The What It Takes Podcast Ep 11: Faith & Building a Torah Community from Scratch ft Yoni Rodansky

Welcome back to another episode of the What It Takes podcast. We're here today with Yoni Rodansky. We are actually at the Innovate Summit in Owensboro, Kentucky. >> Yeah. >> And I met Yonyi. Yoni is working on building a fr Jewish community in Louisville. >> Louisville, Kentucky. >> It has a It used to have a very big Jewish population way back when. >> It's been around for 125 years. There's, you know, anesard's been around for generations. The, you know, the members in our shel, their grandparents literally built the shul. >> Yeah. Wild stuff. And you, you're from New York. >> From the five towns. >> The five towns. You moved out here. You're working on building up this community. You did a fundraising campaign where you raised like $700,000, which is ridiculous, for a place out of the Boondocks. and we're gonna talk about why people should move out here. So, welcome to the podcast. So, what is a Five Sounds kid doing out in Louisville? Let's hear the story. How did this happen? >> I mean, that could be a 30 secondond story. It could be a two-hour story. >> We have two hours till my phone till the battery on my phone dies. >> Listen, Hashem has, you know, different stages in life. You never know where the next thing's going to lead to. Um, I could go all the way back to, you know, being 13 and don't know how I ended up in a special needs camp working in Camp Cavum and how that slowly subtly changes the trajectory of my life. But, um, how did I end up in Louisville? I so I've been in Kit Sky for the last 10 or 11 years. Okay. >> Um, that's a story in and of itself how, you know, how we ended up there. But, um, and Ketk changed my life a million times over. But they imbue in us a a passion to give back, to build Torah. And you know, where wherever there are Jews, there needs to be Torah. Um, and um, there actually there was a bunch of amazing rabbis who moved out to Louisville 8 years ago. >> 8 years ago. >> What made them come out here? >> Uh, there were Yidden there who were asking for it. There was a Shul congregation anesard. Dr. Royman, the treasurer, the president at the time of Anesard, came out to Kitskayam. came out came out to, you know, looking for rabbis to, you know, to come out and build the community, build it up, you know, continue what they had. And they came out there, Rabbi Sn, Rabbi Blast, Rabbi Mandel did amazing work. Um, they they and they put a lot of time over those eight years building the infrastructure. Um, you know, building on top of what was already there. They expanded the ARV to be six miles. They built a school, Montasaurator Academy, and they they put a lot of effort emphasis on that school where it's a good school. It's a school where where you can actually recruit, you know, local families based on the strength of the school. >> Wow. >> Um, so they they did all that. During that time, they actually inspired a new wave of, you know, sky type projects where about 3 years ago, eight rabbis moved out to Tampa and they took, you know, took the town by storm. They've built a colal a day school within three years. They've got 60 kids in their day school. >> The dinner three years. >> Three years. Their first dinner is actually coming up very shortly. >> Wow. >> Um they have not just not just 60 kids in the day school. They have a boys high school and a girls high school. A lot of Seattle district. >> I think it's all >> Yeah. Yeah. Yeah. >> It's I mean every everything is here out here you see Nissim non-stop. the amount it's like literally I was you know I was with my son where there was a you know ropes course we were doing there was a long narrow bridge right and know there's a long narrow bridge and right we were scared right and I said you've never fallen off the side of a you know you never just fallen off while you're walking straight so why why you know but why would we fall off fear because we're because of fear right if you just keep if you just keep pushing forward when it seems like it's impossible. The my uncle Dr. Peru told me that the HR came to Aram as a raging river when Aram was going to do the brisma came to him as a raging river and a walked in up to his nose. I don't know why him no don't know how to didn't couldn't can't swim I don't know that his you know but it went up to the nose got to the point that if he walked any further he would drown >> right >> took one more step pardon right and revenu said the sahara can never stop you the only thing he could do is make it so unbearable that you give up >> can you say that again I heard it I think we need to repeat it for the listeners >> so the yeer har can never stop you the only thing he could do is make it so unbearable that you give up >> that I'm going to take this this is the thing I'm going to take away from this podcast >> okay >> that I'm going to walk away I try to learn everything from from one everything from a guest something one thing from every guest >> right >> I think that Wow okay so how'd you end up in