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You know the rule of hugs? What's the
rule? The rule of hugs that I learned
from someone a long time ago is when
you're hugging someone meaningful to
you, always be the last one to let go.
Oh god, I I love that rule until you get
the long huggers. Are we live? We're
always live. We're always live.
I found out a new a new way to know
you're not doing so great.
When your kids call you and like they
they're like like say we support you.
Like when your kids start acting nice to
you, you're like, oh god, I must be
doing terrible.
When do you recently When do you uh see
success in your own kids? Like when do
you see it?
How do you How do you feel as a parent
You know what? I'm successful. I've I've
raised some good kids and I'm proud of
them, happy with them. I think I did a
good job. What point in your life
>> You talking about personally or like for
the world?
>> personally. When do you Yeah, when do
you look at your family and say
>> [snorts]
>> I did a good job and I'm proud of them
and I'm happy.
When does that come up? The truth is is
There's a couple There's a couple of
answers to this, but I think it's
literally every day. Like I don't I
don't have this like grand scheme of
like what my plans are for my kids. And
I think that I don't know if that was a
mistake or not, but it was I really only
have one thing that I would be
disappointed if my kids did this and
that would be if they're unkind.
Like if if my kids were like not nice
people, I I would still love them, but I
would have a real hard time with it.
But there's I can't think of one other
thing that would be like, okay, they
chose a different life path or like I
don't think I have any like real serious
plans
for them cuz it's their life. They got
to do their life. So [snorts] every
single day I see these wonderful,
delightful, friendly, loving, they
they're crazy about each other.
Like I'm sure I am excited about, you
know, when they hit new milestones and
you know and
Shaw has gone to graduate school and
Beanie's got a business and they're
doing cool stuff but
I think I just feel yummy just knowing
that they're awesome.
So I don't I I maybe I'm going to be I
have no kids married.
So it could be that when they get
married I'll get really really excited.
I'm going to break into that in a
second. We're going to We're going to
I'm going to tell tell you a thought of
mine. Yeah. And I want to see what you
think about that. I love that answer.
Finally, I'm disappointed that Yaelie
said no. Oh my gosh.
I am. Won't come on mine.
I'm disappointed that the woman that you
speak about almost every podcast is not
willing to come on to your podcast. I
mean it's uh it's disappointing
especially cuz she's my freaking cousin.
I know. It's ridiculous. Yeah, I mean
Michali goes on her podcast every time
she has a chance. I think they may be
the opposite. Probably. [laughter]
I think they
Like me and my twin brother by the way,
we're very opposite.
>> Just opposite.
>> Yeah, we're very but we compliment each
other tremendously like a good
partnership should. Yeah.
Well, yeah, they're they're I listen,
I've been trying to get her
My whole goal in life with all the other
things I do is to tell people to love
their spouse. Like I really think it's
important because that's the only thing
I got over I don't believe you're
married.
>> anybody else. I don't believe you have a
spouse. You don't even believe I have a
spouse.
>> Nope. You never see her. Never see her.
[laughter] She's not coming on camera.
Doesn't exist.
>> Yeah, it's true. It's true. So I've been
dying to get her to come on. I even had
this whole plan that my 100th episode
she'll be on with me.
No go. All right, Yaelie, we love you
and uh we can't wait for you to join the
podcast one day but she was invited.
Yeah. Uh she respectfully declined and I
understand why. There are some people
that
>> to tell you something. She may come on a
podcast without me.
There's no way. I want her then.
Ask her right now. Yeah, we'll we'll ask
her. We'll ask her.
For real?
She might. I feel like
I feel like she He like the hype. Like
like I hyped it up. Like people are
expecting things.
>> a client this week
because I was too hyped.
You were too hyped.
Why was What was too hyped?
>> I'll tell you in a second. Welcome back
everybody to another growth-oriented,
amazing, in-depth episode. With me today
is the
venerable, like he likes to say, Sonny
Perlman. Sonny, aka my love, my mentor,
my leader, my guidance counselor, my
friend,
my backbone to my community in so many
regards. We'll get into that. Uh my
person who has taught me about second
chances, and we're going to get into
that as well. I'm so proud to call you a
friend. So happy that you're here, and
let's let's go. Where did we leave off?
What were we talking about?
>> What were we talking about? I don't
remember. First of all, I will say that
cousins
everybody who has cousins know that it
doesn't matter how many away, if you're
close to that person, they're your
cousin. That's true. Isn't that true?
