What's YOUR secret sauce? Why perception of self matters.

one of our members is an accountant, a CPA at a big firm. Whenever he speaks about who he is, he gets up. I'm an accountant, you know, a partner here at the firm. That's all he says. So, I went and sat with him. I said, "You're sharing something that I know 8,000 accountants. How are you different from everybody else? Do you have a specialty cell? Is there something about you, what you focus on that's different than normal accounts? You you want to stand outside the box?" And he pauses like becomes introspective. He says, "Well, I I I my specialty is working with firms that are in the construction business that, you know, either remodel properties or build it. It's a completely niche aspect, niche aspect of of the accounting, and that's the majority of my clients." I said, "Sal, you just came up with the secret sauce. That's what you say about yourself that you stand." I said, "In fact, now that you told me that, I've got three introductions for you that'll be appropriate for you." And I literally made them thereafter. Perception of self. It's not how I perceive myself. It's how other people perceive you. And you got to be conscious of that to stand. The more you do, the more you make difference, the more people are going to be attracted to you, which is going to create more opportunity. So if you're monochromatic, one color, you're one thing, that doesn't work. And for young people to start thinking about that now, becoming more knowledgeable, more omnisient about things around them, stand out. Someone Googles you and they find or see all sorts of cool things you're involved in.