Destroying The “Your'e Not a Businessman” Myth | Gershy Schwarcz with David Wanounou | Spin The Edge

Welcome, my friends. And yes, this show is in English today. You could do it in English. >> do it in Yiddish. I I beg your pardon, I'm on edge. I'll translate line by line as we go. It's going to take an hour. No subtitles? Just at the beginning. No subtitles. In the world of AI, who knows? Exactly. So, today we're sitting with a special year today. For those who understand Yiddish a little bit, will understand what I'm saying. I I hope you have somebody else in the room because I don't It's not that big of a room. The show will light up first of all. It's good to have you on. My honor. And I don't know if you know, but he's been sitting behind the scenes, I would say, for how many years now? I mean, almost a year? More than a year? I don't know. There was no cake, so there's no you know. Okay, we'll celebrate. We haven't celebrated. Yeah. So, David What's your What's How do you call yourself? David Wanunu. David Wanunu. David Wanunu is the name of a spy. Sounds like a spy. So, David Wanunu has is known to a lot of people in the industries, I would say, the industries and many industries, really. As a business coach, I would say. Business coach. People like saying business coach, business guide, or Business consultant, strategist. I've been called everything, literally everything. Unfortunately, but I know. And it's And it's important to note that given given the fact that David is sitting is sitting right in front of me is actually an honor for me. It's a privilege because I know he's a councilman in Rockland, in town of Ramapo. He doesn't really carry that title as his main thing. He just does it on the side as a job, really, to be honest with you. I mean, the David Wanunu in Ramapo, right? Oh, Yeah. But to jump Let's jump cut, as they say, to the main subject of today is business coaching in the creative field. And we'll talk a lot about that. Why is this important? What's the desire by everything to do? Business coaching, consultant is right now. David David Wanunu is about your idea for the cloud as someone who helped many in the business, right? Like can them? Can we name them here? I Better not. No, because okay, Gershy Schwartz is one of them. Okay, well, he's your friend. >> on edge. And this system, the gunsa on edge is special, I would say, in his case, because I wouldn't have done it had he not come to my to the rescue, let's put it that way. Don't you It's my honor. I've learned more from you than you have learned from me. That I can tell you. This is what he says all the time. So, this is the reason why he's so special. As I I used to give the shiur to the shmaya, I could say that for myself as well, because he came. But this is how it works. Hashem's world works in wondrous ways. >> Amazing. Yes. Amazing. >> I know it's amazing, but Hashem but it it helped. And still, no, I'm not And listen, I haven't yet gotten to where he wants me to be. Eventually, I will, and I will talk about that. We'll see why. That's for sure. >> We'll talk about why. So, David So, Reb Dovid No, sorry, David. I'm just Tell us why why creatives are the most challenging subject when it comes to your field of consultation. So, first of all, thank you. Okay? Um Can I give a little shout out to my Dovid? Yes. You know, I know one of the conversations that we had is who's interviewing who. Cuz I'm not used to being on the receiving end like this. I usually like to be on the other side. So, uh today, you know, this goes to be with somebody like you, and to somebody who's literally, I guess what we can do deal with in today's days of the yesh mayan, that's where really where creativity is. >> Yesh mayan. Yeah, something that you you have you have an idea, you know, as a as a somebody who's in business. Somebody has an idea. And you being able to take that idea and bring it to reality, you know, so whatever it is. So, I come to you, I tell you I I have my business, I do consulting, I do coaching, whatever it is you want to call it, and I need you to be able to translate that to the hamaynam. Exactly. >> Right? Exactly. So, and and bring it And it's not just that I understand it, not that you understand it, but the hundreds of thousands and millions of people out there in with the way they digest information, enough people to be able to grab what it is that I'm trying to accomplish. And you being able to put it in those words, it is it's just a gift from Hashem. I mean, there's no other way of saying it. And your puzzle piece that makes business work, I'm a puzzle piece that makes people work, and everybody else out there is a puzzle piece because the basically the world, I tell this everybody all the time, the world's one big puzzle, and Hashem's created us all with a different kish to be able to go and make the world a better place. Okay? Um some of us have the ability of recognizing it and reacting. Some of us need a little bit of a kick to put us in the right direction. >> And some of us, um unfortunately, dismiss it, you know, which which is hopefully where people like me can go and help people out to get to that point. >> Creatives are unique bunch, okay? >> Yeah. Ultimately, what I find with a lot of creatives, one of my greatest challenges with creatives, especially ones that are in the business, are less focused on the business and more on the art. Okay. You know, they they they think more emotionally. That's exactly my point, yeah. You know, nothing wrong with that, but it's just bringing it under control. And that's really where my role comes in with a lot of them is you're great at what you do, okay? Now we have to monetize it. >> You know why we have to? Why? You want to put a roof over your head. Yeah. You're some people are crazy and they want to put food on their table, okay? >> You know, I don't know why, you know? But but but ultimately, >> No figure. ultimately, you could be the greatest at what you do. And by the way, the the term creative, you could be a creative plumber, you could be a creative electrician, you could be a creative wholesaler. It it's easy to >> a creative and you still get lost in creative >> When you get lost in your business >> Yes. and not you know in in what it is that your business does as opposed to the holistic the whole piece of what the business is. Right. I do something and be able to make a parnassa. If you can't marry those two you you fall into that same pocket of the creative problem. I could say this is wow this is It I'm the honest truth is for you listening everyone that anyone listening if you ever want to contact how can we contact Like you David do you still accept clients after me? I'm not sure. I have no more time. Um it's my cell phone is usually LinkedIn if people are on LinkedIn I'm easy to find. I'm assuming you have the spelling of my name over there. >> it there yeah I'm going to put it in the link You can put both of my my cell phone also. >> Something like but say the number just in case people are 201-446-5795 or [email protected] Dot com. Now the truth is David didn't ask me to advertise him and I know because his phones keep it goes off the hook and I don't even know how he has the time to sit here with me now but he always answers his phone which is amazing. No really I return calls. You return calls. That's a better insight I always return calls. I think we're going to ask you soon how you do that. But first of all I realized one very important thing um we're talking about politics a lot in the news right? Um you know Donald Trump is going to meet with Mondani now. So things fall together so it's interesting. >> What did Donald Trump do wrong? I don't know. No let me say Donald Trump is the most