AI is bigger than the Internet!

I think that AI is bigger than the internet and bigger than the iPhone combined that's how that's how impactful it's going to be welcome to the let's talk business podcast a project of the PEX group gain valuable actionable ideas from the world's top Business Leaders to help you take the next step in your business journey and now here is your host Manny Hoffman coming to you from the PEX headquarters in Brooklyn New York this is the podcast for No Nonsense advice to help you learn grow and lead today I'm so excited to welcome our guest Jay Owen an entrepreneur who founded his marketing agency at just 17 years old and has since built a thriving business in this episode we dive into smart marketing strategies including how to allocate your budget the importance of choosing the right social media platforms and why mastering one platform at a time is Key Jay also shares how AI tools like chat GPT can streamline operations enhance marketing efforts and give businesses a real Competitive Edge Beyond business strategy we explored the balance between professional success and personal fulfillment and how Jay mentions success is more than just Revenue this episode is packed with actionable insights for business owners at every stage without further Ado let's get right to my conversation with Jay Owen before we dive into this week's episode I wanted to share an opportunity that many business owners are already taking advantage of now we're about to wrap up q1 if you're feeling stuck or unsure about your next move in your business there's still time to turn things around that's where a Clarity session comes in this is a focus onetime strategy session with me personally where we'll break down your biggest challenges identify opportunities and map out your best next steps for your business you walk away with a clear action plan to move forward with confidence now I want to make this clear from the get-go this is not an ongoing Consulting offer you know your business best this session is simply about giving you the clarity and Direction you need to take action and make the rest of the year a success many entrepreneurs have already gained incredible value from those sessions so don't miss out reach out to me now by emailing podcast at pexg group.com I look forward speaking to you and seeing how I could bring more clarity to your business Jay thank you so much for joining me on the let's business podcast yeah my pleasure happy to be here one of the things I love about the show is that when we have a great guest um and then once in like and all of a sudden I get an email that you know are you looking for new guests I have a friend of that you will definitely enjoy uh because those those warmer relationships is always uh what what counts and this usually makes a good guest so I'm excited by the conversation today well hopefully I live up to the hype we'll see okay so I know they have a marketing agency I know you've been in marketing for for a long time um one of the things I I read about you that I think you opened your your marketing agency at the age of 17 that's correct so for our listeners so just bring us back a little bit your passion to marketing how you started dabbling in marketing and what you currently do yeah I mean if we want to go all the way back I would say you know I'm just kind of a nerd at heart um I love technology and so you know really when I started was not that long after the internet started I mean I started building websites when I was 11 or 12 years old uh people ask like what kind of hobby I have some people golf some people hunt some people uh I don't even know what people do but for me like it's it's technology you know so I would play with websites and that eventually turned into a business which just kept going and growing over time and so that's kind of how it all started and I'm kind of the tortoise in the hair story I'm not trying to get rich over night I'm just trying to be a little bit better than me last year and um that's always served me well beautiful now tell us about what you currently do in the agency what type of projects what type of work do you do for your clients for sure so at this point I get to kind of lead the team at the agency my my job as you know founder and CEO really is to care for culture uh speak on stages or podcasts like this and um make sure there's money in the bank I mean if I'm doing those three things then I'm doing my job but as a as a company the things that we do for other people ultimately is to help them grow their business I always say marketing can be confusing and expensive and a ton of people most organizations waste a ton of time and money on stuff that doesn't work and so we want to help make their marketing clear and effective so they can get attention and acquire customers we do that with a three-step process we plan up front uh a lot of people get this backwards they start working on SEO or social media or whatever it may be without having a good plan and it's kind of like building a house without a blueprint and so we start with this idea of a marketing blueprint to get the plan right before we start building the wrong things that's great you know uh one of the lines I love and and when we speak about like when we meet with clients uh potentially speaking about The Branding marketing and you know there's always a question about how much would it cost me you know and always say that marketing shouldn't cost you it should pay you yeah you know and and how much you should spend you should spend as much as you can if you have a return on investment if you don't then of course don't spend anything and I think that goes to speaking about strategy because a lot of people let's say they they they're lacking sales or they're lacking some sort of exposure and and they say okay let me turn on the switch on spending on marketing and then they find out that they they spent a lot of money but they're not getting the results and