The life of a Chasidic entrepreneur! With Chaim Berkovic .

welcome everybody this is the Weber podcast where we uh interview entrepreneurs today I have the honor to sit with my good friend Ken berkovich better known as K berovic on LinkedIn um some know from status he they do the companies called skyscraper insurance and they provide insurance for companies we'll hear the details exactly in a minute um so K my first question to you is um how did you open this company what was was this something you did in yes Shiva is this something you had a passion for and how did you get to open this company obviously the goal is we want to inspire a lot of people and they want to hear the story of a entrepreneur and how he made his dream happen and how he became successful that's what we try to provide and you have a magnificent story so if you can share please definitely so that's one long question and it's a big answer but I'll try to keep it short sweet to the point first of all it's a great honor to be on your podcast and the content that you create is so important because a lot of media a lot of um content that we see these days is always aimed towards the dark and it somewhat sells better in terms of selling news and media and your content is so focused on the positive it it's I think you shared with me once you say so many amount of people wake up in New York like 8 billion people wake up in New York every day and in the in the world is 8 billion in New York I think the population is 9 million and and everybody wakes up and they have a choice how to look on the world positive or negative very few choose to choose positive I think you're from the top 1% and I'm honored to be in that Synergy that energy to to to be part of the positive content so where we all where where all start skyscraper insurance is basically um we're going inout right now in our 8th year July 4th um the the the we made it on the same birthday of America we started skyer insurance and we are right now servicing more than 85,000 corporate clients throughout the United States wow and we are looking to go even and replicate so much more we servicing so many different ethnicities cultures communities that we help them with their real estate business insurance and a lot of medical facilities too now and nonprofits that's our strong focus and we have helped a lot more and we are trying trying to even expand more products more areas to even be better and always Focus focusing focusing to be one step ahead um where the future of insurance and the industry is going um we started out uh me and my partner together in my kitchen right after I got married wow and I only spent over there very little time because my wife threw me out of the kitchen and I needed to get a office space I started off on my wife's laptop wow and um the the focus was always to build something bigger than myself wow ask me what inspired me what I wanted to do as a little kid I wanted to be involved in something that I've always growing up in New York City seeing the New York skyline we see all the time how small people have built something so big and that inspired me with the right team with the right leadership with the right healthy vision and mindset everything is achievable that's how I see it wow and and this alone proves it because the places where I still want to I look on ourselves still as a little startup people say Hey you have made it you're I can get very comfortable but I'm always pushing our boundaries and and trying to go out of our comfort zone we are licensed to compliance all across the United States we service all across the United States we have Offices here in New York New Jersey Florida and we're opening up pushing our boundaries today we we developing and opening up in the heart of Houston Texas the population of Texas are very good good work ethics over there and working to have a full underwriting and servicing facility based out of Texas so the story a lot of details in it but what inspires me and where we're coming from and where we're going this is basically in a nutshell wow so that's an impressive story to hear how we started 8 years ago we're still going to get into the details of that but what I find the most impressive is starting from scratch when you have nothing you have nothing going today you wake up no matter if you're in a good mood or in a bad mood you're already you're coming into the office do you have questions to answer people to answer emails to answer you're you're leading a team there's always work involved I want to know what did a day feel like eight years ago when you said I'm opening this company what did it look like you woke up in the morning what did you do what what drove you to to to to work you have nothing you're not even making money at that point um you know you're trying to invest as little as possible you're working as you said from the laptop you know your wife's laptop um when I started my my business I remember I borrowed a friend's computer as well you know it's that kind of you know you don't want to invest you don't want to so what did a day 8 years ago in your life what did a day look like so a day then looked like even in a way better than a day now you know why because we had a goal we had a vision wow and we wanted to achieve that and of course now it's even better I mean to say the growth and some of the vision is a reality these days for example even our corner office in Rockland County that we sit right now over here yeah I've seen this corner for a long time I eyed it wow and it wasn't for sale I did research for whom I belongs and I said I'm going to have this corner one day The Law of Attraction worked over here and I went after the owner worked with them got the property sold developed it got permits we built this entire headquarters out of here but um when we started I always had that vision of achieving something and if your eyes are always lacked on the and you focus on that you can you can see yourself getting daytoday closer to that and I always say for people in our company in our organization certain days I'm so energetic today like the first day of business why do I use the word first day of business because the first day of business is when somebody starts something new new is always easy we know the first da of every gamur because when we start we always tried to do to do our first so being able to be part of the part of the new is not a it's not everybody can start being able to stay consistent