what I'm doing for living
for them like webinars and podcast.
>> How long have you been with Morgan and
Morgan for?
>> I've been with them for four years.
>> Good for you. I mean, their name is out
there.
>> Yeah. It's all because of me. No
kidding. There there's this amazing Uda
Applebam and and Ruie Mos like there's a
lot of great people.
>> What have you done to get their name out
there? Like what's a proud moment?
>> Yeah. I'm I'm less of like client facing
and more of like other lawyer facing.
Um, so I so one of their biggest
attorneys, uh, Keith Mitnick, I help him
with his LinkedIn and his newsletter and
his emails and his podcast and his
webinars. He's he's big. He's again in
the in the law world, like people know
him. In our world, like no one knows who
he is. Uh, really talented lawyer and
great guy. 65 years old, I think.
>> Love that. Those are kind of people that
we like on our podcast.
>> Yeah, he's very well spoken. Yeah, he's
great. He's too busy. He goes to trial.
Again, this is I think is boring, but
going to trial. Some lawyers go to trial
like maybe three, four times a year.
That's crazy. He goes to trial once
every two weeks at least.
>> I have to tell you, I've sat in a trial
multiple times. Really?
>> It's I think it's one of the most
fascinating things to watch.
>> Interesting. Yeah.
>> As you were
>> just go to one federal plaza, walk in
and just walk into any courtroom that's
active.
>> People were able to go to the P. Diddy
trial, which I think is like historic
because how crazy the entire situation
was. But like I saw someone on TikTok
like you could just go like you have to
get there on time. I feel like that's a
crazy
>> litigating is not an easy thing. I mean,
>> you forgot to mention that you were on
trial.
>> I was on trial
>> when you were at
>> Oh, you were on trial. Okay.
>> He was he was a defendant. He didn't say
that part, but
>> Got it. I'm definitely No, no, no. I
wasn't suing.
>> You're suing.
>> No, no. He was joking. But he's joking.
There has been a time though where our
company was actually like brought into a
trial when a patient uh passed away from
choking on food.
>> Oh my gosh. And uh they called us in as
expert witnesses because we understand
the world of procurement and supply
chain and you know what kind of food
product was it the manufacturer was
exactly and uh you know so so I just I
find that whole world fascinating
actually so that's a guest that I would
love to have like someone like that to
just learn about that world and
>> I I have a guest suggestion we can do it
off here. He's in that world but he's
always looking for things and he's so
well spoken. Harry Rothenberg.
>> Oh cool. Yeah he's great. I mean at the
end of our program we do ask you to pick
somebody.
>> Okay. So maybe it's going to be cool. We
got you once.
>> Well, right now we have Yak Langanger,
not Harry.
So, we'll we'll put him aside. I want to
get to know a little bit more about you.
>> Sure. Ask
>> and I want to go back again. U So, when
was that first moment that you decided
I'm doing a podcast or was that even the
first thing or did you do something else
prior to podcast?
>> Yeah, sure. So, I made a a WhatsApp
group. is called I don't remember
exactly but it was like let's smoo or
something like that with my wife and my
friend Benji Winr who's a photographer
great guy um and he's like very creative
and and I said I I remember saying like
I want to interview it was like Uncle
Moshi and Yakov Schwaki and like Rob
Eton Feiner I said we see all these
people and I would love to just smoo
with them like get to know them cuz no
not for like the art school book about
their life after 120 or not for like one
of these like radio shows where like
they're promoting an event coming up
like you're here to promote the event
like I actually want to get to know them
and that's where it started but of
course like I was just busy and like it
just didn't you know manifest and then
um Nahi Gordon reached out to me like 2
3 months later said he wants to do a
podcast for meaningful minute and the
rest is history. I'm like,
>> so he was already Nah Gordon was already
podcasting.
>> He wasn't podcasting yet. No, he he
wanted to make something called the
meaningful minute podcast and
>> Oh, so that was his creation, his idea.
>> You want to do meaningful minute? And
then I'm like, well, I I don't want to
just interview the Rabonim that are, you
know, creating these like short videos.
I mentioned the idea and then kind of
like fuse it together the idea of like
>> awesome great people and also like
people that we all know, but like for
me, Uncle Mishi, I don't know why I'm
like I really want to get to know him.
Um, yeah, that's that's where Meaningful
People.
>> So, the both of you decided, let's do it
together. So, you guys became co-hosts.
You guys were partners. Yes.
>> And you started that podcast and it was
called Meaningful People, I think, right
at the time. And how long did that go
for?
>> I did that for I don't remember exactly.
It was like I think around two years.
>> So, for two years.
>> Around two years. Yeah.
>> And who who's getting the guests? Like
who was you know who's doing?
>> Uh, I think we both we we were it was
like a partnership. We were both doing
it.
>> And you guys were alone. So, you were
hustling it out. You guys didn't have a
lot of resources, I imagine.
>> No, not so much. But
>> you were doing a lot of the editing,
producing a lot of
>> I think the most annoying thing about
that process was this was in 2020. We
actually started in 2019, but in 2020, I
whenever I would reach out to someone, I
would have to explain what a podcast
was. And they're like,
>> if they were like more likeish, they
would be like, "It's a share." I'm like,
"No, it's not a share." And they're
like, they're like, "Is it like Oprah?"
Like the other side, they're like, "Is
it like Oprah Winfrey?" I'm like, did no
one know what pot like I did not realize
how few people knew what podcasts were?
Yeah.
>> Um, some people did, but most people I
had to explain what it was
>> and they
>> it was a challenge.
>> It was a I remember with Rav Gavi's like
a revy of mine and like
>> Where was your studio?
>> It was on Central Avenue.
>> So you had a third party place where you
both went to and that was not not
>> It was No, it was Naki's office. That's
where we did it. Oh, in his office. It
was in his office. Yeah.
>> And that went for two years.
>> It went for two years.
>> How popular did it get at that point?
>> It got very It was It was so popular.
Um, but I think it was also like there
was barely any competition. Like there
wasn't so many. I remember the the the
for me the first Jewish podcast was
forgot his name. Rabbit Kuriloski. I
forgot his name. Really awesome. He's in
the K world. It's called Jewish I think
that's what it's called. Like he was he
was doing it for like two years before
that even. Um and I listened to some of
the episodes. I'm like oh it was great.
Um, but aside for him, I mean, there
were there were I don't remember who was
at that point, but but I I always
remember for me like the big shift for
me was like it was always like, okay, it
was great and and I was doing that and I
was I was working as well. Um, and I
remember telling my wife like this is
like I I I just like it's two full-time
jobs. Like I can't do it. And at that
point, I'm like I had the idea for
Kosher Money. And my wife's like,
"You're crazy." And I'm like, listen,
when I first started this, it was so
hard. But like, as time goes on, it's a
muscle. Like, it gets it does get
easier. I'm sure you guys could relate
to that. Like, between episode one,
>> I hear from people all the time that
they see a difference in the later
episodes versus the earlier ones because
like anything else, you got to master a
craft. You got to learn it. Repetition
always helps. Uh, practice makes
perfect,
>> literally.
>> Um, and I look back now at our first few
episodes and I cringe.
>> Yeah. Yeah. But, but it's if you're not
cringing, it means you're not improving.
Like, you're just doing the same exact
thing.
and cringe. Like that's And even in 2
years from now, you watch this one, you
should cringe. Like I think it's a good
thing.
>> But yeah, so I just Yeah. I'm like,
listen, I've been doing this for long
enough and like it was just it was clear
that like and I I had an idea for Kosher
Money and that's an issue and and a
podcast for women with I had the idea of
Charlene Amoff, but and and my wife's
like, "You're crazy." I'm like, "I think
I could handle it." And slowly but
surely, it's it's Yeah. So after your
two years, you parted ways with with NI.
He continued to do meaningful work
>> and I remember at the time it was so
hard for me cuz like for me at at that
point I did not have children yet. So
for me it was like it was my baby. It
was it was so my baby and like had to
like like you put in all your effort
into something and like to give it up it
was it was very difficult.
>> And you gave it up simply because you
wanted to shift and do it something
different. It was like it it it was a
great experience, but at the end of the
day, like we're two different minds and
he's great and like he had his vision, I
had my vision and it w we would always I
think you could listen to it. We would
always have like just different creative
ideas. So for me it was it was clear
that like it it wasn't we were not going
the same direction and it was very hard
and and to the credit of a lot of
friends and family, they're like I'm
telling you like you yeah you could
start at zero but like you'll you'll be
good. And it was just very hard to like
really just also like part of it was
like part of my identity
>> course. One of the biggest things about
divorces is the shame that comes along
with it is the people around you. You're
afraid of what they're going to think.
You know, are they going to look at me
as a failure because you know and that's
probably something that was going
through your mind.
>> Yeah. I I want to be clear. Anyone goes
going through divorce is way harder. It
was so much easier. But but there are
there are similarities for sure. Um
yeah.
>> Yeah. You in some ways may have even had
it harder than divorce.
>> I don't know. a lot more people who knew
you, a lot more people who knew about
you.
>> Ending a partnership is very similar to
>> but it's also it's complicated because
like you put so much like work into it
and then it's like now all of a sudden
it's like my competition. So it's like
it's like you're building up like this I
don't know like samurai and now it's
like now you have to fight your samurai
like in a way again I don't look at it
like that. Um but but it was it yeah but
>> and was it was it smooth? Did you guys
figure it out or
>> Yeah, we figured it out.
>> Was there complications? You have to
bring in a third party to help you uh
figure stuff out.
>> No, I I know we brought in Rabbon just
to like be you know be yar and but I
think it went as well as it could have.
Okay. Um but it was for me it was very
exciting that the fact that like I I
finally like had it was like I was
training I guess myself to like
understand podcast and like I finally
got it and now like kosher money and
like a mental like a show just dedicated
to mental health that's an issue like it
was very exciting for me and then like
also also starting my own show like
inspiration and I always I always liked
this like one-on-one energy um not that
twoonone's not good I think twoon-one is
more fun more exciting
Um, but I
>> lose a crowd.
>> Yeah, exactly. But like I think oneonone
there's there's a you could get deeper
and it was something I was yearning for.
So I was very excited for that kind of
experience. Um, and yeah, at that point
I remember I came up with the name
Kosher Money for my brother for my
brother's podcast. Um, and my brother
came up with the name inspiration for
the Nation for my podcast. So like
>> interesting.
>> I like kosher I think kosher money is a
better name than inspiration for the
nation.
um just smoother and just like just two
words. But um
>> what does he do? Your brother doesn't
>> My brother does marketing. He does
marketing. He does marketing. Yeah. For
It started off for for supermarkets in
the food industry, but like now he's
expanded to like a lot more than just
that.
>> Yeah.
>> Well, in hindsight, you both really
ended up becoming very successful. Yeah.
So, makes this whole thing, you know,
even more beautiful. Um, and also you
guys were at the perfect time in the
marketplace where there was a need for
podcasts like this, like you said, in
our communities. So, you it was very
easy to split up and each go their way
and and there's room for everybody.
>> It's not like you're in a crowded field
and like to start over is going to be
very difficult. A lot of competition.
You guys were in a nice position to to
be able to do what you guys did.
>> And I think I I I I see I still see it
as like whenever there's like a new
podcast, like I think there's such a
need for more podcasts.
There's there's so many from Jews and
there's so many Jews in general. I think
there's a lot of people who are not from
who are watching these
tweak their own way of doing it and like
I I I think there's going to be a lot
more shows. I think a lot of shows start
and then just quickly fade, right?
>> Um but I I think there's going to be a
lot more shows and even like the kids
who are now like 15 years old, 20 years
old, like they get the space even better
than I do. Like they're going to they're
going to like skyrocket.
>> I'm curious. you you you helped launch
kosher money inspiration and doing other
projects. Is there a category for
podcasting that you think is needed? I
like what you're saying in terms of and
I was always thinking is there a need
for more podcast? There's so many and
you're saying obviously that there is.
Is there a category just like you're
saying mental health was something is
there a new category that you're saying
you know somebody should do something
about this?