a lot of it is because you know maybe they made nice Graphics nice design they reded their website again but ultimately there was lack a lack of strategy as far as okay what are we doing why are we doing it what's the return that we want to see from that this particular project and I think with so much you know so much uh noise out there from you know people that are you know experienc in branding marketing or anything related to that to this this line of business this just for the everyday small business owner they don't know even what to look out for when they're actually speaking to a marketing so let's start there if you don't mind where people listening to the show um business owners leaders and companies and they get to a stage where they need branding marketing so let let's even start there when should a company consider themselves okay we're in need of branding and marketing well let's define our terms a little bit so branding is a pretty broad term most people when they think of branding they think of a logo and um you know it it matters you know having a consistent um visual brand identity is is one of the foundations so you want to look consistent you want to look professional I always say design builds trust but words are what sell and so the the thing that people used to do they'd come to us and they'd say hey Jay I want to build a website and I'd say great what do you want to put on it and they'd go well here's our bios and here's our mission statement and here's our portfolio or whatever and we put that together we make a website and it was fine it was better than what they had but really we want to start with that plan up front so when should they consider it I mean it's at the beginning you know if you don't have a good foundation for how you're going to reach the people uh that you're trying to sell your product or service to then what are you even doing I mean you you can be the best at what you do but if nobody's willing to buy from you or they don't know about you it's like having a house out in the middle of the woods or an office I should say having an office or a storefront out in the the middle of the woods that nobody can find and then the contrast to that is you also could have an office in a beautiful downtown location with tons of foot traffic but when they walk in it lacks appeal it doesn't have a clear message people don't even really know what you're offering and if that happen you might as well pack up shop as well um and so what some people will say to me is well Jay we get most of our business from referrals and I'll Sayre my uncle always told me back in the day he was kind of a mentor in business and he he would say Jay the best way to grow business is just do a great job for somebody ask them to tell somebody else and you'll never run out of business and I found that to be true over the years but the question becomes on the marketing and branding side is when somebody refers somebody to us what's the first thing they're going to do they're probably going to go Google us they might call you right away but chances are really good they're going to look you up online what do they see what kind of reviews do they see when they land on your website what do they see when they look at your Google my business profile is it accurate is it current all those things matter and I always say this marketing is never neutral it either makes people more likely to buy from you or less likely to buy from you so when people say to me I'll say well how's your how's your marketing how's your website how's your social media whatever it may be and they'll go ah it's okay and I'm like no it's not it's either good or it's bad like it's it might be a little bit bad or a little bit good but it's not neutral it's either making people more likely or less likely to buy from you and and so what we want to do is is build systems in a way that compels people to take action and makes them more likely to buy from us that's great I think I love that that line you mentioned about it's either good or bad I just uh um just a couple of hours ago I I did a I did a podcast with somebody that spoke about company culture and I told him that I speak to a lot of leaders and we speak about okay I want to work on the culture and I and and and I asked them what type of culture do you have now he says I don't have any culture I said there's no such thing it's either you you you definitely have a culture it might not be a good culture and you want to turn it into a good culture but you know something is there it's same as with your perception of of of people getting to your website use social media either they have a good perception and and or or it's bad but it's there's no neutral neutral way in that but that's a great example because culture is another word like branding where it's like what does it even mean you know what are we even talking about when we say culture you know the way I like to Define culture is we have our core values drawn up on a wall they're actually behind me uh in this studio um and they're out in our main office but the core values of who we say we are our culture are the attitudes and behaviors that prove it and so to your point the culture is never neutral it's you either have good culture or bad culture and even that is somewhat subjective it's like what do you want it to be like have you defined that and marketing is the same way cool so so in in terms of um a business owner um starting let's say they want to invest in marketing um what would be main reasons uh you would say like the top reasons of a company saying okay we want to write a check we want to start you start up the marketing engine yeah so I would say most often uh the roote answer is because they want to grow their business you know people would say you know well they'll come to us and they'll say things like well we need some SEO you know or we need PPC or we need a website I'm like do you even know what these things mean um I