What I Learned About ADAPTATION in the Workplace

not every business has to take this route it's not all or nothing there are some businesses that are more transactional by Nature welcome to the let's talk business podcast a project of the PEX group gain valuable actionable ideas from the world's top Business Leaders to help you take the next step in your business journey and now here is your host Manny Hoffman coming to you from the PEX headquarters in Brooklyn New York this is the podcast for No Nonsense advice to help you learn grow and lead today I'm so excited to welcome our guest Yol urowitz Yol began his career as an illustrator mainly focusing on children's books but over time he noticed the limited demand for illustrations within the Jewish Community leading to his transition into the marketing field in this transition with his creative skills in storytelling and content creation he seamlessly fit in the world of social media and marketing in our discussion Joel addresses the evolving landscape of digital marketing particularly in the firm and the Jewish communities and the growth platforms like WhatsApp statuses the speaker highlights the need for businesses to adapt to those changes embracing new platforms and Innovative strategies to stay relevant and effectively reach the target audience without further Ado here is my interview with Joel udoit y all thank you so much for joining me on the let's talk business podcast amazing very happy to be here thank you it's been a while since we spoke last I know that you're on to to do some amazing stuff um for our listeners that maybe don't know you from social media don't know you what you have been doing in the past bring us up to speed as far as where you started the journey and then ultimately what you're doing now sure um yeah and again thank you so much for having me on this I've listened to some episodes and really wonderful work really appreciate it thank you okay so I started my creative Journey as an illustrator specifically for children's books so going all the way back this is already uh probably 20 years ago by now you know I was a creative guy I've always been a creative guy even from when I was a child I was the guy in Camp that was in in the back you know drinking paint for three days during color War covered in paint if not I didn't have a good color War so I've always self-identified as an artist and a creative you know going back really far and uh when it time came time to make parosa I figured what do I have you know I'm good at making pictures let's give it a shot so I jumped into illustration start working on children's books um anything illustration related um doing illustration for marketing companies I think going back to PEX we had some really fun times together which maybe we'll get a chance to talk about sure you know some really fun campaigns and uh that evolved eventually I actually built a studio I found some really talented people to work with me it kept growing and evolving um and at a certain point I I realized I have to do some advertisements for myself for my own business so let's see what's out there I jumped on Facebook I jumped on LinkedIn and what I started to realize is the skills the creative skills that I have for producing creative things are also good for marketing for capturing attention doing things differently positioning things in different ways um so I started to get a pretty nice following on LinkedIn specifically of people appreciating my creative work and the way I put things out there and um one thing evolved to another eventually a friend asked me he's like hey I like the way you put things on LinkedIn can you help me with my social media so I said yeah you know give it a shot it's interesting why not um this is 5 years ago before you know um before LinkedIn was populated by uh what it's populated with now maybe well that's another discussion um but basically I jumped in I started helping out one friend helping out another friend and I realized two things number one was the illustration field I felt was starting to reach a ceiling there's only so much need for illustration in the F and Jewish community and I had a tough time competing in the non-jewish or the general Community there's just so many people out there who illustrate who are really really talented um it was reaching a ceiling so bar I was making parosa but you know it wasn't going to go wasn't going to grow much bigger so I said this is this is Ash this is Providence this is where things are going let me push harder on the marketing I really built out a social media LinkedIn company helping people grow their LinkedIn um learn how to tell stories and and a lot of these skills that I had used in my creative career writing children's books and writing and and doing art it really was a real seamless transition all those skills worked really well in terms of creative content I built out this company helping people with LinkedIn and then the clients that I had who I was helping with they were like um can you help us do a video so I said okay I don't know that much about video but how different could a video be than a cartoon or a comic it's a series of images pretty much starts somewhere you keep their attention and you end somewhere else uh so I just ran with that I did my first video I found a friend who does you know does a c who has a camera who does videography um we went on a shoot together it was for a local community organization I put it out I was pretty happy with it they were happy with it so now I had another thing in my portfolio we also do videos let's build on that so we did LinkedIn and then we did videos and then one thing kept leading to another and then um the world of um I would say um Instagram and WhatsApp statuses and and digital you know the from digital marketing world just exploded everything