>> Well, Michael, if there is he's going to
do it.
>> Yeah, I'm working. I'm always Well, why
do you think I'm asking?
>> He has a channel. He's got what else
he's doing. multiple multiple something
that you want to do that you're not
going to get to and someone else can do
it or you know someone else is
>> Yeah. Um so yeah I I think in the
relationship space there's there's a not
a lot needed and like again I don't want
to give away too much someone who I
highly respect and I had on my show and
I I personally again I don't think
everyone agrees but like for me
personally I said that's person's in the
top three podcasts. It's not even like
one of the ones that did big numbers,
but I thought the information there was
so valuable. Um, so like yeah, I I think
in the and I think that our podcast on
relationship
>> let us know who that was.
>> I don't know. I don't want to give it
away. I I'll give it away. Reuvian
Epstein.
>> Okay.
>> Reuvian Epstein. He's been on the show
twice. Once with his wife, once without.
And I I highly highly respect what he's
doing for the rel relationship space,
whether it's single people dating or
it's people in a marriage for 50 years.
I think he's the Steve Jobs of the from
world of relationships.
>> And and I don't even necessarily think
it's going to be like our biggest
podcast, but I think it's so needed and
and I'm at I'm at the point where it's
like and maybe it will skyrocket and get
a million views. I don't think it will.
But I'm also at the point of like Box,
we have the shows that are doing great
numbers. And then there's shows that
maybe they're not getting crazy numbers,
but it's so needed. Like one of our
shows, um, it's called podcast therapy
with Dr. Z, with Dr. Schlamy Zimmerman.
It's a call-in show. People call in and
they call and we use AI to like mask
their voice and they talk about the
struggles or the challenges they're
going through. I kid you not, I every
single f person is going through
something and sometimes it's like
clinical and sometimes it's not clinical
but like I think we all think like oh
I'm the only one dealing with anxiety,
depression or whatever it is or or their
spouse is dealing with that or
relationship like and we're having so
many people call in and so many people
listen to it. Again, it's not it's a
audio only. is no video. So when there's
video, it's easier to like share around
in clips and YouTube. But I'm like, it's
so needed in our community. And I think
this relationship one with Rabbi Ruv is
going to like really be so necessary.
>> Amazing. You have a name for yet?
>> Um, no. I was like joking like it's a
bad joke, but I was like joking that it
should be like Epstein's Love Island.
Um, like double joke over there, but but
that's a complete joke. We're not I
think you should do that.
>> It's It's like Yeah, it's a joke. I
don't know. Yeah. I also like we're
we're working on like a few different
things. It might not just be one show.
It might be a few different things. Um
but that will definitely 100% not be the
name, but that's like the the joking
name for it.
>> I like that. I like the idea of
relationship and and focusing on that. I
think there's parenting is another big
one in general.
>> So, uh I think the U I don't think they
still do it. They came to me and they
really wanted a like I have that all the
time. So many people come, they want a
show under living and I tell everyone,
you don't need me. Like if it's going to
be a good show, you I I promise my
YouTube channel like if it's good, it
will skyrocket. It has nothing to do
with my channel. And like I'm not like
I'm saying that as like advice. Like
it's not because I'm trying to push them
away. Um but the U came to me and they
mentioned they want to do a parenting
podcast. I forgot the fellow from it. Um
great idea, but I felt it was just too
niche. I said you should do it again.
Don't do it under me, but it's so niche.
Yes. every parent should listen to it.
But I think I don't know. I I just think
th those who really want that
information, they're looking for it, but
there's so many people that
unfortunately they're not looking for
it.
>> I'm curious. You're doing inspiration
stuff, relationship stuff, and a lot in
the Jewish religious.
>> Money stuff. Yeah.
>> Money stuff as well. Is there someone
that you can't get on the podcast that
you would love to have? Like, oh, it
doesn't fit really with my, you know,
like you said, you know, um Casey New
for example, it wouldn't really fit with
your program.
>> Yeah. I It's funny. I I have it didn't
come up yet, but I have the opportunity
to to rap fill in with him and I just
want to meet him because to me he's he's
he's like uh you know YouTube hero of
mine. Um obviously my rebon are my real
heroes, but I'm saying in in that world
I'm like he's my rebby of YouTube. Um
but I don't Yeah, I he he got very vocal
after October 7th being like a proud
Yid. Um but yeah, I don't think it
really fits for me. It's always about
>> Who is this?
>> Casey Neistat.
>> Oh, you're talking about Casey. I'm
talking about Yeah. Oh, it would be Oh,
you're agreeing with me. Yeah. Yeah, I
think but I I to me
>> I don't know who that is. Okay.
>> He's a YouTuber. He's been living under
apolog He really he made an It's so
funny his story. His story is he made a
YouTube channel so he could so he could
sell his app, meaning sell it to people.
He had an app. It was called Beam where
you basically social media without
looking whatever. It was a terrible app.
But he started this YouTube channel
because of it. and his YouTube channel
blew up so much that CNN bought his his
app just so he could they could get like
his contacts and they bought it for a
ridiculous amount of money and he
basically has been retired since.
>> Very big. Stephan, how how big is this
guy? C A S E Y K.
>> How did I never hear of him?
>> He's uh he's really out there.
>> Stephan's like your Jamie for like
>> There you go. He's shaking his head.
Yeah.
>> You know, I was at a barbecue um a
couple weeks. I
>> think it's like 12 million YouTube.
>> A couple weeks ago. There he is. By the
way, you ever seen his face? You ever
seen his face?
>> I have not.
>> No. Okay. I have not
>> proud yet. Proud yet.
>> Interesting. Yeah. All right. You know
what? So, if you can't get them, I guess
we're going to have to get them.
>> No. Yeah. Oh, you should totally I So,
yeah, I was going to say like I we get
back to your barbecue story. I haven't
forgotten about that. But like the for
me it's it's really about the audience.
There's so many people I want to
interview, but if it will it fit with my
audience. That's what I mean. Yeah.
>> Sometimes sometimes um I'll interview
someone that I don't have any personal
interest in, but I know my audience will
or sometimes it works out that I also
want to introduce them. I'll tell you, I
I emailed the guy the uh Hey, Jewish
people. That guy.
>> Yeah. Yeah, sure. I have his number. I
could
>> And he was going to come here and do the
podcast and a week before you had him
and I'm like, "All right, kudos to you.
I know how it works. Anybody can get
him."
>> First of all, I I did a video with him.
It wasn't a podcast. You should totally
have him. He's great. And he's blown up
since.
>> Yeah. Yeah. We're going to have him.
He's a fun guy. I remember we
>> He doesn't I feel like you don't know.
>> No, you know who's this? It's another
>> I feel like we have to explain every
like Reba. You ever hear Labra? You're
like a beer. I got roasted already last
week from the other guest.
>> So it means you're not on social media
too much.
>> No, I am on social media a lot. Yes. I
don't want to social media in this
space. Maybe not.
>> But I also like to see you watch certain
things. I guess you know I'm not and our
interests don't always align. Michael
and I, we don't quite have very
different stuff. I'm as big into music
as he's into sports.
>> I just want to tell you this. Two weeks
ago I was at a barbecue.
>> Not into sports or music. Okay.
>> And uh a friend of ours, this is in the
group, one of the friends made a
comment. Somebody said mentioned Mr.
Beast or something like that. And
somebody said, "Well, who's who's Mr.
Beast?" And we all stopped. We thought
he was joking. And he's like, "Who's Mr.
You don't know Mr. Beast?"
>> Um the guy that you know has like I
don't know the most YouTube followers in
the world.
>> Yes.
>> Um like you could not avoid him if you
tried. Like you can't walk 10 miles.
>> The guy has seen something from him. He
just doesn't even realize that.
>> He's like, "No, I never." And we kept
trying to describe him, you know, and
and nothing nothing was sticking. And
he's a pretty cultured person. Yeah. you
know, uh, he's he's very aware. It's not
like he's not like living on a rock,
right? Out of all the things, this is
something very strange that he didn't
know about, and I was shocked by it.
>> It just happens sometimes people just
lose sight of something that's very
popular out there. And it happens,
>> you know, it's not surprising because
there I mean, obviously, he's the
biggest, but there's so many people that
are I know on YouTube, right? They have
like 10 million, 12 million followers.
That's significant. And it never crossed
my path. Like, let's say I'm not into
sports. you just mentioned. I'm sure
there's there's YouTubers out there that
are the biggest sports like people and
you probably like it's in your orbit so
it comes up but for me it never comes up
in my orbit. There's I don't know 8
billion plus people out there. So it
makes sense that in his world he just it
just never came up. It just
>> I'm curious if it's not music and it's
not sports then what is it? What is what
are your vices? What do you follow?
>> I love it's so nerdy and I was into it
before the movies were I love
superheroes.
>> Okay.
>> I love superheroes. I'm a big superhero
guy.
>> So, who would you love to interview then
at this
>> from superheroes? No, I know. For me,
it's just like I I like I like that
fantasy of like getting away and like
powers. I don't know. Yeah, it's very
nerdy of me. But
>> is there a part of you that perhaps
regrets a little bit? I don't think you
regret it too much, but maybe even a
little bit. Once in a while you think
about it. Your podcast, what you're
doing now, it is very inspirational, and
you do have some incredible people who
come on to your podcast with amazing
stories. Um, and it's very insightful
and and inspirational and it helps
people and it's beautiful what you're
doing.
>> But I'll be honest, I'm I'm not the
greatest person. So, I I like to also be
self- serving, you know, for I love
helping people when I have the chance
to, but a little me time too always
helps.
>> And if I would be doing that, like I I
would sort of get bored of it a little
bit after a while, like I need some
entertainment. I need some I need
something more. Do you feel like you're
>> interesting question?
>> You're in your lane right now. this is
what you're doing and and this is it.
You know, it's going to be hard to sort
of deviate from that. Like, you know, go
into like I told Michael when I agreed
to do this podcast, I said, I I don't
want it to be about something specific.
I don't want to have certain type of
guests on because then I'm going to be
locked in. I'm in that box now and
that's what I got to do and I want to be
spontaneous. One day I want to talk to
this guy, I want to talk to that guy
about different topics. So, do you feel
like you're in a certain lane in a
certain corner and it's hard to get away
from that now
>> or do you feel the need to like you want
to? The answer is yes and no. I I saw a
quote from Walt Disney that I like
Michael Scott and made it into my own
quote, but I shifted it a little. Walt
Disney said, "We don't make movies to
make money. We make money to make
movies." So, I love that idea and I
passionately feel that I don't make
podcast to make money and make money so
I can make podcasts. So, I genuinely
love the podcasting. Um, and I thought
I'd run out of people to interview who
like have an inspirational story. And it
could be inspirational because like uh
his friends now like a real he got run
over by a train he wasn't from. Legs got
chopped off and then he like had a
conversation with Hashem and now he's
from like crazy stories. And then a
story about a girl who her parents got
divorced and her mother's not from
anymore. And to me that's also very
inspirational. Like I don't run out of
it um of like just being into it. I I
genuinely really really love it. But
there is a point of like okay I've been
doing it kind of like I was mentioning
before the muscle like when you're
lifting you know weights and it's just
10 lbs or 100 pounds whatever it is
after a while your body gets used to it
and it kind of it does get a little
boring. So for for me the way I go past
that is create more shows and create
more things and create more ideas. Like
for me like podcasting is one of the
things that I am doing now. Um, I I
really want to the next step or the
phase of living the is to create
something that's very Torah based. I
think there's a lot of great Torah uh
programs and things out there, but um I
personally grew up in a world where
Torah was was very pushed on us. I think
like many of us and as I got older and
really really appreciated the wisdom and
and just the way Hashem looked at the
Torah and created the world and like how
it has everything in it and I've seen
that like not every person giving over a
shir is created equal. Not every piece
of Torah is created equal. Like I'll
find more interest in Agamara and you'll
find more interest in Na'vi. So I really
think um technologically we could really
do way better with that. So that's like
my next huge project and for me it's
like okay everything I've learned from
living on podcast world or YouTube world
till now is just trained me for that
world that I don't think exists yet
online. So I'm excited for that.