wouldn't say that because it sounds kind of rude but but but but in essence they don't actually know what they need they've heard they need this thing they've heard they need to post on social media but I always say but what are you trying to do well we feel like we need to be more active on social why because we want to get more customers at the end of the day or we want to retain our existing customers because people have to remember too marketing is not just about new client acquisition there are elements of it that are also reputation management there's elements of it that are retention of existing clients because you know for us the way we see clients are really about Partnerships we want somebody to see us as a part of their business it's a relationship and so when they see us out doing things or out on the internet they're proud of that I want them to be proud proud of being able to work with us in the same way that we want to be proud to get to work with them now in terms of um looking at um at the marketing budget you now in terms of we spoke before about getting a proper return on investment understanding what the exe like what the expectations are how do you how do you um guide through a client on that yeah people often ask that question which is uh what should my marketing budget be we've got a blog post on this over on our business builder website but in essence to answer it in short most businesses are somewhere between about 5 and 12% of revenue for their marketing budget it depends on where they're at in the life cycle of the business so if they're earlier in the life cycle of the business the percentage is usually higher because they need to do more work to drive that initial customer base versus you know we've been in business for 26 years so we have a lot of recurring customers I don't have to drive that marketing budget even for ourselves as hard as I might have needed to do it in the earlier years at least from a percentage perspective because one our total revenue is higher so it's a a smaller percentage of a larger number is obviously a larger number than a you know the opposite on the other side but in general it's somewhere in that bucket 5 to 12% um is usually pretty normal five is on the low side 12's on the high side and that would be kind of like all-encompassing you know some people like well that's 10% of my total budget is a lot but that's like you know all in add dollars website builds social media engagements maybe maybe they even have a marketing coordinator or marketing director internally let built into that exactly hey listeners are you struggling to create beautiful looking proposals is it a hassle every time you need to prepare a quote or proposal for your clients is collecting signatur still a manual process well it's time to upgrade to pandadoc at PX we use pandadoc for all our proposals employee documentation and so much more it saves us time keeps everything organized and our documents look incredibly professional with customizable templates realtime collaboration ation and E signatures padoc turns creating documents into quick and easy steps plus it integrates with so many other tools streamlining your workflow and boosting productivity try pandadoc today by visiting px. c/ pandadoc and start your free trial trust me it's going to be a game changer for your business that's pte x.p da do o let's speak about um social media you mentioned about social media obviously we know that there's different mediums that every company works with you know there companies that still go to trade shows there companies that do you know part of the marketing strategy is is branding their trucks all over the town you know and stuff like that and there's obviously social media is also part of it one of the things I see a lot of small business owners wrestle with is every day they go to a conference they listen to a podcast they hear about another platform and they say okay they come back to the office I think we we need to be on Tic Tac we need to do this we need to do that and what's your uh you know what what's your opinion about like you know in terms of okay should we read a master one and be there and and keep it fresh and constantly put out good content or sprinkle it out and then obviously everybody has you know there's a limited resources available and limited budgets available to be be all over the place for a small company one I think most entrepreneurs um love shiny object syndrome you know me too um I love you know try trying the newest thing you know I get in trouble with our office admin for the number of trial software accounts I set up just to try a new thing and then I forget to cancel it I'm getting a little better at it but it's a problem but to your point I think that the right play is to go is to ask a couple of questions the first one is where are my customers so you know depending on your product or service whether you're direct to consumer or B2B or business to industry or ad Ministry or who who knows what where where your target is there's a real first question of where is my customer where's my Prospect um because if we're on platforms that are not the right uh place for where my Prospect typically hangs out it's probably not very helpful now that said there's some like generalized platforms take like Instagram or Tik Tok as an example there's all kinds of people and all kinds of industry but it still might not be the right spot the second question to ask is you know do I have the right resources or people internally to be good at that platform you know one of the relationships I get to work with is a large church here in town for example and when I started working with them um I would have people ask me all kinds of questions around things like um hey when are we going to do like a church in the metaverse and I'm like no we're not even good at doing Instagram you know so again shiny object syndrome is not limited to entrepreneurs business it's all over the place so