Louisville >> so um so they actually came out um to time last year midFebruary the Rabbi people who were blasting, Rabbi Snade, Mr. Blast, they flew out to Ketkayam looking for, you know, a new wave of people to come and continue to build and they did a they did a recruitment event. Brilliant move on their part. First they have, you know, towns come to Kovkam all the time. Last year there were 13 >> towns >> towns. Last year 13 communities came to Kovet Sky trying to get rabbis to move out there and build day schools, high schools, you name it. like Hopitville, >> everywhere, >> Alabama comes to West Palm Beach, La Hoya, Northbrook, um Sarasota, where what the guys doing Sky is off the charts. >> I am in my small bubble. What do I know? >> Wow. >> And and last year I could have pointed to I could have showed you the amazing thing is is that there were there were 13 different projects that people were working on. I can point to you that so and so is working on this project and if he pulls this and this and this and and we literally had enough manpower to build 13 different communities. Now >> how would you compare this movement or setup or structure to Kabad? >> So Kabad does amazing things. We bar >> not comparing but like the differences in operations, mindset, mentality, goals. >> I don't know what their goals are. I'll tell you what our goals are. Our goal is to is to build Torah, right? Our goal is to is when you have a right, we have a day school right now up to fourth grade, fifth grade, right? When you have when you have a first grade boy from Louisville in that school, the school is set up in a way that he can become a bentora, right? My son is in the same school, right? We don't water down the curriculum. We give them we give them a good academics. We could talk about the Montasa story later, but we we we do not water down the curriculum because we believe that the the most the the best way to connect a Jew to to Yiddishkite and to Hashem is said that if you have a second grade boy, he's working on Rashi and he doesn't understand it and working and working and then that light bulb clicks, he just connected to the shama back to RC night. So they did a recruitment event in Queens. >> They did a recruitment. Also a little clever about that. >> Oh, so they they did they had sushi and they had free babysitting >> and they got the wives to come which was brilliant. >> And they you know they they had somebody going around saying come to the recruitment event and everyone said I'm not going to Louisville. I said you're right but someone in the room who's saying that is going to end up in Louisville. So, so just go so that way the other person will go and you know and that person was my wife. >> That's hilarious. So, she she got inspired. She's like been >> No, I got inspired. You got inspired. >> She she she came around. >> Wow. >> Yeah. >> So, they did a very clever recruitment event. Free babysitting sushi. Your wife came. You got inspired. Sorry with your wife if you're coming out here. What's the process to to to start a community even though there was already some sort of foundation here? um what does that look like? >> So really >> for someone for someone who wants to get into it carefully, >> right? So so they really put a lot of the work into the infrastructure, right? They one of the things I looked at when I was looking at Louisville, >> right, was was you know, one of the things that that really pulled me in there was they had spent eight years building that infrastructure, all those things that go into a town that you're not aware of that just run smoothly in the background. So an AR, right? Some of these communities are spending a lot of time dealing with the city zoning, dealing with architects, dealing with fundraising to build a narrative. And during that time, the wives can't walk around, right? And we already had, you know, a six mile area of up around the whole town. >> 6 milei radius. >> It's huge. >> It's humongous. The shul was >> in Louisville. You come here for St. Kerry. >> Yeah. There's a the shul is in a good location where there's ample housing of various different sizes and types. You know, you can get a house, a standard house for 350 to 450, front yard, backyard. >> Um, you know, it's not big, but >> ft. >> Yeah. Yeah. Yeah. Around that, you know, 2,000 you have like three, you could get three, four bedrooms. I had a family of nine stay at my house comfortably, like momish comfortably, like wow. >> You know, guest room, basement, fitting in the dining room all around the table. Um the you know you can get a house or you want to splurge it's 37 acres big house $500,000 it's a uh you know house just came on the market $425 with a big swimming pool a quarter acre are you spending between 20 and $30,000 a year on health insurance for you and your family I use United Health Share for me and my family we're spending $500 a month on our premium and when we end up spending $1,500 a year on our deductible after that they cover 80% % of every doctor's visit. It's usually meant for Baksham healthy