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Hey,
calling to the call show.
All right, hold on. I gotta charge my
phone.
Just a second.
[Music]
Show.
calling to the call in show.
This is if this is your first time at
the call-in show, we want to welcome
you. Something we do Thursday nights
and um basically the premise is it's
called the Thursday night call-in show
because it takes place on Thursday night
and it's a show and people call in and I
talk to them.
We have a theme song calling to the
callin show.
Calling to the callin show.
All right.
I got to actually hook up my phone. I
didn't do that yet.
Yeah.
Um,
what's the
I'm just putting it on the group chat.
Oh, no. Okay.
Um,
one second.
Call into the calling show.
Call into the call in show.
You got to call into the callin show.
Call into the
Call in show.
>> Please enter the conference number.
>> Okay.
Am I in?
>> Yes, you are. Yes. Yes. Yes.
>> Hooray. Okay. Just one second.
Okay,
now it should be connected
to the road cer.
If you don't know what a road cer is,
it's this thing.
Can you see this?
This thing with the glowing buttons on
it. It's a road cer.
It's the basically it's the sound mixer.
Okay. So now phone is hooked through
roadcaster. Okay, cool.
Um,
excellent.
I made a bra earlier.
All right. So,
welcome to the Thursday night call-in
show.
So glad that you're here. So meaningful
to me that all of you are here.
Um,
we're doing a little bit something
different.
Oh, Tova says, "Rabbi inspired me to try
the orange cream coke and I only tasted
the vanilla, not the orange." Yeah, I
got over that. There was a Yeah, if you
can remember maybe about a month ago in
our other studio, I was drinking a lot
of orange cream coke because frankly it
was on sale on Amazon and I got a ton of
it. But after I finished it, I didn't
reorder it. I didn't think it was that
good. Um,
yeah. Also,
in general, I think I'm going to stop
ordering
canned soda on Amazon for two reasons.
One is I heard that the Amazon delivery
people don't like it.
I guess because it's heavy. Although
they deliver like furniture and stuff,
so I'm not sure why this is so much
heavier, but you know, if they don't
like it, I don't want to do it to them.
And the other thing is I've noticed, and
this may be related to the first thing,
is that it's always dented. Like the
cans are dented. So, and that could be
related to them not liking having to
deliver it. Maybe they spike it a little
bit. I don't mean spike a drink like you
know
like like a bad person spikes someone's
drink.
I don't mean like that. I mean uh
maybe like a touchdown celebration in
football when they spike the football in
the end zone. Maybe they resent having
to deliver the
cans of soda and they drop it on on its
corner.
Um, yeah.
So, I don't uh I don't think I'm going
to order
soda on Amazon anymore.
Now, the one soda that I was going to
order on Amazon is I wanted to get a
pallet.
you heard me of Celray, which is the
ultimate beverage, Celray soda.
And if anyone would like to get a gift
for Soulward Studios,
please uh
can donate some Cal soda. You know what
Saloda
is? It's from Dr. Brown's.
It's good stuff.
Oh, I see here a name I recognize.
Ashley. Ashley, thank you very much for
the support.
You uh
who were very helpful in our recent
campaign. Now, probably there are other
people who also were helpful, but I just
happen to recognize that name and
because I remember seeing that donation.
It was very helpful.
Okay. Um, so tonight
we're we're doing a theme,
this was a suggestion that was given to
me to uh once a month
do a theme
episode. And I said, you know what,
that's cool. Cuz generally speaking, the
Colin show is very like free form. I
call it free form. It's kind of like
stream of consciousness in the flow. We
just go wherever. Like last week was
totally crazy. I think last week was
bizarre. Like Ellie called in. He was
rambling about Besser Vanderulk and
doing a whole meta thing triggering
people by talking about a story about
triggering. It's pretty wild.
Um yeah, but generally, you know, we we
just kind of go wherever we do whatever.
You know, it's kind of like a
it's a time for the Soul Works community
to sort of like relax a little bit.
Although we do speak about serious
issues, people do call in with very
serious issues. And when they when
people call with serious issues, I just
want you to know that my um
I guess my uh reciprocal emotions kick
in. And when somebody's talking about
something serious, I do get very
serious. My default setting is
uh whimsy.
But if somebody's talking to me about
something serious, I get serious. Just
uh
sort of like King Solomon said, "As
water reflects one face to another, so
does the heart of man reflect
to another."
ish.
So when you call in about serious
issues, I do get serious
and that's no joke. But in between we
can have a little bit of fun. So the
idea was although the call-in show is
sort of loosey goosey,
we should uh and that's fine and that
means that thematically we can kind of
meander around
But once a month we should do a theme
call, a theme show
where all the calls are on one topic. So
I chose a topic. The topic is money,
finances, jobs, work, career.
The reason I chose that is for
a uh actually a very
reason.
You may be familiar with the concept
well first of all that this is the month
of El the last month the 12th month of
the Jewish year. It's the month that
heads into Roshashana
and it's being the last month of the
year. It's a it's called
a month of stock taking of inventory
trying to
look back at everything that happened in
the in the outgoing year
but also um
it's a time of his
cabalists say a revelation of the 13
attributes of mercy and the alterb first
rabb of kabad famously asks in a
discourse in
Lutra.
If all is a time, the whole month is a
time of this profound revelation of
lofty spiritual energy, divine energy,
then how come the whole month isn't a
yamt? How come it's not a holiday?
To the contrary, next month is full of
holidays. The month of Tish is full of
holidays, but l no holidays. is I mean
you have shabas because shabas comes
whether you like it or not but there's
no there's no yamt and you would think
if it's a time of a special energy the
special in the Jewish calendar times
that have special energy are generally
yamt yamt means a holiday
so the alterba answers and he says yeah
but that's precisely the point because
el
is a time when divine energy is
available in our day-to-day lives
so if it were to be a yamtu then it
would be a departure from our day-to-day
lives. The fact that it's a regular
mundane workday
means that the divinity is entering into
our day-to-day lives. And he gives an
analogy. He says once there was a king
who was heading back to the palace and
on the way to the palace he passed
through a field and as he passed through
the field the people who were working in
the field would come over to him and uh
he would greet them all with a smiling
face. Now later on he went to the palace
and it wasn't so easy to gain access
anymore. Only the people the VIP people
with the plastic uh name tag with the
what do you call it the lanyard on their
neck. Only those people could get in.