let's just do one thing really good first and then once we do that one thing really good now we can add another thing to it and we all know that inherently is the right thing to do but it is easy to show up at a conference or an event or watch a webinar and go we have to do this new thing the answer is you probably don't um more focus in the platform where your customers are is often going to be a better outcome yeah I'll just add another thing that I've seen throughout the years working with our clients is um there's another piece to it which is sometimes you because of the shiny object syndrome you'll run to the next thing and then you had something that was really good working for you well and you drop the thing that's working well for trying out a new platform or a new a new a new strategy for maret for sure that happens all the time okay so I I want to dive into a whole new topic um which is AI um I know that this is something you started off that you started off loving technology and being the nerd so I I I based on my understanding from you that you dabbling a lot in the AI space I think it's no secret by now for people listening to the show um that AI is here and AI is here to stay tell us your version of what you feel AI is bringing to the universe wow it's such a big deal I don't think people realize how big of an innovation uh the current generative AI models are and where they're going I would argue that it potentially has the greatest impact possibly positively and negatively on Humanity over any invention ever I think it's that big and in my own life I always say that there were three times where I think to myself where I thought to myself this changes every everything about everything the first one was the internet itself I was probably 11 or 12 years old I was dialed into some bulletin board service before you could browse the worldwide web I'm not sure if I should have been dialed into a bullet board service at 11 or 12 but I'm not sure my parents knew what was going on um they were doing their best to be fair but I was just a nerd I'm dialed in this and I I read this article and it said coming soon the worldwide web and I thought this is GNA be a big deal this seems like something that's going to really change Stu people say to me well Jay did you really think that when you were 11 or 12 I'm like yeah I've been 40 since I was like 10 so and then the second time was when Steve Jobs walked on stage and he said hey we've got three new products we're going to announce today at Apple a uh breakthrough internet communication device a wireless iPod or a touchscreen iPod I mean and and a phone and then he said it's not three devices it's one we're going to call it the iPhone and I remember thinking this changes everything some for good and some for bad I mean we've all been in situations where we're staring at our phone screens too much sometimes I'll drive by a bus stop you know and a bunch of kids will be standing out there and they're all staring at their phones and I'm like uh this is not all good but it has had some really good attributes too and then the next thing the way bigger than both of the prior ones combined so to be really clear I think that AI is bigger than the internet and bigger than the iPhone combined that's how that's how impactful it's going to be it was the first time I tried chat GPT um at this point it's been a couple of years ago which is crazy it's time is flying by I remember typing in the first chat and it replying to me in such a human way and then being able to have a dialogue with it at on any topic that I thought this changes everything about everything I would say for me um you know I started the business when I was 17 as of the time of this recording I'm 43 and I have not been more excited or interested in a technology since the beginning of the internet itself I've spent more nights staying up till 2: a.m. over the last two years messing around with this stuff just because I'm so intrigued by it and what's possible and I do believe it will it will radically revolutionize all business but honestly all life as a whole and I don't think that's an understatement anyway yeah so I think I think our belief system is pretty close on this one um and I think um you know a business owner that's not starting to use it you know is missing out um let's talk about those different use cases um before we speak about General business owners what do you feel it's going to be doing for the for the marketing space as a whole like in terms of providers like you and us in terms of we're marketing agencies we're providing Services how do we incorporating it in order to make sure that we stay afloat yeah I mean a couple of things one um I do believe that businesses who do not adopt some AI within their systems certainly marketing agencies won't make it past the next 5 years they're just going to be outpaced you know back in the day there was the old project triangle that we used to talk about I don't know people have heard this before but there's kind of like three things on the project triangle it's how expensive it is how good it is and um time cost and uh quality so time cost and quality and it we would always say you could pick pick two two out of three yeah yeah but but now I would argue that that's actually very different now I think you can have all three which is crazy and so in in some ways it's going to drive costs down but I I don't think the right uh way to think about it from a marketing perspective is it's going to hurt our businesses if we're engaged with it we're just going to be able to provide more value with less people marketing agencies specifically in general have been kind of a butts and seat game over time and what I mean by that is if you want to grow a million dollar business you need at least five to 10 people if you're going to grow a $5 million business you probably need about 20 people if you're going to grow a $30 million business you probably need about 65 