He Invented a Movie to Launch His Shoe Company #Shorts

is going to rent a truck. He's going to get a truck from one of his friends. And then he's going to park the truck outside the expo and sell shoes from the truck. Great idea, right? So he goes to the he goes to the his friend. He says, "Can you give me one of your trucks for a day?" The guy says, "Sure. What do you need it for?" He says, "Well, I want to park it outside the shoe expo so that I can sell shoes from the truck." The guy says, "I can't give you one of my trucks to park there because it's illegal to park a truck in midtown." So he goes to the county clerk and he says, "Listen, he goes Is there any way for me to get a permit to park a truck in the midtown Manhattan?" He said, "No. The only way to get a permit to park a truck in midtown Manhattan is if you're shooting a movie." So he went back home and he made stationary that's called Kenneth Cole Productions. And he filed with the city clerk the next day that he's filming a movie called The Birthing of a Shoe Company. And therefore he got permission to park it outside the shoe expo because that's the backdrop he needed for his movie. And they not only gave him a permit, they also gave him two of New York's finest to stand outside and keep order. And that's how he got his truck outside the expo.