exploded at the same time I'd say around two years ago right after during Co and right after Co um and barem at that point I was really well positioned to be a firm creative person who can help companies with content marketing and that's what we do today the company that I have is called story tribe media and we have an office in Lakewood New Jersey we have some team members who are uh remote as well and um what we become is I think more the go-to in in a lot of the from Community for you know Jewish nonprofits and businesses that want to really um go strong dive into the world of of from content marketing and that's what we do create WhatsApp statuses companies and all types of stuff like that beautiful so um I want to go back to a couple of of things you mentioned I think I want to dive deeper um I do want to tell our listeners because probably people are thinking some of some of you are out there are thinking wait a minute uh yeah many is the CEO of P gr they marketing agency and here is's bringing on somebody else are they competing are he bringing up a competition and the answer is I always tell people that if your agency or any type of business um you shouldn't have it nobody's your competition you might compete on a project and the reason why you're competing on a project is you didn't communicate exactly what your value proposition is in the market or maybe that client just could take either or but as an agency everybody has their DNA has their style their type of clients and so on and so forth so by all means bring it on so that's why I have no no issue having people in the same space on the call It's a Wonderful attitude I appreciate that okay so so let's go back because um I want to start with the illustration part and I think this is going to resonate with a lot of people listening to this episode and especially younger people people that have a passion towards something and the question I want to ask you is you had a passion towards illustrating and then obviously the first the first part of your journey was making that into to a business and and finding clients figuring out what the you know the business side of things could be and and connecting that to your passion to your hobby whatever it is so walk us through a little bit of of you know a creative person by nature is not a business guy a creative person by Nature wants to create and and none of the rest matter know we in PEX have been working with you at that time we worked on some illustrations um I think uh the one that came to mind for sure is suo it's a L of ours for years and you've been working with us on a couple of those projects I guess my question is um at which point did you decide okay I'm making this into a business and have has your creative process changed as soon as you you had to add that business side of the things it's a great question um you know I look at it this way I think that that from people or people in the Orthodox World specifically and I know you have a you have a general audience we have the great blessing of having tremendous Financial pressure at all times and I'm going to position it because we do marketing positioning um in this context as a blessing we don't have the option to fail and I found over time to me that was my greatest um strength or or the greatest help in helping me figure out the business side of a journey how do I be a business person and creative I just didn't have an option otherwise I had to do it and I failed so many times at so many different things over and over again figuring out that business bu Journey um but my my Approach was I have to go all in so when I first started out all the way in the beginning doing illustration you know I literally remember sitting there in man uh I lived in man at the time I was sitting at at my desk I just come back from Mar I was a younger man I gotten married and um whatever support I had at that point was done I reached by and I have to pay a bill it's like you know Welcome to the Real World I'm just sitting there how do I do this so so I said okay I'm great at illustration I have a friend his mother has a Graphics Company um I'm just going to go knock on her door I literally drove my car went on her door to the graphics company I said I brought some my pictures along my portfolio and I said hi I'm I'm your old judo you know I'm pretty good at Art your son knows me would you give me a shot well you let me have a couple a week here or two weeks here and I'll show you what I could do and she looked at my portfolio and she's like wow you're really talented you know you're you're great this is going to be incredible it's going to be amazing come sit down she gave me my own office and I felt so excited and I had a computer screen there and she said great we're making an illustration for um for for a camp for the summer I still remember in my head we're making our first ad and I sat there and and I like I took images and I'm an artist and I put something together and I was so proud of it and she walked into the room and I just watched her face fall and it was such a moment to me and I was like and she's like it's a beautiful illustration but it's not an ad we need to make an ad so she had the concept in her head that an ad equals an illustration you could illustration as part of an ad anyway to make a long story short two weeks later I was fired from my first job that was just to give you an example of when a creative opens their minds and say okay I'm ready I'm ready to start business you're going to get punched in the face so many times you're going to have to be ready for that that was my first thing and I came back from there I remember going home and I was like no I have to I don't have a choice I got to move on so I said you know I have another talent I know I could speak Yiddish somewhat yish enough there's