busiest man on the planet right? He has jobs like from here to Ghana so I would say he's everywhere every all the time he never takes a vacation he tries to at least but it doesn't work because people follow him wherever he goes. So I feel like you're in a similar position. Oh boy. So that's why I came to it. I only mentioned it because of that you know I always have to you know you have to take the parsha of the week and try to find yourself in the parsha of the week. Actually it's amazing this week I found us I found ourselves in the week I'll tell tell how. >> Really why? Yeah it's an amazing one. I actually started something like that last week with my Caruso. Yeah. I have a Caruso, long story in its own right. Um we we learn in Yona and Bitachon. So right right now we're actually doing uh Hakama um a book of Sera's safer on how to have Emunah and Bitachon. It's an incredible It's an incredible safer. Oh my gosh. >> read it yet, but it's incredible. >> It's one of the best ones that I I've been learning. Uh I we have gone through I've been doing this now for a few years. >> Okay. Um so I just started a new project with my with my Caruso. It was It's easy to read. Right. Right. But now how do we Language is easy, you're saying? No, you you start learning it, you go and you you get the theory. But you know, I I was trying to get find a new way to how do I open my eyes to it? Right. Okay. >> So I literally this is my second parsha that we're doing it. But I what I asked my Caruso is that he and I started every parsha we're picking out of a parsha examples of Bitachon and Emunah that we can learn from today. But it's not just in Bereshit it's much easier say that safer is much easier to do. I I I'm more nervous when we get to the Yikra, I think it's going to be a little bit more challenging. >> I know because of all the Halachas and stuff, right? But here you see Like like the like the Eira and the Rotza and the It's just Yeah, so How do you see it today? I see it today. So but but but the but the concept is it starts making me apply it in real life so that even when I'm walking in the streets and things are happening, I it's it's actually training me to pull out the the the lesson of of basically Bitachon and Emunah like things are not accidents. Right. And this and and I have to say this if if I had to say those two people have to know that um when you talk about business coaching, business coaching is uh it's a terminology used by many people. Right. Everyone uses it. Consulting like we said before. And I hear many consultants. And I've I've sat with many consultants happens to be I have. But one of them the key elements I feel like the key the foundation of of of a consultant is his Bitachon, his faith. 100%. Because you can say No, people say to me, Think realistically, be real. This is real. That's the point and this is ripped off of it. And I'll tell you I I think you could say this that I start off with this. Mhm. Hashem's running the world. He's made the decision Rosh Hashanah is what was determined what you're going to be making. >> you call that? We are working in a world of teva and hishtadlus. Okay? We can't sit here with scratch tickets from lotto and and hope for the best, you know, for It works for some people. There was somebody somebody just won I think won $980 million in lotto. >> I know. I know. Wasn't me. You know. Not yet. So, but Never know. But the bottom line is that how do I how do I apply my hishtadlus? With your skill set, somebody would come over and say I want you to be a bricklayer. Okay, you're not using your hishtadlus properly. >> Right. Right. Okay? You're a creative genius. Okay? How do we take that creativity >> take it. No. It's true. How do we take that and how do we apply it? So, if you remember how we first got started and then how this evolved, you know? Yes. You have What is your underlying skill? Now, how do I take that underlying skill and where can we apply that to make you successful? >> out of it. Successful means money? Well, you're asking a great question. Success to different people means different things. It could be translated. Ultimately, we we have to get some people out of parnassah level. But if you remember my first meeting, this is where I start off with everybody. I start off with what's the goal? Yes, I remember that. >> What's success? >> I still don't know. I didn't I didn't know. No, but I know the goal. No, but thanks to you I know the goal. I didn't know. I didn't know. And a lot of people don't. Because you know what? If if you are if you didn't understand that hypothetically, let's let's call it you want to make a million dollars. I have guys that are making million dollars and still they didn't do anything cuz they they didn't So now, okay, now what? >> Yeah, exactly. >> It doesn't It doesn't satisfy them cuz money is only What's money good for? Money's to buy things. >> For If I wanted to get If I wanted to go buy a fancy car, yes, I have enough money, I can get that fancy car. It it's it's a means to an end. But if you don't understand what the end is, Then you're then you're lost in >> spinning. You're just spinning. Spinning the edge, that's what we call it. And you're never going to see success, man. >> it in. Okay. You're never going to see success, and you're never going to be happy. That's a That's a That's a phenomenal point. And also for those I mean for those who don't understand in English, it's a shame because I I would get this a minute. I would I would explain this to you, but it's very simple. It's very simple. Um it is it is Okay. Please. You have the column. Column. I'm not going to go through this now, but the point is understand English. Maybe he'll teach you something. He doesn't teach English, but there's there's plenty people out there. There's AI. Anyway, so Oh, there's there's this new system now that it it changes accents. And somebody just told spoke to me this morning about this, asked me if there's a possibility to also change the language while he's talking live, and there is. There is such a thing. So, I can speak English. >> give me your voice? The way you present yourself, yes. How would you get that? I'm always in awe how you I'm I love you. It's always something you can always teach Maybe it's something you can even teach me how to present and how to talk like you. The way you change your octave, is that is the right way? >> You're a gambler, that's sure. You should know that. I'm a gambler. He should know that. I'm just here for complaints. I'm not here for anything else. Like everybody in the fancy says complaints at What's it called again? He has a special email for complaints. Yeah, you know that one. Okay, so So, here is So, So, moving on to the subject of of creatives and obviously building them and making something out bringing the best out of them to monetize whatever they have hidden. So, making gold from creatives, that's the idea. Um I I have a a certain areas in this field a lot and it happens mainly I know it happens everywhere in in the non let's say non creative field, but you said everyone's creative so to speak in this business. But let's put it that way, not the not the the the you know, the fund the the bonds and the and the trades and all that. Like I'm talking about creative. Right. There's competition. And this is the word that scares everyone. Yes. Especially creatives. Yeah, especially exactly, especially. So, how do you approach that? So, I will tell you the creative space, just in general, has changed dramatically in the last few years. >> Yes. Okay? Um there were even certain some creative spaces of people who I've helped that I I get a lot of career coaching also that I do where I have people coming in, they're