that's what's the hardest thing so when you already have customers and some people like routine but the nature like me always want something new a new project that excites me that in our industry I always find there's more to build and more to build that part of building the part of going to the new that's what inspires me that's what keeps me going so I need to to create every quarter new projects New Heights new goals because otherwise routine gets me very boring so that is impressive what you just said and it gave me an entirely New Perspective because a lot of entrepreneurs that I meet and I love doing this with entrepreneurs on camera or not on camera to just interview I want to hear their story because you know in this world we're not Reinventing the wheel all we're doing is a following methods that work like you spoke about the vision and the dream and the Law of Attraction and having your goals set um but what I just he is something new heard is something new because for many people it's about how do I balance the struggle or how do I live with the company that I have or how do I adjust and how good of an adjuster am I for you that's not the case for you it's every morning waking up okay today is day one of skyscraper Insurance what is my biggest goal what is my biggest dream where am I opening a new office and starting over there from the new which industry can I take now and I can adapt that to many of my businesses today is day one let me bring all that power all that motivation that I have all those ideas and dreams as if it's day one of my company if my company right now has 10 employees I'm I want to start again from day one and I want to hire another 10 employees so that we can expand and and share and help other companies so that is an impressive point that you shared um on that you're very positive and optimistic how does one deal with burnout cuz that's because burnout start even before you open the company everybody starts off with burnout meaning they they're not optimistic about their dreams they don't feel deserving of it so how did you get into that mindset that you deserve a good company and you want to make this work and when you failed to get back up and say no I'm still wanting this and I'm I'm not going back to taking a job I'm I'm an entrepreneur and I'm here to stay that's a very fair question and the words or doesn't kill you makes you stronger is so true wow literally so true I had so many reasons and I believe any entrepreneur any person that built the business has all those reasons to share as well that why or certain days they could have given up we went through litigation lawsuits I in the first year of business we were called infin Infinity Insurance our slogan was infinite possibilities and we got a lawsuit just playing for patent and infringement from a carrier we were a broker there a carrier called Infinity Insurance that we need to we need to not just Rebrand they they suit us for damages because in certain places on Google on the algorithm we came up on top before them organically and a lot of their clients were calling our office and we made contact so they they said my lawyer said then um there's another brokerage Infinity like why don't you go after them why you because you're a threat so the second I felt oh I'm a threat to this large multi-billion dollar organization I'm do hitting some right buttons we settled that I'm going to Rebrand and that's when I learned trial and error um like the school of trial and error that we need to have patents we need to have trademarks the skyscraper the logo the name the trademarks every name we ensure your vision we share your vision we share your bright future everything around it we have trademarked and patent because I learned it a hard way but that's just the first lawsuit I've experienced meaning to say we went through certain hardships litigation and how's the day today with the feelings you know feeling discouraged like for yourself so it is tough but when you enjoy a good bottle of scotch and it has that bitterness in it but then you still like it right sometimes you got to take a punch or two to enjoy the victory yeah and yes in the moment it's very very hard but every single thing that we went through looking back I looked I spoke my partner I spoke with people in our organization that was were involved in certain things that we went through first of all treat your people like family you have a family that holds your hands now when it was alone when I was doing it alone was much harder now we're a family we look on each other other's guidance everybody in the room brings wisdom to the table but when we look back let's say a issue a particular thing that we thought oh it's going to be the end of the world now a year ago we came through we persevered every single step in that made us a stronger and better company because we have created work workflows we have created strategic me measures and we became better leaders by predicting better how to avoid a mitigate these type of outcomes everything that we went through brought us together and made us stronger so the words what doesn't kill you makes you stronger is not just the saying if you practice it that way then it is sometimes you're going through the hardest things you got to sometimes be able to walk out of the office block it out for a few hours go home go to your family take a drink speak speak to some friends of course D all the time in SCH and and in your heart and go to the schwitz do certain things carry on you got to be able to carry the pressure right some people they they crack quickly on the pressure no you got to be immune to it you got to a day that it's not enough pressuring for me it's like something is missing I'm already so immune to it I'm an addict right right and everybody can become that um regarding the lawsuits that you said and I we always say you have to measure your problems when you have you know bigger dreams bigger goals can sometimes bring bigger problems I had one day uh somebody called me regarding their social media and they told me that um you know okay so it's either you or Gary ve and I'm like wow is that the level that I'm on that people compare me to Gary Vee and Gary ve is a legend and a genius and I watch his videos daily and that's another point that people have to know that it's you always have to study your industry you always have to learn every day you know because you're big that's another reason for you to continue to