How to get the attention of CEOs

Here's what I did myself when I was young and dreaming of what I was going to do. All different business ideas. I loved reading autobiographies. Um, I loved reading business books. So, every time I'd read a book about a CEO who was running a business, I remember reading Howard Schultz from Starbucks and whatever. >> Uh, I'd write them a letter at that time, a letter, and now it's an email. And I was very persistent. And I would say seven out of 10 times that I wrote these big CEOs letters or emails, I would get a response. >> Wow. >> Because I found a way to approach them, to appeal to them. You know, everybody wants to tell you their story and everybody wants to feel good about what they've done. So I found that if you know how to approach people in the right way, they're going to talk to you. They're going to help you, but you got to be persistent. So I have that um that grit you know that persistence uh has helped me tremendously and I've been able to connect with a lot of really important people uh who have given me 5 10 15 minutes. One guy even flew me out to New York to sit down with him because he said, you know, I was so persistent.