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Sruly Meyer to Appear on the Food Network!
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Nachum Segal welcomed Sruly Meyer to this morning's JM in the AM to discuss his unexpected journey from Jewish music authority to chef to contestant on the Food Network's "100 Cooks" program. Sruly shared insights on his culinary passion, on gaining social media fame through his cooking and more.
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Transcript
Auto-generated transcript. Not time-synced to the video.
Uh, thanks for joining us. Well, our
good friend Shirley Meyer, who um I mean
we've we've had him on the air to
discuss a whole host of things,
uh, including plenty about Jewish music
over the years. Did any of us ever
suspect that we would be speaking to
Shirley Meyer to promote an appearance
on the Food Network? Woohoo. How did all
this come about? We get to find out from
the man himself, from the chef himself,
from the cook himself. Shirley Meyer, my
dear friend, a pleasure to welcome you
back to JM and the AM.
>> Thank you. Thank you so much for having
me this morning. How are you?
>> Hashem, so when did you drift into the
world of uh being a chef? When did you
discover the kitchen?
>> Well,
I'm the oldest of 10 children.
>> Wow. So as I got into the yeshiva
space, meaning like you know I come home
later than the younger kids, uh the
dinner when I came home would be less
and less.
So when I come home from Yeshiva at 7:30
and there's nothing left, my mother
would say, "You're a big boy. Go to the
kitchen. Make yourself something." So I
always loved cooking. I cooked from a
very young age. It was just something
that I did on the side. I had never
thought about it in any way, shape, or
form as anything other than just I can
make myself something to eat if I need
to. But then about uh six years ago, I
uh I was posting like my food on my
personal page and I don't know, I just
felt like nobody wants to see it, so I
stopped. And some people reached out to
me and they said, "Why did you stop
posting your stuff? I liked it." So one
person in particular said, "Just make
yourself a different page, like a food
page called Surely Cooks." So I was
like, "Okay, fine." So I did that and
you know, I'm close to about 25,000
followers now. And I I like to use that
as an outlet for my cooking creativity
side of me, so to speak. Um, I like to
write recipes. I post videos of myself
making the food and I also do like local
stuff or or even from New York or
anywhere else.
>> Is this is this exclusive? Is this
exclusively on Instagram or other
platforms as well? It's on, you know, I
try to post it to YouTube as often as I
can. I'm not so good about that. But
it's also on Tik Tok and um Facebook and
all those other places, but I mean I it
pushes through Instagram the most.
>> It seems that what's where you know
where I've had the most um positive
response and engagement.
I'll tell you something funny random
story. It just came into my head that
during co when everyone was posting Tik
Tok videos. I I decided I was going to
post there was like a pizza trend at the
time. People were like making easy, you
know, at home co pizza, whatever you
want to call it,
>> right?
>> But I had very little ingredients and I
wasn't going out. So I used a homemade
crust and a can of pizza sauce and some
like shredded mozzarella. It didn't look
amazing, but I figured, you know, it was
those early days of co of Tik Tok co. So
I posted it. The video blew up. I got 11
million views.
>> Oh my gosh.
>> But not in a good way.
>> What were they upset about?
>> Everybody was just like, "This is what
you call pizza."
>> Oh, that's funny. That is funny. What a
way to get What a way to get
>> I was like, "Yeah, I was like, I would
rather eat soap water than eat this or
you know how creative the internet is."
>> Can say that again. Stirley Meyers with
us. Stirley cooks on Instagram. is on
all the different social media
platforms, 25,000 followers. We know
him, of course, not only a dear friend
of ours for many, many years, but one of
the authorities on Jewish music, now he
has added to his repertoire uh by being
a cook, a chef, and getting and getting
plenty of recognition, which leads to
the next part of the story. Stirley
Meyer apparently is going to be making
an appearance. Maybe it's happened
already and it just hasn't aired. I
don't know. we'll find out in a second
is going to be making appearance on the
food network. Sulie, tell me about this.