That's true. Like you have an aunt and
uncle that's not really your aunt and
Not really your aunt and uncle. I'm an
uncle to many people. That's uh I'm a
godfather to people. I call myself
uncle, you know. Uncle Laser's here. My
friend Laser comes to the house, he's
Uncle Laser. Uncle Naftali comes. We
have a lot of uncles in our I have
definitely argued in the past that the
best role you could have in life is
uncle or aunt.
It is fantastic role. You just get to
love someone with like unbridled It
doesn't matter. They're not your fault.
You don't blame yourself. You're not
responsible. Even grandparents like
I did things wrong with my kids, and
then they're grand Like you feel a
little responsible. Uncles and aunts is
just pure
joy. And like I think people do not
realize the power of uncles and aunts in
kids' lives. Like it is
I consider myself in my field a
professional uncle.
That's like if I had to put it down to a
family role. Tell me how. Because I have
people coming in who are struggling or
going through all these things that are
terrible and
and I have there's nothing to blame. I
didn't do it. I have nothing to do with
it. All I see is this delicious yummy
neshama that just needs love and just
and you just see them and you you talk
to them for 2 minutes and you find out
what's hurting them and you just want to
like pick them up and swing them around
in a helicopter ride and say you're
you're all right. You're delicious. Like
that is that's the whole role of like a
real helper. Like that's your role. I
it's if you get better or don't get
better, I'm championing you. I'm I'm
here for you. Like a uncle is not
bothered with a kid walking in without a
yarmulke. Like what's the big deal? It's
nothing it doesn't mean anything to me.
But a mother and a father they they got
all these expectations. We were talking
about like what what is like nachas from
your kids? What's nachas from your
nephew or niece?
Just being there. Like holy cow.
You're so big. That's what all uncles
you just grew. Like that's an
accomplishment.
You know uncles and aunts they always
say that? You're so big.
>> Such a great point.
>> I do? You did nothing. I just continued
to live
and I'm so happy. I got to be honest
with you. Like that's you know, we've
been having like longer podcasts like an
hour and 45, 2 hours and uh some people
saying they love it cuz they have long
commutes. Some people are like, you
know, uh it'd be better for us an hour
and an hour and a half. But I'm ready to
shut down the podcast for today. We're
good. Act like an uncle to your children
and the podcast is done. We can wrap up
and make a 4-minute podcast. Is that
amazing? Yeah.
It's the best piece of advice I ever got
in in terms of parenting and in
mentorship and Literally tell me. This
is over. What's that?
>> I have a lot of other good things.
>> [laughter]
>> All right. So, let's continue. Let's go
back to that though. I mean uh so you're
>> did my first solo podcast this Saturday
night.
>> You saw it?
>> By the way, your numbers did better than
any other podcast.
>> Any other podcast.
>> I saw it.
>> Well, no, I've done a couple better, but
it was like
>> No, you know, you know, the initial 24
hours this was one of your best. I've
been tracking you.
>> You tracking me? Yeah. Yeah.
Well, it was it wasn't the it was
probably top 10, but
>> You want to know why? In my opinion?
Tell me. People like to hear from you,
bro. Yeah.
I agree.
It's nice. And the truth is I got very
vulnerable and it was very odd to talk
to a camera without anybody else.
But it was it was awesome to do cuz I
had to put myself out there and say
what's going on.
It was wild.
>> most
vulnerable thing you said in that
35-minute podcast?
Help.
>> [snorts]
[laughter]
>> That mean like I I got on there
ultimately
and said hat in hand
I I'm I'm I'm on a mission to do all
these things.
And I've been the giver my entire life.
Like that's what I am. That's my role.
That's probably my defense system, too.
Like, okay, I'm the giver so no one can
ever hurt me. Like there's probably
something to that. There is something to
that.
And
now I've been put in a in a place in
life where I need to turn to everybody
and say I need your help to do what I
got to do to to help the world. Now, I
recognize that it's to do a good thing
and it's not because I'm poor or
because, you know, that would be even
harder.
But just the idea of saying, "Please
help me."
It is so outside of my wheelhouse.
I don't even know how to do it. Even
just saying it now like I feel like
gulping. Like
I want to always be the helper. I never
want to be the taker.
And I was coming out and saying,
"Listen,
I need help."
So that that is
I think that was the most vulnerable.
The other thing I think was the most
vulnerable is I shared a bit about
about like how I understand helping by
the the that I was helped.
Like I was able to share about I think I
shared about my rabbi rabbi price.