study um but Gary ve is amazing because he just mastered not just um work ethics but he also mastered the concept of social media and how powerful it is in terms of the brands the biggest brands in the world but also how powerful it can be COA lot of Industry singers yeah and it's also relevant for any small business that wants to start off you have that initial push in a second and that's what I want to talk about cuz people going to watch this and many people are going to send this to other people and I want to really touch today on the basics of starting a business um I have a few tips that I can tell any entrepreneur right now in a second I can tell them in any industry how to start it not how to be successful but how to start I can tell them and I want to hear from you KH what is your tips somebody wants to start a business any in man if it's a service or a product what is the first few tips that K would do right now if he were to open a business 100% I want to answer all of that about opening a business but you touched Gary ve first of all I'm also very inspired by Gary ve because unlike a lot of other influences out there Gary ve if you studied his history he came to this country I think his father was sat in the Soviet prison he's a Russian Jew and um worked in Jewish yes okay didn't know that no okay very nice we it's true we run the world what what Kane said maybe he said it in a way that people hate on him but what he said is true we run it yeah but but there's a lot of smart Minds everywhere but Gary ve individually um he started off Bottoms Up he packed shelves in a liquor store he didn't just became Gary ve overnight a lot of people that you see online they just show off and a way I like a true um hardworking story where somebody came from nothing and worked himself upow addition to that I very much believe and Gary V's method and we'll blend it into the answer where we're going also about in social media that everybody has a certain brand to themselves be authentic be you and nobody can tell you you're doing it wrong right so for example um who people are there's so much Untold Talent Untold things because people are afraid what if for example there are so many jokes that comedians could have write today but there's not a free mind of thinking because certain jokes could be politically not correct or viewed this way so they don't they're not they don't have the freedom of think of thinking because they're afraid of canc being canceled and stuff like that the same thing comes to entrepreneurs that have entrepreneurial Spirit but they're not yet successful they want to start but they're so afraid I'm going to type something on LinkedIn and it will have a typo on it yeah and and and and the whole world will look at me first of the whole it's not even looking but even if they look and they see a typo I'm the guy that made a lot of typos but fact of the matter people know about me and when somebody made told made me aware of the typo I said thank you so much for looking at my post now we correct just are say negative marketing is also marketing so be out there be you because if you're being you nobody can tell you you're doing it wrong if you're being somebody else I can tell you 100 reasons why you are being wrong and that's step one be yourself be yourself be humble be you and take in negativity just like breed it in as like positivity don't let it go into your don't let it bring you down and also because that's the biggest challenge because people starting off they're not confident their idea when you already made it to the top you can be on Joe Rogan's podcast and smoke weed like Elon Musk and pay a $40 million fine because you don't care because you made it there people are copying you now but when you are the one that is setting go of something new and you're so afraid of other people's opinion don't be stop right there be you act like if you're if you're if you're in that category of Ila or even greater right musk needs your opinion right and everybody loves everybody loves somebody that can be unique and can be themselves and I'm I'm thinking I'm saying this specifically to any uh uh person that goes out there if you're man or if you're in in whoever you are the moment you install confidence which is what you touched on right now everybody wants to listen to you what no matter what you're selling what you're doing I want to listen to you you come to me with that nice smile with a straight back with confidence I want to listen to you I don't care what you're selling even if I don't need it I want to listen to you so again to to somebody opening a business step one is to be yourself and have confidence and believe in it what would be step two where do they how do what do they do 100% so step two is very simple have a business plan have a business plan which is really step one but I wanted to just St set up the the attitude because you're going to hear so many people's opinion it's important hear everyone out with a smile but you don't need to at the end of the day follow you God hear everyone's opinion because somebody will add to your knowledge as well if you stand today with a flat tire in middle of the FDR and everybody is like honking on you and cursing you and then one person pulls over and really helps you put on that tire that person is there to help the all 11 people before weren't even caring about you they were just hunking so a lot of people mark my words I saw in my own life they have been there to be your biggest critics and and bring you down these two three these same people two three years later are out there asking you for your help and advice and guidance because it's not that they have CRI against you they see in you a level of confidence or something a boldness that they would wish they had and they try to like in a way make themselves feel better by giving it out like who you think you're going to also be smarter than everyone just go get a desk job so if somebody has an idea and if you're in a position where you somebody shares with you an idea it's so important I always say that said the beginning to all my friends family Associates encourage them tell them it's amazing because sometimes you cannot help with anything other than a nice good word and that good word can take them because that can be that day they're thinking maybe everything I'm doing that's the day of being burnt out the people around you can just change your opinion what you're doing is amazing keep on I