>> Wow.
>> Yeah.
>> By the way and Naki both like they're
taking their platform and they're using
it for good. Like I I think me and you
Michael we would waste it. like you know
we would you know we'd probably do a
little bit of good and you know but you
guys are like thinking bigger and bigger
and you want to do things that's
surrounding around around Torah which is
a beautiful thing and I love the way
you're you're talking uh like Naka was
talking about just digitalizing like an
entire environment of content that's
available for kids that they should be
having what to watch because at the end
of the day they're all going to watch
stuff and that's unavoidable. So at
least let's give them something they can
get behind that could be educational and
it could be within our within our
values.
>> I I tried not I I I haven't given up on
it. One of the rungs of the things I was
doing cuz I thought I'm doing living the
next was kids. So I started a show
called the ventures of Zev and Zadei.
It's a podcast audio only and I do it
together with my friend Yity Ingber and
it's great and and I think there's a
need for it and as we're seeing like I
don't know all the names of it. Um, I
don't even know the names of it, so I
don't want to like say the wrong name,
but there's a lot of like websites and
apps out there that like are for kids
content, but it's so hard to do it.
Like, I don't know if there's a way to
do it like from a monet and maybe
they're pulling it off, but like it's so
hard to do. Like, I lose money on Zevian
Z. And again, I'm going to continue
doing it. Literally, I was up until 3
last night just writing a script. And
I've tried paying people to write the
script. It's just not the same. Um, but
it's Yeah, kids content is hard. But
yeah, as time goes on, I think there
will be more and more of all of this.
>> I'm curious, when you started this uh
journey of, you know, on your own, so to
speak, did you have a mentor that
someone like, you know, that you went to
for guidance that you went to that uh
>> Yeah. So the answer is yeah, but not in
the mentor kind of way that that you
like for like the technological
standpoint for that. I was like very
clear on like my vision for it, but I
really relied very heavily on my RV of
Mati Nubberger. Um there was just a lot
of questions and like questions and kind
of directions what to do and how to go
about it and like also just be sensitive
to the industry. Um so I really really
leaned on him. Um I also
them like titles and names and and kind
of getting their feedback. Um but I I
think I yeah for me it was is really
just putting myself in the shoes of
someone like I I'm my own customer. I'm
my own audience. Like I I want good
content. I want and from from awesome
good Jewish people. So I'm like, "Okay,
how could I create that for for me?" Of
course, I'm just one person. There's a
million from people. Are there a million
from I don't know how it works. Um but
but yeah, just as time goes on, it's
it's
>> Speaking of sensitive, you know, Chachi
PT said earlier, I forgot exactly how it
said it, that uh you know, if you've
laughed or cried or shared Jewish video,
has there been times that you're
interviewing someone and you're actually
crying?
>> Yeah. all the time. I'm very um I'm not
an emotional person, but in in the
moment like when I'm interviewing
someone I meant easily like with
hostages or like someone when someone
brings up their kids or losing children
like I I I mean I leave it. I'm not
ashamed by it. Like I'm proud of it.
Like I'm crying. I'm not like crying,
but I am like you'll see my face. And I
uh recently Yes, I interviewed someone
Kanan Alz his wife was on the way to
give birth and she was murdered. And
then in the end, his baby also didn't
make it. Uh I'm
it was it was the week before. Whatever.
It's people are like, "You're
insensitive. Why are you interviewing
him now?" I'm like, "I don't want to
interview him now." His his family
wanted it now. Um but I I was just I the
entire time crying and this guy's
talking about a moon and missing his
wife and it was Yeah, it was I
>> I can't watch that stuff.
>> No, it's too hard. I can't watch that
stuff because it makes me realize that I
I probably say this way too often, but I
don't think I'm the greatest person. You
know, I think I'm I'm just okay at best.
>> But then you see people like this. He
just lost his wife, his child in the
most horrific fashion. Yeah.
>> And then weeks later, they're talking
about their faith reinstored and how,
you know, they're going to and they're
trying to be strong for people around
them and they're trying to inspire
others around them right now. And I'm
like, what is this person human? Yeah,
this is this is what I should aspire to
be because I'm way off from that.
>> Yeah, I think you're you you uh like
beat up yourself a little too much. The
answer is that person for whatever
reason, Hashem is testing them and
Hashem shouldn't test any of us, but
he's going through like the hardest test
and thank God you're not going through
that test. But you're you're you're
supposed to be you. You're not supposed
to be him.
>> I understand. But I'm saying
that don't show that kind of fortitude
in the religious aspect of things as he
is right now at the moment in his most
vulnerable state. It's just amazing.
It's unbelievable. I'm I'm really
impressed. Right. But it does remind us
that we have it too good. We have it
very good. We have to be thankful. Very
thankful.
>> Who was your um best guest? Like who was
not your biggest guest? Not your best.
your biggest that really produced the
wildest numbers for you?
>> Wh So you're asking the best or you're
asking which one did the best?
>> There's so many ways to ask that
question.
>> Let's go with this. Which one did the
best? Which one did numbers
>> on kosher money? Um is a great lesson to
show like I don't know anything. My
brother was like doing these on the
street bits. This is like three years
ago, four years ago. It was like before
on the street bits were a thing really.
and his idea going out and just
interviewing people, money related
stuff. I think it was Tiny Kaepernick or
or maybe someone else like saw this
woman, a bubby in like this purple coat
and purple everything. And he's like
her, we need to interview her. My
brother goes over to her and she's like
the classic Jewish Bubby. And my
brother's like, I'm telling you, like
this is going to be a kosher money
episode. Like we interviewed her for
like it was supposed to be a minute or
two, but he interviewed her for like I
don't know 10 minutes. And he's like,
"I'm telling you, I'm turning this into
a kosher money episode." And I told my
brother Ellie, I'm like, "Ellie, this is
such a bad idea, but who cares?" Like,
"Okay, we let's experiment. We always
love experimenting, but this is going to
get like 2,000 views. It has like 2.1
million views. It is our highest viewed
video."
>> Oh, yeah. I saw that video and I loved
it.
>> She's great. And and and even like I
even saw it and I'm like, "This is good,
but like no one's going to care." And I
was totally wrong. And it was like it
was our literally our biggest hit, at
least on the long form. Um, and I was
just so wrong. So, I happened to fight
with my brother a lot. We're very close.
I'm close to all of us. When I say
fight, like we never like actually fight
about real things, but like ideas wise,
I'm very stubborn. I'm like I'm usually
I think I am usually right, but I am
sometimes so wrong. So, like I always
like humble myself and be like, he has
an idea like maybe it's gonna work.
>> He's on to something.
>> Yeah. I
>> I just want to make sure I understand
this. So your brother Ellie does the
kosher money. You do the inspiration for
the nation. Yeah.
>> And how did that happen? Does did he
start after you? Did you bring him into
this?
>> Yeah. So I was I was doing I was doing
meaningful people at that point and then
uh the first one that I want to start
was kosher money. My brother wanted to
do a business related podcast. Um but
I'm like Ellie you don't listen to any
podcast. He's like okay so who cares?
But I'm like I have an idea for you.
It's not business related. It's in that
realm. But I would love to do is after I
interviewed Napali Harowitz, which to
answer I guess the first part of your
question for me it was like my Napali
Haritz is my favorite persona online
because he's this bubb guy originally
and he uh made it big. He does
investment banking and he's so good. But
he talks about like what true success
really is and he's so well spoken and he
is such he basically to me he's a
walking muser safer and he's so good at
talking and he has everyone listening
and he's so good. So that's where the
idea of kosher money came. Um I went to
him and I said I've been listening to
Dave Ramsey. Um he's a uh adviser for
he's the biggest adviser in America um
for non-Jews. And I'm like he's great
but like he's talking about like if
you're living in middle America making
$50,000 and you have one kid you're good
to go. If you have $50,000 in New York
and seven kids you are
>> in poverty. Like even even making
$200,000 like it's it's crazy. So I told
him I would love to create a show around
him like he's the new Dave Ramsey. Um he
said the problem is Dave Ramsey very
into budgeting. He doesn't budget. Um I
said what do you do? Said I just make
more money than my wife spends. I'm like
okay I hear that. He said I'm also too
busy. He is a very busy guy. Um but he
said speak to Zevy Wulman at the U. They
want to do something. So I spoke to Zevy
and I said okay um I would love to
create a show. Um but not he doesn't
want to do it. He'll be a guest on it
but my brother really wants to do a
podcast. And that's where Kosher Money
came to be. Um yeah and been doing it
since. Um, and if Tali's been on it,
working on like a spin-off kind of show
with him. Um, hopefully not necessarily
about money, more about like success and
Muser. But
>> yeah.
>> So, are they are they separate podcast?
Like you you own Inspiration for the
Nation. He owns social money.
>> First of all, it used to be an LLC, but
I dismantled it. It's a nonprofit now.
Uh, because I think by the nature maybe
I'm making a mistake, maybe Netflix will
buy it one day, and now I can sell it to
them, but I'm sure you can figure it
out. Um, it's a nonprofit because I
believe in like everything we're putting
out like my goal is every podcast should
really help someone live a better life.
It's not I'm not really again it is
entertaining, but I'm not there for
entertainment. I'm really there to help
someone just get a better perspective on
their life or really financially figure
out their whether they're making a lot
of money or they're making no money like
kosher money is there for them or the
mental health or the Jewish gram or
whatever show that we're having. Um, so
living is kind of like Netflix. Netflix
is not a show. It's a place where you
could see multiple shows. So that's what
living is and we have a board. So
technically I don't even own it. And
then there's inspiration for the nation.
There's kosher money. There's that's an
issue. Podcast therapy, Jewish grandma,
zean zadei.
>> So you're starting to one or two that
I'm forgetting. I feel like my kids I'm
forgetting. Oh yeah, we're working on
three other ones now.
>> You're trying to build a real media
platform. Yeah. uh you have a bunch of
stuff that's that's going in there. You
know, once you have over a million
followers, I the options are really open
for you.
>> Yeah.
>> I mean, you can start really doing
things and making money. And that is not
what you're focused on.
>> No. And I think
>> and I'm I don't know if I should be
disappointed in you
>> or if I should be impressed by you, but
I think you got to
>> I'm doing the Mr. Beast model. I I
really think Mr. And I know Mr. Beast is
where he is because he just doesn't not
he doesn't care about the money. I'm
sure he's a human being, but he just
invests it back in. He genuinely really
cares about Again, I I'm not sure I'm
sure we'll hear a podcast one day about
like his relationship with his father. I
think his father like walked out on him.
So like maybe that's where he's like I
don't know where it's coming from, but
he's really just by nature just loves
it. And that's why again I don't know is
exact like his net worth I think is a
billion dollars. Again, I don't think he
has a billion dollars, but his empire
what he's built it's it's because he
just passionately just cares. And when
you do that, just more money comes
follows.
>> Yeah. So I I am so if I I if I went back
to myself and just showed myself like
how much money we're getting from
YouTube a month, I would be like I would
never believe it. Um but it's just going
and as I go just
>> Is YouTube the only platform that's
paying you right now? Do you have
anything?
>> We make money in three ways.
>> Uh the least way we do is cuz I'm just
not a fundraiser is we are a nonprofit.
People could donate living.com/donate.
Um I I only really lean on it. It's like
when we make we put out a free Tishaba
film, it cost me $30,000 to produce and
it was free. Um, and it's amazing
because it's free. It's not because it
wasn't good. It's just because I just
don't want to charge for it. Um, so
there I like I don't have I mean we have
money but it's like going towards other
projects like so I do like fund raise
for them but generally not. Uh, the
second way is through YouTube. That's
our big like second biggest uh source.
And then our biggest way is through our
advertisers like Twillery and Kabad and
Bitbean that Bar they're sponsorship.
Actually, speaking of which, I have a
surprise.
>> You have a you have a sponsor?
>> Yeah.
>> Heck yeah. Let's promote them.
>> Guess who it is?
>> Bit Bean. Twillery.
>> Twillery.
