The New Fight for Visibility Michael Salvaggio, Co-Founder of SEO Brand #seo #branding

Talk about even how fast 2025 flew by in terms of your work. >> The business has totally been flipped on its head. So, with traditional search, you were really fighting over 10 positions on the front page of Google. Where now everybody's fighting over three or four slots to get included in a chat GPT readout or a perplexity readout. So, the business has definitely changed. The core business remains the same. It's fundamental lead generation for SMBs. But, at the end of the day, you're just really competing over a different window where that information is actually shown.