don't know how you do it like certain things words like that can change a person can make them carry on another three years from that day of burnout so going back to the first step have a business plan have a vision what do you want to accomplish and sometimes in your head the vision is on the big picture and of course 8020 is a is a big rule but it's very blurry if you can write it out on a piece of paper it changes and you really see the dots coming together and you see stronger the company where you want to go so let's say you're today 2023 where do you want to be 2033 with this business make a business plan what does this business offer who is the ideal client where where do you black out the noise where can you focus on the prophets how do we need to look what's our Prophet margin the best plan that you can make yourself whether whether it's doable we'll talk in a minute but first how does it need to look right so what you're saying is and also in entrepreneurship um most people that you meet and you ask them you know where do you want to go or they ask you you know like you're successful how do I start a business um and your question back to to them that which most entrepreneurs would ask from anybody wanting to open a business is what do you like what do you want to do where do you want to go and this is the funny part cuz most people will say I don't know and that is not the answer you didn't just answer me you just raised the question you brought up a question now which is what do you want to do you not knowing what you want to do is the question so ask yourself long enough what is it that I want to do don't give up by the question of you don't know what business you want to to do when you want to have a business like you said know what you want know set your goals if you want to sell chairs out there say I'm going to be the biggest manufacturer of chairs and do the first few steps which is you know find the supplier find a few customers yes ask your family and friends to use your business and then you know set the vision how many how many build a type of chair exactly that's going to dominate the market right exactly but don't stay stuck by the question of I don't know what I want to do everybody has a hobby and if you ask yourself the question long enough then you will find the answer what you do what you like in business and you'll go after the the business again so number one believing yourself number two having a vision um I think that number three I'll let you put whatever you want that number three but possibly number three is the what you mentioned already is staying consistent exactly okay and um the plan having the vision being able to write it down on paper that's number one twoo and we're getting to the consistency the plan the business plan is the master now I'm still I'm I'm going to number three I'm just recapping number two because I'm personally am an investor in a lot of things and people come into my office and they say would you want to invest in this and this and I say Let Me Hear You idea make me the pitch right and then I say send me in the pitch deck and then I was like everything you just told me and sent me send me in write it down on a business plan wow and very only 3% from the 100% that pitch come back with that B I need to make time everybody escapes that number two that we just discussed making a business plan very few come back with a plan because it's so easy to dream we're all dreamers we're trying to live the American dream we're living the dream but some people you need to wake up and face some reality we got to make the dream a reality and that's what's missing but now if you follow through you did one and two number three is already getting easier because you have the consistency a lot of people are doing the consistency without having number two right if you have the plan that's the master plan so if you're having a bad day you know we're not having a bad day because you see already the bigger picture in 2020 and 33 we're going to be selling x amount of chairs or we're going to be a multi-billion dollar company or we going to be whatever we chose the goal the top goal at that point we're going to be we just had today in 2022 or 202 23 or 2024 a tough a pickle but that doesn't mean we're off track we hit a thing we're going back on the road I have a saying that I that I said myself I I travel a lot into New York City Manhattan I grew up in the city and um now I'm I'm in Arland so travel a lot the FDR and if you ever wi the FDR there's no time to repair it they can't they can't close it down true so I always say life is like the FDR Drive you have ups and downs bumps and cracks but you can stop going if you start you try to stop on the FDR there's no shoulders no right or left you get you get kicked from behind so you got to move forward so anybody that made it to Wall Street where the stock exchange is you need to cross the FDR and every politician coming into New York City to the UN goes through the FDR so you want to make a big and in government or to go public with your company you got to go through that FDR Drive yeah I heard this quote um um Steve Harvey says the road to success is always under construction so that's very important for people to know go if if when you go into business know that there's going to be the ups and downs there's going to be challenges there's going to be interesting uh stories so I want to elaborate on what you said you explained in about 10 minutes three very important steps that anyone can use right now to open a business I want I want you to give me those three steps in 60 seconds how does one open a business the three steps that you just mentioned basically be what we discussed number one is be yourself believe in yourself and know that you can do it correct number two take that Vision make a plan and write down a business plan today like if you're the biggest corporate company wow we have written a business plan like a workflow like we' arised a day that we didn't even have employees but if you're going to start onboarding people you got to make sure you have the best core process and core values for what we you want for them and number three is following it through with consistency because now that you see the big picture you had a little pickle here you can right away go out of this one take a new exit and go back on the freeway to success because we see the bigger thing so a bad day or a tough day is not anym so tough because