people you know there's just these math metrics of how many people you have to have well now that changes to where I'm pretty convinced that I could build an exponentially larger marketing agency and not grow my internal team size because we're going to have teams of AI agents who are doing a lot of the heavy lifting for us and I think that our Focus has to become and continue to be people community relationships what are the things that only people can do that robots can't do um at least for now those are the things I think we should focus on beautiful I I I think I think in terms of um agencies is I think adopting on stuff that AI could help you support you and in order you should be able to deliver faster yes um you know these mediocre agencies that are just writing up copy or just sending you like letters and stuff like that of course that's absolute because you could do it on your own CH GPT faster for free but larger agencies agencies that go in depth into creating work um those agencies they need to adapt like you said in order to cut down on overhead and also the output should be better so if you know maybe you have done focus groups youve done your own research that took you three four weeks now with a couple of days or a couple of hours if you using AI properly you getting that you're getting to that same result that you it took you a few weeks to get before that's right in terms of business owners in general uh let's talk about that um which is the majority of our listeners um on the show where do you see what what advice could you give them in terms of where should be the places where they should start using AI on a regular basis well I would start um I think the lowest hanging fruit is just learning to get something like chat GPT in your daily workflow go to chat.com use the free account for a while you're probably going to want to upgrade to the the the paid pro version I would $20 a month people always like but do you use the paid version I'm like of course I do it's $20 a month for arguably like the smartest Mentor who knows everything about everything all the time you know uh who never complains and always apologizes like it's the best team member anybody could ever imagine and so what what people have to get their mind around though is it's not Google you know Google um historically is you ask a question or one query and you get a big list of websites that you have to then look through they have to think about something like chat GPT or any of the other ones that are out there as a conversational friend almost the way I like to describe it to people is remember that old TV show back in the day um it wasn't that long ago called Who Wants To Be A Millionaire and on that show there was a thing you had called phone a friend and so if you had a question that was like outside of your knowledge base maybe was a deep history question you don't know history very well you'd call Susie or Jimmy or whoever and they would be your history expert and you would ask them because they knew the answer to it and and then really just learning going hey what could I use Chad GPT for um an example I I had a team member the other day at an organization they had a big list of their core values and then they had a big list of about 45 questions engagement questions they wanted to ask their entire staff but they wanted them tied to the core values and this HR Director was like it'll probably take me an hour to go through and filter all these and kindy of think through which one belongs where and I was like I can do it in less than a minute and she was like what how and she knows I'm into AI but she's like this one of your AI things I'm like yeah so I just went into chat GPT I copied the 10 core values pasted them in and I said hey I want you to remember these 10 core values but don't do anything else with them yet and it said okay I remember them and then I gave it the 45 questions and I said I want you to take these 45 questions I want you to compare them to the core values and I want you to assign the questions to the most relevant core value that I listed and of course instantaneously nearly it replies back with a very accurate um connection between those two ideas well if you think about that if it was going to take her an hour or so to do that work and I did it in 60 seconds what does that mean well it means that she could only accomplish about six to seven of those tasks in a normal work day once you factor breaks and everything else I could accomplish six to seven of those tasks in the next 35 minutes well what happens then and at a very high quality level you know so as people learn to to just ask it questions and play with it and and treat it almost like a person it's not a person but treat it as a relational conversation a text thread with somebody who knows everything that's a good start and in terms of in terms of any any tips and tricks from from a AI nerd so to speak like obviously we know about chat GPT what are some other tips and tricks that you've seen working very well that maybe the average person just check checking out chat GPT doesn't realize lwh hanging fruit is people don't people don't even realize that you can upload documents to it for example so giving it say a spreadsheet and um asking it to do whatever you want with that spreadsheet almost like a basic data analyst um you could give it a spreadsheet with 100,000 rows in it and ask it to pull specific data out or understand it and all of a sudden it's the Excel expert that maybe you're not and then other stuff you know um I always think about there there's kind of a simple framework that I tell people to think through um I call it the care framework so the first is the C which is just chat with it have a conversation um not a query like Google Google is I do one query I see if I get the answer if that's not right I do a totally different query second is ask it questions is outside of the normal way that we think but one of the tricks is