cish kids here there's probably no one giving our classes I'm gonna take a fire I'm gonna write art classes from the old judo in yish and square just put it up in the Bas Med in square wherever I could I started giving our classes in square in yish in Monroe in yish driving my little car an hour up to Monroe and back in the snow that was the beginning when you talk about my creative journey and I loved it because what happened was that was my first thing I started to get some cash flow cash flow was coming in and I said now I could start doing the next thing and the next thing so when you talk about like how do you combine being a creative and business person I think a lot of it is a lot of it maybe is humility you know we're creatives we have a big ego when it comes to our art we're very we're artists you know this is our specialty but you have to walk in saying you're an amazing artist you're amazing creative there's a lot of people around you that have what to teach you about business listen to them open up your ears don't think that because you're an artist you know everything about the rest of the world go in with that attitude and you'll learn how to how to make a business out of it this is great and I appreciate it um so so let's take let's fast forward when you said that you started to make you created this small Studio round um illustration uh which brings usually the next uh phase of challenges which means is you're the master of illustration you have a vision you know how the end result needs to look like and now I need to have other people do work on my behalf and my signature I need to put my signature on somebody else's work how did you learn to let go so to speak and say maybe it's not exactly how I would do it but it's a product that we could put out and sell to our clients yeah that's another great question and I still have that question today even when it comes to marketing which is still like how do I get my creative idea and then scale it and and and delegate it and make that work it's a constant challenge but going back to illustration that first agency that I had it was even harder than the question you're asking me because I had artists working for me who were non-jewish artists and I was working with Jewish firm clients so they don't know the sensibilities and the nuances of the culture and all the different things have what type of yam and vision goes on this side and and S goes on that side the bow on the hat all the nuances that have to be right right and these guys this is an artist in France an artist in Italy and and the only answer I could tell you is that that was also a a long process of back and forth they were getting used to me I was getting used to them and in the end of it I I called um this uh this amazing artist from Montreal who was working for me I gave him SM as Rabbi Nick because he was so knowledgeable in Jew in Jewish stuff by then he would tell me what do you mean for y for PES you're not going to this is not going to work how we putting in this picture he knew it so Inside Out by the time we were finished working together and and short story just to jump in you talk about business and creativity like how did that come about you always have to be open for opportunities when I first start I said I have to learn digital illustration this is the new world I can't draw on a paper anymore so I took a digital illustration course the best artists all over the world were on that course when the course was done I hired all best artists that was my first team that's how I found them and that's where we went we worked together for 15 years those artists together that's creative that's creative by by on its own so so so you mentioned in the beginning that at one point you transitioned obviously from from YJ Studios to um story tribe media um what was it was it a transition or was it a shutting our doors and starting all over again it was a transition I say it definitely was a transition um there was a point you know probably four or five years ago where both were open at the same time and I was just watching I had figured out how to make y Studios work by itself by as a machine these guys already knew they knew the fir World they knew the nuances I could tell them you know two sentences and they already knew exactly what had to be and for most projects it would get done I was almost on autopilot that gave me the freedom because I had mastered that business and built a machine out of it that ran by itself that gave me the freedom to try to build a new business and I was able to begin my next business at the same time I find marketing to be a lot harder to make an automatic machine much harder than than illustration it's one of the biggest challenges um because there's so much it's such a more complex machine there's so many more pieces and and people working together to make something happened but that was that's the way it transitioned and bar I'm Not Looking Back I think it's a hey listeners are you struggling to create beautiful looking proposals is it a hassle every time you need to prepare a quote or proposal for your clients is collecting signatures still a manual process well it's time to upgrade to pandadoc at PEX we use pandadoc for all our proposals employee documentation and so much more it saves us time keeps everything organized and our documents look incredibly professional with customizable templates real-time collaboration and E signatures panad turns creating documents into quick and easy steps plus it integrates with so many other tools streamlining your workflow and boosting productivity try panak today by VIs visiting px. c/ pandadoc and start your free trial trust me it's going to be a game changer for your business that's PT x.p da do Yeah you mentioned something very important and I and I I deal with this obviously in our