we know we have something bigger to look we don't get stuck here most people get frustrated and hard because everything falls apart over here there's no falling apart you just right back in there amazing amazing very nice I like that you took on the challenge of 60 seconds um I want to ask you a question um people know K bovich as a very successful businessman thank you what is it that you want to tell them or share to them on who you are or what you built what is or maybe a common misconception what is a message that you want people to see like hi I'm here in real life and I want to share to you this and this what is something you want to share and tell people there's so much um I would want to share and tell people but first any level that I was able to inspire anyone gives me joy I truly enjoy to be able to be inspiring and in the same time I feel I can learn almost from anyone and everyone that I meet people bigger and smaller than me but one thing that I realized throughout um throughout meeting people that are made it very big in life certain very very large clients always really really um realize that it's all saying money talks and wealth Whispers what what do I mean Money Talks wealth Whispers there's a certain attitude that people that are really truly wealthy they have that they respect every single human being W and being humble is very important being kind is very important um a person told me I have a lot of people on my private jet that I take with me but these people are the same people that if need to take the city bus they will also come with me wow one day if they need to take the city they will also come with me so it's important to genuinely be a good person I love making money I'm not going to say that that that that that saying in a bad way but people are saying some people are so poor that all they got is money wow of course it's important to be profitable making money but in the same time in every business transaction that you're involved in and every deal and every piece of business and every cent Prospect every presentation whether you win the business or lose the business business you have the ability to connect and make true friendships genuine connections with people in that process and then sometimes 3 4 years later right you're going to be able to benefit even of a node that you got today you're later going to be able if you represent yourself like a mench and you represent yourself truly by adding value you got to add value to people always try to add value so we at Skys scrier what we do and our entire team does and what everyone in our organization does every day we think how can we add value to our existing clients and as well to the marketplace that we are in to bring solutions to real time problems that's going on wow if we can add value then we are a beast then we have what to fight to get the business for because we believe in ourselves that we can add value a place where we cannot add value I always say let's not touch that because why are we fighting for right that's amazing so we spoke already about which the a big part of the audience for both you and me is people wanting to open businesses people that we Inspire or people that are currently in positions where they want to see what it is to open a business um my next question is because a lot of people watching us do have businesses or do have very high uh positions in a company and the question is is is um it what it what does it take to manage a team obviously you have multiple locations you have multiple you have a lot and lot of employees I don't know exactly the number if it's 100 or more whatever um the question is and I'm going to try again to challenge you with 60 seconds what does it take to lead a good company and a good team so it's very simple having a good company and a good team first of all no hire is rather rather than a bad hire so many people hire under the gun and they end up building a toxic relationship because they were hiring under pressure and hiring under pressure creates a big problem but how do you drive people to come to you if you have a company that has a good culture and the mission statement of the company is right people that want to join that Vision that idea the enthusiastic idea you walk in the doors you feel like it's a lively place of creativity the circle inspires you are driven to come there and they build the environment so having a good culture is number one and culture is set from the top if the people on top believe in treating the employees right treating the culture right is always say treat your employees and your colleagues the way you want them to treat your clients wow you're so focused to give good satisfaction for customers or customer service you forget sometimes about your own people I like that if they are true loyal and passionate of what they're doing and you want them to be passionate loyal to the client right at least exhibit that same level of behavior from you to them that their problem is your problem and like and and the rest will follow right biggest issue that I have I feel painful if somebody's not happy in our organization I want every single person to be happy if they're happy we can overcome anything yeah okay we're going to wrap this up in another few questions but um you touched before on a subject which is LinkedIn and the benefits of it um you had a very nice perspective on it by uh part of my business is also we have a business called web and media where we do social media management for many big companies like dagam or client's ice cream and ice cream house we also do people's LinkedIn and I can't mention those names because we really become that person and I don't want to give away those um these names but my question to you is how did I know you're very popular on LinkedIn status Instagram you obviously utilized uh that space a lot in your business um if you can elaborate on that and basically do maybe a a sales pitch for me but meaning to say how how did it work for you so that people can see the benefit of link 100% I I used to encourage our sales team and I used to ask them by the next sales meeting let me show you how you can use LinkedIn because I I really believe LinkedIn is a powerful tool and the idea of connecting with people networking with people is a very powerful thing in any business and when I started off on all these platform it was 2016 wow and I've been using LinkedIn consistently the word consistently that's also what it