Walmart's Pricing Psychology: How They Control You [Archive]

when you go to Walmart this is important when you go to Walmart anything there there's an aisle right so the aisle looks like this okay you going to the store you have um when you're middle of the store nothing but the entrance okay this is this is the aisle okay and this is the stuff being sold right this is the a people working through and here's people working through as well this is called the end cap right and in here there are shelves okay so this is already when you're inside there's a shelf now anything on the end cap is extremely cheap the reason why it's cheap on the end cap is because they're hoping to get you when you're not really interested in buying detergent they're hoping to get you to buy detergent because it's on sale you can't miss but once you go into the aisle of detergents what do they know about you you're looking for particular prod right therefore once you looking for particular product the stuff in here doesn't have to be as cheap as this not only that but the stuff at our level will be cheaper than the stuff down here not more expensive cheaper this will be more expensive than the ey level and this will be more expensive than the eye level why cuz once I'm in the aisle I'm going to buy something in eye level if I'm bending down or raising up to get something it means I want that product no matter what the price I'm not looking based on price I'm looking for a certain specific product and these don't have to be cheaper only these have to be cheaper this is cheapest this is cheaper these are expensive