own company every single day and I I speak to a lot of service providers you know I'll just mention the you know a very very common book and a great book is built to sell and in built to sell um um it starts off in the story of the book is somebody that opened up a marketing agency and he was doing all kinds of work but he couldn't systemize the business for that reason what you just said it's very hard to to scale and and on on on on the service side of things till they defined that we're only doing logos and as soon as they find we only doing logos he was able to build a process around the logo creation and then you know hence the name of buil to sell that it's a sellable business because he created a process around the service how however there's thousands of millions of businesses in the service in the service sector and it's you know it's challenging but so is product based business is challenging when you have to buy inventory and so is uh every business has challenges you know not to take away from the precious time we have but I'll just share it um just two days ago I sat with a business owner that I actually helped um you know leave a corporate job to open up his own company and I remember like in the first few months where he's he was coming to me like for you know hey here and there for advice and and some and and emotional support as we call it and the challenges were that I don't have business you know I'm not I'm not replacing my paycheck and and what should I do and so on and so forth now it's three years later and his business has picked up nicely he has positive cash flow he has a a lot of accounts and he's on to hiring his third person in the company and he told he asked me many like I I I I am in the same place where I was three years ago I still have challenges I asked them do you have the same challenges or different challenges says of course different challenges it says nobody's exempt no business is exemp from challenges yeah if you would tell me it's three years later you have the same challenges then we have an issue if it's different challenges that's you know welcome to the world of business nobody has it without challenges it's a great Insight I've told that to people I think when it comes to I say you know I have my problems my mistakes my children have their problems their mistakes I just don't want it to be the same ones that's all at least you know each generation come up with a new reason to to have issues but not not the same reason as before so let's let's dive in a little bit of of the method that you're using and then we'll go into some some social media um information that I would love to learn from you so the method you're using is obviously using the word story thbe which is obviously sharing a story and we all know that that that's the name of the the game in terms of if you really need to share a story because the end of the day you have two people um selling the same product but one of them are is sharing the story behind the product and sharing the story how it's being crafted and how it's being manufactured and so on and so forth and it builts a culture around the brand around the product so walk us through a little bit of the of the behind the scene what goes into the story so today what I'm finding is it's it's so deep like the world is trending so deep and so fast in in the secular world and now even in The Firm World towards this this idea of having a story open relationship between businesses is and and nonprofits also um and clients and followers and communities uh it's like the the world has just went all in on that that's happened as a result of Tik Tok and Instagram and social media and WhatsApp statuses where we've gotten very used to seeing someone up close in a raw um in a raw way and I think the number one invention I would blame for this the invention to me that changed the world is the little camera on the back of your iPhone that changed marketing to me forever because that meant that anyone you don't have to hire a professional video team anymore you could have someone just walk around with a camera and that person can now be the the reporter that's going to share your entire your your world with the rest of the world but in terms of marketing you know story tribe media has those words story and tribe our idea is share your story and build your tribe you know take a step away from the idea that I'm selling a product to an individual and that's the entire relationship a transactional relationship and and reframe it as I have something that I'm passionate about I have a whole world that's fascinating and part of my world is what I produce and I offer to the world and there are people who want to be part of that world you know apple is the classic example um is a great example I would even say El musk today so many of the companies today have evolved from a product based relationship to a personal brand to a story that's led by a hero and and the whole relationship is based on that um even Donald Trump winning the recent election a perfect example of story based content marketing um like I mentioned Ela musk before also there's so many people you can think of when you think of the company you start thinking about a person now take the power of that and translate it into your own business in The Firm world uh the reason why it's so powerful there's a couple different reasons um one reason is it allows you to have an ongoing relationship with your community instead of just popping up once in a while in a very transactional advertisement based relationship um you're popping up in a personal human connection you're creating very human connections with your community I'll give you an example of a recent project we're working on um art Sr so we're working on developing the the WhatsApp status uh for our and a lot of a lot