takes posting consistently you have 20,000 followers and you're on Instagram correct correct so all these platforms first of all I was doing WhatsApp status before anybody else has had a big WhatsApp status status I was doing that what did you share and and I've shared a lot over there but I stopped a year afterwards I stopped very very quickly because I realized even having a few thousand people seeing it it's limited wow and I became a direct messenger for a lot of blur that wasn't focused so so I right away took the approach of LinkedIn Instagram and certain other platforms to be able to have a much wider Spectrum wow so in the LinkedIn space you're literally think think of yourself you're going to a networking meeting and you have everyone in the world anyone in the industry that you're looking for you have their direct attention wow and you have the biggest people with the door blockers with their direct attention if you represent yourself right wow but you have the opportunity to make the same pitch like if you're in person of course some people connect better in person but you can't be everywhere at the same time when you're in real life but on LinkedIn you can be in Minnesota Iowa Texas Louisiana and New York the Northeast the West Coast the one day be all over if you represent yourself right so first of all my biggest um tip that I can say for most of the people in LinkedIn a lot of people have very confusing profiles wow and and sometimes you're already talking to me you're in my DMs and I'm for some reason already looking on you and I'm like what are you doing if I need to ask what are you doing it's not clear you got to fix that make it it's it's called The Kiss method keep it simple stupid every person needs to understand that a lay and STM these complex fancy stuff sometimes throw you off the boat right so once you have a clear message don't just hit up people can we talk 15 minutes people that you didn't know or don't don't like like or long long messages that people won't read right first build an audience right who is my ideal demographic and start filtering the search you can go every day on top on LinkedIn if you want to deal with property managers put in property managers you can even filter the search as much as to a state or a company or a region there's so much things that you can do even without a paid version yeah and connect with those people one after another connect connect connect amazing and at the same time build your content post good quality content that engages with people that will potentially show interest for those people so subconsciously in their mind later when you're going to be reaching out or maybe they'll even come reaching out to you because you're going to be sending such quality content they will know you're the guy for the job because you're saying something different you're bread of fresh air you have a different approach we like you comment back on their stuff post a thumbs up when they be positive to that wow and also when somebody right away connects first say thank you for connecting with me if they want to lead on the conversation okay you're ready gave it you you fished you you already catched the fish but if they don't want to lead on they like just say sure no problem whatever you sent the positive thank you for connect later a few months later think of an approach that's different and say something short sweet to the point of how potentially you can bring value to them right and then years later you find yourself with an audience of thousands of people that you connected said hi shared value or read their their content so that's amazing to have that correct and and don't get some people so much time it's not a much time designate 15 to 20 minutes a day empty out all the blurs keep the inbox clean and focus on the quality focus on the cream of the crap it's 1% but also you create your quality because you choose who your content and your people should be and most of the people when it comes to sales gener whether it's LinkedIn whether it's in person they say I can do do do this and this and this I can be cheaper I can be this and the general way it's a it's a tip I hope my sales team listens into this because I practice this in the office but most of the time it's like I'm going to be cheaper I'm going to be better it's these giv responses that everybody expects you to give right I've realized I was going to someone I was doing 5 six years ago I was with someone in his office worked hard to get to his office and and he looks on me and while sitting at his computer fully distracted not looking on me he says so why are you here what what do you think you can do better and I wanted him to focus not to be distracted by looking on the computer and I'm like what do you think I can do better and he like all of a sudden um stops what he's doing and turns around looks at me so I got his attention why did I get his attention because he was expecting what do you mean I can do better I can beat the guy the other guy is not he's robbing you stealing you so first I had that 60 seconds of him he's like looking on me yeah so sometimes having that having the to say something bold or different or directly what he's not expecting will engage better right so same thing is on LinkedIn any place on any platform now that he's looking at you can say I don't know what you have right now but this and this is what I emphasize iue and even if he says this value this this this is also not something he needs right he or she needs you simply say I see it's not going to work to beat clients right today but I'm still documenting my journey yeah what do you think from an insurance standpoint or from a media standpoint or from any manufacturing standpoint you would have want to have done better wow what do you think I'm I'm teaching you a secret now why do you think what would you want to have better today because if you ask a person so what can I give you they're not going to they're not going to drop their guard and be vulnerable maybe to somebody else but you're selling it you're not going to drop the guard if they are telling you you know what I would want one or two things this or that they say two topics that would want better take note on that follow up three to six months later and say by the way I can help you X not right away in the SP I can do this for you because then heed what he did with you just simply document what could be done better for that person improve on that part and