families that don't have any serious pre-existing medical conditions and up to four grand. They cover 80% of every bill. After that, they cover everything. It's very easy. You go to the doctor, you pay for the visit, take a receipt and the bill of what it shows what you paid for. You upload it to their portal, get a check in the mail. I've been using them. Every time I have a question, call them. You're talking to a yid. Their office is in Cleveland. I spoke to somebody yesterday. I think her name was Riffy. Like you're calling United Healthcare. You're probably on the phone waiting on hold for 20 30 minutes. It's very complicated. Here you're talking to Aid. One point of contact. I had a crazy story. Went to the hospital. Got a $85,000 bill. Ended up paying out of pocket like 600 bucks. United Rafua Health Share showed me how to talk to the hospital, ask them the right questions, um negotiate with the hospital. Very good stuff. Saves a lot of money. I absolutely recommend you reaching out to them and learning if it's the right fit for you. So the properties are like flapos type properties like like small like my where you not my call it they call it the Q garden of of of Kentucky right it's it's meaning it's not town houses each each house is a separate standalone house with sideyard front yard backyard but it's not right quarter acre a little smaller and and but it's all there so like one of the rabbis lives four four doors down from me >> right the you Walk 5 minutes. Two rabbis live right across the street from each other. Go around the corner there's another rabbi. Around the corner from me is a balab bus from Lakewood doing property management. Around the corner from him is is a balab bus from from Chile who's a professor in the university of economics. >> I love it. >> Yeah. >> So you moved out here when during the year. >> So I moved out this past summer. Me >> in the summer time. >> Yeah. Me, four rabbis and a bus from Lakewood doing property management. the five of us moved out here to, you know, to join with the community and continue to build. >> Did you all try to coordinate to move at the same time? >> Yeah, we all we all came out together. Um we launched the Louisville Torah Center um which is um we've got a day school Montasur Academy and we've got a cure of um outreach organization. So the real wild thing is is we came out here the beginning of the year. We we have a shabas minion, right? That's another thing that we have in terms of the infrastructures. We have a shul with Balabat and been here for generations and they feel connected to the shul and they're moving that forward. Um, and you know, I come I come to Shu. I'm I'm I'm a member of the SHU. That's what, you know, and um, but we came out at the beginning of the year. We didn't have a Daily Minion, right? We didn't have a Daily Minion. And I'm, you know, I'm a dreamer and I'm a salesman and a builder. And I kept saying, "We're two families away by next year. We'll have two families move in. We're going to have a minion." And my partner, Rabbi Yseph Kaufman, like, "Yon, slow down. It takes time. Let's work on, you know, relationships. that's develop and we started out you know doing um we we copy Robert Letterman I don't remember which one of of do at 7:00 together minion or not let's try to have a nucleus where we're domining together regardless of minion um and you know stuff different ups and downs >> what do you do about safety >> no we have we have setor >> like old big heavy ones >> no we have we have no we have we have normal sepherto four or five we have a safer tour at innovate to be you Is that from the shore? >> That's from the shore. Um, and we um it's it's it's a normal community. People who come in are blown away. We have businessmen, nursing homes, real estate. They're coming in weekly and people are blown away with what's going on out here. But so we just hashem, you know, I the only said about cool not, right? I don't know why Hashem loves Louisville, Kentucky. The amount of nissim that we've seen this year is just off the charts. The amount of nissim that's been seen over the last 8 years, 10 years. I mean, you're here right now in innovate. Brian Wallace, right? He planted the seeds 10, 12 years ago. He was in the town 12 years ago through Nissim, how he ended up there. Mamish, you know, open and why he ended up there. He felt their gar. He worked hard to build the town. He planted the seeds. He moved on and those seeds took took root in, you know, the rabbis who moved out eight years ago. now this wave of rabbis who are out here. Um but we had you know two families who who joined us in the winter. Um each one their own story and then you know and and things were starting to pick up and we're getting into a groove and you know it's funny I'm here at this tech conference. I I connect well with the people because we're building a business. We're are entrepreneurs. We're building a a business from scratch. We have $900,000 budget. We have employees that we have to manage systems we have to create. Um and so we started just a