But when the king was in the field he
was accessible to everyone.
And the alterba says that's like el and
tish. The month of El is the king is on
the way to the palace. He's walking
through the field. So go and approach
him. Approach him means turn your heart
to him. And you can do that while you're
in the field, so to speak. Meaning in
your everyday life, in your mundane
affairs. That's what the field is. You
know why the scarecrow won a Nobel
Prize? Because he was outstanding in his
field.
[Music]
So that's Lol is the king is in the
field and then tish the high holidays.
Ah that's the king in the palace.
So go greet the king in the field. Don't
wait for the palace when it's going to
be much harder to gain access. I mean
you could still try to gain access
during the high holidays but it's much
smarter to do it uh beforehand back in
l. So at any rate that's why we wanted
to do uh workrelated or jobreated
financial related questions because it's
sort of this concept of Malik Masada the
king in the field that we're trying to
find our connection to Hashem in our
day-to-day lives in our workday in our
mundane
material affairs. It's a lot of stuff
going on in the
uh chat. I want to catch up on it. Hold
on a second.
Um,
one second.
Unscripted. I want Dennis and Julie to
come back. Granted, it's La Havdo
compared to this show. This has actual
title. Unlike Dennis, sadly, I don't
know what that is.
Almost did need it either way.
Love it. Not really following this.
I don't know what that is. Angie gave
$10. Thank you so much.
Um,
why is Angie apologizing? Angie gave
$10. She's saying sorry. What are you
sorry for? You just gave money.
You should be proud of yourself. You
shouldn't be
apologizing.
Okay.
So, everyone understands the premise
tonight. And if you have a question that
you want to discuss with me on this
topic, we're going to stay on topic.
If you have a question you'd like to
discuss with me tonight, how do you call
into the call-in show? Well, that's a
great question. You don't call directly
in. Um, you
email. You email. I'm going to write the
email in the chat. info
soulwords.org.
You email
[email protected] and you
say, "Oh, Loki the cat gave $10."
Canadian. CA means Canadian. Right now,
I remember when Canadian was worth more
than US one time. I remember one time I
went to Canada and the Canadian was
worth more than the US. But then I think
for the past while good while at least
10 years, Canadian has been worth less
than the US. So CA $10, I'm guessing
that's like 750 American. Let me go look
it up.
Um $10
CA
to U. Yes. 724 US.
Okay.
All right.
Anyho,
so if you have a question that you want
to talk about that's on our theme for
tonight, please send us an email
and uh
we will
send you the
calling show.
information.
Yeah.
Okay. Um
I think we have our first caller on the
line already.
And I think yeah, is our first caller
ready?
>> Welcome. Our first caller,
>> Erin.
>> Hello.
>> Yes, I'm here.
>> Hey, how you doing?
>> I'm doing great. How are you?
>> I thank God I'm doing well.
Um,
it's good to be here Thursday night for
the call-in show and uh it's so nice to
have you as our first caller of the
week. So, what's up?
>> I'm be here. Thank you for having me.
>> Yeah. Yeah. My pleasure. Okay. What are
we talking about?
>> Uh we are going to talk about ethical
marketing. Um I'm a I'm a marketing
manager uh for a small business for my
husband's small business and college for
marketing. It's all fun. It's all good.
But there is this fine line between
um you know there's a formula to
marketing and it is neurallinginguistic
programming and people do report you
know feeling hypnotized into buying
things. How do you ethically market to
people
>> when people are saying you're
hypnotizing me?
>> Okay. So
you actually you said that you went to
school for marketing. So you're trained
in this field.
>> Okay. And you're actually practicing in
this field. You said you're doing
marketing for your husband's company.
>> Do you want to give a shout out to his
company?
>> Oh, yes. He's an online personal
trainer, Mace Momentum Coaching. Shout
out.
>> Does he have a YouTube channel?
>> He does not have a YouTube channel, but
you can find us on Instagram.
>> What's the Instagram handle?
>> I'm going to write it in the chat.
What's the Instagram handle?
>> It is Mace M- ace_momentum
m o m nt m coaching mace momentum
coaching.
Okay, I just wrote it in the chat
>> and uh hopefully that brings you
>> Yeah. Well, I mean you got you're you're
into marketing. You got to you know
you're taking some time off from the
marketing to call into the show. So it's
the least I could do. Okay. So, you're
saying I'm I'm actually not aware of
this, but I'm I'm going to take your
word for it because you do have uh
training in this field. Um, you're
saying that a lot of marketing is using
neural linguistic programming because I
know I know kind of what NLP is. I know
enough to sound savvy when I call it
NLP. I know about the mirroring and the
matching and that kind of stuff. By the
way, it's so funny
>> exactly
>> that you mentioned L N L N N N N N N N N
N N N N N N N N N N N N N N N N N N N N
N N N N N N N N N N LP because I don't
know if you were on the call earlier,
but I was mentioning that a lot of times
in the call-in show I kind of joke
around, but when people call in with
serious questions, then I get really
serious. And I said that that's a
reciprocal
energy. And I quoted King Solomon from
Proverbs where he said,
"So as water reflects a face, so does
one man's heart reflect another." Did
you hear that part?
I did catch that. I thought that was
interesting.
>> Yeah. So, it's interesting because now
I'm thinking about like in NLP there's
mirroring and matching,
>> right? When you want to build rapport
with somebody.
>> So,
>> you'll uh
>> Yeah. No, there's a lot of that a lot of
stuff that just could kind of feel a
little sleazy. Even when you're selling
like a genuine product that is genuinely
good for people, the interactions can
feel kind of gross with the mirroring
and the creating a sense of urgency and
directing them to do something. You know
what I mean?
>> Yeah, I know what you mean. That was um
matching.
>> Did I do it right?
>> But I would Oh, yes.
>> You did it pretty good at it. You didn't
even know I was doing it, by the way.
But I was thinking to myself,
>> what I was thinking, what's the
difference between what King Solomon
says about the heart reflects the heart
and mirroring and matching? I I think
the difference is King Solomon is
talking about something that is
automatic. It is hardwired, so to speak,
into our nature. It's not a deliberate
thing, and it's it's certainly not
manipulative because you're not even
doing it willfully. It's just when
somebody sends out a certain emotional
energy to you, it's only natural that
you feel that energy back. So that's
what he's talking about.