either at a midlife crisis where they they want to change, you know, they they feel they've maxed out and they they're looking for an idea, or kids coming out of school who are looking, you know, what should I do? Mhm. Okay? Um there are things I've stopped people recommending for people to get into. You know, a classic when you get into the creatives, yeah, um would be um graphic design. So, what do you tell them? >> Okay, so graphic design, it used to be that we used to compete primarily with offshore people. Right. You know? So, >> Fiverr, are you talking about? Fiverr, right. Fiverr, yeah, that's basically most of the Fiverr guys are coming overseas, right? How do you compete with someone who's going to do something for $5? Exactly. $10. How are you going to compete with that? Quality. So, quality? So, now you're getting into the point where my conversation with them is what are you bringing to the table? Exactly. Okay? How Are you better than them? Then you could then Right. Now you're getting AI in. AI has completely transformed everything. in in ways that you may be able to understand, but probably a lot of your listeners and viewers may not fully appreciate. Yeah. Because one of the the the elements of AI that's changing is the speed in which it's happening. Yes. You look at AI 6 months ago versus what AI could do now? >> Yesterday to today, like a major jump today. It's It's wild. It's wild what's going on. And with every announcement, with everything that's going on, >> Weapons Weapons are made with AI. Rafael just announced, you know, there's a ready tech firm, they made a new a new missile that stays in the air for 25 minutes, uses AI, it doesn't need GPS anymore because it remember crazy like the target. >> So, you're going to see and and I'm seeing this because one of the things I also do is I I help people um getting jobs. Okay? I'm seeing companies right now that have eliminated positions because of this. Really? Yeah, they've eliminated >> just cut 13,000 jobs. Do you think that has to do with that? I'm sure that I'm sure there are elements of it. And if not, you are going to see I I saw actually a business forum. I don't remember who was it that I was listening to where they were debating um self-driving vehicles. And you know the argument was? >> What was the argument? Is that they were nervous that there were so many people who relied people who were like can't get a high school diploma that were becoming truckers Mhm. that that niche of people who could not be employed in certain ways that that whole employment space would be knocked out. >> Yes. Then what are you going to do with these people? Yes. This is this is crazy. Whether true or not true, where do you fall on the debate? It's not the point, but the way people are thinking right now is that there are sectors that think Could you imagine doing carpool by putting your kid in the car and on your cell phone watching them go to the car and coming back and you're still at home drinking your coffee. I have no choice, but yes. No, but it's wild. Just think about that. The way we are evolving as a as a as a people >> a race, let's put it that way. >> But it's everybody. This is not an American thing, European thing. >> race. The human race, the way it's evolving is So now throw back your question. Yes. So how how do you how do How do I start thinking about it? Okay? >> Competition. Listen, Hashem created us for a reason. And and we are going to be able to help. Okay? We have to be able to evolve with technology. Mhm. Okay? Computers, when they first came out, I mean the first time that first mainframe took up rooms and rooms. Today, you know, my phone probably has more technology in it today than what those rooms all had in in the capabilities. Right. And yet we're still here and yet we're still able to be in business. Okay? >> yeah. So now you're that creative, what's your skill? Yes. What problem are you able to solve? Right. >> Okay? Yes. Then working with my clients, Yes. we find that right home for them. Mhm. Similar to the way watch your your business how it evolved. Right. >> You're doing the voice-overs and you were doing the videos and and now I could we say numbers of how many people you're touching? >> I your list count is we're like you 60 to 80,000 people who >> says it. So I I No, but in how many months? This is a wild concept that finding your schnitt Schnitz. That schnitt, right? >> One word here. I'm joking. >> There you go. Okay. Scores. All right. >> getting that one finding that home and being able to to to make that schidduch between the right person with the right role, >> Mhm. it probably is hard as Krias Yam Suf, you know, no different. That's what I say, yeah. >> And then helping them monetize it. Making money, I guess. So So I So before you go with that, I just want to ask you a question. First of all, sit a little back because I feel the light the the lights Oh, perfect. Now you can see it. I mean, you can I was seeing the whole time, but I I I have Sephardi blood, so there's a little bit of tan. So if I'm a little darker, it's natural. Perfect. No, no, it's good. We're natural here. This again, this system is not really about the the what it's the it's the how it's the what. Okay, so going going back to that that part that we just touched on, right? So yes, a lot of people are worried about this. Standing be I mean, you you Are you suggesting that people should go and like do certain things to control the AI? Like to like what would you say? Like how could you? Because yeah, the fact is 13,000 people are losing their jobs today because of Verizon, right? There's a We don't know why, but this is not might have been the reason. So what would you say to high mission companies that deal with this exact struggle? So from the You're talking about from the employee side or the company side? >> side. From the company side. >> Yeah, not a bad place to start cuz it starts there, I think. I believe. Um You'd be surprised how many companies are are so back the the their their technology where they're standing they some people have plenty of time to worry about it. Especially now industry. Uh you know, um I don't need to say anything. I can say that. I'm getting calls from a lot of these people. I I I can't I got a phone call this week. Mhm. Literally this week from an industry, let's call a professional, let's call them a law firm for the purposes >> Yeah, sure. of this conversation, okay? Um Lawyers. Lawyers. You think that they're more experts? They went to school for a long time, educated people better than that. They're still using pen and paper. Amazing. Handwritten. Handwritten paper. >> Handwritten and the person called me up and said I I need you >> papers, desks. >> You know? Wow. I said you have scanners. He laughed. I asked him, "So, they started with a little bit of Excel, you know?" What's Excel? I know. I know. >> No, but you know, that is a unique situation. >> I don't know. I I think they don't have electricity. So, you know, somebody's outside with a with a kite and a key, you know? At least they can light candles or something special about that. No, but you'd be surprised how many people have have not taken those steps. Um And and that you know, I get phone calls like that as well, you know? I but most of the people for companies, it's very hard to stay with the technology, okay? You're in a technology space. So, you are by being in it you're watching it. I mean, my my job is the technology. >> Exactly. And you have to evolve with the technology. So, you're you what you stay current with, you may not be staying current with other things that are not important to you, okay? And that's a big challenge with businesses. So, if I am making up a