lot of things started just going right in the right direction. and the curve started picking up and Robert Eisenberger started connecting with some people and the you know Robert Kaufman and Robert Letterman started making just a good vibe and culture in the shul and you know started having bagels in the morning and and just a place that uh you know and um one of the Balbatam who was there do peri started getting close with you know Dr. Royman and Nadam Schmooter and just became a place where people want to be in the morning. >> Wow. >> And before you know it, we start having you know the you know not the rabbis the balabatim who start pushing minion forward. Right. And Dr. Roy Hyman right is a you know 80-year-old opthalmologist and when he starts telling you where were you for chakras yesterday you start waking up. >> Right. >> Right. and and they made a Minion Makers WhatsApp group and we started you know gaining traction with that and then you know right before P right before Pesak um right before PES two just just Mish Niss but you know Dovery Pcal recruited a guy from out of town to move back into Louisville um Avadia Keller and and then I mean got him a job and that that's how these things work right you have Balbat and they get other people jobs and all of a sudden things start happening and And another ball of bus from Pittsburgh moves into town. And before you know it, we now have after Pesak last week, random Tuesday night, five regulars were out. We're doing a cure event. We had 14 men per minion on a random Tuesday night in Kumar. >> It's phenomenal. Wow. >> And um >> this is in the middle of like nowhere. Louisville, Kentucky. Like >> it was in the middle of nowhere. >> Now it is the place. >> I hope you're enjoying today's podcast. Today's episode is sponsored by Blackbird Recruiting. Chad GPT, what do you think about Blackbird Recruiting? >> Blackbird Recruiting, the team that finds you the right people so you can stop wasting time on resumes that look like they were written by someone's dog. If you're a business owner struggling to find top talent, let Blackbird do the heavy lifting. They'll help you find candidates who actually get it. Visit blackbirdrecruiting.com and let them take your hiring game to new heights. You heard it here first. Enjoy the rest of the episode. >> So, we started It's It's just wild what's been happening here. I mean, we came out here. We didn't have We didn't have money for our school past January. Um Mishnim how how mamishn right being able to cut the budget every month. Somehow we spent less. We somehow made more. We did not do a lot of fundraising mid year. We did that big campaign you talked about with 700,000 with,000, you know, donors and Clyrol really stepped it up. something that really resonated with people. But we didn't do a whole lot of fundraising this year and just every month we go through, you know, what our expected income expenses are, what pledges we could pull in, and we said, "Okay, pull in this, this, and this, we can get through January. We're not making past February." And every month, oh, if we do this and that, before you know it, we're in May. We have we have hit every single We haven't missed a payroll yet. We have we have you will never miss. >> Amen. Amen. We you know coming you don't understand coming on PES telling people in PES on PES I'm coming back the 22nd I don't know where the last $10,000 of this month is coming from and I'm going to wake up and you know just have to run around got back the 22nd spoke with my we looked at the books and we made it through and we have this coming month covered and then we have one month le left to cover and then a big campaign hopefully in the summer that'll parse through to the next year. But the biggest news of the year, I mean, I mean, not the biggest news. There are so many there were times where the school should have collapsed. >> The one that stood out to you. >> I mean, just not stood out, just it's just what we're currently in, you know, and Nissim also that in the middle of the year, secular family, a local family in Louisville, we didn't even reach out to them. They reached out to us and all of a sudden now they're in our school. Mish needs them to get him in the school. The parents love our school. They love what, you know, has happened for their son. The grandparents love it. He's, you know, he's a brilliant kid and we're able to just, you know, thank God, a lot of what I, you know, a lot of what I focused on this year, the first four months, despite not having money past January, put a lot of focus on to strengthening the school because it, you know, I knew if we had a product, we can go back to the donors. If we don't, if we're not getting kids, local kids into the school, if we're not, you know, if if the kids aren't learning, we're not going to be able to do that. And we thank God we're able to, you know, really build up the school to a point that, you know, it can sell itself. It's a school that local, you know, local families in Louisville can can come to even if they're not interested