>> So about um I guess in like October or
December like October or September
October time, I got a message from
somebody on my Instagram and I just we
sure thought I was thought it was spam
and it was just like, "Hey, we love your
page and we want to know if you want to
apply to be on our show on the Food
Network." And I was like, "This is spam,
right?" But I actually knew that it
wasn't spam because someone had reached
out to me a couple years before and
asked me if I want to be on a show and I
actually interviewed and almost went on
the show but then towards the end of the
interview process they asked me when it
was going to be I I asked them when it's
going to be and I said October which
obviously you couldn't it was going to
be kipper so I had to say I couldn't do
it which was you know sad but uh it is
what it is. this is what you know,
Hashem has his own calendar. And then
they I guess someone must have reached
out again now. And uh the first thing
they said to me is they said, "We love
your stuff and um we know that you're an
Orthodox Jew. So we just want to make
sure that the kosher isn't going to be a
problem." So you let us know and then we
could continue on the process. which led
me basically to like a week long aa of
speaking to different robotim and
dianimm and trying to get you know a
consensus of what I could do or if I
could do it at all or all that type of
stuff which was pretty difficult.
>> Well, what is it they're asking me to
do? What's the theme of the show?
>> The theme of the show is they found a
hundred cooks from America home cooks.
That's the c. They they don't want
restaurant chefs or food truck people or
you know fancy people who went to
culinary school. They want home cooks,
regular people who have home jobs or
whatever jobs and they just enjoy
cooking. So like they found a hundred
different cooks from across the country
and when you got the green light which
took about a few months of of interviews
literally they three days later they had
us on a plane like everybody in January
to go away or California. Okay. Go
ahead.
>> Yeah, California Burbank there. They had
like a big studio there where they shoot
a lot of the kitchen related stuff. Um,
like literally like I got the email that
you're in and two two and a half days
later I was in California.
>> So, has this thing been all done
already? Is it in the can as they say?
>> Yeah, they filmed everything in January
and it was really exciting. Um, and then
I came back and had to be quiet about it
last six months which was very hard if
you know me.
>> Yeah. I don't know how anybody can be
quiet about it.
>> I'm the marketing guy. I tell everybody.
>> So, this was so it's 100 people in a
competition. It's some type of game,
>> right? So, it's they they did put a
little bit of like a game show element
to it, which is that, you know, um if
you go to their website, Food Network or
any of those websites, it's called 100
Cooks, they have all the details over
there as well. But the basic gist of it
is that each challenge has it a
randomized theme generator. So, it could
be like um make your best picnic, make
your best uh breakfast, make your best,
you know, egg challenge, whatever it is.
>> Got it.
>> And then they pick the number of
contestants and then they pick your
number. So, each cook has a number 1 2 3
4 5 etc. And then they'll say like this
challenge is going to have five cooks.
This challenge is going to have 30
cooks. And then they call your number.
You come down there, you compete. And
you know they know each challenge has
its own set of like rules.
>> How long how long did the entire game
take? Was it days?
>> It filmed over two weeks and I do have
to be a little bit careful about what I
say because of the NBA and all that
stuff, but it's filmed over two weeks.
>> And is it one of is it one of those
elimination things? They they have a 100
cooks and they want to get down to one
or it works differently.
>> Yeah. So they to they they do go down
from 100 to one and the winner could
potentially win up to $250 million.
>> 250
>> I'm sorry. Oh my god. I wish 250 million
250,000
>> dollars. Uh Shirley Meyers with us now.
Um when one is eliminated are they gone
or they have to hang around because they
don't want anyone to know, you know, in
their hometown and stuff that they were
eliminated.
>> Right. So, I can't comment so much on
that, but I will say that everyone is
under NDA from, you know, every cook,
even the winner or
anybody that's involved.