electrician, okay? I don't know all the new let's say financial packages that are helping my industry get better. I may not know all the new AI appointment setting tools that come out there. >> That come out there, right. Exactly. >> So, you know, it it it shouldn't be you shouldn't be fearful of this, but I I think everybody who wants to be smart to some degree needs to go whether they go to um shows, you know, uh exhibitions exhibitions, they they do owe responsibility themselves and their business to stay somewhat current and opening themselves up, talking to competitors. I'm in touch with my competitors all the time. Yeah, so I I actually thanks to you I do that a lot now. It seems so important. It's so important. >> together. But the right people, you have to be careful. You have to know how to play nicely with each other. You got to have boundaries. Right. But be careful who you who you do this with, you know? But I'm a huge advocate of people having relationships with their with their competitors. >> I wouldn't be sharing any business ideas with them because that's not the point. >> Exactly. There's a limit, okay? You know, but if you want to talk about how you do billing, that's not really affecting your business. Oh, you use QuickBooks, I use whatever it is. >> Right, right. That's not the >> You know, I wouldn't mind if you were a friend of mine, I wouldn't mind sharing that kind of dialogue with you, okay? I may not share with you editors, Right. >> you know? I may not share with you who takes great videos, Right. Because you'll find yourself here. Exactly. But because that is really I'm getting too close. That's those are my secret sauces, okay? But I think we actually got off cuz you asked me another question. In the beginning, I remember. >> the question. And that is, you know, I we always get There's so much to talk about that Right. Let's go. I know. You know, I I I love this. We could be here for hours, you know? Yeah, you know, um The train is moving on. Creatives Yes. are their own unique breed. They're real creative, okay? And I throw into that artists, Sounded a bit weird as you put it. Okay. Breathe, breathe, breathe, breathe. >> artists, um graphic artists, sometimes even web designers, people who are in the space of of I you see I because there is an element of creative like I told you in these other lines of work, but the the more emotional type businesses. You know, with a lot of them feelings it's it's feeling based businesses, okay? Their greatest challenges are I'll tell you like I tell this to people all the time. No. No, I'm actually not a creative. No, I I don't I don't I don't see that about myself. I have feelings for people cuz I want to see them successful and it hurts me when I am happier than my than my client is. When when they're successful. I'm like it's like you know, and when my client and when my client falls, I'm hurt more than them. I was on the phone this morning with a client of mine that's going through a real sorrow. You know, it's like okay, how can I do what what can I do? How do we help you? You know what? So, it's just I take that and that element I'm very emotional I guess if that is really what you're looking for, but but the the business unfortunately business you know, I guess it's one of the reasons they they a man could be a dying and a woman can't be a dying if you're thinking with your mind versus your heart. It's not like oh, you don't think with your brain. It's nothing like that. It's more from the standpoint in my by me feeling bad for somebody who's not having a success as opposed to telling him you're not successful because you're I just had this with a client literally 2 weeks ago. I called him up very very difficult conversation. He was a creative in his thing and he starts his day at 11:00. Okay. You know, and he looks at I I look at him. He's in sales by the way, but he's a creative and I'm looking at him and he calls me up at 11:00 and tells me, "Okay, what should I do today?" Really? >> I'm like What are you you eating what what where are you holding right now? You know, I just finished davening and I'm ready to get going. I said, "What time do your clients open up?" This guy's clients start at 7:30 8:00 during the office and they shut at 4:00. Really? I said, "You just lost half your day." So, that's the type of client he services, I guess. >> right no, but he services, right? And but his Whatever whatever challenges he has that we're trying to help him get over, when you're starting your day and half the day is gone you know? He loses >> That is where my head and no heart goes in cuz at some point I can't go it's 11:00 talk to let's see how we're going to do this. Right. You know what? >> my conversation by the way? >> He got a good he got good pitch on that phone over there. Don't call me at 11:00. And you know what I start doing with a guy like him? Every morning at 7:00 he gets a phone call. Really? You get out of bed and go daven. Wow. >> I can't be radical. >> mom is like a mashgiach. I can't I in Yeshiva I was a backer. Very dangerous job. I I got more more people gave me curses at that I That's a new line. That's a new type of Jew I didn't imagine that. Okay. It fell on me by accident. I was like yeah I was the backer. I barked Shema Shema gave me >> Which Yeshiva did you go to? That time I was in Denver. Oh, wow. Okay. Interesting. So, so interesting I think it has some a point there because I remember the conversation I had with you cuz I I literally transitioned from my my day when you came. Because the beginning I remember you started ditching my appointments because of it. I was actually it was good. You started you changed around our whole schedule because you changed your whole morning, yeah. No, but not just that. I'm going to a point what you just said, waking up at 11:00 and starting your day at 11:00. My life was like this because I just saw this funny meme yesterday. So, a guy says he they sell that he calls that he He to say He "So, I used to wake up 7:00 in the morning every day. Then I saw a I woke up and I see my friend Nelson was up at 7:00. I said, 'Nope, I got to do better than that.' So, I started waking up at 6:00. And then I wake up at 6:00 and I say and I see my friend Haim is learning in shul already. I said, 'Nope, I got to wake up earlier.' So, he started waking up at 5:00. But at 5:00, you know, he sees three people in the street. He says, 'No, no, no, come on. I have to wake up earlier.' So, he started waking up at 3:00. And then he went back and back, he says, "Until he realized that time has come that he has to wake up at 1:00 in the morning. So, fine, 1:00 in the morning, great. Okay, he's waking up at 1:00, but he sees that the people that work night jobs are up then. He says, "No, that's not going to work for me. I need to wake up much earlier." So, he started waking up at 4:00 p.m. in the afternoon. That's the sign. Before anyone, before the day could start. So, my point is I Yes, my my life. That was That was my life. Was, was, in past tense. But the I just want to finish my point. My point is you get You came in, but the the the real challenge that most of us in my industry, not this one specifically, but the industry, let's say I'm kind of slowing down in. I'm not slowing down because you told me not to, but I am because it's the musicians. They're up at night. It's night job for them. And I'm a studio engineer. When do they come to the studio? Are you available, Gershy, to come? So, he calls me at the I'm I'm going to stop 4:00 in the afternoon. Because this is what their life is. I I don't blame them because when else are they going to go to sleep, right? >> So, as a business, we have to learn to adapt to our clients. Okay? Okay? But