>> Heck yeah. Okay. So,
>> well, Twillery was listening.
>> Can I help sell Twillery? And of course,
use your Saki was on our podcast and we
were just talking about the the brand of
Twillery.
>> I love Twillery. He couldn't stop
talking about it and and then we just
reached a deal and they uh
>> I So, okay. So, I was wearing them
before we reached out to them. So, that
you you already know it's like a good
brand.
>> Exactly. Me, too, by the way.
>> Yeah. Yeah.
>> Me, too.
>> Are you joking? You're serious?
>> I'm serious. I mean,
>> I am not wearing the shirt now cuz I
don't have that many. I'm wearing I'm
wearing the t-shirt from them. I'm
wearing the sweatpants by them. They are
the most comfortable clothes. They I I
>> and fashionable.
>> I'm serious. I I'm I'm I used to be more
into my clothes, but like in my later
20s, I think I kind of gave up on it,
which my wife isn't so happy about. But
since we started with Twitter like 2
three years ago, they send me a lot of
clothes and I promise I look so much
better now.
>> Wow.
>> So much better. And they're like the one
shirts that I don't like from
Abberrombie that's like very baggy my
wife hates and she loves when I wear
twill.
>> I was going to say we're going to start
looking much better. Wow. I'm excited.
>> It's great for Shalom and Bias. I mean,
you guys both look pretty put together.
So, you're fine. But it's it'll
>> just elevate it.
>> It's just great clothing. And
>> you know, Saki said something
interesting which we're going to
experience ourselves and we're going to
showcase how it works is that he's
saving a lot of money on dry cleaning.
>> I don't dry clean anymore. It's crazy.
Like my suits suits, right? That's you
dry clean suits or like even now we've
like the past 10 years shirts a lot of
people just put in the wash. Okay, they
have that. But like the fact that I
could put my suit in a washing machine
and also have the most comfortable suit.
You know what's you know what I'm a
little upset about? When I started
wearing the twillery suits, it was like
I was literally the only one and like it
was cool. Like now it's not cool
anymore. Everyone wears it and I'm like
>> everybody has it.
>> I used to be the guy and now everyone
gets how much of our time? 2 minutes
like three minutes.
>> I don't want to give them too much. I
don't want to give them too much. We
have to bill them on Do they give you a
promo code? The promo code. Do you want
to go?
>> But not yet. Um I should ask them for
this episode actually. Give it on this
one cuz they're very analytical about
the promo codes.
>> Seeing Yeah. Yeah. Yeah. They're
analytical about everything and we're
excited about that. So seeing how many
people are going to come based on who's
listening and
>> I love that they did that. We we yeah
we've
>> I'm excited about that. I want to go
back to the line of questioning that
Ushi had. I really really like that you
had so many episodes so many moments
that you've had.
>> How many episodes to be exact?
>> I I I don't know. I stopped counting but
I mean for inspirational kind of thing.
>> Inspiration for the nation since you
started that.
>> I don't know like 200 maybe 300
alltogether.
>> Wow. Wow.
>> A lot. A lot.
>> Yeah. of those episodes. I mean, um,
there's so many questions that I would
have to ask and Osha, you touched upon a
couple of good ones. I want to know if
any of them were a disappointing, like,
oh, I'm so excited and then it was like,
you don't have to say who it was,
obviously.
>> Sure. Sure.
>> And then I'd like to know if there's any
that was really surprising, like, you
know, you came in one angle and boom,
came out another angle. Uh, I think the
answer is I do a lot of research before,
so I usually am not officially bored,
but I kind of know, not always, I kind
of know what they're all going to say.
Um, so generally I don't think I've ever
had one that I was disappointed.
Sometimes some of the episodes the
guests aren't as eloquent as I hope for
them to be, right?
>> Um, but that just means I'll have to cut
out the ums in it. Not me personally. I
don't edit it, but our editor would have
to cut out the ums or uh I remember
Mendy Levy. He he escaped from uh the
cult. What's the cult's name again?
>> Levar.
>> Levar. He escaped from Levar. He's like
grew up not speaking English in
Guatemala and just speaking hardcore
Yiddish. And then I had him on and he
had such a compelling story, but he
called me after. He's like, "Could we
redo it?" And I said 100%. Like I was
open to it. And then when we redid it,
like I kind of helped him because I at
that point very much knew his story. So
I kind of like you won't see it in it.
It'll just like sound like he's just
saying over a story. But there were a
lot of work that was needed. But
>> you shot the whole thing again the whole
episode.
>> Well, it happens a few times.
>> Very nice of you.
>> I It's It's better for the audience.
They the second time you do it, it it
like the person if they're nervous about
it and I've done it like three or four
times at this point. I'm always happy to
do it. It's an extra hour of my time and
it's a better product. Like
>> Yeah. It's something I'm learning a lot
about you is that you're very focused on
the audience and what they're listening
how they're listening.
>> They're my boss.
>> No, I like I like how you're saying that
they didn't get to millions of followers
by
>> they're the boss. I I look at any
creator on YouTube or podcasts. They are
are are are again I'm not going to like
if you know just put on something crazy
because I think they're going to want
it. Like I have to try to understand
them. But they're the boss.
>> Now we were laughing earlier about our
first episodes. In the first episodes,
we were trying for it to be more about
Oshi and I, right?
>> And we were like, "Okay, it should be
interesting cuz we're interesting guys."
>> Little did we know, nobody actually
cares about us as much as we think.
>> The answer is people are thrown with so
much content in their face. It could be
they are, but to get them like to do
shows like you mentioned Ben Shapiro
before, like to do solo shows, just just
having someone by themsel talking or or
just two guys talking, it is so
incredibly difficult to do. Well, from a
marketing perspective, Oshi also made it
very difficult for me when he said, "I
want it to be about anything and
everything." And I'm like, "Oh my god."
From a marketing perspective, if you
have a lane,
>> then people will listen more. So, we
don't have really that niche. It turned
into a growthoriented podcast and we're
loving it.
>> You know what? Cuz then it becomes a
commitment.
>> I don't even know what what is your
lane? What is your niche?
>> So, our niche, I think, right now in
terms of what we're listening to from
the feedback is people are enjoying our
messages and what people are learning
from the growth.
>> But hold on. Let's say kosher money is
money. That's an issue is mental health
inspiration inspiration.
>> I would say none of your business is the
life story of the of the guest but it's
a growthoriented podcast like I am going
to ask you what is your message?
>> Do you think do you think the the name
should shift or change?
>> You know what I thought about that over
the past few months because of the
feedback that we've been getting and
then we're heading in that direction. Uh
but the idea of none of your business
first of all it's a cute name. I love
when people ask us what the name of our
podcast is and we say none of your
business and it takes them a second.
>> Yeah. It takes them a second. They do a
little double take. asked something,
>> right? Right. It's like, I didn't ask
you for your
>> See that look? No, no, no. It's But it's
cool.
>> I think also the the double meaning to
it is almost like, you know, I'm a guest
on your podcast. I'm going to say
things, but normally I wouldn't share it
and it wouldn't be any anybody's
business, but I'm going to share it.
>> You know, the hopes that is really the
hopes of getting the guests to share
things that they would normally not
share. And that is the messages that
we're trying to get from people and the
growth uh, you know, that we're trying
to experience. So that's and then we
realized that we needed to have guests.
Yeah.
And creative guests and people that have
not been recycled too much and people
are interests
and um I don't mind recycling you know
people that have been out there
especially because our audience is our
audience and they're very committed
audience. Thank God.
>> That's awesome.
>> And uh you know we do have a healthcare
background sales and marketing so we
have those listeners as well but it's
been from all over. But tell me another
guest that surprised you, someone that
came in like
>> So I remember so I'm very close to Levie
Greenspan. Uh he is someone who who went
blind at I don't remember the age but
like age of 20 something. He had like a
tumor and long story short he became
blind and he grew up like very modern
orthodox and as time went on he's become
to me he he's he's a sadic like you'll
go around with him every gal he has
their number he's speaking to them he's
always giving out braas he's always
buying and just talking about yidden
he's he's I I'm kid you not he says he
he could see Hashem in a certain way I
don't know he's a I'm not exaggerating
um either way very excitingly he was
always just dying to get. He said, "I'd
rather get married than be able to see."
He got married and and I interviewed him
and and his his the girl who saw
actually saw the interview and she
wasn't going to go out with him, but
because of it, she actually said, "I'm
going to go out with him." Crazy. And
they went out and she reached out to me
the night before they got engaged. She
said, "You should know because of your
interview, I decided to actually go out
with him." Which is crazy. I did not get
Shakanas yet. And I'm now I'm getting
But no, no, the idea of it's like it's
crazy like shipping.
>> What's his name again? I'm sorry.
>> Levie Greenspan. Wow.
>> Sadic. Totally should have him cuz he
doesn't do too many podcasts. Um either
way. Okay, great. And then and she she's
a key. Fine. I did actually did a video
um one of my favorite videos on our
YouTube channel. I vlogged their
wedding. He had the Rashivas of Lakewood
and the Rashivas of Wu, which they're
very different like sitting next to each
other. Like he's a tadk. He's not
Mashiach, but he's that level.
>> He's helping bring Mashiach.
>> I did. Yeah. Literally. And and I did a
whole vlog of his wedding. It's a fun
10-minute video. highly recommend you
watch it. It's great. Either way, I said
I would love to have Hugh and your wife
and and like this is this is great. Like
the fact like such different worlds and
I start and great I I know her story.
She gore guores from I forgot from where
I don't know some out of town and at the
point at that time I knew and while
they're sitting down she was describing
that she grew up in a place and they're
Christian and she started describing
that they were Christians but they made
believe that they were Jewish and they
started blending into the Jewish
community in order to get other to get
Jews to believe in Yashka. And then at a
point she felt it was wrong like what
were we doing? She tried leaving and
they didn't let her leave. I'm like,
"Wait a second." And like I didn't know
this about her. I'm like, "Were you in a
cult?" She's like, "Yeah, I was in a
cult. I forgot the name of the cult, but
she was literally in a cult. It wasn't
one of these crazy cults where they'll
like murder you if you leave. She got
out of it." But she was in a cult. So
like dur like you could watch this
interview. I don't know. I did it like
uh like a year ago. I'm like you you
actually see me actually shocked like
holy cow. Like I did not know I've had
people who were in cults before, but
like I did not know Lav's wife was in a
cult. And like he's like sitting there.
She's like, "Yeah, she was like it was
crazy." Crazy. And I was like fascinated
like actually in the interview and she's
great.
>> I mean, someone like you must have so
many messages. I mean, we've been
already hearing so many of them, but
what would be that one message for
people listening in terms of growth,
right? And it could be none of anyone's
business, but you know, we want you to
share it. But in terms of someone who's,
you know, you have a lot of listeners
that are listening to your podcast,
people are all over social media trying
to, you know, they're thirsty for
something, right? What would be your
message to them? Yeah, I'm going to give
super cliche, but for me personally, it
means everything. I think there's a
quote in I don't know if it's Perkas or
somewhere else in Kazal. It's a safe You
say it's in Kazal, you're safe. Um,
>> you go prove me otherwise.
>> Exactly. Uh, so it's out there and it
says that
Hashem created the world
and when you're in it, again, I'm like
butchering it, but like you need to be
in it. And I think so often and and I
don't blame it, but I think like when I
was growing up like you look you look at
like gym and and other people in life
and you're like kind of like you were
saying with with the podcast about like
people going through tragedy like you
look at those people going through and
like oh like yeah Kanye is rahim Kany
and like we're kind of like trying to
emulate them but at a certain point in
life and at least from seeing all these
different people and their different
stories and like you have your mission.
Hashem created you for whatever it is. I
I maybe it's to make a lot of money and
give out a lot of sodaka. Maybe it's to
wear your tittas. Maybe it's to do for a
family. Like I don't know what your
mission is in life, but we all have it.
