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Seeing Through to Eternity | Don Ghermezian
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When I was building American Dream,
everybody knows that
we built a big, big water park.
And we put the water park
next to the theme park.
And when we were
constructing the water park,
the idea was that I wanted
this huge glass atrium,
that goes up almost 50 feet
by probably 70 feet across,
and that glass wall was
so that people going to the theme park
would actually turn to the left
and look and see the water park
and be lured to come into the water park,
because it's an incredible,
incredible water park.
And so when I was designing the glass,
by my architects, I said,
I want to have a glass wall
that doesn't have any structure,
any steel structure in between it.
The glass needs to be
completely transparent,
and the structure holding the glass
needs to be made out of glass.
I was standing at the
entrance to the water park
about a week
before we opened the mall,
and my brother was with me
and he turned to me and he says,
Hey, Don. Do you know,
look at this glass.
I'm, like: Yeah, we spent
a lot of money for the glass,
a lot of money extra, over and above
a normal glass wall.
He says: Yeah, but
did you ever think to yourself
how many Jewish families
are going to come to American Dream,
how many kids are going
to come running to this wall,
look inside this water park,
through this glass,
and see things that they shouldn't see?
And I stood there for a minute
and I looked at my brother and I said,
I can't believe that I missed that,
but I'm so happy
that you're telling me now.
And so right then and there,
I called my design team.
I brought everybody there.
I say: Hey, everybody. See this glass
looking into the water park, yeah?
I’m, like: Cover it.
And they looked at me like...
I had fallen off the tomato truck.
Like...
Don, do you know how much money
you spent extra for this glass?
Yeah, several millions of dollars,
I understand that.
I want to cover the glass
so people can't see inside the water park.
And I just remember them looking around.
It just defies all logic.
And like I've said before,
It doesn't matter whether it defies logic
to me or to you or anybody here.
It only matters
if it defies logic to Hashem.
And we need Hashem’s help
in this center more than anything,
and we want to do as much as we can
to make the center a Kiddush Hashem,
and a place where families
can come and enjoy it.
So we covered the glass
in front of the water park,
and then we also covered the glass
on all three levels by the ice rink,
because I spent a lot of money
punching holes in the walls
so that you could see the water park
from each level of the ice rink.
And so now,
when you guys stand there
at the ice rink
or you stand at the
entrance to the water park,
you'll see a green film
that goes up that glass,
you should know it's not there
for decorative purposes.
It's there for only one purpose.
Only this purpose.
We used to sell kosher food
inside the water park,
and immediately after I realized the mistake
of selling kosher food in the water park,
I removed the kosher food
from the water park.
Because if I sell kosher food
in the water park,
that tells people that
the Ghermezian family believes
that it's okay for somebody
to be in this water park.
And that's absolutely
not something that I believe in,
it's not something
the Ghermezian family believes in,
and it's something which is
why we do so many functions,
separate functions, men, ladies,
during Chol HaMo’ed, during whenever,
but done in the way
Hashem would want us to do it.