Revealing the hidden Coca-Cola insane marking stradergy

Why in the world is Coca-Cola and Pepsi advertising millions of dollars every single year? Who doesn't know in America Coca-Cola? Why spend millions of dollars when you take this millions, put into your pocket? Yeah. Is it to stay relevant? I'm I'm guessing more than relevant is what I spoke to you earlier that whenever they put out these advertisements right now, everybody knows Coca-Cola and Pepsi is cola. Anything else is something else. Mhm. Ask any person on the street. It's kind of like the paper ads for them. Meaning Super Bowl, I have the the trucks, I have the days, I have money to spend because of subconscious. Not so not so much about consciousness. And I'll tell you something else that you're going to laugh at me. So what's stronger by the way conscious or subconscious marketing? I believe subconscious in my opinion. But even the paper has a subconscious. But the same thing is with a video. But the video is differently set. A paper once done goes to the garbage where in a video you have it more. Now I believe that with time video advertising will get more expensive will be the same issue to a certain point and you're going to have to come up with clever new ideas how to get your point across. Right now the big guys don't feel comfortable to come on screen and talk as much there are some but very very few. So right now I use it to my advantages. Correct. I am not going to tell you that this is going to be the way it's going to be ever. And I do believe that eventually marketing on in on a social platform is going to be by far stronger than paper. As you can see, yeah, papers is slowly slowly going down. Yeah. Yeah. You wanted to say even more before you remember what you wanted to say. Um, okay. So interesting. First of all, also I want to give a shout out to Power 7 group for hosting us with the beautiful fish from Guide Tasting the Fish. Okay. We just talk about it, right? Food is what we say. Oh yeah. Okay. So this is very very interesting because what I found with the social media is that I I do see certain campaigns and I've had many clients already that I and compare a paper ad campaign. They do s a paper ad s the social media campaign. I didn't think we'll talk about this but isn't the mention saying about marketing of food and they tell me they tell me kick down results of social media which is a lot a lot cheaper. Social media is 3500 a month. For 3500 a month, all you get is one ad. The designing and the guy planning and branding and whatever. One more point, Ellie. I want to add because you asked me earlier. I want to make sure that I bring out you said something. I want to ask one more question that I want you to answer on that. Yeah. Why? Whenever you go to any place, you'll always see a Pepsi machine, a vending machine right next to Coca-Cola machine. You ever thought about it? Yeah. Next time you go anywhere, watch. You're always going to see not two different locations, one next to each other. Why? No. So I'll talk about one of the companies that I bought to market just the concept understand that everything that we do when I say we, I'm not saying us, I'm me and you as personal. I'm talking about us as people that try to explain what it is that you do. The reality is that when there is Pepsi or Coke, the conversation is which one is a better Coke or which one is a better cola. But the concept is cola is here. Which one do you want? Which one don't you want? So I'm going to tell you a story interesting enough and actually we have that as as one of them to show you an idea is actually this company. So this company is a Meister beverage company. And the funny part is I told you I really didn't want to do anything as food because I really don't want to sell anything here. But to bring out the point that I want to discuss, I'm going give it to you. When he came out with this product which is basically vitas which is basically a cusher vitamin water. That's the idea. Okay. When we came out the first few months when this came out which was about 18 months ago when this came out the first time it was a struggle. Why? Because a person came into the store saw this product. Oh cost a little bit more. What I don't need wood is perfectly fine which could be true. Maybe I don't know but this is the reality they said once there was competition out which there is right now two or three competitions out in the market doing the exact same thing. Yeah. Now things changed. Now it's not anymore it's vitamin water against vitavasa. Now there is the non-coosher one. It's if you want it, buy it, drink it, enjoy it. But if you want kosher, there is vitavasa kosher. There is vitus flash kosher. There is this kosher. Which one of the kosher ones is the best all of a sudden because of competition? This more than quadrupled the sales since competition came out. So somebody's going to ask me that question. How is it possible? He took away part of of the market share. Correct. Because we make this product. So back to the conversation that we had earlier about Coke and Pepsi when there is next to each other cola is here. I'm going to do everything for you to buy Pepsi if I'm Pepsi. I'm going to buy Cola Coke if I'm a Coke guy. But the concept cola is here. Everybody else this is what the Velzo competition brings customers. Right. Absolutely. And I want to say a beautiful point on that is that regarding podcast which we're recording now and we are a number one podcast but mentioned going to mention this but I told the people you know and podcasters I said because it brings more it brings relevancy to the podcast industry. We can argue if it's a good or not whatever extra but meaning that people ask me I say, "What do you mean?" So, it's beautiful that you said, "Can I even make it a little bit deeper?" Yeah. And I Yeah. If not millions of podcast, some of them they're very good. Some of them not so good. Some of them are controversial. Some of them is straight to the point. There's all different kinds. But if you put an effort to have a quality podcast and then someone goes to other people and listens to other podcasts that are not so quality based, don't you think for one second that's only going to drive. Look, I listen to Ellie. I listen to the other guy. I listen to him. I listen to him. Okay, for me those five people are my five favorites. You know why? Because I enjoy the way they talk, the way they behave, the guests that he has on his show. He's this, he's that. My point is by having the opportunity of other people showing whatever they do. Yeah. If the guy is that good, then I can learn from him and I'll know how I become the best podcast out there. If someone is doing things that I wouldn't do because it's below me, it's not my dignity to do that thing, then that guy is going to say, "Okay, Ellie is my guy." And that's where I think is where I think where it makes a difference.