And as long as you're living like that
is your mission. And don't get it's so
easy to get jealous of different people
because they're more in quote
successful, they're making more money or
they're getting more views or or or
whatever it is. And every there's always
what to be jealous about other people,
but like you have your life, you have
your family, you have your maybe you
don't have a I don't know. You're Hashem
is giving you whatever he's supposed to
be giving you and that's that's life and
that's a good thing. It's not a bad
thing.
>> Love it.
>> Yeah. Yeah. Yeah.
>> Yeah. I think that makes sense.
>> It makes a lot of sense. It does make a
lot of sense.
>> Unfortunately, it makes a lot of sense.
And now we got to go figure out what
that is.
>> Yeah. I got to figure it out.
>> That isn't that the whole chase.
It's a journey.
>> I really look at it like I think and you
guys are in like the healthcare. I I
really think there are there's there's
someone who's 75 years old now. Again,
I'm not thinking of anyone specific who
owns 50 nursing homes. And I personally
I'm 33 years old. I don't own any
nursing homes. I'll take one. I don't
know own anything. I I I am not
financially like so rich. I have a
family. I'm good. I make mistakes. Life
is not perfect. But like I think I
genuinely get more and more fulfillment
in my life because I again maybe he
does. I am he's giving lots of maybe but
I think I am getting more I'm just using
that guy who's like working all day and
I'm like what I'm doing is giving me
more fulfillment than him again I'm
comparing me to him then but I'm just
very thankful for what I have and I
think I think a lot of
>> wrong with that it's it's okay to
compare yourself to others in the
reverse way right you know saying I'm
better off you know but look at what
he's going through I think he has it
more difficult I actually think I have
it great that's a beautiful thing that's
sort of the way it was meant to be by
design that's what you should be
is when you compare yourself that way
which lucky you is that I can see by the
way here's my take okay I've been
sitting with you for like an hour now
>> and a lot a lot of people are watching
you for many years they're seeing you
know I'm seeing a different side of you
genuinely a nice guy you're you're
you're good peopleles like you're
somebody that
>> I think I'm way more bitter than people
realize by the way this this I'm serious
I am my ask my wife I am like I don't
like going anywhere I am like
>> yeah I'm jaded but but I I'm Like
>> I think I'm a nice guy. I'm a nice dated
guy. No, I I hate big crowds. I I rarely
go to like
>> I enjoy weddings cuz I like seeing my
friends, but like I don't like like my
wife wanted to go to concert. I'm like,
heck no, I'm not going to like I don't
like I get free tickets all the time.
Like, hey, let's barter. I'm like, no, I
this is not I will pay money not to go
to these places.
>> So interesting.
>> Yeah, I like But I love people cuz I am
oneonone like or whatever whatever this
is like this. I love I don't like the
big crowds. I guess you don't see the
other people right in front.
>> I don't see them. It's oneon ones. I go
to my studio. I go to my office. Like I
And I see and I love the one-on- ones.
>> There's a lot of depth to you. There's a
lot of, you know, there's intimacy. You
know, it's it's more of, you know, I'll
be honest. We were talking about this
before. Like, you know, you asked us
where's our podcast going? Like, what
are we doing?
>> I'll tell you where I'd like it to go.
Where'd I'd like it to be?
>> Oh, whoa, whoa. One second. I'd like to
hear this, too.
>> Yeah. Yeah. Go ahead. Tell me. Cuz last
time we started off, I was like, we hit
10,000 listeners. And he's like, "So I'm
like, okay, that's great. I thought
that's a pretty" And you actually
confirmed now that 10,000 is a pretty
significant number, right?
>> 10,000 is great.
>> Yeah. But it's not good enough for him.
But let's hear what would you like us?
>> I want to have fun. I want to talk about
things that people haven't talked about
openly in our communities.
>> Sure.
>> And I'm not talking about the like,
>> you know, who's doing great with that.
Again, I I I don't understand it because
it's in Yiddish, but I
>> Nahi Uncensored. I love him.
>> You know what I'm talking about.
>> I'm a big fan.
>> Yeah. I think again I've never actually
listened and I think he's like pushing
the envelope a little too much but being
entertainment we need a little bit of
entertainment
>> and that's okay. You could have your
goals for it and you could have your
goals and and
>> that's what I want. But by the way again
mine is very self- serving and I'm not
helping a lot of people by doing that.
But I do think that I am helping in a
way that we're bringing uh joy into
people's lives a little bit and we're
bringing that certain entertainment that
would somewhat be cultural. I'm not
talking about nasty type of
entertainment talking about, you know,
good entertainment that people can get
behind and instead of watching a Netflix
show, they'll tune in for an hour
time. It's good vibes, good energy, and
I want to have other people that are
interesting, other people that have what
to say, what to talk about
>> that you could sit. That's what I want
in my department.
>> There's something very
>> That's what I want. And by the way, if I
can make a million dollars while I'm
doing it, it' be also very nice.
>> I wouldn't say no.
>> You're going to get a few free shirts
from Twitter.
>> I have no expectations. I have nothing.
On the money side, by the way, it's it's
like you said, there's no real money in
this at the end of the day. It's
actually costing us a lot of money to to
do what we're doing.
>> Um, but we we like it because it is
helping us grow. I feel like since we
started doing this podcast, we've I've
met incredible people just like you have
on your podcast. I've seen so many
people sit in that chair and I've heard
their stories. I'm blown away. I'm like,
who are you? You're an alien. Where did
you come from? And we met a guy that was
a guest here, lives in my neighborhood
>> and I barely ever knew him. and all of a
sudden he starts telling us all these
things about and I'm like wow I mean we
just like we unpacked everything that's
there and there so many layers to this
he's an incredible person and from that
alone I'm becoming a little bit better
I'm becoming more in tune with with
what's out there so I'm appreciating it
and and this is what Michael told me
from the beginning he's like let's just
go on this journey and we'll see where
it takes us like we never really had a
major plan we didn't put a 5year plan 10
year plan let's do it let's jump in and
let's see how it goes and that's sort of
where we are right know where it goes
from here. We shall see. You know, we're
we're writing this book as as we're
speaking. We're literally page by page.
But that's where I would love it to go
is just to have fun, have a good time,
good vibes, good energy. You know,
there's something I I do think that is
spiritual about and I I don't mean
spiritual like yes from spiritual but
like there's something that you know I I
guess the way Hashem created the world
it's he kind of the way he created
himself not created himself but created
this world that we relate to him is you
know for example Hashem created the
world so there's something when you
create a business right and it's
successful there's a certain enjoyment
not not even the money there's something
about it that you're creating having
children like there's something that's
very anas. Exactly. So I I think in the
same way like there's you know dvening
and there's there's that relationship
that back and forth with Hashem. There's
something very cathartic about just what
we're doing right now. Like there's
again I I think we're in a time where
technology is like connecting us but
also bringing us apart. Like when do we
sit down with our spouse or with our
friends and just like just smoo without
anything in our way? And these mics are
is such a good decoy of like just being
able to I don't on chabas my phone is
off and I don't struggle with my phone
on chabas but like other than that I am
totally addicted to my phone. I I'm I
was I was up for 19 hours yesterday.
Let's say I was on my phone for 18 and 1
half hours like for sure. And there's
something very nice about just being
here and connecting and
>> talking to you guys and figuring out and
finding out about your podcast.
>> I looked at your phone once. You haven't
even
>> I put it down over there. Amazing. Yeah,
>> Jakob, I'm curious. What do you say
about this? So, he wants more of the
entertainment. I'm looking for more of
the growth. How do we marry?
>> This is when you guys split up and you
both No, I'm kidding. Um I I think you
know,
>> let's talk about that. Let's talk about
it. This conversation was coming
eventually.
>> I think you would burn out. You would
burn out if you guys like actually split
up. I think you would burn out faster
than him. I think he genuinely likes it
more and you kind of like want to have
the fun more than the actual podcasting.
>> So, I don't have longevity in this game,
you're saying?
>> I don't think so. If I had a bet, I'd
bet more on him. But I don't think you
guys should split up. And I think
there's it's like I think you should
bring on some guests you want and you
should bring on some guests you want.
And then you're not going to like this.
You should kind of figure out from the
audience what they want.
>> But there there is a discovery point of
like kind of a little bit of both.
>> I think so. Yeah.
>> See what the It's still new. I mean, I
know you're 60, right? 60N, but that's
still new. Like you're still like Thank
you for knowing that. I saw you. I did
my research.
>> We are uh you know we've done a couple
of solo stuff where he's interviewed
>> couple we did one solo episode each.
>> Okay.
>> Where interviewed somebody separately my
two friends
>> and I chose someone else. And also when
I'm in Israel I'm going to be solo so
I'm going to do stuff myself. I don't
have a choice of guest co-hosts or
whatever.
>> I could zoom in.
>> We've never done the Zoom thing by the
way. I don't know. I find about this for
the first time together. So it's fine.
>> It's okay.
>> This is why we're doing this.
>> I like how we snuck intervention
>> and then he's going to tell me later
what I mean. We we talked about it. You
don't remember? You don't remember?
>> You don't remember? You're out of the
business. Like we spoke about it all.
>> He's going to have a new podcast called
Out of the Business.
>> Yeah. Yeah.
>> It was my business or something like
that.
>> Yeah. My business. We started like I'm
hiring managing
for someone like
>> we did start off with you saying, you
know, can you ask questions? You have
any questions for us?
>> Um what's your least favorite part about
podcasting each of you? And and yeah.
>> Oh my god. I have like five things. One
thing right off the bat. One thing. One
thing.
>> Oh my gosh. You're almost like
triggering things for me right now. Like
I'm getting angry. No. No. There's a lot
of things I hate. There's a lot of a
bunch of stuff that I hate. But
>> but like which part of the process do
you not enjoy the most?
>> I'm going to say the one thing for me
because I don't have five things. It's
the lights, the cameras, and uh and not
the act. No, it's it's talking in front
of a camera.
>> I have a difficult time. I know you guys
like thrive on mics and cameras. I
don't. But it's okay. And the reason why
it's okay for me is cuz I learn to
listen more. So
>> I I have a a technical solution. There's
um Dar of CEO. He has I don't know the
name of it. A boom mic. But basically
the mic's above him.
>> Yeah, it doesn't matter. I know the
camera's on me. That's what I'm saying.
>> Yeah, but you do feel it less.
>> I personally don't. That's my camera.
The camera.
>> So, what's your What's your I know what
yours is. It's me.
>> Uh
>> well, one of the good things, but I
would say bad things. Stephan, you're
giving yourself too little credit. Uh
here's one thing I hate. I hate when I
have to sit there for two hours and
listen to somebody that I just
>> You don't find it interesting. Yeah.
Sorry. Sorry about it.
>> I have a hard time faking things. I
don't know if you noticed, but I wear my
emotions on my sleeve, right?
>> I'm pretty straightforward and blunt
>> and I have a hard time acting. So, if
somebody is like just boring me and it's
like it's not going anywhere and I got
to sit through it because I got to be
polite.
>> Interesting.
>> You know, I got to be polite and I got
to do the do the job. I hate that.
>> Well, in a good way, you don't actually
sit through it. You always change the
topic or you'll jump at the next thing,
which is okay.
>> Yeah, I guess. How often does that
happen? More often or less often?
>> Not that often. It didn't happen that
often. We only had 60 guests to this
point. I would say probably four or five
times. Okay. It happened at least four
or five times. We're 5 10 minutes into
the podcast. Like bored.
>> I'm already thinking to myself, oh god,
this is going to be a long two hours.
You know what's great about those? By
the way, I have to say those are the
ones that performed the best.
>> Oh, really?
>> Continue.
>> His opinion. I don't agree.
I'm now threw that out there like
factual like that's all he has to do. So
I hate that. Um I also don't love
>> I don't love the notoriety that that it
comes along with Oh, you don't like it?
>> No, I don't love that part. I don't
>> I I I like that it's there and it's out
there and I'm happy to do it, but I
don't need to hear everybody's like
opinions. People have a lot of opinions.
By the way, I always feel the people who
give the most feedback and critiques and
opinions are the people that don't
actually watch or listen. It's the
people that like saw the title or saw a
clip and then they say everything. I'm
like, "Did you actually listen?" No,
they didn't.
