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Premium Meat, Reimagined
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We visited The Butcher by Certo, where Mordechai Gross from Kreftig is now taking over the meat department and bringing it to a whole new level. With a strong focus on quality, selection, and presentation, the department is being elevated with the kind of standards and expertise people have come to expect from Kreftig. From premium cuts to a cleaner, sharper overall experience, the difference is already being felt. A serious upgrade for meat lovers looking for quality done right. https://wa.link/5mxpoo (718) 437-3000 1274 39th St, Brooklyn, NY 11218 certomarket.com/brooklyn Join The Perlowitz Community For Exclusive Content 👇👇👇👇👇👇👇👇 https://chat.whatsapp.com/DAn5gZMjAytE0p86iz0IN5
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Auto-generated transcript. Not time-synced to the video.
take out
the fin.
Let me take you to other side over here.
So
how long
trying
good job in the back?
We know your food is pre premier food.
So you just took over the meat
department. This mind
ri
butcher.
>> Wow.
Behind us.
>> First of all, let's talk about our
specialties though.
What are you bringing to the table?
What are you going to bring new to the
market? What we're doing over here is a
special. You need the label. You eat the
flash. Every piece is labeled exactly
what it is. We don't write on a piece of
meat flank. We don't write a piece of
meat cheek meat. Whatever you buy,
whatever says on the label, that's what
we getting. Transparency is number one
to our customers.
Exactly. American is Canadian. Imported.
So it's very easy for a meat store to
fool somebody.
>> To fool somebody.
>> How?
>> Because you get a package of meat. You
have no idea. We came from America, came
from Canada, kept us from kept us from
Argentina.
>> And you say, you have no idea.
>> And by us, everything is transparent and
labeled. And that's key.
I like the sticker. Bonus flanking of
the of the package. Get me started.
So is one of the items that everyone's
known for
me.
Bonus flank. We're not going to do
something like that. If it's not
flanker, we won't call it flank.
>> Transparent is the key over here.
It's your baby.
Anything. Sesame chicken%
delicious.
It got to be good.
Delicious.
We're here every day. Caught fresh
daily.
We're very very on top of it. It's a
free check of the shelf and we're mish
on top of the single cut. We clean
everything. Let's let's take
it off.
We take it off.
You're getting real meat.
>> You're buying a rip steak. You're buying
a rib steak. I'm not selling you bones.
You want bones.
into the house took over. You'll only
see marbization. I'm not kidding.
Seriously,
>> Budd knows me. Okay, guys.
>> Give me the mic over there.
>> No. No. What do I need a mic for?
>> You made it onto the stand.
>> Okay, I made it to the status. But I'm
just I just passed by. I'm shopping
meat. And I have to say since he took
over, it's a different kind of meat.
Look the marbilization. Doesn't matter
what type. It's a whole different ball
game. It's not like he used to be. So
change.
Thanks for the compliment.
>> Cheers.
>> I'm in 3:00 a.m.
>> You really The first morning.
>> First night. First night.
>> The first night is going to be a
barbecue. What are you putting on the
grill?
>> Uh my secret thing is a club steak.
>> Club. Club.
>> Bon and club steak.
>> It's very good.
>> What do you put on the What do you dress
it with? What do you season it with?
>> Uh just salt.
>> That's it.
>> Just salt. Don't ruin you don't do the
mushes
mention that's another thing people
don't know when you buy quality meat all
your meat needs is salt and pepper if
you like
you know what the flavor is the meat the
marbling that's the marvelization is the
flavor that's what it is 100 when I
smoke sometimes also like a good brisket
if I take it from here especially not
the important one for a few bucks more.
I'm telling you, just put salt. That's
it. I'm thinking we should do a weekly
food review with Buddha.
>> Yeah.
>> A weekly tip of the week. Maybe maybe a
collaboration.
>> Talking about smoking
some of the shelf whole brisket. Perfect
for the smoker. Kon beautiful whole
brisket.
And if you don't find something on the
shelf, come to me. Ask anyone.
We're here to service you. Whatever you
need, we have
>> Nice. Nice. I'm so happy. I'm so
excited.
Delhi. But I want to tell you something.
Another thing people don't know that we
do over here is we do grilling. Let's
say
$25.
>> Mhm. Guys, answer any restaurant, any
steakhouse. Minimum 50, 60 bucks.
>> Buy this, take it to the craftic deli
counter. $5 will grill it for you on the
spot. No way.
>> Freshly grilled. You don't get this
quality anywhere.
>> That's crazy. No. Let's go.
What's a give me?
You don't have to choose
the diamond.
>> Yeah. So, let's do
>> let's do this.
>> Baby got from grill.
>> Nice.
Amazing over here.
>> Nice. So, again,
lipstick. We grill it on the spot for
you.
You have a beautiful freshly no
gimmicks.
It was made fresh for your order. And
look at the price that you're paying.
>> Look at the price you're paying. So in a
restaurant
$25, $30ish
dish. Take a side dish for $45.
Mashed potatoes.
>> Perfect.
Mashed potatoes. Grilled vegetables. is
healthy. So for $35
delicious elegant supper
restaurant
is
mentioned pers.
>> Yeah, we do that. Yes.
>> Wow.
>> The marbilization of the flat of the do
the binding the full situation. But Sam
already looks better. Look at the tip.
It's cut off.
The name of the new butcher is the
butcher.
>> The butcher. The butcher.
>> The butcher. That's it.
The butcher. That's it. No, nothing near
the butcher.
And the butcher.