to ask it to do something but then instead of just having it immediately do it the last thing you should say to it is hey is there anything else that you need to know from me that would be helpful for you to produce the best possible outcome to this question and then it will go yeah actually if I knew X Y and Z that can be really helpful um and then refine it so one of the things for me is I'm I'm pretty ADHD so I'm definitely a shiny object syndrome Chaser um and sometimes it'll give me like 10 questions and my brain's like uh I don't want to answer 10 questions well you can simplify it and you can just say I tell you what just give me one question at a time I'll answer them the best I can and we'll go from there and it'll say no problem here's the first question well my ADHD brain goes oh that's much easier I can answer one question but I don't want to look at 10 of them and I just answer those questions and I'm refining it and then ultimately just exploring the outcomes and being curious uh a lot of people the reason they don't advance in technology is they're they're worried they're going to mess the thing up somehow I'm like just just try it you know so chat ask refine explore is kind of how I like to train people to think about having those conversational dialogues and then you know also some of the new things that have come out in the last you know couple of months is both a deep thinking model which most of the current AI models have where it will actually spend more time thinking about your question what's really cool is if you um expand where it's thinking most of the models will do this now it'll actually show you how it's thinking about what you asked it and what's helpful about that is you can understand you can start to understand how it's processing information then you can formulate better uh queries um as an outcome so that could be really helpful lastly uh there's a framework that I think it was one of the guys who's an engineer at chat GPT posted and I thought it was really good he listed kind of how he does prompting and there were four kind of levels to how he does submits a prompt to chat GPT to ask it a question and the first was what is it you actually want it to do the second is what is the kind of um format that you want it to return it in in other words do you want it to return it in paragraph format you want to return it in bullet points do you want to return it into a table you want to turn it into a spreadsheet uh the third was um anything you want it to avoid you know so don't be very long keep it as concise as possible whatever kind of warnings you want to give it and that framework can be really helpful in getting the right responses that you want along the way yeah it's it's very helpful and and I feel that a lot of people get um very lazy so they'll put in a prompt and whatever spits out that's what they're going to stay with and I think you're missing the point and then all of a sudden that's why you start seeing content on LinkedIn and other places where it's so you know it's so a generic I I think one of the things I've found is um once you train them who you are what's your voice and tone is and what's your style and you use that as a platform every single time when you prompt so it it it could give you it give you the same type of answer in your voice and tone and your style your length of post and so on and so forth and you could refine it one one thing that just for our listeners that I found helpful is I never go with just one response I'll always ask him give it to me again and again and then I could compare like the three versions and see which one works best and then I could refine that version yeah I'll even I'm I'm so I'm at a point now where I'll even um compare multiple I's thought processes in the same way that I might ask multiple team members or even somebody getting a second opinion from a doctor so I might go to chat GPT and then ask Claude which is another AI tool that some people may be familiar with if not you should check it out I might ask them both the same thing and see which answer I like better and I'll sometimes even have them compare their own answers if I want to really get into it um and and then lastly one thing that's really helpful uh for me is I use voice mode a lot so you can put on voice mode you can just talk to it like like you would talk to a regular person um it'll transcribe everything that you're saying and I find that a lot faster um in fact one of the my favorite AI tools right now outside of typical like chat GPT stuff is a tool called whisper flow I started using this recently uh they spell it funny it's w p flow. a i don't have any um investment in this company or anything like that it's just tool that I like and what I like about it is it lets I'm a very fast typer I mean I can type you know 80 to 100 words a minute if I'm really getting after it but I talk much faster which people can probably W pick up on just listening to this well this tool lets me press one button on my keyboard and no matter where my cursor is on the screen whatever field it's in I can just talk and it will automatically transcribe everything but not in the old school dictation form where You' got to go period space new paragraph you just talk freely it'll automatically format it and even when I'm talking really fast it will interpret and understand using AI what the sentence should have been and even if I slur my words or I use too much of a Southern accent or whatever it may be it has no problem with it and and and it's you find it to be accurate it's incredibly accurate like 98 99% I would say it's not perfect but it's really really close and it saved me so much time if there's one tool right now that has saved me an immense amount of time it's actually that one oh wow where do you feel that we're going with AI like in terms of uh Commerce in general uh who knows it's it's moving so fast somebody told me today it's kind of like in dog years and I'm like