in orthodoxy, even if they don't know me well, just based on the fact that that that they can get a good education for their kids there. Um it's a good culture there and um and thank god that that was one of the biggest news this year. But so currently we started a marketing campaign to you know move to Lou to bring families to Louisville Kentucky and we were you know how do you do that right? Every everyone's like every community is doing that. Every community is offering moving bonuses. Every community is trying to how is Louisville Kentucky going to get out there? So, but the the more daunting hurdle is how are we getting out to them? Because if I had if I had an hour with every Jew in the country, we'd have a thousand people. We have a product here to sell. We have something that connects to the right people. But how do you get it out there? And you can't cold call, right? Fundraising, I can cold call because you can connect anyone to AMOSA. You know, $18, $180, $1,800. Anyone can connect to AMOSA. But a family who may may not have ever thought of moving to Louisville, Kentucky, you can't do a cold call on that. You're going to spend an hour and they're not in the right frame of mind. And we were, you know, pulling out our how to do it. We almost gave up on it. But honestly, funny funny side story, Isaac Rudensky, you know, >> your cousin. >> He's my cousin. So, he just he just um got his book Georgie Summers on to number one uh and number one Amazon seller. And so, I was reading one of his um what do we call uh his playbook on how he wrote the book, >> right? On how market on how he marketed the book. And I'm reading and I'm like, "Okay, you know what? If he can do that for a book, we can do that for Claudia Shaw." And um and we came up with this, you know, we didn't have a budget for it. You know, marketing campaign costs a lot of money. Print ad is $1,500 for one. >> How much did you spend? >> So, what we did, >> you raised 700. >> Yeah. But we again, we didn't we we needed that money to payroll. Our budget starting year was 900,000. We didn't have extra cash to spend on a marketing campaign. >> And but what does a marketing campaign cost? >> So what people wanted it to cost was between 60 to 75,000. That's what that was. >> What did you do with him? >> So we called Avid Deer. He's a close friend of mine. He's he did our video last year. He did our school video. He he like with our school. It's not the classic school video where it's just like we have a good school and good academics and good Jew Judaism and good teachers and he he really got into the guts of what our school is and what we stand on and what makes us unique. And if you watch our video on mastori.org you'll see like that is literally what sets us apart. Um so I had him come out there and he he also he's familiar with the town. He's you know he's close friend of mine. He had actually shot a video last year. shot the school video. So he came actually, it's fine. That's a story for another time. But he actually had something else come out. Mama Desmaya um how we got Ysef Wild from Baltimore to come out. He shot it. Abid Deir put it together >> and we shot the video. Video cost $7,000. We made flyers, called a marketer, they wanted $2,500 for three flyers. >> Okay. >> I spoke to our executive director, Rabbi Samers, and he made it. whoever Schmolyers, he made our flyers on Canva. Him and my sister-in-law, Hindi channelist in Bokeh. >> Uh the two of them collaborated and made our flyers in probably 10 minutes to half an hour for free and did a fantastic job. We had um last year the community was doing one of these moving bonuses of $50,000 for a moving bonus. And so this year what we decided, you know, the the branding and the marketing was like, listen, nine families have already moved out here this year. Community is growing. We have three slots left, right? We're we're we're a growing community. There's good opportunities. There's three slots left. And we made a flyer about that. We made a flyer about the community, about the the Milas. I I think I sent to you. You could check it out. But and then what we did was we did a and I've been doing different versions of this for for a while, but I've always I've never been able to really like this was just it's funny. I I almost took this in a way that ran a straight into the ground. And this is why it's a good thing to have partners because everyone was anti the idea I'm about to share with you. And well, okay, the idea originally was that share share our flyers and our video on your status and whoever comes to our town banks to that share, we're going to give you $10,000. That was my idea originally. My thought process was is because every marketer told me that you need right one marketer said you need to put pick one newspaper put your ad in that weekly because these things take time and wait for it to build up and develop and it's going to take 4 months as overexposure until somebody sees it and like thinks about it and thinks about it and then they finally call you. So it's going to take months. So