>> In the NLP
context, it's more deliberate. It's like
it this this wouldn't be my natural
reaction. And but I'm purposely doing
this in order to
uh
manipulate in order to influence
in a in a sort of
side door type of way where instead of
saying clearly what I'm trying to get
the person to do. I'm sort of hacking
the system, you know, using
>> Exactly.
>> Yeah. Yeah.
>> Little weird.
>> Yeah. So,
it's so interesting like how do h how
how do they actually pull this off in
marketing? like what do they do to um
you know because I remember like for
instance when I was a kid I used to hear
a lot about subliminal messages and I
don't know what the science is on that
whether they because I heard that was
debunked that it doesn't really work but
I remember as a kid growing up they used
to say yeah there was a study that was
done where they had a bunch of people
they made at a movie theater they put a
one you know there's 24 frames a second
they put in one frame uh they're saying
buy popcorn and and everybody was
running in the middle of the the theater
buying popcorn in the middle of the
movie. So I know about sub subliminal
messages. Um
but how do they do you know practically
speaking how they use this kind of uh
marketing this NLP or whatever it is
like how is it actually done?
>> Yeah.
Yeah. And the example you brought up is
the most popular example of how
marketing has been manipulative.
Everyone knows about that one. Sneaking
it into the movie theaters and they
marketing, you just kind of change the
formula over time with culture. So right
now in today's culture, the formula
instead of subliminal messaging,
sneaking it in between movie frames,
it's um get a get a hook, get get a
trigger, a state of mind. Let me grab
your attention to create a sense of
urgency
>> and show you that a void. So now you
feel that you have a void. I'm going to
dig a little deeper and show you how
this void is creating a problem in your
life. And then we're going to twist and
show you how I can help fill that void.
And then I'm going to tell you to do
you're going to do something. You're
going to click the link in the bio.
You're going to go get this. You're
going to a call to action of time.
That's the formula. So basically you're
saying that that the the the technique
would be to trigger somebody's sense of
lack or scarcity or anxiety which most
people either
they potentially feel that way or maybe
even they're actively feeling that way
right now. And you just sort of trigger
that and then you pivot over to your
product pretending like your product is
the solution to that
>> unrest.
Exactly.
>> Okay.
>> Now, the truth is that this is this goes
back way before not only before social
media and internet and even before film,
but this this is bas basic sales. This
is what every this is what every uh
doortodoor salesman does is
>> well not every not every door to sales
but it it's it's an ancient technique.
doesn't require any technology which is
basically you push people's emotional
buttons. You get them into an emotional
state where the sale is no longer about
the utility of the product that you're
selling. It's more about you've created
a sense of emotional lack in a person
and then while they're feeling this sort
of uh uneasy feeling, you suggest your
product as a as a solution to that. And
I guess enough people feel feel yucky
feeling yucky that they're like, "Okay,
maybe I'll just buy this thing and I'll
and and I won't feel yucky anymore." And
I guess it works often enough.
>> Um
>> Yeah.
>> Yeah. basically how it is.
>> Yeah.
H Well, I guess so the your question
really is is that okay to do that
because you're in marketing. Like are
you
>> Yeah. How the Lord feel about this?
>> Yeah, I like how you're phrasing that.
How does the Lord feel about this?
Meaning
at the end of the day,
those of us who believe in absolute
morality, uh, believe that things are
right and wrong, not because we like
them or dislike them, but that there is
a divine code and that we need to try as
hard as we can to live in alignment with
that that uh higher
morality, that divine morality. And if
and if God doesn't like also we believe
I don't know if this is in alignment
with your beliefs but um certainly this
is something that I've been taught is
that ultimately if we're misaligned with
what the creator wants for us we can
temporarily profit from it but
ultimately it's
it's not uh it's not the it's not a good
direction. We will we will only suffer
for it. You can't beat the system. You
can't you can't you can't pull a fast
one on God. So, you know, even if you
would
>> what you know, you can't really
>> enjoy illgotten gains.
And and people often ask about like, but
there's so many people who are immoral
who prosper and maybe even specifically
the immoral people prosper. And you know
the answer for me it's that doesn't keep
me up at night because I know that first
of all I know so many wealthy people who
are miserable.
Um it's not about how much money you
make. It's how much peace you have from
the money you have. So if if if you have
peace and you have enough resources to
buy what you need to live the life that
you want to live, then you're fabulously
wealthy.
And in contrast, even if you make tons
of money, but you don't have peace, so
you're poor.
Um, yeah. So, it's a good question. Such
a good question. Are we allowed to use
these methods
in sales?
Are we allowed to do it?
And I'm just sort of
>> Yeah. Can we manipulate towards good?
>> You know, it's it's it's interesting.
I'm thinking to myself, forget about
sales for a second.
Let's talk about something else. Let's
talk about um
can I
use
psychological
manipulation to get a person to do a
good deed
like to sell something that's that's
that's harder to justify. But let's say
I knew that I could get somebody to do a
good deed, but I if I would ask them to
do it, they wouldn't do it. But if I
would sort of go through a side door, I
could get them to do it.
Am I allowed to do that?
That's an interesting question to
ponder.
>> No, it keeps me up at night
because I do want to help people. I I
see how
>> and in your case your marketing health
your your your husband's business which
again I want to mention is um uh uh
mace_momentum
coaching right? Did I say it right?
>> Yeah. You're going to make me blow
>> okay on Instagram. Um, so you're selling
health like ultimately you're not
hurting anybody. Like if they
>> if they buy what you're selling, it's
going to improve their life.
>> So are you allowed to Yes.
>> Are you allowed to mash the aspirin into
the applesauce and tell the kid that
it's just applesauce?
>> I like that analogy.
>> Yeah.
Yeah. I'm looking in the uh comments
right now. We have such wise commenters
here. Um
so somebody wrote, "If it's a good cause
that you believe in, then the marketing
will speak for itself, even nonprofits.
And maybe it's not about speaking to a
lack, but reaffirming something good in
them." Yeah, that's a good point that
um it the product should speak for
itself. But we know that when you use
these
subtle tactics, I'll call them subtle,
that's a euphemism. Um, that more people
will buy than if you take the direct
approach. Um,
yeah, it's a it's it's a it's a very
good question. And I'll tell you
something else just to complicate the
question. We do it all the time without
even knowing that we're doing it
>> because a lot of
>> communication is is is habitual. Like
there are styles of communication
>> that we engage in that are not even
conscious.