n it's faster than that you know people say like one year of a human like I don't know six or seven of a dog something like that but it it's faster than that um innovation's happening at a point where it's hard to keep up with it uh what I do think will be true is we will in the next uh this year realistically um and in some cases you can already do these things have ai agents to accomplish particular tasks one of the tools that chat GPT came out with it's only available at their High price point product called operator let you just type her reest and it'll go do for you anything that's on the internet so as an example I was trying to show my wife like how interesting it could be and she's not that interested in the technology side I said but watch this this is super cool The Prompt I gave it was hey I want you to I'm having eight people over on Sunday afternoon after church and I would like you to build out a plan to uh do a Sunday roast with some vegetables I want you to figure out a good recipe and then I want you to go to instacart and order all those things for me and it's wild to watch it it opens a web browser it searches the internet looks for like a Sunday rib roast recipe finds a it looked at a couple of them I'm not sure how it decided which one it liked but it liked one of them it took the recipe reformatted it for eight people went went to instacart found all the products added them to my cart found my local grocery store and then asked me if I wanted to check out that's crazy but think about that in the context of business there's all kinds of things that we do on a daily weekly monthly basis that now potentially we could have the these AI Bots do them for us and so instead of Contracting something out that may take weeks for us to get done our teams will just do them internally with the assistance of AI it's amazing and I think the um you know for our listeners is there's every company could use AI in in to degree and the goal is just to figuring out what is the comp what are the stuff that you do currently um part of it is automation part of it is actually content there's like most of the tools now like even on the sales you know how many salese have tools um where they spend hours just figuring out who to call next you could incorporate now ai to tell you what's the likability of this person versus that person and based on the the back and forth uh as far as to to to run your schedule you could run if you if you're a carrier and you have routes and you're doing knocking on doors you could use an AI to figure out what's the best route in terms of traffic and everything like that so there's so many tools on that front where could people find out more about what you do and find and follow a little b a little bit what you do in terms of your content uh you can always find me on LinkedIn just search for J Owen that's a good place to connect with me business-wise but also have some free AI resources you can just go to aii j.com that's Ai withj ay.com and I've got a free download with the kind of the hottest tools and latest tools that I use and I try to keep it updated pretty regularly so it's an easy place to get some free resources beautiful for the links resources mentioned in this episode check out the show notes at www. pexg group.com podcast where we'll link to find more about Jay and Jay's resources on AI let's close with the four rapid fire questions are you ready I'm ready number one a book that change your life story brand by Donald Miller phenomenal book number two a piece of advice you got that you'll never forget there's more to life than just work number three anything you wish you could go back and do differently oh gosh that's always a hard one probably just just find time to rest more um I'm really good at doing too much work and uh I could find time to rest more and last the final question what's still in your bucket list to achieve you know I've got five kids and uh they're all growing up fast and so for me like the biggest most important goal is that they would grow up uh to love the Lord and be um just human beings that are kind and contribute to society in a positive way so uh I've still got work to do there beautiful Jay thank you so much for joining us I know your time is valuable that is why in the name of our listeners we forever be grateful for sharing with some of time with us today it's been a blast thanks for having me my [Music] pleasure that's my conversation with Jay Owen my takeaway from this one number one ensure that marketing efforts are not just expenses but are generating returns this involves strategic planning and measuring outcomes effectively number two even if your business is referral based ensure your online presence is strong customers often research online before engaging so maintaining an up toate and positive digital footprint is essential number three using AI tools like chat GPT to save time and improve efficiency in tasks such as content creation customer engagement and internal processes AI can also enhance decision- making by providing quick insights and solutions number four as AI involves rapidly continuously seek out new tools and ways that AI can benefit your business operations keeping your workflows efficient and competitive and number five develop a clear marketing plan before diving into execution avoid starting with SEO or social media without a proper strategy similar to building a house without a blueprint and that's a wrap for today's episode of the let's look business podcast I hope you enjoyed the Practical non-nonsense advice that our guest shared if you found value in listening I would be so grateful if you could share the episode with your friends and if you could give the show a five star rating on Apple podcast or wherever platform you listen subscribe to the show and get notified every time we publish a new episode The let's talk business podcast is a Pex group original production until next time make it a great day [Music]