my thought process was it's going to take us months to, you know, maybe we'll pull in one person, so we'll offer a $10,000 bounty. And I was like, "No, but then there's going to be makas who's simple. Whoever comes, we're going to ask them who's whose status did you see?" And that's the one we'll give it to. And and thankfully my shim shut me down. They're like, "No, that's ridiculous." We went back and forth. We had a whole meeting about it. And ultimately came up with the idea that we're going to do a grand raffle. >> A raffle. It's a raffle just for sharing, not for success. Raffle for sharing up to $10,000. One family comes out. It's a $2,000 raffle. Two families, 5,000. Three families come. $10,000 raffle. And >> how many families are coming in? >> So, uh, I'll get there in a second. Uh, should I go straight there or should I? >> It's all to you. >> So, no. So, so, so people were nervous. It makes us look desperate. It makes us And what we came out with is just the opposite because it's bold, right? It's it's it's different, right? Everyone people are doing like say 750 a,000 and it's also smart because we're not spending money because if three families come that's tuition money that's coming in right that's revenue coming in so we're not spending okay it's it's we're now losing income we could have had but we weren't getting that income if we didn't do this anyways and so we we started this campaign about four weeks ago we weren't sure we didn't put an end date because again we thought this was going to take four months to get one person and I don't want I don't want to dip clrol I wanted I wanted to give enough time that families would actually make the sale so we could give a $10,000 raffle. It took off like wildfire. Um, >> is this inspiration you took from Isaac the way Isaac Rudansky promoted his book? >> No. >> No. Separate. >> It wasn't it wasn't how he promoted it, but just seeing the the his his aggressiveness, his ability to not give up and his ability to punch above his weight is what you know like okay, you know, let's do this. especially here, you know, where there's a town that we're trying to build and we want to have Torah connect, you know, to connect the Jews in Louisville. Um, you know, we're going to get satia and, you know, I kept I kept the thing that like kept me going is there's a rashi that says that Moshe Moshe could I don't remember the exact words, but Moshe couldn't build a Mishkan. And Hashem said, "Do it. Make it look near Kakimo. I think make it look like you're building it and then I'll take care of the rest." Um, and it took off like wildfire. >> How many families are coming? >> So, we have 23 families that called me up asking for more information about this town in 4 weeks. >> Wow. >> And and again, when a family is calling me up, they're open, right? They're looking. And what's been unique about this campaign is these people, it's not about the 50K, right? Right? Cuz again, if you're moving to Louisville just because of the fact that you need 50K for a house, it's not the right place, right? Scrouch Mark said, "If a club wants me, I don't want that." >> But um but these are people who are growing. These are people I think a lot, you know, both the flyer and the video I think, you know, >> gave off this branding. Wasn't wasn't purposeful. I wish I could say it was. I mean, it was from the people who made it, but not on my part. Um and you know it people who are growing, people who are looking to you know to to build a community, people are looking to be able to build themselves. A lot of a lot of the people are attracted to our school. It's a very very good school now somebody who's learned for 15 years. He's a um right his goal in life is that you can ask him a question on any tossos and chass and he can answer it. >> I have a question um and I think we'll finish off with this. Um I have two questions. Number one, what type of family do you think would be successful in Louisville? Question number one. And number two, what are people doing about Panosa? So, >> it's a good question. So, it's actually something that I'm listening for when I speak to these families, right? Because if they're coming for the wrong reasons to sort of, you know, guide them outwards cuz if it's not for everyone, for the right family, you can grow in tremendous ways. So, who's it for? So, who's it for? It's somebody who if right the the mainstream schools are the best things out there. If your kid is thriving there, stay there. But it's not for everyone, right? And and if and if your kid if your kid needs more of a smaller school with that with that, you know, more that extra attention, something that's unique about our community is is again, you know, like we something that's unique about our community is is our somebody who's who's very experienced. The rabbis we have have out here are top quality, right? Because again, we're coming out here infused with our mission. We're not coming out here because we couldn't get stellars in New York, right? So we have we we can we you know we're building our