Maybe I didn't. I'm not sure if I did.
But, I maybe I didn't. Maybe I'm not
remembering.
>> Sunny, when you and I were 14 years old,
we're the same age, uh we hung out in
the streets of Jerusalem. We spoke about
this when you were a guest on the
podcast last time, which was over a year
ago. Right. Um you know, we used to hear
hip hip Naveh, and you know, the fight
between Naveh and Nerya Akov broke out,
knives, brass knuckles, police, Russian
compound prison system was all a part of
our life when we were 14. Yeah. Can you
tell me how were you helped? I mean, I I
don't I didn't know you then more than
just hanging out on the streets. Right.
>> So, like
>> And we weren't related yet. We weren't
>> [laughter]
>> No, we didn't. We just knew each other.
>> We weren't you know, we didn't call each
other cuz yet. Uh but I I'd love to know
someone like you who's in the world of
giving. First of all, I do want to tap
into that and go back to that soon.
There's a lot of givers in the world
that have these constraints in their
lives about uh not feeling appreciated
or always wanting to please or over
please, and that's a challenge. Then
there's the idea of the givers who need
to be the askers of the rabbonim in the
world, people who are running
synagogues and shuls and foundations. Uh
in the time of Germany, they would
travel to America, big holy rabbonim.
Yeah. Everyone had to do it. It's not
that crazy. So, for you to do it once in
your life during this era, good luck.
You're going to be fine. You'll raise
the funds. God willing, with a lot of
siyata dishmaya, have all the mazel and
brocha you need. You're awesome.
Everyone loves you and what you're doing
in your mission. We'll talk about that
soon, also. But, uh
>> let's break that down, the helping
thing. We'll get back to that in a bit.
>> I will say that I have a tremendous
respect for those people, the givers
that ask. I I
blows my mind.
>> Cuz it's hard. It blows my mind. It's
hard. But, let's get into when you were
14. 14. Like, what happened?
>> Sunny, let's remind everybody, first of
all, um because for all our new
listeners, we've increased our uh
you know, uh listeners since the last
time we spoke, and we have a lot of new
people that may not know you and don't
know our background. So, Check me out on
Brainstorm.
Brainstorm with Sunny podcast. Sunny has
a great podcast and you're all about
mental health and giving back to the
community from the men's world. Any man,
any young adolescent, someone who's 14,
15, 16, 17 is when they start calling
Sunny. 14 is when the parents start
calling Sunny and you refer them to
other people. 18, 19, 20 and above is
when you really kick in and you're like,
"Oh, you're an addict, you have
challenges, you need a place to stay,
you're post rehab, you don't want to go
back to rehab." That's who you are,
you're the king of that. I don't need
chat GPT I don't, you know, need any any
other introductions or accolades better
than the fact that I can tell you and if
people trust me, and I hope they do by
now, that you are
the go-to person,
the 411
for anything that's dealing with men and
addicts. Well, we are we opened a
woman's house.
I'd love to hear about it.
>> But I'm not I I I just don't work with
the women.
>> That's okay. It's like, you know, uh
Beautiful, though.
>> That's not your wheelhouse. Your
wheelhouse is understanding men. We'll
get Alex on the pod- cast another time
and talk about, you know, how he deals
with women and so on. But your your
wheelhouse is men and I love that about
you and how you've dedicated your life
to it. You Your hours started at
midnight for
over two decades running Our Place in
Brooklyn and being the leader of that
person dealing with teens at risk for
over 20 years. You understand the
the the this uh you're an industry
expert when it comes
>> I'm awesome.
>> [clears throat]
>> It's embarrassing, bro. Why would you
want to do this? You know what? If, you
know, whatever you're good at, I will
scream out loud cuz I want the world to
know. You taught me a couple of things
in life.
One of the most important things you
taught me, I'm going to say here and
we'll jump right back to you.
If you're dealing with an emergency,
call 911.
Other than that, I got you. What do you
need? Let's talk.
You taught me that.
>> Yeah. That's a very important lesson
that took me hit
probably two decades to figure out.
If it you deal with it like it's a
crisis, you will make a lot of mistakes.
If it's an emergency, you got to get to
the hospital, fine. But if you want to
know how to deal with something, you got
to spend some time and realize it took
years to get here. It may take years to
get out of here.
And you got to see it with say on smart
the same way you do a business. If
you're making everything an emergency
decision, you're going to mess up over
and over and over again.
