The Proven Process to Boost Your Marketing

Hello again marketing. GYB marketing is a fractional CMO service company inside marketing outside marketing Google ads videos shows I think it's a very strong um um service and and Yeah, let's discuss a little bit marketing. >> Thanks introduction. Thanks for having me. My passion is marketing the right vision, the right goals, the right messaging and the right marketing. business. Number one is whom the right messaging the right strategy about the right strategy and then I have the majority business the right marketing implement the right structure and the right execution structure in the marketing >> now marketing soft spot marketing the right way as a finance guy. I've seen a lot of companies in the past um marketing. I write via marketing. Either they other team they overdo it. Either they underdo it and so on. Business owner business owner the main points marketing strategy KPIs marketing channel it's all game for marketing marketing I hate it with the passion but I still feel it's very very important I'm very happy but Vegas. So what would you question for the business marketing marketing in general you still need to be on top of it >> right? So marketing because it depends obviously when I mention in the beginning of marketing it's wrong because marketing is a tool business but struggle for the business then it's not the right tool for the business obviously now marketing in the beginning I mentioned business but as a business grows you want to delegate everything you want to delegate the finances the operation the structure and the marketing as well the business owner of the business. So, small business. Um, okay. What is the right way to do it? >> Right. So, investor game but most business own website they for marketing or the niche General frozen pizza. Okay. You have compete with all existing brands. Okay. investment and get the packaging and get the marketing in order just to start out. bookkeeping company. There's no need to spend a lot of money on marketing yet. The only way is the right messaging market. you will do it then marketing in the actual main point is marketing strategies marketing channels um budget and budgets and KPIs data exeing because then we'll go back to marketing. Okay. Simple. expection service music in the background. What represents the restaurant chain? This is obviously brand politician emotion present a certain obviously a cheap brand again hotels obviously. expect results service. >> All right. So now let's go back to marketing. Marketing market for a company you want to get to a certain point right outcome. >> Okay. >> Company outcome equals outcome. So obviously the concept but we'll get to it then we get another message. No problem. The purpose of marketing the plain and simple basic purpose product you will get outcome XYZ which is certain powerful limited because sales are limited usually marketing which is usually unlimited. healthy company which is wrong team. But the purpry marketing strategy. the marketing um structure for a business messaging because okay margin% by next year they sell by 15% or you 70% whatever we set certain goals exactly we got increase in profits so the outcome in that service is profits the service the technicals the details is the CFO services the bookkeeping services >> now focus of the technical instead of the outcome I don't care. I don't care question two different things. So, >> so Texas happens to be I might be wrong but Texas Let's say supermarket feels the vibe feels the butt. Correct. So correct. They got the groceries. Let's say certain flavors versus it's two different things, >> right? But the same Okay. So flavors focus on features versus the outcome. Okay. Right. Software. Okay. And I booking software high competes. Let's let's take for example. was name but the same structure that the company focus of simplifying pay is very hard to beat especially establish a market of their focus right So let's say because nobody cares about features Friday department of plane of the service bookkeeping package So basically not certain department let's call it right so 80% client service. >> Okay. >> And 20%. Okay. Whatever message is marketing from A to Z in the A to Z. Okay. service measure structure implement for the business. We'll get to that in in a few minutes scenarios. Number one is a mesh shot u I department of 80% for the business and the under the tri department of they get 20%. So obviously 80% of the marketing is focus of the main income for the business but when I mention the department it's a divided accurate yeah the department the same amount clients bring the same amount in cash flow the question the question is bottom line okay the the dry departments bring equal results or results just finances okay bottom line is finances taxes increase in profit accurate books. Okay. No matter if it's free obviously which is amazing XYZ for again. There's a way to sell it was equal in the same the same funnel. Basically, basically the messaging part of any service the is the bottom line. Yeah. So now how does it look like >> right? Once you have the right message, you can move on to to marketing channels. >> Marketing channels has got >> n Perfect channels just a deep subject messaging market right channel SEO channel marketing is a channel basically This >> is basically a puzzle. >> Exactly. Okay. >> Flower flower. Okay. Instant results. The problem is longterm strategy. Okay. Strategy invest in email marketing. Okay. Please subscribers email marketing but once it build up properly you have the right audience is more than powerful status post ads for the next status Meanwhile, solid email audience subscribers combination longterm strategy shortterm strategy. I'm ranked high on Google. sales calls. Okay. Instant results instantly scalable channels marketing website is shortterm is longterm is this budget friendly or this expensive wide audience. Audience picture got long. Okay. audience. They service the local magazines social media influencers and certain promotions. So restaurant which means audience me the right messaging the right structure because he implements the right message by the way messaging marketing channels budgeting um data strategy and KPIs. Um, marketing companies marketing company overend right. short-term long-term marketing strategy in the right way. Now business reinvest in the business. There's a lot of different ways to do it. I'm not going to get into it because construction yet data is somehow the power data aspect. information business whether it's business finances marketing sales but marketing but somehow so on and so forth wheat operating system are the KPI says inside out marketing sales operations and so on and so forth. So basically I get the KPIs of a scorecard on a weekly basis that I think >> that's correct. That's correct. And you can implement most of KPI data accountability aspect from the business and number two. Um what would you overmanaged and micromanage and manipulate the situation of a healthy vague let's go to execution part execute is just as important obviously. >> Yeah, exactly. But but but unfortunately the next to do number one That's number one. Number five, first obviously one strategy, social media post, emails, blacks, um interviewions, social reply to comb. [snorts] Sure. Yeah. So, so I just so set and go. website but in general implements. So when you guys have a schedule the implement of the ve recording food the recording scheduleist top of the bus [cough and clears throat] deliver that message over and over again to the next obvious Customiz [snorts] whatever. Beautiful question. So number one is focus of the bottom line did a fantastic job. Um heritage invented of digital creative ideas. Help help me build credit.com. companies shortterm strategies with long-term strategies. Meanwhile, YouTube massive results because it does a fantastic job. Not a question. powerful positive. >> Wow. >> So, I think that's enough. Um, beautiful. Like, comment, subscribe, and any help you dust is always here to help. He's a good guy in the right way. Need the right messaging strategy marketing channel. Then you move on to data. They move on. They have the right budget and the right execution strategy. It's not so complicated. small, get the right momentum for our business and move on the right way. [music]