mosa in a way that we can go toe-to-toe with these schools out in New York. Um but you're getting that attention. It's a Montasaur school right and where you're able to really build up these kids deal with them where they are. Um >> so someone who wants a school with extra attention >> that would be that would be one reason. And also for the families themselves, you know, if you're coming out here, right, if you're in if you're in New York or in Lakewood, right, you're a number. Nobody, right? If you're connected to, right, I speak to somebody, he's connected to his rub, he's going to call, I say stay there, right? We have a lot to offer, but you have that. Why would you leave? But it but but you it's very easy to get lost. And over here, not only do you not get lost, and not only are you a part of it, you can actually help build it, right? the one of the bal right the the minion that we have was built by the balabatan right so now you're coming to minion with a purpose you're coming to minion and you're coming with a purpose >> you have an opportunity you have an opportunity to build something you have an opportunity to you know be a part of something bigger than yourself and in paras we have a good crew of people in this town to just a good mix of people it's an open community it's you know where you can different different types of people and just there's a lot there's a passion there's an energy there's the growth mindset. And so for people who are looking for that and again these 23 families that I spoke to, we have six of them that are coming for Ashabas. We had a family coming last week. I have a guy landed in Louisville 2 hours ago. We have a family coming on Friday >> where they stay >> and our houses. >> Uh we have we have guest rooms. >> People are coming. They're coming to check out because and these are people the way this it just and this is where I realized my mom is sitting on a gold mine, right? We have people who they never heard of Louisville. They never thought about Louisville. Somebody posts our stuff on their status. Within 20 minutes they had seen our ad for the first time. They call me up. I'm on the Zoom call with him and their him and his wife for an hour and they're like for for the people who check off those boxes, it goes right through and and they're very quickly on the plane. And it's not about the 50k, >> right? >> Um it's it's just an amazing thing. Again, we have six families and we're still going strong. And these are families that have, you know, these are not just young families that are coming for caveat. We have families with 8, nine, 10 year olds that are that are looking to, you know, to move out here. >> And before we finish, last question. What do people do? >> So, I mean, that's one of one of the things that I think is a big draw in Louisville is again the cost of living is very cheap. as mentioned with the housing prices and you know people in Louisville it's like you know the people in Louisville they're making it on like 30 to 60,000. So there's a lot of good job opportunities out here, right? There's, as I mentioned before, the only reason why why this whole thing was possible is because Hashem worked it out that there's a lot of yan that that make their panas out here. There's nursing homera, there's there's real estate, there are people, you know, that and they're coming out weekly. And so there's good there's good job opportunities. Um, I've been connecting with them. You know, again, people are coming out. You know, a lot of the beauty of this this campaign is we're not paying for their flights to come out here. These are people. This is an opportunity for them, right? So, they're they're the ones looking for the jobs. We'll help make and actually that's why part of why I'm here today, right? I met a guy who's got, you know, it IT jobs where they train you in, start you off with like, you know, 60 to 80 and they train you in, you could be making six digits and again in a town like Louisville, Kentucky, you're making 100,000, you're fine. >> You're extra fine. >> Yeah. So, and and and there's there's growth opportunity, especially with all these cover out here, right? If you're on the ground, you're a year of shikab >> and you're you're right and you're on the ground, >> you're there's just going to be opportunities that come your way and you're going to grow in big ways. >> That's incredible. >> Wow, >> what a great episode. I hope you enjoyed watching. We spoke about or listening if you're on Spotify or 246, but we spoke about what Louisville, Kentucky is like. If you're interested in building in being one of the builders of a vibrant Jewish community, you should reach out to Yon. Where can people reach you? >> Uh, so you can call or text me 5166688218. You could check out our websites. We've got Louisvillejwish community.com. And then our school is montasurra.org. >> Um, and your address and your social. I'm kidding. Uh, >> I hope you enjoyed today's episode. Make sure to subscribe on YouTube. Have a great day. See you on the next episode. >> Thank you, Tilly. Wow.