our clients have to learn to adapt to us in a in certain well, these rules are not general rules. I I'll tell you my rule of thumb, people used to come over to me and say, "Okay, what systems do you use?" Like people got very familiar with EOS and and whatever other systems I forgot what it stands for. It They're different business tools that people use out there. And I tell people, "My system is you." Okay? Every person has their strengths and weaknesses. Everyone. It's my job to figure out what's Gershy's strengths, what's Gershy's weaknesses. We all have both, okay? >> Yeah. Learn how to magnify those strengths and learn how to compensate I don't know if there's a good English word but that may be a little bit difficult to compensate compensation to compensate for those weaknesses. Like you claim make compensation. And it could be hiring somebody. It could be, you know what? You're just going to be weak in that. We all have that. Now knowing the whole picture of who Gershy is, now take that, Bria and make him successful. So that's your that's your approach. >> That is my job and that is my approach and and Baruch Hashem Baruch Hashem I've lived well and so on it's been very successful. That's may it continue to be so. Amen. But but one thing though I want to yeah it's your bias. One of the greatest challenges that I find that one of them because there are a couple things that everybody has these unique things but this industry of that creative person one of the greatest challenges they have is that they look for perfection in their work by their standards. That people don't even notice. Their clients 98% of them will not will not there's always those 2% who are not who won't be paying for it. No yeah so focusing on that but I'm I'm focusing on the 98. >> I I had a client of mine once call me up. Uber creative. I mean this guy greatest guy in the world. Greatest guy in the world. He called me up with a particular project that he did. Mhm. And he sent it to me. What do you think? Nice. How much money you making on it? No no no no you don't understand. This is going into a museum. And he was right. He this thing is going into a museum. >> Yeah. Could be. How much you making on it? You're frustrating me. Don't tell me that again. I remember exactly where I was. I was driving on Route 59 when this phone call was going on. Don't do that to me and this is going on and on. I said Myishy made up name. Myishy I don't care how it looks. How much money you making on this thing? And he's screaming at me. He's I'm going to hang up on you if you ask me that again. I said, do you understand my point? My point to you is you spent days on this project, okay? If your whole thing is because you want to make it look like the greatest thing that you're going to put it in some magazine for your industry for what reason? So that your competitors are jealous? Exactly. >> Who cares? You're here to put my a roof over your over your home, okay? The bottom line is that this is not bringing you closer to making money. Why did you just do this last week? Wow. That's what we all suffer from. And and in the creative world, it's not perfect. It's not perfect. It's not perfect. It's not It must be hard to work with these people. It's it's challenging. It's not you. Everybody else is challenging. You're the easiest. Yes, it is a challenge, but you know I I guess maybe that's why you say it was far as the heart. >> Yes. I care. I want to see you successful, so I have the patience to watch that. Yes, I do I do have the patience and I I I I take it personally if it doesn't work out. You have the patience and the patience. But I can't give you a medication. There's no drug for that. No drug yet. One day, one day. AI maybe will make it. Yeah, it's a creative syndrome. But that's that's the that's the challenge we are all in. But you know what? At the end of the day, I mean, who doesn't want to have a little bit of a challenge? I mean, we all love challenges. That's that's the idea. And I like it. Absolutely I like it. It's hard for me. >> I shouldn't have challenges. Right. Right. No, I I like it I must say I like the idea of it, even though I hear it constantly from you, "Stop being such a perfectionist." And I want to be perfect, but then I think, "No, no, no, no, you're right. Let me challenge myself. Let me tell myself I'm done." Even though I'm not done. I said it yesterday to a client who called was on the phone with me about a mix and a song and everything. The other the other part of my job, right? So I told him he was So I told him Split personality. >> Yeah, so I said exactly. So, I told him you have to understand if you're going to say it's good then it's not going to be good. So, you have to say it's not good. You have to have comments. Then I know it's fine. It's perfect. So, he says, what do you mean to say with that? Exactly my point. So, that's it. The mix is done. So, so but no, but this is this is part of the challenge and I accept it and I people probably people listening here would also relate to this a lot and they could call again. I'm going to say it one more time. If you haven't listened to me before focus pay attention. I know you're creative. You have ADHD like me. I'm joking. I know. So, my point is that I'm going to going to bring it up just because I want you to to remember what I was talking about before the Trepper plan, okay? What's the number again? 24 446 5795. And I'm plugging it in. He didn't ask me. I'm saying it again. Why am I saying it? Why am I excuse myself? But the point is I want you guys to know that there is people like him out there in the in the real world in the real so focus on reality, right? Real world who are actually there to help. Now, yes, he's busy and I don't know if he has time, but he'll have time for my my listeners to mention on edge and say to him that we listened to your podcast on edge to this to the thing and we want to we want to have your services. And don't call me from the edge though. When you call though you can be on edge. But afterwards he I'm probably telling you he's going to put you on the edge and you'll be a fine you'll be fine. You won't be hanging off an edge. Let's put it that way. And it's So, that's that's the idea. So, now going back to let's see how much time we still have. A great 34 minutes exactly. That's that's that's the point. That's the idea. You want to you want to speak you want you have something else to talk about because No, I'd like to hear about you. I don't have much to say about me. You know more than Because you know what? If we're talking to people who are looking to start a business like that, we could do a whole topic on how do I start a business, okay? Let's talk about that. Meaning you started, you know, you people think oh like an idea that's it, to be successful. they run with an idea, and how many times have you had to evolve into other businesses? I can tell you for me, do you know many different businesses I've been in and tried and failed at? I you you can't imagine, but each one of them I got a lesson out of it. >> Right. You started as a creative. How did you know you were a creative? Exactly. How did I know? I mean Because I want to say one point with that. But I find one of the greatest things is people when they have a strength, they don't realize that they can make money with that strength. Okay. I can There are many people I found that oh my gosh, I'm such a handy guy. Okay, so why aren't we doing I don't know. No, come on, who can't who can't change a sink? No, but It's difficult to chew after Shakra's talk. It it but that is. You you did that, you know? And you made a business out of it. You you got you had the guts to able to hold your nose and jump in and make