>> You learn at a young age what gets
reaction and you don't even necessarily
know you're doing it.
Like
if there's a certain posture that I
stand in that makes people like me more,
is it manipulative if I default to
standing in that posture when I'm trying
to communicate with people? Like I you
could go to that extent and ask ask it
even ask that question.
Gosh, to go down the rabbit hole as far
as we want to, you know,
>> so I really I don't know the answer to
this. I mean, at this point, I'm just
thinking out loud and thinking that
perhaps it depends on
intent.
Perhaps
that if it's something beneficial, I
don't know. But then on the other hand,
on the other hand,
that's supposed to mislead people. Very
important. It's called genevas das. By
the way, in in Jewish law, there's a
whole concept called genevas das, which
literally means it's such a
interesting word, interesting term. It
literally means stealing someone's mind.
Misleading.
>> Yeah. I don't want to steal anyone.
>> Yeah. It's called But it's it's stealing
their mind because when you give some
when you misrepresent something to give
somebody a false impression, what are
you doing? You're not taking anything
tangible from them, but you're taking
their
understanding of reality. you're you're
stealing their their clarity, so to
speak.
But but that has very clear parameters.
For instance, that would be like
misrepresenting what it is that you're
selling. So if if you
>> Yeah. Thank
>> like like for instance, I'll give you a
classic example in Jewish law. Let's say
you're selling, let's say a Jewish
person is selling meat and a non-Jew
wants to buy that meat and the non-Jew
assumes the Jewish person is selling
kosher meat because Jews eat kosher
meat.
You have to tell this if but let's say
it's not kosher meat. The Jew who's
selling the meat has to tell this
non-Jewish person, "By the way, even
though you don't need to keep kosher,
and there's nothing wrong with you
buying non-cooser, I have to tell you
this is not kosher."
Because if they're under the impression
that the product is one thing, but you
know that it's not, and you know that
they think it's something that it's not,
and you make the sale based on your
relying on them not having that clarity,
that's called genevous. You're not
allowed to do that. Just a little
tidbit.
>> That's
>> So I guess if if you try if you try to
make somebody think that you that the
product is something that it's not,
that's
that's no good.
But
>> yeah. Okay. Yeah. never that.
>> But if the product is what it is and
you're representing it truthfully
and you're using your understanding of
the human mind
to
be more
compelling in your argument,
I think that's got to be okay. I mean,
we do, like I said, we do that all the
time. Like if I like I'm I I'm a
speaker. I I I know I don't sound like
one right now, but I go, you know, I
often give speeches. I know for a fact,
for instance, that if I want to make a
point,
but the audience is
is not in a calm state. They're not
open. They're not receptive. Then I can
make my point as eloquently as I want
to, it's going to fall on deaf ears. But
if I'll like let's say crack a joke and
establish some rapport and put them at
ease, then I can go make the point and
they'll receive it. Now, is that
manipulative?
I mean, if my point was so compelling, I
should have just gotten up on stage and
started with my point. Just make your
point and let people judge it on its own
merits. And yet, that's not how people
work. you have to sort of prepare them
and you have to create a a context. You
have to create a a relationship within
which they they can they can hear you.
And
so, you know, you could make an argument
that that's manipulative. And yet, I
would say that that's the essence of
communication. The essence of
communication is
establishing yourself
as as as trustworthy before you make
your point.
>> I analogy a lot.
>> Yeah, I
>> I think that's helpful. I really I
really like that analogy. That makes
sense to me.
And by the way, I'm ju I'm just
continuing this analogy. There are what
I consider to be okay ways of doing
that. And then there are sleazy ways of
doing that. Sleazy ways of doing that, I
think, include fear-mongering, like
where you get up there and you scare
people about something and then when I
mean that's what the news does, right?
>> The water you're drinking is poison.
Details at 11,
>> right? Um,
>> so you could do that. Like I could get
up there and give a speech and be like,
"Here's five reasons why
your marriage could fall apart tomorrow
and you don't even know it's coming."
All right, I've got everyone's
attention. I got their attention, right?
Because everyone's going to be nervous.
But it's it's it's sleazy. It's What
makes it sleazy? Because it's
fear-based.
Maybe. Maybe because it's fear-based.
Um,
it's such an interesting question.
>> I'm not even sure.
>> Yeah, it keeps me up in
Yeah.
>> Yeah. I would like to think as long not
trying to scare the general public and I
am trying to lead people towards a
healthier lifestyle. Uh maybe God would
stamp his seal of approval on it.
>> Yeah. Listen, I think that
if you're sincere in your intention
and you're ready to self-correct and if
you're ever aware that something you did
wasn't
with the best of intentions that you
would correct it,
um
then I think there's there's got to be
blessing in that. I would also mention
that an important part of there being
blessing in your business
is
charity.
Uh to
take from your hard-earned work or the
product, the produce, the the fruits of
your hard-earned work and to share it
with others.
that elevates even the part that you
that you keep for your own needs. That's
very important.
>> Very important.
Um
>> absolutely. I
>> Yeah. And then also, you know, if people
know that you're a person of faith, like
if that's something that comes out and
and usually it does, and especially in a
in a service-based
industry, because if it's just a
product, you might not necessarily know
is the guy who made your uh your widget
uh a believer or not. Um, but with a
service, you kind of get to know the
person and you can pick up on it and you
know they're a person of faith. And so
if you're
>> out there as someone who represents
God, then you have to be all the more
careful
in your dealings that uh they are
ethical.
And that may even mean
being a little bit extra cautious as far
as
you know when when I mean I know this
for myself. I don't have a business but
of a nonprofit
and like if somebody
is let's let's say somebody has a
complaint about something
uh you know we don't argue with them. We
don't try to convince them it's not a
problem. We either fix it for them or uh
you know if if somebody donated towards
something it's not what they wanted.
We're not going to tell them well the
money's already spent. No, I'll take it
out of my own funds and I'll I'll
replace it because, you know, we
represent something. So, that's just the
cost of
representing what you represent. And you
have to believe that there's there's
blessing in that.
>> Yeah. And that's kind of why I wanted to
get this in my heart because I do we,
you know, my husband and I, we are
faithful. you know, we're not Jewish,
we're Christian, but you know,
Christians take their advice from, you
know, the Jew Jesus. So, I wanted to
call in and get your advice because I'm
like, I I feel held to a higher
standard. I feel, you know, really, my
ethics could be under a microscope.