call them 3 to 6 months later you have the sale amazing so that means a no is never a no amazing right I heard this saying um um I can't remember maybe from Alex her Moi he said that when you meet somebody and they tell you right away like no I'm happy with my current whoever service provider I'm using or whatever it is tell them can you just tell me what's one thing you're not happy with them so that so that maybe I can provide that one thing when he let's you know let's say was Trucking you know if he can't do a truck on on on uh on uh Friday maybe I can come in and do take you know once you have that little window with them that is very powerful um another thing in sales which I noticed is value that's how I do my sales pitch if people want to know um you know mostly people come to me and they say I've seen your social media services or what you do but if I do you know there's clients that I want and companies that I want to do their social media my number one pitch to them is value like hi I don't have to introduce I don't have after there's no I I want to tell you one thing I can create for you a video a picture or a post that will make you so happy and that will and even for free I can provide for you content and then they become happy then they're like wow you know what let me bring you on onto my team do this for me every day every week run my social media so that's value provide value sometimes it's a piece of information sometimes it's an actual an actual thing an actual work that you're going to do for that person provide value when you give something that is very very powerful uh my next question is people dream a lot um I noticed for myself in dreaming in terms of businesses once I opened the company Weber media I noticed I Cann now open whichever company I want okay so we went and we opened Weber mugs Weber podcast Weber status many different brands on the Weber because I know right now I can and I do it myself I sit on my laptop and I today with the power of AI we I just create businesses the L go the website it takes it takes literally seconds to create my question so that's a very powerful point my question to you is what's K bovich dreaming of right now what's your next venture what are you constantly dreaming about what if you can elaborate on that so within the space that we are there is so much more to do and we are trying to bring solutions to real problems for example in the Florida Market catastrophic storms wind and has been something where people have been hit a lot and there is people paying let's say I'm talking groups that have been paying last year 5 million for all for their entire project a year for insurances literally went up to 10 million that eats up their entire profits and they're not even looking to make it major claims because it's something where they are afraid that if they do any claim we will throw them completely off the board from insurances so we're trying to work work on a level of big groups we have done captives but on individual the in mediumsized groups who want to build a product like USDA insurance company and as well build a captive self-risk sharing program where these groups of individuals like per per per let's say if somebody has certain amount of units in West Palm or certain areas in Louisiana or certain places in the high high high wind hail States these C traffic States we want to become somewhat of a carrier to solve a solution in a way to be still profitable we're thinking of particular smart ways of working with local roofing companies to enforce certain things on these properties because of of storms we're trying to think that direction to really solve a big problem we have tried a few demos that we are presenting for reinsurance companies it's still in the works but we're working on that me personally I'm always available to invest in any dream in any business that I that I believe and I invested in some that are doing amazing even the rehabs the detox centers all these type of things before it was popular in our community in 2017 I already invested in one wow um it was down south and I've done a few over the years um as well as always optimistic I love opportunity and I love seeing I I see the opportunity in certain people that saw my think don't see in them because they all have this oldfashioned way of looking if you didn't have a bachelor degree or they have this or that or whatever you're not going to make it so I I still didn't give up giv up on people so I still believe in in and sometimes I see talent I see people as like I want that talent to work for my organization how can we make them work here I need that in my company so always out there to scout what's out there and yeah the list goes on and on by the way you're interviewing me but I have a question that that I it's it's behind on my mind because okay I'm trying to stay a young company and I always think that you need to listen to your own people to the younger generation where you're going and I've realized me myself um for the little time before I opened insurance I was trying certain things working for others and the way how ideas weren't valued and I think now back some of these people are my clients and they look up to my ideas like I could have brought it to their organization and I've implemented a lot of things that are now big today's Days on a huge spectrum and a lot of various things and I don't want to be late on ideas as well as I always urge my own staff from Bottoms Up if you have any idea there's a time of the week when we listen as a staff meeting across the board to get these ideas to life but when it comes to Media Tik Tac today is very big yeah yes and um I've seen one of California big insurance agency has posted that he built up a Tik toac page of over a million followers and it brings them traffic brings them business and also it's gen Z Trend that's you connected with and they make some interesting videos and whatever um I myself dancing on a Tic Tac I don't think I'm the best person for the job but what is your opinion of companies having Tic Tac pages right so that's a good question great question um we're following attention we want people's attention that's what that's what web media as a company wants and that's what every company in general wants we want people's attention the attention used to be on Instagram it used to be on Facebook Instagram it's a lot on LinkedIn and it's still on all these platforms but right now the attention is on Tik Tac um