that decision. For instance, this this thing, this thing. How did Why did you allow me to do this, by the way? This show, the online >> Oh, I loved the idea when you told it to me. Yeah? I loved the idea. >> think it's going to waste my time? No. I think it does. No, it doesn't? I I've told you other things not to go into. Okay, fine. >> Right? I have. Yes. But you know what? And I'm not telling you I'm that guy who who's the good best filter of it, but you know, sometimes you just feel something like okay, here's here's where our strengths are, here's our idea. Wow, okay. >> Let's put it together. There. Everything we do, especially in business, in sales, is like I told you, is problem solving. Right. There is nothing that there is no sale that is successful that is not solving a problem. >> Right. And like you and I have spoken about this. If I'm hungry, a pizza shop is doing sales to me cuz they're solving my problem. I'm buying Yes, you solve Somebody has a leaky faucet, a plumber is going to go and solve solve their problem. >> Yes, correct. What is the problem that you're solving? Okay? Yes. Getting One of the things you you're doing this right now, you know, I would I want to say for us because I really want to do this for you, not so much for me, is how do I get me and my message out to potential clients? Eyeballs. Same thing for you. Eyeballs, ideas. How many people right now saying, "You know what? I had this idea in my head that I want to go off on my own for so long. I know what I need to talk to." I just had a phone call like that today from somebody. I get calls like this all the time, you know? You're going to get some more now. Help me help me make this into a business, okay? Wow. Do you think this is a business? Okay. So, when you came to me with this idea of you know what? There's a hole in the Yiddish-speaking world. >> Yes. They they like the news, they're on top of the news, but there's nobody that takes on the sensitivity of the news where it's news, maybe certain topics that shouldn't be spoken about, maybe certain topics that don't get enough airtime. Right. That that we as as people, you know, the Yiddish-speaking space that want to hear more about. Don't just tell me Trump and Netanyahu meeting. to know what's going to go on, but on national news, you may not see it. Right. You have now solved a problem Yeah. in that space and and in Yiddish. Yes. You know? And K'nai Na'arah came near you. Yeah, baruch Hashem. Now, you just expanded into that. I don't know if we were going public with that, but you know, K'nai Na'arah, the Yiddish-speaking community in the last 5 years, 10 years. Just look at the growth, K'nai Na'arah, and look how far it's spread out. Yes. You know, when I was growing up, you know, it was Borough Park and Williamsburg, okay? >> all you know. Now, Monsey Monsey's busting out. Lakewood, which was all Litvish, now has a tremendous Yiddish-speaking area. And you got Yeshivish Yiddish, you got Chassidish Yiddish, you got It's a massive field. >> Yes, it's got That's why I'm doing this. I mean, the truth is because of Lakewood. I've been I've been doing this, and the most of the Lakewood crowd have been requesting in English because I guess they do want to have They don't have to break their I I I my teeth, but their teeth, I mean to to listen to me. But you're touching people worldwide right now. And and you're doing this 5 months, 4 months? What is More It would be I mean I started it before, but we didn't do it live, you remember? >> Right. Till till you started going live. That's what After Do you understand that to hit the numbers that you're here, you're just showing the hole that exists out there. >> Yeah. Yeah. How did that happen? This That is something >> Of course. Of course. Hashem is involved in everything, okay? And you're solving a major problem. But the people who should be listening and who would have an interest in talking to a guy like me I always like using real life real life examples, okay? Here's a guy had an idea. What gave you the guts to do that? The willpower. But that willpower does not give you guts. Because I I I felt there was a lack in terms of what I do, really. Right. And I I was I was I'm going to be a little selfish here. Please. No, because You should be. >> like I had God gave me a talent. And I use it for my business, right? Voiceovers, ads, all day. And I thought I I want to be meaningful. I want to do something. But everyone's doing podcasts. So I thought how do I jump into the podcast world without being a podcaster? Okay. >> So then I thought, wait a second, news. But me news, I don't like politics. I never loved me news, politics and news, but whatever. I never loved the idea of news because it makes me sad sometimes to see sad things, especially yesterday. Things that happen. It it just breaks my heart. But then I thought, wait a second, there are people out there that want to hear it, but you can spin a light a lighter you can spin it a little bit and make it lighter for them and to be able to take it because they want to know it at the end of the day, but not let them feel after they listen to me going out there and being sad all all day because of that. So I always leave them off with a good note and I try my best to twist it, to spin it into that kind of thing. This is what made me do it. I thought about it all the time. I decided, you know what? I'm going to go for it. I'm going to ask David. I'm going to ask Dovid. And Reb Dovid told me it's a great idea and and I actually But one thing is very interesting. I I asked Zalman, right? Zalman who is basically helping me um um um launch this obviously every single day. I'm a leader. So he he told me the only thing I'm worried about you is consistency, he said. Other than that, you're great at it, he said. And that's a big creative problem. Right. Creatives have that problem cuz they get lost in themselves. Okay? And they they start prioritizing the wrong priorities. >> Yes, correct. You know? And we're always working on that. I'm working on that with with with certain things myself. You're working on that in certain things of how to improve. And we're if we're not growing, then to the to you know Horror roots. But but I I want to even go back with you one step before that. Okay. >> the entrepreneurial bug that you got caught. What made you go off on your own? Why not go work for somebody? Oh, oh, you mean that? Oh, wow. Okay. I I wanted to be I've been told that many times, by the way. I'm saying that, but now if somebody's watching this and saying, you know what? I have an idea, but I can't do it. You know, I need that motivation. What's that kick? There are a lot of people when I talk to them, they need that that not even a push, like you know pointing them in that direction that yeah, you could do it. I did it. I'm the I'm a nobody. You know, I went off on my own. I'm nothing special, you know? And And you know it's not for everybody. I will tell you. I I've met I'm a very big proponent of people going off on their own cuz there's a lot of value, but it really is not for everybody. Um I don't have to tell you it comes with a lot of challenges, right? You know? Especially cost cost conscious. All beginnings are hard, okay? And And a lot of people can't handle that. And I I will tell you there were people who I recommended against it. You tell them to go work for someone? Go work for somebody. Especially in the beginning, I'm dealing with that right now with somebody. Younger people sometimes. I like to see them >> Start working for somebody, get learn discipline. Learn understand, you know, it's not school. You're not going to your rebbe, your morah and saying, "Yeah, I don't want to come in today. I'm taking a