Let's get this marketing thing right. I
don't want to scare people into running
on the treadmill endlessly. That's not
what we're trying to do, you know.
>> Yeah.
Yeah,
>> I think I I I think that your intention
is admirable and I think if you focus on
that about being transparent and about
being
honest and about having
the the benefit of your customers always
forefront in your mind, then I think uh
that will that will guide you well.
And like I said, if anybody ever out
something to you that that is
questionable, you can just correct it.
>> Absolutely. I appreciate you picking
this apart with me. It it kind of helps
sort it out in my brain a lot.
>> Okay, good. I appreciate it. Thanks for
the call. It's very interesting.
Fascinating topic.
>> Well, thank you.
>> Okay,
>> thank you for letting me call in.
>> Absolutely. Thank you so much. Okay.
Wow, that was fascinating.
>> Have a good one.
>> You too. Be well. That was really
interesting. That was a
fascinating call. Okay. Um,
yeah.
So,
one second.
I think we have another caller.
You said, "Do we have another caller?"
>> They just emailed. We'll respond to them
>> and they'll be on soon.
>> Okay. Amazing.
All right. So, that was an interesting
call. I really enjoyed that thinking
about that. I wish I had more uh clarity
about it. Something interesting I never
really
thought about before. I mean I guess I
have thought about it but not to that
extent.
Yetsy writes, "I heard a story similar
to that how a darian tried to convince
people to donate for a floor in the shaw
so that when the shaw goes dish with
mashia they can go yeah I heard it was
the I don't I don't know if that's
accurate but that's how I heard it came
to a shul and they had a dirt floor and
the rabbi said maybe you could help me
to Oh no he even even asked him like why
do you only have a dirt floor he says
because the congregants are not very
generous about building or repairing the
shul. So, we haven't been able to put in
a a wooden floor.
So, uh
gets up or supposedly that's how I heard
the story and he says to the the
congregants,
you know, the the go says or Msiah comes
all the schuls are going to pick up and
relocate to shalim and attach themselves
to the ves mikdash.
means the it's a gimmodilla. It's a
Talmud says that in the messianic era
all of the synagogues are going to be be
attached
adjacent to the holy temple in
Jerusalem. However that works because
we'll see that when it happens because
it's rather miraculous sounding. At any
rate, so he says um so when the shul
picks up and flies to Jerusalem, but it
doesn't have a floor. So you guys are
all going to be standing here.
You're going to be left standing on the
dirt floor. Dirt on the ground. You've
put in a floor in the shell. When the
shaw picks up, you're going to go with
it. So that was all you had to say. And
then they they found the money. They
came up with the money for the for the
floor for the Shaw. Yeah, that that's a
good example of uh
using a little fear-mongering.
Can I say it was so wrong? I don't know.
May maybe it was justified.
Yeah. But we try to avoid
using fear as a motivator.
Try.
Okay. All right. We have two callers who
are actually on. All right. So, you said
I'll just pick one of them. Could you
tell one of them? And then we'll we'll
go to the next one. Try to do both.
Welcome our next caller. You're on the
line.
>> Hi. Is it me?
>> Yep, it's you.
>> Hi. How are you?
>> Thank god I'm doing good. So, what do
you want to talk about?
>> Uh, budgeting. Um, my question is as
follows. Um, I have very conflicting
feelings about uh budgeting. I'm not
sure what the right way to look at it
is. Um, from one hand, I feel like it's
the responsible thing to do um to like
to know what's going on with your
financials. And my husband and I do
budget every month. But sometimes I feel
like maybe the right way is not to
budget and um like two things you know
there's braho when things are hidden and
also when like
you know like to leave the like to leave
it hidden for hashem to feel the
difference like if there is a difference
in the negative and like like you see
this many times like people have big big
families and like they make yumub and
and like no it doesn't match on paper
like how much money they're making. They
don't know exactly, but somehow they it
just, you know, comes and Hashem covers
it.
Yeah. Such a good question. Basically,
does
trust in Hashem mean that you don't
necessarily have
a plan that makes sense on paper? That's
basically what you're saying. Yeah.
that and also the practical aspect of
it. Should you budget or should you not
like I'm not talking about people who
are spending crazy money and I'm talking
about taking care of your daily needs,
taking care of your family, basic
things, not anything insane, not
anything,
>> right? Nothing extra like literally
paying bills.
>> Yeah.
>> Right.
>> Yeah.
>> Should you make sure that on paper you
have enough to cover the bills?
Okay. And if not,
>> yeah,
>> then and what if not what if you don't
have enough to cover the bills?
>> So, like
plenty of people like they have like
large families. They it doesn't make
sense on based on their income, how
much, you know, it costs to to clothe
the whole family, how much it cost to
feed the whole family, especially when
it comes to
>> and somehow they don't know. They're not
budgeting. They're not writing it down.
They don't know, but somehow it gets
covered.
>> Yeah. Somehow that's true. way.
>> That's true.
>> Is And were you saying this is a point
of contention between you and your
husband or you're on the same page about
it?
>> No, not at all. We're on the same page.
We budget every month, but like I have
to like I often wonder like is this the
right thing to do? Is this like how
we're supposed to do it or are we
supposed to just you know
>> I love this to to some extent
raising a family and being able to pay
for it all is a miracle. I shouldn't say
to some extent. It is period. It is It
is a miracle. It is a miracle.
>> Um I if you would have told me when I
was 25 when I got married how much money
I'm going to have to make in order to
get to this point, you know, I'm 51. So
if you would have told me how much money
I would have to make over those 25
years, I would have fainted. I would
have literally fainted. I would have
said, "There's no way. What am I going
to win the lottery? There's no way I'm
going to touch that amount of money in
my lifetime, let alone be expected or
obligated to have to have that amount of
money to to raise a family. And somehow
looking back,
it worked out. And it's not that there
weren't times that were very tight. It's
not that there weren't times when we
were in debt and I paying off those
credit card
bills every month and definitely and
then every time you make a major
purchase for for sure buying a house is
a huge leap of faith and you're going to
the closing you're not even sure how
you're going to make it work and then
but even things like buying a new car
it's often like where is this even
coming from? I'm just thinking in my own
personal experience how many times it
didn't add up on paper
and somehow
I mean I'm not in debtor's prison. I
don't know if that still exists but you
know the putits didn't throw me in the
dungeon. I I mean I mean thank God and
I'll sh I'll share this publicly. I
don't mind. I think it sets a good
example. I have an 800 credit score.
