Sales: Human Emotion That Makes Marketing Actually Work

How connected is marketing with sales? >> Go uh my friend Anthony is a brilliant sales trainer and what I have said to him is I think that sales is what happens when we add unscalable human emotion to the marketing equation. A human being looking into you in the eye and transferring emotion to you that we as humans have a chance to dance with other people. So Google doesn't have a salesforce, Facebook doesn't have a salesforce, giant corporations don't have sales forces, and neither does Shake Shack, right? That it's like there's a someone who will take your money, but the marketing does all the work. On the other hand, it's entirely possible that that conversation that you have with, you know, a skin specialist is why you finally had those precancerous moles re removed. Because in that moment enough emotion was transferred that trust was earned.