Packaged Right: Abe Breuer, CEO of John To Go

We basically package the company and the importance to the company to the employees as if we are selling commodities. We're selling trades and so on. Technically our vehicle to do this is the portable toilets. So when you dress it up that way and you actually act that way. So for an example our headquarters in Ringwood, New Jersey and you're welcome to come see it is a class A glass beautiful building to the point 50% of people that walk into that office if they have the ability they would see like wow abe can I buy the building? I mean, honest to truth, people tell me, "Wow, can I buy the building?" So, the end of the day is 99% of the companies that do portable toilets, they will be sitting in a yard, in a dump area of the town where nobody wants to see them, smell them, or watch them. We are sitting smack in the middle of other class A buildings. We operate it clean, beautiful, sanitized, and with the same luxurious portion that I believe it, the staff believes it, believes it, and it trickles down back to the customer that the customer sees it as well.