lazy day today." >> And I work like that, by the way. It doesn't work. That doesn't work. Cuz you know what? It's It sets a tone. >> Yeah. When people are relying on you and have expectations from you, >> Yeah. And another classic example, we deal with this a lot. Um I highly recommend parents who want to bring their kids into their family business that they don't that they shouldn't start with them. Go work for somebody else first. >> Okay, fine. So what English you saying? What's the English of that word? Yes. Okay. >> Yeah. But if you're going to bring that child into the business, >> Yes. don't be their father and their boss to start off with because there are tense times, okay? And you don't want to create your own bias issues. Also not correct. You know? Yes. And there need to be rules when you come into this business. I deal with a lot of family businesses that that But you could you could sometimes make an exception sometimes. It works. No. There There's a positive and a negative to it. There's a positive and negative. You just have to know with your eyes wide open, I'm making a decision. I understand the pluses. I understand the minuses. And I understand how to deal with it. Okay? Especially with family. The last thing you want is that the at a as between certain family members not just between the men and the women. Okay? And unfortunately, we've all been to those where family members have not showed up because they haven't spoken in years. Yes. Okay? And it's preventable. And it's And it's repairable. Yeah. They should have told about that kugel before. Yes. And or they didn't put in noodle kugel when they wanted potato kugel, and that's it. That's it. It's all right. Next time. They'll learn their lesson. I taught them. I want to I want to bring something up that you just brought up. I don't know how long this can go on for, but we probably can go for another 2 weeks, but but one very important thing that you just brought up. And I actually I relate to it. You said that you you sometimes you recommend people to stick to working for someone because it creates a discipline. Um I know you realize what you said, but I don't think anyone who listened probably figured that like that they they were with you on that because I need to slow down like slow down that word discipline for a second. It's important to have discipline in all this your own business I realized and I think I got that by working for a grocery store for like five years of my life I think or three yeah something like that and it really gave me patch that that business really I mean I came late and I was until one point my he was a tzaddik this guy with tzitzit. I hope you makir tov to him. 100% But but you know what? You're unique cuz I can't tell you how many times I've met people they they cursed out that boy and they didn't take it as you know what? He put up with you and he he trained you and you really need to have a hakaras hatov to a guy like that. >> he he he was very he was very tough but with love and I liked it about him. At the time I was like I was it's funny like I never came to I never ever cursed him out. I was always like appreciating him even though it was hard for me. At one point he he came to me so far he used to give me he was nice. He was just super nice. I can mention his name because he's a tzaddik of Yated guy. His name is Reb Dovid Zaltsman. If he listens to this, thank you. I want to say to you again this is my my my guide now my business coach and I mamesh he reminded me of this now. It's you mamesh reminded me of this. His name is Dovid as well you see. Wow >> was he used to come to me and he used to tell me like you know okay fine. You know what? I'm going to give you the responsibility to open the store. Wow >> That's that's going to do something. >> Beautiful. And he was right. It did. And one point I remember and boy did I mess up one day and never ever did I mess up since that day. It happened to me. You know what he tells me? I don't know the exact words he told me but it was good you make that mistake. It's very very disappointing that you did this that you came and you didn't open up the store on time. That the other guy had to open up instead and it was late people were waiting outside. If I it was the devastating moment for me. I'm you want to I'm embarrassed at this moment? Of course I am. But at the At the time it's a lesson for someone else to learn not to get lost and I didn't get lost. He's teaching you a lesson and believe you me, believe in me he means your what he means your title, means your well being. Until the very point from then on when I got engaged he was so upset that I left. Right. So so I'm saying like I had to leave right to move to to America. But that was the point. The point is that discipline, it taught me discipline and that's when I felt comfortable to go on my own. I was never comfortable to go on my own. There is an initiative that I've wanted to do for a long time and I do it in a in a little bit but if I wanted to make a real Sudoku initiative I I would love to expand the miser element within within companies where every where successful business people will take on a person Mhm. as an achrayis Yes. to make them into I'm going to say a mensch. I I I don't mean in that regard but meaning take that guy who needs an opportunity. Make them into a mensch. >> I'm not firing you. You can not do anything that I'm ever going to fire you, okay? But you know what? I'm going to make sure you understand and give you the tools to be successful. We don't have anything like that. When you're in your Shiva again it's not there's nobody but somebody who's going to go put their arm around your macher. Support of such people is hard, yeah. >> I care about you and I want to see you successful whether it's your learning, whether it's your doubting. You see what I'm going to do that with with with with people on a hashkafic level. But you know what? How do we make somebody successful in their parnassa? Sometimes they have all the koachas of of of what what needs to be done but they lack they lack the the I I don't know the word that they they it's not always skills that make you successful. There are a lot of very talented guys out there that are not successful because the the the other tools that they need are either broken or non-existent because nobody ever took the time out to say, "You know what? If you're going to be a doctor, you can't make an appointment at 9:00 in the morning and not come to one. You can't do that. It's not You know what? You know why you can't do that? Cuz this guy had a job. This guy took off from work. This guy hired a babysitter. This guy lost 2 hours of work and now has to come back to you again. And nobody ever ex- explained and showed them "Look at the damage that you just caused." The point being is sometimes we understand it in a in a higher level, but who's that person who's going out there and training that person? >> Taking a kid, taking a bucker, maybe just finished college, or you know, or even women who are going into the workforce. Now with all the people who are going into the college, you have a lot of wives that have careers over there. >> Yes. Who's taking Yeah, I don't know how they do it. I I I'm telling you, Nesan, there's no other way Nesan, I see my wife every single day. I don't know how she does it. >> How they do it is beyond me. But, you know what? So, they have limited amount of time, you know, cuz they have to get the kids off to yeshiva. Then they're picking up the kids. They're going to do the babysitter. They're juggling all this. So, some of them have only a x amount of hours in that day. How do we make them as successful as possible? >> Right. >> Okay? >> Yes. How do