Transcript
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Couple of years ago,
we made a speech and we mentioned a
little story
of the Charles Tyrwhitt shirts.
I don't know if you remember this story.
What it was was and this story went
viral, especially in Lakewood. The story
was
that the owners of Charles Tyrwhitt,
they live in London
and they have this big company.
They did research and realized that
their biggest most selling store in the
world
is some simple house in Lakewood, New
Jersey.
So, they said, "We have to come see this
house."
So, they went to Lakewood, New Jersey
and they came to see the house. Again,
it's a simple Lakewood house and they're
like, "You sell more shirts than Madison
Avenue?"
And while they were there, a customer
came in and said, "Oh, I came for four
shirts." And they said, "Yeah, you can
get it." They told their daughter, "Give
it to them from the garage." The person
said, "Where should I leave the money?"
"Leave it like on the table in the
garage."
These owners from London said, "You just
let them leave the money on the You
trust them to leave the money on the
table in the garage? And you sell more
shirts than Madison Avenue?"
They said, "Yeah, that's how this town
works." They said, "How do you sell so
many shirts?"
So, they took the owners to Lakewood
Yeshiva.
They took them to BMG
and they stood on the second floor of
one building that has a thousand people
in there and they pointed down to a
thousand students. You see them? A
thousand people wearing Charles Tyrwhitt
shirts.
All of them wearing the same style, the
same color, same shirt.
They were so impressed and so inspired.
Anyhow, I told this story. They made a
little clip out of it. It went viral and
it went especially viral in Lakewood.
Very nice.
So,
on this trip that I went to Poland with
these 350 girls, one girl comes over to
me and says, "Rabbi, I just want to
introduce myself." I said, "Who are
you?" She says, "I am the daughter of
the Charles Tyrwhitt guy in Lakewood."
I says, "Oh, wow." I said, "I need to
tell you a story."
>> [clears throat]
>> I said, "You know, like a 3 months after
they She said, you know, in our house we
have this big debate, who made who
famous? Did Did we make you famous or
you made us famous?" Okay.
I said, "I have to tell you a story." I
said, "One day I was in the car with my
wife and she's on the phone with your
father
and she's ordering 20 shirts."
I told my wife, I said, "Honey, tell him
that you're my wife.
Maybe we'll get a deal, like we
publicize this thing, maybe I'll get
half off."
And my wife refused to say a word. She
said, "What is it relevant who you are?
I'm just buying the shirts."
She hung up the phone. I remember saying
to her, "Honey, you got to be kidding
me.
Like, 20 shirts you bought, I don't EVEN
KNOW WHAT THAT COST. LET'S GET A BETTER
PRICE. I THINK I DESERVE it for free."
She says, "You crazy? I'm not saying a
word."
The I told the girl the story. Girl
says, "You have to hear the other side
of the story."
She said, "After my father got off the
phone with your wife,
he walked into the kitchen and he said
to my mother, 'Do you believe Rabbi
Haber's wife just called me and didn't
mention a word about that she's Rabbi
Joey Haber's wife?'"
And he was in the background TELLING HER
TO SAY SOMETHING and she wouldn't say a
word.
>> [laughter]
>> I guess it's easier not to acknowledge
while I was on the phone, you could
charge full price. So, anyhow,
she told me a story. One of these days I
got to meet this man, by the way.
But anyhow, maybe this Pesach I'll order
20 shirts, maybe we'll get a deal, like
I'm begging. So,
So, anyhow, this girl tells me the
story. She says, "Some of the shirts
are unique to Lakewood, like they fit
the Lakewood community a little better,
their needs, and they're unique to
Lakewood. So, the owners of Charles
Tyrwhitt this year
called up her father and said, 'Can we
have one of your unique shirts, just one
them, size and size? Can you ship it to
us to London?"
And he did. He took the one shirt and he
shipped it to them in London.
She said they found out afterwards
that the shirt was going to be given to
the King of England.
So, she said, "We were all like, 'So,
wow, that was shirt was going to the
King of England. We should have touched
it. We should have held it. Like, it's
going to the King of England.'"
I told the girl, I said, "Are you
serious?"
She says, "What do you mean?"
I said, "You want to You're so excited
about a shirt that goes on the King of
England?
He's some puppet.
I said, "Your shirts go on Bnei Torah.
Your shirts are going on people that are
learning Torah every day.
You are supplying shirts for thousands
of kings.
You care about one king THAT'S A NICE
GUY, MAYBE. I DON'T EVEN KNOW, BUT LIKE,
THAT'S WHO YOU'RE EXCITED ABOUT?
We view ourselves in this light.
We are kings. We are queens. We are
Hashem's children. We are taken care of
in unnatural ways, and therefore we're
expected to have unnatural
responses.
