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The energy when you walk into Smash House!
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restaurants are stale, stale, stale. You
walk in, you feel like you walk into
Smash, you feel like, "Ah, you're smart,
vibrant." This walk into
What can I get for you?
Exactly. Oh, man. I'll fire you on the
spot.
I'll fire you on the spot. I don't care.
That That's not going to work with me.
It's not going to work with me because
people Again, it's fast food also is is
a
When someone feels Some people they're
upset or depressed, you know, they start
pounding food, right? And it It's like a
It's like a comfort food.
The guy's coming in already pissed off
and I'm going to give him this face.
He's like, "Dude, what are you doing?"
Really? Wow, that you really understand
your market. Yeah.
You know, you have to understand every
market you go into.
Right.
I got lucky with Liquid that I
mostly understand it is because I went
to Yeshiva. I grew up I grew up in a
Yeshiva family and I know exactly you
know, where lines can't We can't cross
my lines. We
Yeah.
Exactly.
Yeah, but