of from companies I'm not going to get into the religious debates about companies being on social media and it's it's a valid debate and every company makes its own decisions and figures it out what's right for their brand um but the bottom line is that this is a world today so art school is a company that sells books but art school is a fascinating fascinating world it's it's just you could swim in that world it's levels and levels of of brilliant working together on projects of this of this you know Willy Wonka Factory Charlie in the Chocolate Factory of producing books that keep popping off things and machines um there's authors from all over who are going on Journeys to to dig deep into you know into you know going back in history in Poland and someone else is talking about the there's it's a whole world of people exploring things and if we could pull people into that world and they start to feel like they're part of this amazing world of of of of um you know and and storytelling and Fascination um it's a really fun place to hang out when a fun becomes a fun place to hang out you develop that relationship and then it's really comfortable to buy things I don't feel like someone's pushing something down my throat it's like we're we're part of we're we're all enjoying this together and of course part of it is that we want to be part of it um so so let me ask you a question and obviously these are two marketing agencies speaking to each other I want to I want see how U you would respond to it and obviously what you're sharing makes sense but the flip side to it is some people say what if I don't have a story what if I I just open my company because I want to make money and that's my motive and ultimately now I need to do marketing how much of your creation is real and authentic and how much needs to be spiced up and built out based on because that's how marketing is working in the in in the in the New World so yeah a very very a great question and a common question that you know I have a boring company let's say I have an insurance agency I'm not that exciting personally as as a as a person so number one is like what are my storytelling opportunities number one and number two is does that really do I have to build up this whole Disneyland in order to make clients I just want to sell people insurance right what do I need all this for I'll say say a few things first of all not not every business has to take this route it's not all or nothing there are some businesses that are more transactional by nature and um and and if you have a strong Circle a strong Network that appreciates you and and will push you through word of mouth and your and if your offering is super clear and and very exciting by itself if your offering itself is super exciting and valuable you could stand just on the basis of that there are many many businesses that do very well for a really long time um in that direction uh that's number one number two is even if your business sounds boring and it is boring that doesn't mean there relationship you have with your clients has to be boring you could pick something that's adjacent to your business and build the whole relationship out of that I'll give you an example what I mean so another client we have is um R Balan Charities um they're doing a lot of great work in ell they they raise money for for poor you know children and families who can't afford things in ell how does a charity create a relationship with the community it's a really hard question because by Nature those relationships in The Firm world today are very boring that relationship means I'm popping up with another charity campaign another link for someone to send to and even if you put a picture then it becomes a race to the bottom who could put the most um you know dramatic overdramatized and it's horrible you're taking people who are already in a terrible situation and and no one likes it it doesn't feel good to anybody it's reaching a dead end that whole way of marketing it's oversaturated and and nasty to look at so so that was the challenge that I had which was similar to The Challenge you're saying I have a company it's kind of a boring space I mean boring in the sense that you know how how many times can we say that they they Port N and and how do we create a vibrant relationship and Community around that my thought was take something that's adjacent the indan of daving daving is a universal idea um maybe R Balan becomes the online community where people who want to get inspired about daving congregate a little pun over there but people want to get inspired about DAV come together maybe we create a whole movement around elevating Tila um that is brought to you by ban it's not ban but now I created a little Community hub for people to come together and the thought we did which we're rolling out now is we we found musicians very talented musicians Jewish mus musicians all over the world and we're creating these little musical meditations about F so you take um you know we had uh remember the different names but really amazing guitarists and we have them you know like a little like a little 60-second kumit meditation about F we took I took I found um a teacher in in in Yesa there and I sent him to go to all and just report to me live just take his phone literally pick up your phone I'm walking at the K now and tell me what you feel bring us with you um and then on top of that we're going to have you know contests and advertisements but I'm building out this whole personal creative world where now we're creating this community around it and eventually that will also be a place where May Bal could share what they're doing so that's the answer you don't have to sell Gary V says really really well you're a lawyer you want to sell um you want to sell law why don't you open up a page for golf because