and that's why Instagram people are seeing a little bit engagement down or even on LinkedIn people are seeing engagement down that's because the engagement isn't Tik Tac so you know me personally I'm getting hundreds of thousands of views every week on Tik Tac so that's very popular I have more people coming over to me with my smaller Following over there I have tens of thousands on LinkedIn and on in Instagram but on Tik toac which I just started recently like two years ago I have over there I think um 1,500 followers but I'm getting a lot more engagement so Tic Tac is definitely um amazing now in general and then we'll go to Tik Tac you're you always want to share value that's a mistake a lot of people make they sit themselves onto social media and a lot on LinkedIn but also on Instagram and they're selling they're selling and they're like come to me and come to us provide information you know so for skyscraper Insurance there is so many interesting first of all your name is skyscraper so anytime people see you talking or or or talking to others you want to see skyscrapers I would you know if I were to do sky this a cold pitch but if I were to do skyscraper insurance I would go with you in Manhattan cuz I love Manhattan I love the city and let's walk around let's ask people questions about skyscrapers let's ask people questions about insurance that's entertaining to them going around so it's it's not just about the dancing it's about and it's about I like that idea we should H the city one day I'm ready right now but I'm saying it's it's it's in let's provide entertainment you want to give we're not asking for them I don't need your insurance I want to give when you give and you do something a little bit different it doesn't have to be a dance but when you give information you give entertainment you're going to get back business so that's the answer the question um my last question to you unless you have anything else you want to say or ask um is and for people that made it all the way through here and they're not necessarily in business I know that you have a very positive um personality and you love to give as well and you're very thought out and you're a smart person um the question is for people that are feeling discouraged and we know that so many people today with you know with impression with with um depression On The Rise anxiety um again in 60 seconds what's your just regular motivation that you would tell to any um um any person watching this a 60 seconds motivation especially because you do have a business and you've been through and you have a family of course um 60 seconds motivation to any individual watching this this so it's very simple whether you're in a position of leadership your position as a business owner you're an employee whatever you are you're you're a family person let's go with the same approach of adding value so many people are like busy counting the hours when do you go out of work um how much do am I going to make by the end of the week and what drives those results simply the value that you bring for the organization so if you in the right organization some people are just simply in they're so talented just they're surrounded with the wrong um Circle so you got to be in a circle that inspires you if your circle doesn't inspire you definitely get out of there it's toxic it's not healthy but if you're in the right Circle even the numbers are where you're not currently or the level of satisfaction or something is missing try to take that missing part instead of applying that in anger and building up more more to the problem you're going to be a big a big victim but victims cannot dep posit the results you got to be a Survivor not just a Survivor a thriv how do you take that issue build it into a solution pitch it to your organization and that's how you become into management because you are from the bottoms creating change within if you believe in that Circle if that circle is a wrong Circle to begin with and the people that were not going to listen to you that's the same Circle that didn't listen to me when I was trying to apply for jobs and then I went out and did myself on own so I escaped that Circle because it wasn't good but if you have a good Circle that works as teamwork that's the real dream work wow and the same thing goes in personal life add value and use the is issue most of the problems most of these things that you just mentioned before are a symptom of a bigger issue so block out the drama and focus on the real issue and solve it because if you want to go on the drama everybody's going to listen all the therapist will say you're right you're going to be a victim but victims are pied right you got to change the victimhood into Victory right because that's the real success amazing our grandparents are the biggest biggest Role Models a lot of people could look these strong big people are people that are over here our parents had emotional strength that nobody else had they came here after the Holocaust that had every reason to be a victim to go on therapy and claim victim to the highest level because they have went through the unthinkable we should never know about it let's live in a good world let's focus on the positive but they didn't look back they looked forward so they went through so much they had all the rights to have depression and all these type of things I think it's easier to be lazy and depressed than really doing something about it wow so of course do something to help yourself to help your organization to help your circle of people to help your next Generation to help your kids to be in a better place by changing the attitude how you look on it now the symptom the issue solve it and create something better wow yeah and uh one of my favorite quotes is from the legendary Albert Einstein said the definition of insanity is doing the same thing and expecting different results so just get out there and do the results if it's in business or in personal life do something don't do the same thing do something new anyway thank you so much K bovich people can follow you on on LinkedIn K bovic or on Instagram skyscraper Insurance um thank you so much for this for giving us the time thank you so much the listeners for watching this and definitely have a wonderful day thank you so much and like I always say we at skyscraper Insurance share your vision for a better tomorrow thank you for taking this time out of my day because I needed this thank you thank my pleasure