So that's that's that's a lesson that I
learned and I'm glad you learned it from
me, but I'm saying I learned that the
hard way. By overreacting to crazy
situations thinking it's a crisis,
thinking it's
and it it almost never was. Give me an
example. Take me back, you know, the
Permans grew up in Far Rockaway on Beach
9th Street. All of you guys are like
therapists or giving in the world of the
community. You have an amazing family.
I'm so proud of each and every one of
you. Such amazing people. Like, you
know, all your brothers and your sisters
and your your the whole family.
>> It's everybody. It's amazing.
>> It's a lot. Um I was roommates with
Ellie and I know personally the rest of
them. Unbelievable people. You're all
dealing with the world of therapy and
and getting help in this world. So uh
with mental health and challenges. So
let's go. Take me back to who you are.
What were the challenges that you
needed? What was the help that you
needed? What did you go through? Take me
break it down for me how the lessons of
where you learned this 911
rule from. How did you learn it
yourself? What did you go through that
What are the mistakes that you made?
What were the anxieties that you
experienced that brought you to where
you are now? What could we learn from it
as parents, as siblings, as fathers, as
mothers, as brothers, as uncles and
aunts? Right.
Well, the truth is nothing's made in a a
vacuum. If you
if we all became therapists, there's
probably a reason. I will say that we
grew up in a home
where it was very mission-oriented. Like
if you weren't changing the world, like,
you know, check out. Like we we get is
we there was a lot maybe it wasn't good
but there's a lot of like rolling eyes
oh that guy's doing nothing like what
are you like what are you really doing
to to change this world? It was
very palpable in our house. Where did
that come from? My mother. It was my my
[clears throat] mother was a therapist
she she actually if it's
I think the first program working with
teens at risk in the Jewish community my
mother was part of it.
>> Get out of town. Yeah.
Project Rejuvenation
was a program with Rabbi Yaakov Shapiro
from Bayswater
and my mother
opened this like
I don't I don't know exactly what they
did but they were working with the teens
on the street. This is
15 years before Our Place. 70s? Yeah,
not 70s. Our Place opened in 98.
>> 80s. Early 80s.
>> 80s. When I was a kid.
>> Right, when we were kids.
>> Every night I get we would get phone
calls from Yaakov Shapiro. There was no
cell phones so it's like we'd have to
call my mother.
Rabbi Shapiro's on the phone. And you're
like so that's you know what I mean?
You know what I mean?
This is my way I used to describe if
you're if you're Generation X I just
want to say this. This is what your
house sounded like when you were A KID.
I GOT IT! THAT'S THE WHOLE
>> [laughter]
>> ISN'T THAT AMAZING?
>> Sums it up. I GOT IT! Nobody today kids
today will not know what that means.
>> [laughter]
>> Right?
They don't know what a lot of things
mean.
>> You every time They don't know what
hustling means the way we know but we
also spoiled them. It's another another
story.
>> But they don't know that that means you
have to hang up your phone in the other
room so
>> hearing all your noise.
>> Yeah, like I got it. Anyway, they
anyway, that's my act.
But we grew up
that was the mission. My house was
filled with people that were struggling.
Everybody was struggling was in my
house. They moved in. This was like we
were running the first hour place before
our place existed. That was what
happened, you know?
And so that was the mission. We would
that was
that was what was expected of us. So we
all went into the helping field. That
was that that's you know, like when you
raise your kids saying like the most
important thing in the world is
davening. Like you get kids who like
davening, you know, the most for us it
was about helping the world. Like you
had to help the world.
On top of that for myself, so that's the
overall like that was the overall but
you know, myself I was a very very
miserable child.
Like I was really really really sad.
And
do you see the Mishpacha article? No. It
was a Mishpacha article about me this
week. You missed it. I'm sorry, bro. I
don't read the Mishpacha.
>> Check out the Mishpacha.
>> I don't read the Ami. I will tell you I
>> that you're saying it not being
embarrassed, I'm proud of you, like
Isn't that great?
>> Check out the Mishpacha. But they Good
for you.
You made it in life. Flex, bro. I got on
the Mishpacha magazine. Okay. So
I did not read it cuz I'm too
embarrassed, but the marketing team told
me I have to be on Mishpacha.
>> What was it about? Tell me.
No, so what I was saying is one of the
things that really How many magazines
did you sell? We [laughter] sold a lot
of magazines.
