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Sales: Human Emotion That Makes Marketing Actually Work
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Uncover the crucial connection between marketing and sales! We explore how sales infuse human emotion into marketing, creating trust and driving results. Discover why personal interaction matters, and how it differs from the strategies of giants like Google and Facebook.
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How connected is marketing with sales?
>> Go uh my friend Anthony is a brilliant
sales trainer and what I have said to
him is I think that sales is what
happens when we add unscalable
human emotion
to the marketing equation. A human being
looking into you in the eye and
transferring emotion to you that we as
humans have a chance to dance with other
people. So Google doesn't have a
salesforce, Facebook doesn't have a
salesforce, giant corporations don't
have sales forces, and neither does
Shake Shack, right? That it's like
there's a someone who will take your
money, but the marketing does all the
work. On the other hand, it's entirely
possible that that conversation that you
have with, you know, a skin specialist
is why you finally had those
precancerous moles re removed. Because
in that moment enough emotion was
transferred that trust was earned.