How's that possible? You know that's
pretty wild. That's right.
>> That's pretty wild. How How is that even
possible? Um, by the way, I don't carry
any debt other than a mortgage
uh and and car payments. I don't I do
not carry credit card debt. I I haven't
done that in
15 years. Um, yeah, I'm allergic to it
now.
>> That's amazing. And if I can't pay it
off, if I can't pay it off this month, I
don't put it on a credit card. You just
don't you doesn't you don't get it. If
if if you can't pay it off in 30 days,
you don't buy it on a credit card. You
treat I treat a credit card like a like
a debit card with a 30-day delay. That's
how I treat it. Um but I'm not like a
Dave Ramsey guy who thinks you shouldn't
use credit cards. I think that's
foolish. I'm more of a Dansteel guy.
Actually, shout out to Dan Elliff, my
friend. And I love credit cards because
I have millions of points that I've used
for travel.
And uh
yeah, I'm very into the credit cards and
the perks and you know, lounge access
and all that kind of stuff. I could talk
I could give a whole show about that, by
the way, about credit card points and
miles and credit card perks. But at any
rate, um going back to the main point,
it is a miracle. The whole thing's a
miracle.
So, am I advising you to forget about
the budget and just let things work out?
No. And I'm telling and and I'll tell
you why I'm not advising you that. Tell
you why. And let's talk through let's
talk through this.
Okay. One thing that's very important to
understand
is as you know
our livelihood really depends on
blessings from on high. We don't
generate our livelihood through work. We
know that.
Um,
>> yeah,
>> you know, it's it's really just a
reflection of our of our talk and of our
trust of our confidence in Hashem.
But here's the thing,
trust in Hashem is a very very relative
concept
and it's different for everybody.
If someone is going to be nervous about
something,
like I'll give you an example. Somebody
just asked me this recently. Um
forgetting who who it was, but this like
maybe a week ago. Somebody said um
you know if I really have been talking
in Hashem will I
gave me a specific example. It was like
a bold move. It wasn't like
wasn't like betting their life savings
but it was something you know that was
is a risky financial move and you know
but if I have been talking
should I do that and and and I said well
I don't know how much are you going to
worry about it because here's the thing
the opposite of beten which means trust
in Hashem is anxiety
just like trust in Hashem
attracts
abundance.
Anxiety
repels abundance, which is why people
with a poverty mentality remain poor.
When you're nervous about money, you
push away money.
And and and and that's why I in this
particular instance, I asked this
person, "How nervous are you going to be
about it?" Because if you're going to be
nervous about it, that itself
will undermine the possibility for
success.
And you can't tell me, well, then I'll
just choose not to be nervous about it.
Either you're at that level or you're
not. Either that's your personality or
it's not. You can't fake it. Either
you're really resonating on that
frequency or you're not.
So here's the thing. If you want to go
and learn shabbat talking a few times
and get yourself to a place where you
really really really believe in your
bones that you don't need such a
detailed budget and somehow it'll all
work out and you really believe that
then I think it'll be fine.
But if for whatever reason, maybe
because of your background, maybe
because just your personality,
maybe because of, I don't know, any
reason that just seems reckless to you
and you can't bring yourself to do it
and be relaxed with it, then then don't
do it. Because if you're going to worry
about it and it's going to make you
anxious, then the anxiousness itself
will repel the money, god forbid.
>> So, you hear what I'm saying? It's like
it really depends on you.
But I I want to bring up a point just
for the flip side of it about the
budgeting that it's not also only about
trust is that when we started budgeting
a couple of years ago, um we realized
that we had $4,000 extra a month.
>> Oh.
>> Until then, like we were just we were
just like I don't know, we were just
kind of using it. Like we didn't even
know that we had that extra money. And
then we started putting it away in a
couple months. we had like a lot of
money saved up. So, there's also that
flip side like if you don't know what's
going what's happening and things are
just going and going and you're kind of
just spending it around, right?
>> It's right from both ends.
>> Yeah. I mean, it's very easy to let
$4,000 people think that's so much
money, but I'm telling you, in a big
family,
it's not it's not on the scale of
government waste. I won't put it at that
level, but $4,000 can easily slip by if
you don't know that you have it.
>> Very easily it could slip by just uh you
know, a few extra pizzas here and there
and you know, before you know it, you
don't even
>> you don't you don't even track that it's
gone. Um but when you know it's there
and you know that it's extra money, then
you can be careful about putting it
away. So yeah, that's a very compelling
argument that
in your case budgeting brought
more money. Um, yeah. So I think that
goes back to what I was saying before.
It's
>> not always there's I mean there's been
stages. This is years ago, but yeah,
like you know,
>> but this goes back to what I was saying
before. It's like what makes you feel
more at peace? Like it's never a
positive thing to proceverate on money.
Like there there's a there's a there's a
verse King Solomon says uh
the wise don't have bread and what that
means is explains explanation that
somebody who is too wise he's a wise guy
so to speak it's what's called hisakmos
someone who's overthinking his money
will not have money won't have bread you
means money. Um,
so I guess it's like if for you having
the budget allows you then to not think
so much about money and to focus on
what's really important,
then that's the right way.
>> That's the key. I hear that's I think
that is the key. Yeah.
>> And you have to know what your
personality is. And thank God sounds
like you and your husband are on the
same page about it. Cuz imagine if one
of you could only calm down if you had a
written budget. The other one could only
calm down if you never count your money.
>> Then you'd have a you'd have a little
discord over there.
>> Thank God. I know like financial is
usually like a big stress between
couples. So I'm grateful that that's not
one of that.
>> Yeah.
Yeah, thank God.
>> Can I ask one more question?
>> Sure. Sure.
>> Um, it wasn't in my email, but um I was
listening to a live that you did um a
couple weeks back, I think, and you're
talking about acceptance. Um like how
you know if like you're accepting or
you're so or like you're just not you're
maybe distracting. So you were talking
about like behaviors like unhealthy
behaviors like if you're doing unhealthy
behaviors then you haven't reached a
place of acceptance but I feel like uh
life is busy and that in itself it's not
an unhealthy behavior or it's not it's
not anything negative but life is busy
thank god and like yeah you can't like
you're not always like in that like head
space of thinking about whatever it is
how do you know if you're just getting
busy or you've actually come to a place
of real acceptance.
