Getting the big retailers to stock your product

presented this to all the mass merchants. I went to Toys R Us and Walmart and Target and they all said, "This is the dumbest idea ever. This is never going to sell. This is too expensive, kind of interesting, but not going to work." So, I'm on a flight back to China after having spent literally millions of dollars developing this thing. And I and this is all Hashem. And I'm sitting next to a guy um who was a master in the direct response space. Um Rey, I won't mention his last name just to protect his identity. and he says to me, "Jordan, listen. What you have to do is you have to drive demand to the stores." So, my suggestion is go build a direct response spot, buy time on Nickelodeon and all the channels that the kids and the and the parents of the kids watch and put an 800 number and when people call say go to the mass merchant near you and you'll find the toy. So, I went and produced an amazing spot like award-winning director [snorts] 800 number. People start calling and we said go to the retailer near you. Legally, we couldn't say it's it's at, you know, Walmart or Target or whatever, but we could say go find it. So, people started coming to the stores and asking. The buyers called 60 days later and said, "We need this product." >> Wow. And and then we placed it and we named our price and we won toy of the