all the people want your services like goth stop talking about law no one cares about law find the world that people are interested in and create that world very cool so let's speak a little bit about social media um like I said uh we're not talking about if somebody belongs on social media or not but obviously we can't ignore that social media is a one of the newer mediums where companies could shine companies could share content could build communities and so on and so forth um I guess the the the first question I have is um when it comes to your approach we have every like there's so many different platforms and the the the common question is should I dabble in all of them because you know every shiny object every five minutes there's another platform or another medium or rather Master one of them like what's your approach when it comes to you working with clients or even somebody would come to you for advice on that so so I think um again it depends on the company certain companies have to have a presence on all platforms they're so big that it's expected would almost be it would it would be a question mark a red flag why doesn't this company have some presence at least the minimal presence on Instagram or on on LinkedIn or somewhere else um but in terms of a company wants to actually create Community I find very often they do have to make decisions because some of it is just budget you can't master Instagram is its own world and it works with its own sensibilities and its own influencers and its own people and its own style WhatsApp status is its world and it works that way LinkedIn is another world um you really do have to decide what you're going to go in on and then I would say the other ones just have some sort of presence there just show up so people come there they see you could re you could repurpose some of what you make let's say for WhatsApp status on Instagram or repurpose but you're not going to really grow there just have that in mind and understand it um and I also look at it when we talk about social media it's not just putting things on a social media page the world of social media today is much more complex and much more has much more potential um when we do social media it's not it's not really about just making posts it's really creating a digital social campaign where we're going to involve influencers and maybe we're going to have responses to the influencers and we're going to plan out this whole sort of um back and forth that could happen that we're going to nudge things in the right way and and you know you talk about Suka like like selling um we have a company that sell Suka posters so so what we did was we uh we created a c post of relli stefansky and um I don't know if you know the D stefanski is the big DFI and um and so and there's another big L is also very popular you know RAB bronstein so so we created two posters and um we sold them on our site and then we did a little video where someone you know the back the back end of suap posters.com someone's working on and and and the guy says go get me the handsome Rabbi poster and he runs to get a poster and and he thinks he's getting the ellan poster in the end he gets the Bron poster it was a whole it was a whole fun thing it was like a per per we created that video because we knew the ell defense is going to post it as soon as we're done I just knew it for 100% for a fact we posted the video sure enough he reposted he was very happy the other one responded to it we started a whole Twitter war between them we were putting up the people on the ell stansky fans to come and buy the poster and come to the site it ended up being massively successful everyone was hacking about it so that's really the next level of social media and and it's understanding the culture and creating these moments and these haug it's not just putting a post so so let me ask you a followup and when it comes to branding and marketing and the question is always um you know how do we what metrics are we going to be tracking as far as Roi so obviously when it comes to Brand awareness um you know some companies like larger companies will have metrics so to speak as far as you know are we you know our net promoter score online it'll track some of those data but talking about smaller companies or organizations how much of social media activity should have a very clear U metric that do we know if is it working or not so I think as much as possible I I find the metrics to be extremely valuable not just as a way of measuring success but also giving us Direction what's working and what's not working um and that's one of social media's advantages so so when I when I post the status and we have you know clients that might have thousands you know 5 10,000 people following it's not just just that we can see how many views we had we can see who viewed it we can see by the person it's extremely powerful in terms of WhatsApp status and giving Insight um anytime we'll post the call to action we'll track it by bitly so we know exactly where it came and who it's coming and what's going on and where it's going all that said I think it's a big mistake to to measure and strategize your creative based on stats your creative has to be just the idea itself um there's a really you know popular author trying to remember his name the guru the Music Guru who said you never ever make music for the audience you have to make music that sounds right to you and I think that that's that was my experience in illustration that's my experience now in social media some are going to hit some are going to miss but don't try to dumb it down because you found this that like make a ton of stuff find what works put it and then take that and go all in put on a paid status pay Boost it go even deeper into it and and you mentioned branding I want to make that very clear