>> Listen to one person.
>> Sure.
>> Nisser. I got to give him a shout out.
>> Oh, I love Nisser.
>> He is. You know Nissen?
>> I know Nisser.
>> You kidding me?
>> Yeah.
>> Okay. When's the last time you spoke to
him?
>> I'm on a chat with him. He's Today you
spoke on the chat. Our parents go to the
same bungalow, White House Estates.
>> Okay. Our parents are best friends.
>> His his father his parents come they
come to him a little bit.
>> Yeah. Yeah. My
>> I've seen him by my stool a few times.
>> Pretty cool guy.
>> Uh but he's a big fan. He watches every
episode and I appreciate his feedback.
You know why? Because I know that he is
giving intelligent feedback. He actually
heard the entire thing. He all the
context from the beginning to the end.
And that's the kind of feedback that's
genuine. It's it's impactful. It means
something. So I appreciate that. But
you're right. I hate the ones that
clearly have sound bites that they and
they're making a comment. And also
they're just trying to hate because like
they're the type of people they like to
tear other people down.
>> I Yeah,
>> I hate those people. I hate those
people.
>> I realize that that concept exists when
I don't remember what I think it was
like two two years ago I interviewed
Eric Adams and for me it was like oh my
gosh the mayor the mayor you had him on
your podcast I had him on the podcast
and I'm like holy cow this is going to
be one of the best performing episodes.
It was not. It was one of the lowest
performing episodes, but the hawk it
created, it was crazy hawk because oh my
gosh. Yes.
>> And I realized very quickly from there
that the hawkers that don't actually
listen to it, they were all hawking
about it, sharing photo, but the actual
podcast, no, like not no one people
listened, but like it was so much lower.
And I'm like, okay, there's the hawkers
and then there's actual listeners. So
don't pay too much attention to the
hackers. There's the guys who like
seeing the news on WhatsApp and this and
like they don't actually listen to the
B.
>> Michael, you hear that distinction? The
hackers and the listeners.
>> Yes.
>> Right. So, I like the way you clarified
that. So, I like the listeners. I don't
like I dislike the hackers. Exactly.
>> They always have critiques and and that
she or you had more.
>> Michael, you know what's going to happen
when we split up? We're going to have a
very big disagreement about who gets to
keep Stephan. I'm just Stephan's going
to be the child that the two parents are
going to fight over. Who gets over
Steph.
>> I'm going to get two Hanukkah.
>> He's old enough. I think he's old enough
to choose you every second. Chavis,
Michael, you could have
>> Before we wrap up, Yakov, we always ask
people who you think would be a great
guest on the podcast, and we'd love for
you to pick one. So,
>> kind of like base my answer based on
like what your audience would like.
>> I mean, he's been around, but Schlami
Zions.
>> All right. So, we're calling Shley Zions
and we're gonna we're gonna get him on
the podcast.
I'm curious if I would appreciate what
I'm doing to him.
>> Yeah, you never know.
>> In his defense, it is 11 p.m. at night.
>> It's not so terrible. Now it's when he's
starting his journey. He's recording his
trip to the hotel or something. Well, if
he's not answering, he's probably in the
middle of uh creating content somewhere.
>> That was a quick call. I feel bad
>> cuz every minute I'm out there, I'm
like, Michael's triing this this new
model of doing this on his own.
>> No, no. We're talking about he had to
ask he asked a good question about like
really you you guys hit the goals that
you're trying to hit and now you have
the ability to really morph this into
more exciting or more different kind of
show and just how to really hit that.
I'm gaining from being on here and
you're gaining from me being on like
there's a
>> Yeah. Yeah. I mean if you don't pump up
our viewership by like at least 10 times
>> I don't think I'm that interesting. I
hate to break it. Yeah. Sorry.
>> How many people are on your team? How
many people in the entire organization
of living?
>> Yeah. Um I would say about eight, but
only one person is full-time.
>> And I and I like that. I like that we're
not necessarily all full. Like we're all
doing other things also.
>> Everybody has day jobs as well,
>> basically. Basically. Yeah. Yeah. I
mean, many of us it's it's our
full-time, but like we also have other
things.
>> Would you be willing to share like what
your budget is on a yearly basis?
>> Yeah, I'm totally happy to. When you get
my brother, you could ask him. I don't
know the answer to that.
>> You don't even know you're not involved
whatsoever.
>> I asked him if we can get his brother on
and he's saying his brother is very
reluctant to coming on podcast in
general. Yeah.
>> Yeah. I mean, he's also reluctant to
like
>> He likes him. He you you've mentioned
him a few times.
>> More episodes from him. That makes And
I'm like people get like weird about it
like I'm like oh like podcast come up
like I like your brother's show more.
I'm like first of all it's my brother's
the host of it but like it's more him
because I'm not doing it but like it's
my grandchild. It's not like thank you.
Like if you like any of the living shows
more than inspiration, totally fine.
>> I'm just more shallow. So I appreciate
more about the business side.
>> Him interviewing a billionaire people
advice that they're giving. I appreciate
that. So that's why I tune in.
>> But that's that's exactly like I like
that. Like I like that different like
we're creating different shows for
different kinds of people.
>> There's something for everyone.
>> Yeah. Literally literally that.
>> Um but yeah, he would know in your life
ever since you got very popular. not
popular, very popular. I mean, you'd be
hardressed to find somebody that you
talk to in the Jewish communities
anywhere.
>> Like on a person, it's funny. You always
hear this from like rich people or like
Hollywood celebrities. Like once you get
a certain point, like it doesn't mean
anything. Like I'm from the famous side
of it, like it doesn't mean anything.
Like my personal life is exactly the
same. Yeah. Here and there I'll go out
to eat and then, you know, someone will
stop me and stuff like that and I feel
good for a second, but like nothing
actually changed.
>> Does your wife hate it? Does she
>> um she's a lot proud when it happens.
>> Um she kind of like makes fun of me for
it, I think. Yeah. She's like way the
opposite personality. She doesn't want
to be bothered. She doesn't want like I
bring her on sometimes. She's a co-host
sometimes. Um I didn't know that.
>> Yeah. Sometimes if like it's like it's
going to be like too intimate like me
and like a woman like like sne wise like
it makes sense. And also she brings like
when I have like she's a food scientist
so like if it's food related like kosher
cooks and stuff like that. Um she brings
a certain flare that I just don't know
food well. Um but I think like pra like
I'm in jewelry like I have a different
wardrobe now. Like that's practically
different.
>> Do you feel like you have to be more
adept with your looks? Like you know
making sure your your hair is made,
making sure your your beard is looking
good.
>> Uh no.
>> Do you care more about your appearance
than you did before? I'm the same. I
think I'm the same. I think I'm the
same. I just happen to get It's like
weird again. It's surreal. Like I don't
view myself as a probably a sealless
celebrity. Like I don't view myself like
that, but but I guess I am. And and like
yeah, it surprises me every time I
>> So what's the nicest perk other than
twillery that came with everything that
you're doing? Uh, from a purely
materialistic standpoint,
>> I I I think I've gained more respect
from people that don't know me.
>> More credibility.
>> I think more credibility. Yeah. Yeah.
And and and in a sense in like the
rabbitic world, like I I I know there's
some rabund that like I don't I don't
know like I know of them and I guess
they know of me, but like my
conversation with them I think is very
different had I not been where it is.
But not just about them, just like in
business and just in general. Um, I
guess so, but like practically does that
mean anything? It just makes me feel
good, but I I don't think it's
>> now I could close more deals and think
like I I don't think
>> you technically could. You
>> I guess so. But
>> were you invited to like any basel
programs yet? Like
>> uh yeah, this past year. Well, it was
like kind of like a Well, I Okay, so I
got invited to like two or three
programs, but the trade-off was that
they weren't going to pay me. There was
one in like Dubai, which is like Dubai.
But I'm like, okay, I will get a free
PES in Dubai with my wife and two kids.
>> Amazing.
>> Amazing. Yeah.
>> But I like going to my parents and my
in-laws, right? And I don't pay anything
when I go there. And I'm 33 years old.
They should live until 120. How many
more pesaks will I have it than my
parents and in-laws are making? Like I
actually
>> I don't know. But one less pesak with
your parents for Dubai.
>> I like it. I like it. I'm not with my
parents so often and like and I'd rather
go to Dubai on like a speaking kind of
gig kind of thing for free like that I
would do but like for Pesak and then I
also have to like do like I have to work
like you know it's not so this past year
my in-laws went to program and I went
for free and they were going anyways so
I I did that.
>> Interesting.
>> How about how about like the HA concert
you get like uh you know free tickets to
like whatever our whatever our big
event.
>> Yeah. So the answer is every concert I
get is team like always hitting me up.
Um at first like I did one barter with
them because someone on our team Yoni
Schwarz loves music. I'm like Yoni go
have fun. Front row tickets. I don't I
hate these kind again. Isa Rub is a
great singer. All singers are great. I
don't like music in public. I don't know
maybe I'm weird. Um, so for me I always
turn it down and and I always tell them
like if you want us to, you know, do an
ad for you, happy to, but like barter
like it's this is not worth it. Like our
ads cost more than the ticket. Like it
doesn't make sense. So yeah, I get
offers for that but it's not like
Twillery kind of thing. Again, they pay
but like getting their free stuff. I
actually want their again I'm plugging
Twillery so much. I Whatever. I love
you.
>> No, it's okay. We want to get more code.
Use your code.
>> We're editing this out. This is way too
much. We need a code by the way. I'm
sorry. Things getting ahead. I didn't
even get any stuff yet. I'm just saying
my award.
>> I feel that from my other sponsor. I
should plug Bit Bemore and Cole
Kabadmore. And who are they called? Will
>> Tiss. Wow. The Herskups. Okay. Wheels.
They've been for a long time.
>> Over 35 years.
>> Wow.
>> And there's a reason because they have
integrity. I'm sorry. I'm doing They're
great. They are great people. I know the
cups personally. And I And this is this
is a image. I don't know if you guys
gonna get more sponsors or whatever, but
like I have a hard rule. I don't do
advertising if I don't believe in the
products or the people are bad people.
>> Like I and I've turned down like good
money.
>> Interesting.
>> Yeah. If I'm selling
>> I don't know if we share those
sentiments.
>> No. If I'm
>> I think right now we're not in a
position down.
>> If somebody's paying, you know, I'm
asking how much. What is your mission
statement? I care about my audience and
like I'm not going to sell a product or
service that I think is bad or or sell
it to with people let's say like wheels
to lease they're really good to deal
with. I'm not going to sell another car
and there's a lot of good car leasing
places out there but I wouldn't sell a
car leasing place that's giving me money
that they're just terrible to deal with.
Like that doesn't do good for my name.
>> I think you're making a mistake. Maybe
>> I think you need to rethink this.
>> Sorry, but I agree with you and you
happen to have liked Twillery. We had
you you twillery. So, it's something
that you enjoy.
>> Twillery product before I even knew. I
didn't even know they were a Jewish
based company.
>> I know.
>> I just saw them online.
>> We were We were on We were the first
like Jewish like like entering the
market for them
>> and they're doing a great job. They're
actually No, we're not doing this
anymore. Absolutely.
>> They got to pay you guys more.
>> You don't understand. I'm like plugging
them because I genuinely like them. I'm
like torn. It's like a real problem.
It's like I
>> you should keep this in and you should
reach out to them and be like, "By the
way, we got you."
>> Well, Ellie Melik and I have an
understanding. We're doing this for for
a little while and we'll see how it
goes. And I I have a real good feeling
that it's going to blow up. U in terms
of our listeners at least.
>> Sure.
>> Uh we need to come up with a word for it
for the code for our listeners to go as
a promo code. Is this for me?
>> They're going to get a discount. Yes.
>> And uh you'll get one in the mail, too.
And uh you know, we'd love to have a
selfie with that.
>> What would that word be? We need one
word that defines for our customers, for
our listeners, you know, so they can
track our customers.
>> Shouldn't it be no like we always do?
>> It's not a word that you can remember.
It's easy not easy to write, you know,
so we got to come up with a word.