we do that? But, who's helping them there? You know, you come at a school School prepares you for nothing. >> Right. It prepares you for nothing. Right. Honestly, the way our school system work and what we what we make as important that we drive our kids crazy with is not preparing our kids for the for this kind of for the real world. >> For the world. They're not prepared for it. I would love it. You know what? To me, I'll go so crazy. I would never give somebody a diploma in for high school even if they didn't have a year working with somebody. Working working An internship internship. Internship. You know what? What does it mean come into the What does it mean that I have to go dive in shachris? Let's use now. Nates is very late. I I haven't been a very early riser. Right? I I don't to do it. probably What do you do all these hours? Yeah, so I learn about it's only time I get a chance to do that. You know, but now Nate's I think it's like 10 to 6 10 to It's 10 to 7. It's very late right now. If you have to be at work at 9:00 I tried to get him in I couldn't get him in any earlier than that. It's very hard. >> If you get If you have to be at work at 9:00, okay? Today's lightning, tomorrow's Rosh Chodesh, okay? So davening unless you blow it It's you're going How do you balance your life to allow for that, okay? I I could be easy say Like in Yeshiva, I come 15 minutes late to share. Okay. You know what? If there's somebody dependent on you in an office, you're not getting away with it. Shabbos is early. >> What would you do about this? >> So the the the concept is having somebody in a caring way who wants to see this person >> You're talking about the the the the the the the the boss. >> This Hesed initiative of being able to to to to to to to to to to to to to to to >> he is, he is that person. And you could do it in so many different >> him on the show. I mean it would be great. I would love to to be here live to watch something like that. I mean I I >> I know. Speak to him. There aren't many people who who who who who who who who who who who want to take that on. Exactly. Why did he do it? I I'm still asking myself why did he do it? I don't know why he did it, but he was he's super nice. There are There are people out there. I'm actually looking for some people like that right now cuz I have a few people that I I need I I need a boss like this. For them? Yeah, I do. There are a lot of people No, no. If If there's anybody out there who who'd be interested in taking on a bucher or or a man or you know, something I I please please reach out to me. The idea The idea is to be disciplined and also to to be know how to be their rabbi. How do you say it? Like to give Yeah, to give them with to have the The The The The The makel and also the honey. Both. Yes. Yeah. It's important. Yeah. But the What I The first thing before I give anybody like that, they need to be a mekabel. Mekabel. >> All my I will not take in a client who's not a mekabel. You're going to fight me the whole thing, it's not going to work. If you you need to be in a position of life to be able to receive but with not just thick skin that you're always being attacked with. You're always hitting me. He's hitting me again. A cali, a click. Yeah, if it was if not it's not going to work. And maybe you're not ready at this time. We'll get you. I don't give up on people. Wow. So so it will get it, you know. So It's amazing this. This is a fascinating subject this. We can go on and on. Um David, you tell me it's 52 minutes in. Do you want Do you want to end it here for the for the tipper? I actually have a 3:00 today. >> We can We can do a part B and we will do a part two. >> Part two. I'm looking forward to it. Yes. Mr. Shmuley Boteach, thank you so much for coming to my show. >> And thank you all for listening. And again, if you want to If you want to reach out to Reb David, he's always available whenever you want on 201 446-5795 or david@thetrepperline. >> At the trepper line. And the details will be there below. And thank you again everyone for coming on and staying with us on Spin the Edge. And we'll see you again next time or tomorrow on the news. Good and holy shabbos. I get the Well, today's good holy shabbos. I'm putting it out on Sunday. So let's see a good holy shabbos Wait, it doesn't make a difference. Yes. I wanted to I finish with one thing. I always like to do that. I I said it already in the news section but you find yourself in the parsha quick thing. Yitzhak, this week's parsha says Yitzhak was was chucked out as Abimelech chucked him out because he became good good good ish good on. He became very big. >> Right. Right. So this is us today. The Jews are becoming very big as they say the Yidden, right? I was afraid of that. They're chucking us out. And but at the end of the day Abimelech comes running back to him and he asks him why, but you hated me. You chucked me out. He says because I saw Hashem in you. >> In you. He saw Hashem in you. This is what we need. Hashem in us. Anyway, thank you so much. Thank you. Anything you want to say? No. Have a great day. Oh oh oh, very important thing. Sorry, I know you need to go. I always ask my listeners or my viewer my Sorry, I always my I would say my co-hostees my guests. I always ask my guests one question. Usually they tell the camera something, but I want you to tell me what can I learn from you? Oh my gosh. It's I'm learning from you. I I What could you learn from me? >> Yeah, no, it's it's an important thing. I feel I feel like a lot of people have this and one middle one thing one anything really. Oh, this is putting me on the spot for something? You're You're like You're I look up to you. So, like how do you tell someone you're looking up what they could learn from the other side? >> Exactly. You sit a little bit I mean I'm Who am I? Nobody really. There is something, I'm sure. You have a heart of gold. I'm just I'm going through I see you care so much for everybody. Do my job, right? >> I I know I'm talking about you. Like you know >> what I can learn from you. Like anyone. I'm I'm representing others. >> maybe if there's one thing that I Again, it's where we're working to is more understanding scheduling. Like in meaning? Meaning the importance of not what you what what works for you doesn't necessarily work for others. >> Okay, explain. >> So, your releasing let's say the news at certain times. It's a convenient time for you, but you may not be as convenient as the people who are looking for your service. Okay. >> So, understanding that scheduling we all as a as people, we have a very big misconception that we look at through us and say, "Oh, okay, I don't like this, so that's us. Oh, I don't need this, so they won't want this." Mhm. I when I train people, the first thing is they're not allowed to look I don't want to know their opinions. Right. What are the people around you? What's going to work for them? Because that's your customer, but you are not your customer. People mix that up. >> right. >> You are not your customer. You have to look at your customer and say, "Okay, what do my customers want from me?" And that's what you have to work on. Wow. If that's what you need me focused on. Yes. I mean, that's a good lesson to learn from you. I guess I guess it's one of the things and it's a big thing actually. My major thing. And yes, we got to look out for the other. It means don't be sure that but the the other people you have to look at them. You have to look at the other people. What do they want? And what are you serving them? Very good. I like that. Okay, very good. Amazing. How's me the week and I have to talk you and talk on edge. See you guys later. It's 24. The guest is good and good. >> in North Mississippi to