also we don't do branding like you said find your Niche and understand your Niche people think I'm going to go to a marketing company and that's going to solve all the problems of my business it doesn't work that way there's many many parts of the business you have to have your branding set up you have to have your website set up um your marketing and your sales we don't sales and marketing are two different things very very common mistak so you know we have our thing yeah so let me ask you one more follow-up question on this um we're getting um tight on time is and this is something comes up so many times specifically when it comes to uh social media is you know I'm this executive in a company but I'm not the owner of the company or if I am the founder of the company and I could work off my personal brand or I could work off my my company's brand and you see it sometimes sometimes when you know a founder of a company might have different views on politics and other stuff and he could bring down a whole company based on his own personal views and then you could even have like top salespeople that says you know I want to build my own social media following but if tomorrow I leave if everything is about the company then all of a sudden how do I transfer this over how do you wrestle with that or what's the basic advice you would give I think again another a brilliant question and the only answer I have is it's a trade-off there is no answer to that it is the tradeoff of doing content social media and every company has to make individual decisions we've had places where we've built you know a beautiful LinkedIn page for an employee of a company and they were pushing it and then they left the company now we have to move on to someone else and there's no answer to it that's just the way it is you know because company pages are just they don't relate the same way human being does so you just have to look at it just the same way like the real world you have relationships they end they change other people come in keep that in mind just be very careful when you take someone to represent your brand that you're not going to take someone that you're going to regret at any point later beautiful and last question on this topic is um where do you based on where you seeing the market going like what type of Trends do you feel that you would leave our audience listening to this conversation I think WhatsApp status is be is has become tremendous in The Firm world of marketing if you're not on it I think you're leaving a lot on the table that said it's also very saturated become a huge amount of spam and only the best stuff are going to start rising to the top people are going to start muting M more and more statuses so um figure out a way to be successful with that and uh we have a lot of and of course you know pick all the best marketing companies for what they're best at and and bring that together and you and that's the way to go about it so with that um where could people find out more about you and about your company so sure they can check me out on the on our website story media.com um or they could check me out on LinkedIn so you can see that under my name y old juditz on LinkedIn those are two great places and you can find me on Whatsapp um you could see that also on my LinkedIn page on my bio um I keep people entertained on my personal WhatsApp so it could be fun very cool for the links resources mentioned this episod check out the show notes at www.group.com podcast where we'll link uh for different ways how to follow our guest today let's close with a four rapid fire questions are you ready let's do it number one a book that change your life book that changed my life rendal Kaplan biography by Art School number two a piece of advice you got that you'll never forget everyone has a plan until they get punched in the face by Mike Tyson yeah number three anything you wish you could go back and do differently I wish I would have transitioned a little earlier to marketing and last and final question what's still in your bucket to achieve a personal story tribe status that just has the best stories in the world all coming together beautiful yo thank you so much for joining us I know your time is valuable that is why in the name of our listeners will forever be grateful for sharing some of your time with us today it's been a blast thank you so much man my [Music] pleasure that's my conversation with Y old udts my takeaway from this one number one don't be afraid to fail use setbacks as opportunities to learn and grow much like you'll did when he was initially fired number two learn to delegate tasks and build a team that can sustain your business independently as illustrated by y all's Journey from YJ Studios to managing a team of illustrations number three consider building a personal brand alongside your company brand to create a more personalized connection however ensure alignment with company values to avoid any discrepancies number four utilize the skills you are naturally good at as a way to build your career initially like you all did with illustrations to children's books and number five focus on platforms that provide the most benefit for your business whether it's LinkedIn Instagram or Whatsapp statuses similar to yours observation about those mediums and that's a wrap for today's episode of the let's look business podcast I hope you enjoyed the Practical non-nonsense advice that our guest shared if you found value in listening I would be so grateful if you could share the episode with your friends and if you could give the show a five-star rating on Apple podcast or wherever platform you listen subscribe to the show and get notifi ified every time we publish a new episode The let's talk business podcast is a Pex group original production until next time make it a great day [Music]