>> Yeah, it's Yeah, it's a classic
question.
Am I healing or am I just getting used
to the pain?
So, yeah, I don't remember
>> or then just like numb with just with,
you know, life because you're just busy.
You're not thinking about it, you're not
feeling it.
>> Yeah. So, I don't remember the live. Was
this on YouTube or on Instagram?
>> YouTube.
>> It was on YouTube. Oh, so it was one of
the Thursday night call-in shows.
>> Yeah.
>> Uh-huh. Do you remember the context like
what the caller's question was?
>> I think it was actually in a
conversation with um your son.
>> Oh. Yeah.
>> Yeah. I remember that. It was actually
right after Tishabove. I remember that.
Yeah. you came on.
>> Yes.
>> Yes. Okay.
So,
your question is
if acceptance means that you can deal
with life without distraction
and you think that that's what you're
doing, but who knows? Maybe you're just
so busy, maybe life itself is making you
so busy that that's the distraction and
you're not really practicing acceptance.
Is that what you're saying?
>> Correct. Yeah, exactly.
>> That is a wonderful thoughtful question.
How would you know?
How could you
isolate that variable
and determine
what your true
mental and emotional state is
>> because that's what I feel like I often
struggle with. Like I'll convince myself
that I'm okay with something for
example, but then and it's really I'm
just like I'm not sitting and thinking
about it but then like it'll come up or
I'll I'll like take the time to sit and
reflect and then I'll see that I'm not I
haven't accepted it. It was just that I
was busy that you know like I wasn't
doing anything negative. I was being
positive but it was just you know
>> very interesting question
I suppose that's why we need quiet times
for reflection
what we call keshman and effish a
spiritual inventory
and
>> we do that usually
um well Thursday Tonight actually is a
common night for that because it's the
last week night week night of the of of
the week. Um we're going into Shabas
tomorrow night is Shabas. So Thursday
night's like the last night of the
weekday
and uh
it's often a time where at the bedtime
schma
we do a little inventory, a little
check-in with ourselves.
So I think maybe
>> so it's got to be something conscious.
>> Look, there are levels. If if you're
able to live your life and feel that
you're at peace,
so that's already an accomplishment. If
then you go and you do some
introspection, you realize that you're
not entirely at peace,
then you can
you can go even deeper. You can go to
another level. Think there are levels.
>> It's not like a black and white. And
like do I accept this?
>> Correct. It's not black and white.
There are gradations
>> for sure.
>> Well,
that's right. I guess I have to change
my perspective on looking at like have I
come to accept this or not or
>> or how deeply am I living with my
acceptance? How entirely integrated is
my acceptance?
Right.
>> Yeah. Right.
>> Okay. Awesome. Thank you so much. I
appreciate you taking time to answer the
question.
>> Of course. Of course. Thank you for
calling in. Okay.
>> Have a great night.
>> Have a great night. We have another
caller who's waiting in the wings.
So, we're going to bring on our our next
caller. S's the next caller there.
>> Hi.
>> Hi there.
Um, I'm really grateful that she spoke
up first because I don't want to spend
two hours wasting everyone else's time
besides yours.
Um, okay. My question, actually, I've
debated sending in a question this week,
but then when when I saw the theme, I
thought it was a good question. So, um,
and it's a question I had for a long
time, but if if we're supposed to live
our lives
and with an expectation that Mashiach is
coming right now,
how do we how do we
>> I await his coming every day. Not just
>> do I have a 401k?
>> Not just every day. I I I know that hash
that the Mashiach will come someday, but
every day I expect today could be the
day that Mashiach comes. So, do you have
a 401k? Can I admit something to you?
>> Sure.
>> Not to me to for your listeners.
>> Okay. I have had people explain it to me
before.
I don't really know what a 401k is.
And I don't know what and I don't really
know what an IRA is. And I don't know
what a Roth IRA is.
And I don't know if the
>> But those are all convolutions. Those
are all convolutions by the usurers
trying to confuse the people. But in
reality, the question is the question is
it's very simple. It's Do I lock up
money today?
>> I can't that I'll be penalized.
>> The whole life insurance also.
>> No, don't get me started.
>> No, I don't have the whole life
insurance. I have term and I By the way,
my my term life insurance is expiring
soon. I got it when I
>> That is That is a problem.
>> I got it when I was 34. I got was I 34?
I think I think I was 34. I got 20-year
term when I was 34.
I got
$2 million of 20 year I got two $1
million policies a 20-year term when I
was 34. Now I'm 51.
My gosh, I'm so nervous. What am I going
to do? Okay.
There's the So, so it's funny because in
the last caller mentioned that her and
her husband kind of are on the same
page.
>> Yes. and and my wife and I are also on
the same page, but the DAPA in the sense
that she has everything written down and
I just need to reassure her that the
money is going to be in the account when
it needs to be in the account.
>> But but life insurance is important
because
>> do we lock up money if we know
>> correct? So you can invest your money,
right? because when you need it, you can
take the money out.
>> But a 401k,
>> you're there's a there's a penalty for
taking the money out early.
>> Yeah.
>> So, you're actually by putting the money
in today, you're actually
>> saying to God,
>> I need someone might not call me. No,
forget. I might I don't need it. I
already budgeted. But but someone else
might not need it.
>> What do you mean? You know, like if I
someone calls me for Tedducka, I won't
be able to have that money for them.
>> Oh,
>> because of my fear of the future.
>> Ahu.
Uhhuh.
Wow.
It's a deep question
because I'm worried about what's going
to be in what is it 20 years or how
long?
>> Whatever. When I'm 59 and a half. Yeah.
>> Yeah.
Therefore, I'm not liquid now. And if
there would be a a good cause,
I wouldn't be able to get involved in
that good cause.
Forget about a money-making opportunity.
You're talking about something
charitable where
there's a there's a pressing need and
you wouldn't be liquid to be able to
help out because you locked your money
up for when you're 59 and a half.
>> That's and that's for the poor people.
But the rich people have even cooler
ways of locking up millions of dollars,
you know, in trusts and in foundations
and and all that stuff for their kids,
their grandkids, their great grandkids,
and it's much more complicated. So, what
do what
do you do?
>> Yeah.
