Parshat Vayakhel: Silent Broadcast - Rabbi Yaakov Asher Sinclair

the art of advertising is not sell the product is to sell people a perception of themselves that will make them buy the product now maybe those little blue stripes in your toothpaste will make your teeth brighter maybe they won't sells the product however it's not the promise of brighter teeth it's the lifestyle of people who have brighter to you as anyone knows people with brighter teeth are never unhappy they never feel tired they flipped effortlessly from one party to another they jet set across the world without bank manager or mortgage in sight and all for the price of the tube of toothpaste now that's what I call getting value for your money in an age where illusion has become reality where people send Rives to TV stations when soap opera stars die and are written out of the script selling the Brooklyn Bridge has never been easier all you need was a lot of money and airtime the truth however needs no advertising it sells itself a few years ago a holy Jew passed from this world he lived in a frugal apartment in Jerusalem he never made any television appearances he was never interviewed on a talk show no one ever advertised him and yet the Jewish world beat a path to his door when he needed to know what the Torah says about any situation in life his status and fame came entirely from his piety and the fact that in virtually every area of Jewish law he knew that law better than anyone else and everyone else knew it from the Beit HaMikdash the holy temple the Qatar ate the service of burning the incense was performed away from the public in private that it's sent could be protected as far away as Jericho Eureka more than 20 miles away in fact the name Eureka is related to the Hebrew word for smell Rhea when a person puts all his effort into dedicating himself to knowledge and holiness then the nation will seek him out his life may be a quiet understatement but all his actions radiate inner purity and holiness like a beacon [Music] you [Applause]