>> No, that that I get, but if someone's
eliminated after a day and they go home,
then everyone knows they're out. Right.
>> Right. So, there's like a certain amount
of like um subtifuge, is that the right
word? Maybe that goes on to make sure
that like it's not obvious.
>> Interesting. Wow. So, nobody in your
life knows how you did. Would that be
accurate?
>> Um, yeah.
>> Nobody You might be You might be a
quarter of a million dollars richer and
we don't know it.
>> It's very funny actually because um I
have a friend who went on a different
show and he told me that he had to wait
for a year for the show to air.
>> Wow. and that even the winner of that
show can't say anything till the full
run of the show,
>> right?
>> So that's another 3 months or whatever
it is. So, you know, and then who knows
what the process is then. So,
>> hang on. Hang on a second. Hang on a
second while hang on a second. We have a
we have an emailer who claims that you
just bought a new Corvette. So, I guess
we now know that you won.
>> Stirly Meyer is with us. All right.
Bottom line, when does it air? When do
we get to see you on TV on the Food
Network?
Yeah. So, the show debuts June 7th.
That's a Sunday night at 900 PM Eastern
Standard Time on the Food Network and
the following day on HBO Max.
>> And it'll go till when? Is it one day or
or it'll be airing for a month? Like,
how does it work?
>> It I think the finale is July 31st if I
remember correctly.
>> Wow. So, it's going to be
>> So, it's like every week a new episode.
>> Yeah, it'll be it'll be seven weeks of
us uh sitting on Spilkas, as we say.
Your friends are gonna your friends are
going to be rooting you on for for an
entire sphere for seven weeks.
>> Yeah, exactly. I have my own sphere.
>> All right, there you have it, folks.
Excuse me.
Our good friend Silly Meyer Silly Cooks
on social media. June the 7th. I have a
feeling we'll remind everybody. June the
7th, a Sunday at the 900 p.m. Eastern
time on the Food Network. That's when
the show 100 Cooks will air for the
first time. And as Shilly said, sometime
after Tishabove, he believes it's the
31st of July. Uh the finale is going to
air and we'll find out where among the
100 he ended up. You know what we're
hoping for, folks? We're hoping for
number one. I want a very close friend
to win a quarter of a million dollars.
In fact, Thrillley has said, listen to
this folks, apparently Sirilly Meyer has
been quoted that if he wins the quarter
of a million dollars, his first $18
check goes to JM and the AB. Silly, is
that true or not?
>> As a person that asks me if I won, I
started just saying yes. Don't worry,
the check is in the mail.
>> You had the right answer for me. You got
me at my own game. What can I tell you?
All right,
>> I've been asked a few times. Masletoough
to you. As they say at the Oscars, it's
just an honor being nominated, right?
It's I'm sure it was just I don't know.
We don't know what
>> they told us while we were there. You're
just you're special by being here.
>> Exactly. We don't know what the results
are, but I'm sure you had a blast. And
by the way, you got to come on after the
31st of July cuz I am sure there must
have been an encounter or two, positive
of course, with either the people
running the running the show or your
colleagues who who were other cooks
about Judaism and kosher.
>> Trust me, I stood out over there.
>> I would imagine. Do me a favor, keep a
list and in August we'll go through it
if you don't mind.
>> Absolutely. My pleasure.
>> Thanks, Roly. Great speaking to you.
Congratulations.
>> Thanks for having me on. Have a great
day. pleasure. Sirilly Meyer, everybody.
He'll be on the Food Network starting on
the 7th of June. You heard what he said.
He'll come on after July when it finally
all airs and share some of the good
story. The stories you'd only hear on JM
and the AM. I'm telling you now, with
all the people out there doing
interviews and all the folks who think
they know what they're doing when it
comes to this stuff, trust me, we'll get
a story that no one else is going to
get. I can guarantee you that.
I say that proudly. More coming up. It
is a Tuesday morning edition of JM in
the A.M.