You know, I could be wrong here, but I
think it's similar to what I told the
previous caller about
trust in Hashem being a very relative
concept that's different for everybody.
And to me, the the common denominator
between all
healthy approaches to money is the lack
of anxiety.
So, what am I supposed to tell you? If
there's a guy who cannot relax if he
doesn't have a 401k and I know such guys
by the way I know such people either
because that's how they were raised or
whatever personality if they don't have
a retirement savings they cannot sleep
at night. They literally are are feeling
like they could be homeless at any
second. So what are we supposed to tell
a guy like that?
But on the other hand
>> work on your
>> right. Yeah. Right. So, it's easy to
tell him that, but if that's not how he
feels, what's he supposed to do? Lie to
God?
So,
you know,
really everything it it's it's comfort
level. If somebody says,
"I don't need to have a retirement
account and I don't need to even have
savings and
and they're comfortable with that." What
should I do? Tell the person tell them
that they're wrong?
I wouldn't tell either of these people
they're wrong.
Everyone's got to do what what you what
you feel right with. And that's not just
like,
you know, moral relativism and saying
whatever you feel is right is right. It
happens to be that in this particular
context, it is very subjective because
it's all
based on your emotional energy. If
you're vibrating a frequency of
abundance, that's what's going to come
to you. Now, you could get to that
through working on your ben and
stretching that that trust muscle and
maybe something that would feel
irresponsible to you today will feel
will feel uh normal a year from now. But
if it doesn't feel that way,
then uh
yeah, I wouldn't advise somebody. I
wouldn't no I have clarity. I would not
tell somebody if you really trust God,
don't have a retirement account because
the guy who has one is not going to be
tr he's not going to trust God more if
if he cashes it out.
It's going to just distract him. If I
tell the guy, if you really trust God,
you'll cash out your retirement account
right now. And then he goes and he does
it. You think it's going to increase his
trust in God? It's just going to
increase his anxiety and he's going to
worry more about money. And God forbid
that he'll he'll think less about God,
more about money and and then the the
the anxiety about the money will cause
him to have even less money. So have
less spirituality and less materiality.
So no, I wouldn't tell anyone to do
that.
>> That's a good answer. Put it all into
your retirement account and then you
won't be able to think about it.
>> Ah,
that's counterintuitive.
Put it all into your retirement. Lock it
all up.
>> Lock it all up.
>> And then you'll need bucken for just to
put food on the table every day. You'll
literally need mana from heaven.
I like that approach.
>> Well, that's the the joke I tell
whenever my friends call me worried
about money. I tell them, listen, you
just have to stay alive till Msiah
comes. It's not so hard,
>> right?
Not such a marathon.
>> Yeah.
That's good. And so, so you're saying
that that that the the comfort
it's because I really push for you
should always be a little bit
uncomfortable like you know living a
living life comfortably and is almost
like complacent like there's no growth
in your comfort zone.
>> Yeah. Yeah.
>> But when it comes to you know maybe you
shouldn't test should be taken that's a
little reckless.
Yeah. I don't believe in testing it. I
uh I believe that Hashem creates the
tests for us and just getting through
life.
>> Yeah.
>> Will will naturally
force you to expand your bat at the
right pace. Trust Hashem's pace. You
don't walk into the gym and tell the
trainer, "Hey, I'm benching 400 pounds
today." No, no, no. You're gonna bench
how much I tell you to. That's it. Don't
don't don't tell me how much you're
benching today.
>> Okay. You want to sing the callin show
song with me?
>> Absolutely. But first, we have to give a
shout out to Mace Coaching.
>> Yeah. Mace
momentum_coaching
on Instagram.
He will help you get into shape.
Okay. Thank you for that.
Okay. You want to help me sing the I I I
I need to learn Rambom and I got to go
to sleep. I'm going to Philadelphia for
Shabas.
>> Oh, let's do it.
>> Going to Marian station for Shabatone.
I think all the
>> That's cool.
>> Sherman.
>> Yeah, exactly. Very good. Excellent. You
know your kabad geography.
>> That's where Kobe went to That's where
Kobe went to high school.
Lower Marian.
>> Got another reference.
Kobe Kobe Bryant.
>> Oh, I don't know who that is. He died in
a helicopter.
>> Oh, come on.
>> I don't know. I I stopped I stopped
watching basketball after Jordan
retired.
>> Okay, fine. That's fair. But no, Robert
Sherman's a champion and and and his
claims of fame is not Kobe. He's
actually I've been there multiple times.
I even have an autographed hockey hat I
locked in his house.
But uh
>> you stayed in the basement?
>> Yeah,
>> I stayed I don't know. I probably kicked
Mendel out of his room, so whatever. I
don't know where I stayed.
>> Uhhuh. Upstairs. They have a basement.
>> Yeah, in the basement, actually. Yeah,
they have a basement. I remember.
>> Yeah.
>> Wow.
>> Okay, so I got to
Oh, well, hold on.
Let's do all three of us. Okay. Okay.
Let's go.
Hold on. Hold on. One second. Count.
>> Call to the call show.
>> Show.
>> Oh, you doing a little harmonization
there. Call into the
show.
You got to call into the
show.
Call to the call show.
>> That's beautiful.
>> All right. Quarter 11. Good enough. Good
job.
>> Yeah, good job.
>> Thanks for your help.
>> My pleasure. Okay. What an amazing
show tonight. We had such powerhouse
callers. Every one of them should be
blessed. That was galdic.
All right, guys. I gotta go learn Rambam
threeim.
Um,
say
and I don might have early, so I have to
say
to the
>> also. Yeah,
>> a special thank you to the sponsor of
the call-in show, the call-in system 9
by9 tech. Speaking about business and
having this sess this segment be about
money, if anyone has a small business
that needs uh
uh phone needs for their small business,
go to 9 by9 tech for all your small
business phone service needs
>> and ask for who?
Follow the website.
>> Okay, so it's 9x9
>> 9x9.com.
I'm putting it in the chat. Okay.
Phone systems.
Gavaldic. Thank you, Isro. Okay.
You want to sing anything before we sign
off?
>> No, thank you.
>> Okay.
[Music]
Hey,
[Music]
I high
[Music]
[Applause]
Hey,
[Music]
hey, hey, hey, hey, hey, hey, hey, hey,
hey, hey, hey, hey.
[Music]
Hey, hey, hey, hey, hey, hey, hey, hey.
[Music]
Good night.