How Shlome Baum Built, Scaled & Sold His Company to Microsoft - Episode 243!

For scaling in fact, I would probably be the first one to admit that I think we actually went a little bit too fast at the beginning and we launched into the bigger market. Have many people coming to me now for advice and asking like, "Hey, I want to go into larger markets." And my answer is always like, "Who said first of all, that's good for you?" Number two, if you're ready. Exactly. If you're ready and it's always like, if you have a niche and you're local, in fact, I argue you first like penetrate that market really well, understand the audience real well and I think at that point, it's going to be almost natural to expand from that. But out of the gate, I am a big believer of getting things right at first and I'm trying to apply these learnings now that I'm in it.