>> I don't know.
>> All right. Not for you. Okay.
>> Yeah. Ask your marketing team. What they
>> What sign are you?
>> Oh, sign.
>> Yeah.
>> Um, yeah. I'm actually having in October
the person who does
>> Who you talking about?
>> The guy with the book. Yeah.
>> I'm having him on.
>> Who's this?
>> I forgot his name. Yes.
>> P something.
Yeah, something like that. He's came out
he came out with a book recently um
about astrology. I happen to be very
into astrology, not from like the
non-Jewish world, like from the fromkite
world of like Hashem bringing Aram out
of astrology and showing that Yiddin are
above astrology. Um whatever. I'm into
that kind of stuff. So I'm personally
very excited for the episode. But I
think you guys will like this. I don't
know if the listeners like this. In
July, I was working on my Tishaba film.
I recorded enough episodes to last me
through Sukus through October.
>> Good for you.
>> Isn't that crazy?
>> That's so That's smart. What a luxury.
>> You guys could do it.
>> No, we're we're struggling. We're always
like a week or two behind.
>> How often do you put out?
>> It's terrible.
>> We put out every week.
>> Every week. That's hard.
>> Yeah, it's very special.
>> I do, but I've been doing it for 5
years, so it's gotten easier.
>> Our full-time job is legit a real
full-time job. It's It's difficult.
Meaning
>> fulltime job is a full-time job.
>> No, no. What I mean, no. We really
really do this full-time. I mean like uh
this is pretty much
>> You How often do you record? You record
once a week?
>> Once once or maybe twice a week. Like
we're going to try to do two this week
and uh you know. Yeah. But
>> I have that some like this week and last
week I
>> also Michael is an avid uh traveler. Um
Oh yeah.
>> He likes to be every business office
business personal.
>> I love Israel. I'm I'm You don't know
where he is at any given time. That
makes it hard.
>> So we have to also fit it around that
schedule,
>> right? And then you have to fit around
the so what I do and this is advice but
and for anyone who listening who wants
to start a podcast I also like
>> let's say I have someone and they live
in Israel and um I could do it through
Zoom but let's say I want to do it in
person. I tell them I say I don't know
that are you coming to America in the
next year? Yeah. Okay. So, in I have
things booked for November, December,
January, and that's okay. But if you do
that enough, then your bookings will
like start to catch up and you'll start
to have it once a week. I don't know if
>> that's a good idea. Prep it in advance
to schedule.
>> It's not It's not bad. And when someone
says, "Oh, they're not available now or
this." Okay, great. Like for me, like
what I did, like I told you guys, I'm
going to be upstate in the summer and
I'll be near my so let's let's wait. You
know,
>> you're upstate for the summer?
>> I'm upstate. Yeah.
>> Oh, nice. Yeah.
>> Very nice. So, uh, here's the time where
you give us critique. This is the time
where as an experienced podcaster doing
this for a long time, a highly
successful one. Now that you've gotten a
little taste of the two of us, one of
the good, the bad, the ugly.
>> Okay. I'm going to give one critique
that you guys aren't going to like, and
we kind of like were talking about it
before.
>> I really don't like it.
>> The name of your podcast, I think, is I
It's very cute, but for what you're
morphed into, I don't think it's it's
doing you any good.
>> Okay. alternate suggestions.
>> What?
>> Like what type of a suggestion would you
>> I don't know that I don't know.
>> Okay.
>> Okay. I like Oi's question. If you had
to come up with a name like growth. So
I'm trying like I the way I would do it
is think of the word growth and then go
to chat GBT and then like kind of
explain it and kind of have a
conversation with Chat GBT.
>> How about kosher funny?
>> I'm vetoing that immediately.
>> That's very funny.
>> And also Steph, you can't give more
suggestions for the next 15 minutes. I
feel like we're losing subscribers as we
speak. Uh, okay. So, that was one
critique. Yes. What else?
>> Um, cuz I I I think you you will attract
more if it feels more in vibe of it.
>> What do you think the vibe is of our
podcast?
>> I think it's very loose. Um, getting to
the bottom of things. Uh, it's diverse.
Very, very diverse. More diverse than
mine.
Um,
>> I think I gave enough explanations. I
don't know if you knew. Okay, great.
>> We're listening like our eyes are
popping out.
>> I think I think you're very diverse. Get
to the bottom of things. It's also again
I I just know my my episode. It's It was
fun, but there was there was like
purpose to it. Like I don't know. It's
like a nice mixture
mixture.
>> Yeah. So my take away from you and from
this podcast and the growth,
>> by the way, that's the only reason why
he asked you is cuz he wanted his turn
to tell you.
>> No, I'm on this not at all. He's saying
of where this podcast is going. like,
you know, growth was basically the word
that he chose that you just
>> make a play on the word growth and
figure out, you know, a fancy name for
it or a creative.
>> I thought you were going to give him
critique.
>> What I'm saying is the growth that I'm
getting out of this podcast is
>> somebody in your stature, somebody in
your position, you can do a lot of
things with what you have going on right
now. You could find a lot of ways to
monetize. You don't need to be a
businessman. I know you said earlier,
I'm not a businessman. I let my brother
define answers. Once you have a million
plus followers, uh, the world is open to
you. There's a lot of choices. And what
I'm seeing is that you're choosing to do
more positivity with it. Things that are
beneficial to people in our community,
uh, for the Jewish nation. Wow. Wow.
Good for you.
>> It's selfish, by the way. I enjoy it.
>> A byproduct is people are gaining from
it. But like, I like it.
>> It's not selfish. It's fine. It's It's
>> I think it is, but it's not a bad thing
to be selfish about.
>> Okay. You know, we could say it that
way. But that's what I'm That's my
growth. I'm learning from you is when
you have something, you know, with great
uh power comes great responsibility.
>> Uncle Ben. Spider-Man.
>> Uh Mr. Spider-Man himself. Yeah. It was
Uncle Ben, actually. His brother, his
uncle said.
>> Yeah. Yeah.
>> Yes. Yes. Um
>> see superheroes. Very good. He knows his
superhero.
>> I like superheroes.
>> Yeah. Who's your favorite superhero?
>> Probably Batman.
>> Ah, it's got to be Batman. How could it
not be Batman?
>> I like Spider-Man also.
>> H Spider-Man's a little lame, though.
>> He's nerdy.
>> Yeah. His suit's way too tight.
>> His suit is very tight. All the suits
are too tight.
>> Yeah. But no, but Batman is is the he's
not a real superhero with real powers.
Yet he gets it done, right? So he's like
>> he's also like I don't know how it
works, a millionaire billionaire, you
know, a philanthropy.
>> He's an orphan, though.
>> He's a vigilante, you know. He's he's a
lot of things. He's very cool. Batman
was always my favorite. Always my
favorite. Yeah. And I think the the Dark
Knight movie, the first one, was one of
the best superheroes. My favorite film.
>> One of the greatest movies. I think it
was an excellent excellent movie.
Christopher Nolan. Right. Yeah. Yeah.
Yeah. So movie buff. I like it.
>> Superheroes. I like superheroes.
>> Okay. See things like this. Like you
can't talk about this stuff on your
podcast. No way. What we just did. No
way. People would like to have a podcast
and I can't talk about this because I
have other likes. I'm not just going to
sh every which I don't do.
>> Which by the way on your podcast it
could fit but for mine it's like it's a
lane. I always say like if if if for
whatever reason Kim Kardashian wanted to
be on Inspiration for the Nation and
she's done some big stuff in her life.
>> You're not saying no to that.
>> I am 100% saying no. I'm not letting
you,
>> dude. I'm where I'm at.
>> Walking around with a protesting sign in
front of you.
>> No, I'm telling you.
>> Free free Kim Kardashian.
>> No, I'm just
>> let Kim Kardashian come on to the
podcast. Poor
>> audience. But it's not just about you,
Yakob. This is No,
>> it's not about me. I I I personally
would do it. Why not listen?
>> I'm listening to my audience. My
audience would would they they would
never listen again. They would
understand your audience would
>> Natalie said the same thing to us.
Remember, you can get any guest you
want. I can't.
>> And so I'm not sure we can get anybody
you want.
>> I don't think you could get anyone you
want either. You just don't know your
audience yet. That's what I think.
>> Like there is a lane. And I know you
don't want to be in a lane, but
>> you have to. You have to.
>> I'm a free bird. I cannot be.
>> You're fine. You could, but you'll turn
into my friend Yity Inber who had a law
podcast and then it became like improv
and comedy podcast. And he every day is
like telling me he's like, "How do I
grow?" I'm like, "I will tell you. I
will help you become the biggest law
podcast. I I I know enough at this point
to help you do it. And he just didn't
listen to me because he didn't want to
stay in his lane. And that's fine. And
if you don't want to stay in your lane,
that's fine. But if you want to get
30,000 people listening every week,
>> do I though?
>> What's the But he wants that.
>> I know he wants that. But what's what is
it?
>> I just want growth.
>> What is it going to do be to have a
million people that are subscribed and
are actively listening?
>> I don't know.
>> And I'm not having a good time and I'm
not enjoying it.
>> You're right. If you're if you're I'm
not going to I'm not going to appreciate
it.
>> I I understand that if you're saying I
just want to have a good time and you
don't necessarily care about the growth,
then 100% like you got to choose the
guests you want. But you both have
different goals and that could get
complicated.
>> It's a little dicey, right?
>> It's okay. But I think you guys are
having fun doing it the way you're
doing.
>> I love Michael. I love Michael and I
hate Michael at the same time.
>> We we have those
>> It's healthy. You guys respect each
other a lot, which is which is amazing
to see. It's very nice to see. I'm sure
in businesses like that and I could see
it on the podcast. I had a party
yesterday uh for a friend of mine. It
was his 40th birthday.
>> Happy birthday.
>> And it was amazing and we celebrated in
a very very big way. And Michael doesn't
know the birthday boy as well as I do.
He knows him a little bit, but he was
there because we did it at his house.
So, you know, he hosted it
>> nice.
>> And uh he was the life at the party and
he always is. And I always tell him I
said it's not the same when when you're
not there. Like I really appreciate
>> that. And by the way, Michael, thank
you. I don't know if I officially told.
>> Yeah, this is why we're doing this.
We're here today for hosting it. Are you
sitt Are you guys like aside for
business, are you like best friends in
real life? No.
>> We were introduced to each other through
business, but
>> one of his closest friends is a partner
in our business. Got it.
>> We have a mutual very close friend as
well.
>> Was he ever on this podcast?
>> We're also very We're very close or not
the type.
>> Not the type. I want to be clear, we're
very close friends, Michael and I.
>> I got it. I got it. I got
>> We're a little bit different age also.
He has his circle of friends.
>> Could I ask you how old each of you are?
I mean, you're clearly older. Yeah. I'm
46.
>> I'm 38.
>> Got it. Okay.
>> Yeah.
>> I mean, my older my oldest kid is in his
high I mean, in his mid20s, right?
>> My oldest is 8 years old.
>> It's a different world. A different
planet. Yeah. Yeah. Different different
world.
>> I think after 30 doesn't really matter
how old each person is. I think we're
all pretty much in the same place at
that point.
>> And where I'm going to go into question,
where are you from originally? And where
are you from originally?
>> I'm from Muny.
>> You're from Muny.
>> Born and bred.
>> I'm a snob. I despise everywhere else. I
think Munchie is the only place.
>> Where's your wife from?
>> Brooklyn.
>> And she actually moved to Muny when I
got married and she hated it in the
beginning.
>> Of course. And now she loves it. Now she
goes back to Brooklyn. She's like, I
don't know how. Yeah. Yeah. What was
wrong with me?
>> Yeah. Yeah. Yeah. I would never you
could go from Brooklyn to Muny. You
can't go from my to Brooklyn. N. And
some people I've met and like they do it
cuz like their wife. It's the the
reverse in the relation. And like Yeah.
It's crazy. Okay. I bet you
>> I'm from Brooklyn. I grew up my in my
teenage life in Israel. Uh, Ocean
Parkway and Avenue, that area.
>> Okay, cool.
>> And I miss Brooklyn.
>> Yeah,
>> I miss Brooklyn in ways
>> in many ways. I I don't know if I would
want to live there, but
>> pizza. Yeah,
>> the best
>> my hangout.
>> Someone is supposed to call me the
owner. He's still alive. Bar Hashem, his
wife died, but I'm supposed to have like
a FaceTime with him.
>> What about Amnun?
>> I liked it, but for me, Natanya was like
the Again, I was very young.
>> You can interview Nata. I'll interview
Amnes. Let's see how it goes.
>> Yeah. No, these Oh my gosh. Yeah. I
again it wouldn't fit for inspiration
but like he is someone yeah I would love
to interview him I would love to
interview him I don't know how I would
get it out there
>> goat absolute goat
>> then you have to get like Dave Portright
to come on
>> oh Dave Port
>> so he's another example he's like in the
Casey nice field of like amazing I'd
love to meet him I'd love to and he's
very proud yid
>> but it just wouldn't fit for my thing
but he'd fit for your show
>> can you help us get him
>> I have nothing to do with him
>> well if you reach out though it means
something and and maybe you can you use
us as part of your network.
>> You know, people like him I think are
both him and Casey once they're like
they push push push and then they make
so much money and they kind of like
>> I got to tell you something crazy.
>> It's so hard to get them.
>> Uh just a few days ago I video called
Kevin Oly
>> out of the blue and a friend of mine had
his number and he's like just video call
him. I'm gonna do a LinkedIn post about
it because I think it's just a it's like
you know one of
>> I saw the the video the photo of it
evidence he was on FaceTime with Kevin
>> like moral dilemmas like you know do you
video call someone like you know do you
hate it or not
>> Kevin Oly picking up a random face
>> that's a great that's a great point and
I think that you know he wasn't the only
one that picked up a phone
>> I know why he is by the way I think all
these celebrities or people like that
they don't they they're not like us like
you have your number for life they again
I don't know if he's that level but they
very often get new numbers cuz people
find it and So they're used to getting
>> I'm not sure who it might be.
>> Yeah. And he's waiting for a call from
the guy from New York and then you have
New York zip code
>> and boom.
>> It was a fun conversation. It last it
lasted exactly 90 seconds.
>> By the way, Kevin Larry is a B+
celebrity.
>> Yeah,
>> I think it was at least a B+ celebrity.
>> Pretty freaking cool that you got him.
Get him on here.
>> Did you ask him or he was asked him?
That's why you got to call Nancy. I said
Kevin, I spoke to Nancy. She's not
responding, you know. And it was funny
cuz he's like, "Okay, I got to go. I got
to go, you know, whatever. But it was it
was cute to have that concept that
they'll pick up their video call and
video calling someone is kind of in a
way. But that's kind of like what we did
to you earlier or like what we do to our
guests like
>> call right now someone that you think
would be great. And you know what Gusty
Green told us?
>> Yeah. What did he say?
>> He said, "If I wouldn't have gotten
video called from Gishi, I would never
have come on your podcast." He said,
"Continue doing that."
>> Hold on. Did Did he come here or did you
put him here?
>> Cuz I've been trying to get him for a
few years now
>> and I'll get him eventually. in no rush,
but he was giving such a hard time about
like you have to come to me. I'm like, I
could, but like you live to also know
him personally. Not so far.
>> So special.
>> He came on to our podcast and he told
him, "No,
>> no, no. You got to be our new
scheduling." He's he's he's busy guy. I
don't know. Um there's a lot of people
you had on that I I didn't have on
>> that you tried to get.
>> Uh probably I don't want to say yes
without like but I I looked through your
list. Yeah.
>> Interesting.
>> It's not easy.
He does all the guest solicitations.
>> It's not easy. It's a chase. You have to
chase. There's a book that my brother
>> except Mandy Worsh. Mendy Worsh was me
because Mandy W is my friend.
>> You bring in one personality.
>> I love he brings in.
>> Is he inspirational enough to go on
inspiration for the nation?
>> I don't know enough about him.
>> Okay.
>> But like what's your metrics like goto
like you got to have this or this like
story like what is it?
>> So at this point Yonyi Schwarz is in
charge of who we get as guests because I
just get too bombarded. Um, and he's so
much better at picking guests than I am.
But that being said, if there's a story
that personally moves me or someone like
there's this girl from Cam Simpler, her
whole body was burnt. Like I saw her and
I sort of speaking I'm like, "Oh my
gosh." And I reached out to my friends
at Simpla. I'm like, "I would love to
have her."
>> I saw that video.
>> Yeah. So,
>> and it moved me as
>> Exactly. So, so like when when that kind
of thing happens,
>> you're getting her on
>> working on it,
>> but she's young though.
>> She's 11 years old. Yeah. Is that going
to be the youngest person you've ever
had?
>> I've had babies on, but like the
youngest person like that. I had I I I
did have other campers from Sima that
were very young. So, I think even
younger, but it's it's in that realm of
very very
>> Yeah, I would love to hear that story.
That's that's a great
>> There you go.
>> I I can't believe it. Like literally
within the week last week somewhere saw
the clip
>> and uh he they brought her on stage.
It's
>> and I was like my heart melted. Nebuch
80% of her body someone got burned and
it's like and it makes me appreciate Cam
Simka like what they do. Oh my gosh.
Yeah.
>> They might be the best organization in
the history of organizations,
>> right? And that's saying a lot cuz we
have we got a whole list of we got
amazing ones like
>> or inspiring ones but Ca just has to
take the cake what they do and
>> you know beautiful good. You going to
have her on? You going to give her some
air time?
>> She lives in LA though so it's a little
complicated.
>> What looks like you know let them really
see what it looks like. What were you
saying earlier about a book? You were
about to say something.
>> Oh, yeah. So, my brother introduced me a
book called The Third Door. You don't
have to read the book, so I'm going to
tell you exactly what it says in it. It
basically says if you're trying to get
into nightclub, there's the front door.
Classic. Everyone's online. Then there's
the VIP. If you're wealthy or you're
famous or you know the per then there's
a third door. It's in the back alley.
It's it's where they threw out the
garbage. There's always the third door.
And this guy wrote a book called The
Third Door. And it's how he basically
think of the biggest people in the
world. The biggest the biggest the the
Pope and the Daly Lama and Steve Jobs
and and all those people. He interviews
all of them and he's like I'm a regular
guy. He's like there's always a third
door.
>> So with Kevin Oly there's a third door,
you know. Um I don't think it's
facetiming him. It's probably through
Nancy or someone who knows him who you
know. But there and I found that with
all people I try to interview
>> and he gives you like like tips and
tricks of how to be that third door
model.
>> Uh he goes through what he's gone
through. So you kind of do pick up
stuff, but it's the mentality of like
there's always a certain way in. Yes,
>> there's always a way in. And there's
people I've been working on for for
years now. I just had someone that I've
been working on for 5 years. Hold on.
Let me let me
>> Well, you have people for 5 years.
>> Five years. Since 2019, I've been trying
to get out someone. The worst is when
people die and like I didn't get them.
Um, who did I try having on?
>> Five years.
>> Rabio Gold.
>> I don't know what I said now.
>> You'll hear in a second.
>> Okay.
>> Who's Yol Gold to Ushi? Who's my
brother-in-law?
>> He's your brother-in-law?
>> He is.
>> Okay. So, you would have been my third
door.
>> Yeah.
>> Or not.
>> By the way, the third door model is
coming out at like in real time.
>> There we go. Because that's how you
network. I don't know if you'd be the
real we might bump into someone third or
not.
>> You get him. Yo, he'll get someone.
>> Oh, you got him. I got him. Oh, you just
had him on.
>> Yeah, I just had him on over 50,000
views and did very well.
>> And I texted him angry that he didn't
come on
>> and I said you went on somebody else's
podcast.
>> I need that third door.
I need that third door.
>> That should be your guilt. In his
defense, he promised me he's coming on.
He lives in California.
>> He lives in California.
>> He's not here very often.
>> I didn't. It was through Zoom. We did
through Zoom. He wanted I'm like please
fly in. He's like you please fly in. And
we did through Zoom cuz he wanted to
promote his name.
>> We're going to have him on. He has an
incredible story by the way.
>> Incredible story.
>> Um he is a very inspirational person.
>> We did more of the angle of the Tishaba
film. So his story part
>> which by the way I thought was epic.
>> He's great.
>> I thought that Tishaba film took like it
was one of the best Tishaba films
anyone's ever released.
>> It's amazing.
>> U made me be proud to be a Jew.
>> He's great. He's awesome. I felt like I
was I believe in him. He's he's he's so
good. I I I think he's awesome and I
think what he's done for the film Jewish
world is unbelievable. I think I know
Heritage Foundation was doing it before
him. No one did it the way he did and I
think he's still the tish above goat.
Yeah. Um great speaker. That being said,
I was trying since 2019 to get him. And
he had every excuse of, "Yeah, I want to
do it, but he never did it." And finally
the like a year ago, he's like, "I will
finally do it." And I was honored and I
still am honored. And it's a great
episode. Anyone could go listen to it
and kind of get a little more behind the
scenes. Even if you watch the film, he
says a lot of things on there that we
didn't speak about on the film. He's
probably one of the more talented people
that I
>> He married your sister or you married
his sister?
>> I married his sister.
>> You married his Oh, that was the other
way. Yeah.
>> You married his sister?
>> Yeah. The youngest.
>> Well, could we break things down? You
married his sister. So, his sister is
officially
>> No. No. She didn't grow up She didn't
grow up in that. That was after Got it.
Got it. Got it. Yeah. It was my My wife
was three or four years old at the time
when her parents got divorced.
>> Got it. Okay. So, you married a gold?
>> Yes. Yes. Yes. Yes. Exactly. I'm a big
fan of his. Um now I have white. So
funny that you're like I thought maybe
it was something bad. I'm like oh no.
Like
>> we talked about this like it's just the
inside thing and that's hilarious.
>> And it's so funny that you said that.
>> But I kid you not. I've been trying. It
was six years. I've been trying to get
him for so long. And there's other
people I've still been I'm not going to
give up.
>> Maybe we could be your third door. We'll
see.
>> Tell us the next thing. Who's the next
person you're chasing after? Is it my
uncle that you're going after? Who's
next?
>> Maybe it's my brother-in-law. I don't
know. Off the top of my head. I don't
know.
>> I don't know off the top of my head.
>> Okay.
>> Like I I literally had to look at like
my recent podcast cuz I remembered. I
don't know. I'm They were trying for so
many one request from you.
>> Yeah.
>> Okay. When you decline Kim Kardashian,
please send her here.
>> Yeah. Yeah. You
>> please here. You You have her. I will
>> Guys, that's a wrap.
>> Okay.
>> What an amazing episode. Thank you
everyone for
>> I hope it wasn't too meta. Oh, are you
still doing it?
>> No, no, yeah. I was just saying thank
you.
>> I hope it's not too like cuz we're
getting it like you guys care about
podcast and stuff. Like I don't know if
people listening care about the ins and
outs. Okay, whatever. No, this is this
is what we what what happened here is
what we do.
>> I just want to be in the top 60 listened
on here. So,
>> when we get to 100, you'll be one of the
top hundred. I guess that's we just
bumped into somebody a few days ago. He
was a guest like 30 episodes ago and he
made a comment to us. He says, you know,
I'm noticing that ever since my episode,
you got a bunch of ones have much more
views than mine. He was like offended or
something. What did I do wrong? I said,
"No, no, no. We just we're getting more
popular with the newer episodes."
>> Yeah. Yeah. Don't think it's a
reflection.
>> It grows. It grows. It grows with time.
Yeah. It it does. It grows with time.
Absolutely. Makes sense.
>> Speaking of which, thank you everyone
for joining and growing with us and
subscribing and commenting and getting
involved. Thank you to the Prime Source
production team, Steph, Will, and all
the crew. And of course to our new
sponsor,
>> Twillery.
>> Twilly twillery.
>> There you go.
>> That's a wrap.
>> Okay.
>> Excellent job, guys.
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