Um
What I was saying is
>> No, good for you. I'm saying Mishpacha
is very selective. They only take top
10. Sorry, go ahead. The only reason I
Okay. Okay, make fun of me. The The
reason I have good with I've been good
with teens all these years is because I
always assumed that all teens are
absolutely miserable. What were you
miserable about? What what's what
happened?
>> Okay, I was miserable when I grew up in
divorced family. I had all these issues
in school. I got kicked out of every
school.
>> miserable though, what are you thinking
about?
I I believed that I was just uh
like I was too much for the world. I I
How do I explain it the best? really
hard. I I just thought there was no
reason to live when I was a kid. Like I
just
>> bullied? Was something going on?
>> No, you couldn't bully
>> Did you have anger issues?
>> a ton of anger issues.
>> Okay.
I was angry. I was fighting. I didn't
>> What were you What were you mad at? If
you can tap into it for a second, what
were you mad at?
I mean, when I really go over it like
from now looking back, then I didn't
know why. But my parents were divorced.
There was I felt unloved, uncared about.
I felt uh lost in this world. I went to
school. I felt smarter than everybody,
but the whole place
the whole place I didn't belong. Every
single day of my life I did not belong
in school. The first 2 weeks of of every
semester and a semester the beginning of
the year, I was like, "This year I'm
going to be good."
First 2 weeks I would read every
textbook we had. I would read the math
book. I would read the history book. I
love it. I And I would read all my
siblings' books.
And I And And all the suggested reading.
I would read everything. And then 2
weeks in I'm like, "What are What are we
doing in school?" Like I didn't
I absolutely despised being there.
People telling me what to do like never
made any sense to me. You didn't like
authority?
>> I couldn't handle authority at all.
>> Did you Did Did you know if anyone else
was miserable around you or you felt
alone if you want to tap back into it a
second? If I'm tapping back into it, I
had no idea if other people
>> You were in your own world. When I got
older, I assumed that every teenager
Cuz teenager was the worst.
And I was really really lost. I was
really lost. No connection to God and no
connection to anything and religion I
couldn't connect to anything.
So I had nothing.
And then I That's what I tap into people
when I talk to them as teenagers.
And when I when I start working with
teenagers, I just looked
what is it that's really hurting in this
person. And everybody thought teenagers
are having a good time. They're going
out. They're doing drugs and alcohol,
which I was doing all that stuff, but it
wasn't making me happy at all. I was
living in a world where I wanted to be
an adult, and I was stuck being a kid.
And I wanted to just have a family and
start my life, and I was just stuck. The
world did not let me move forward.
And now that I'm an adult, I I do love
it. Of course, let's go back to that
though. I do love it.
>> How long did that last for?
>> So When was your realization
>> So you wanted to know what it was that
made the change a little bit.
>> Yeah, I also wanted to know exactly what
made you miserable, and you did a good
job describing it, but you didn't go too
deep.
>> I want you to go a little deep.
>> to go deeper?
>> Yeah, because like, you know, go back I
want to be that teenager right now, and
>> If you really go to that, I got I got
it's you're talking about getting
vulnerable.
I have believed since I was born, and I
and it's something I still struggle with
today, that the only way to get love is
to earn it.
And I never really believed that I was
loved just for who I was.
So when I have the whole mission of
realizing people are
struggling with addiction, I know it's
coming from a deep deep sense of
unworthiness. That's my wheelhouse.
That's who I am.
My whole life, that has been my
challenge.
And my whole life, I've been
entertaining the world and impressing
the world with all the awesome things I
do, but behind it all, if you take away
all the
Tzaddik stuff in the Mishpacha magazine,
you can take that all away,
I'm trying to make the world love me.
In a desperate desperate way. That is
that is the unhealthy part of what I do.
So that is how I grew up. I always
believed that if I I could entertain
you, or I could impress [snorts] you
enough that you'll love me,
but it was never that I am worthy of
love for just being me. Like what I'm
saying.
>> thank you for sharing that with me. I
really appreciate it. Let's go into the
vulnerability of the transition when you
recognized it, how it transferred into
the reality of your growth, at what age,
what happened, was it a person, was it
you, was it a book? Take me through that
transition because believe it or not, I
want teenagers to listen to this
podcast. I want them to listen to it and
say, "You know what? Oh my god, you
know, I want a 20-year-old and I want a
50-year-old to say, I have the same
feeling or I never broke through it."
Help those people. The reason I would
talk about this, I'll just tell you.
Um it's uncomfortable to talk about my
past. It's weird. And a lot of people in
my field are very into like sharing
about their past. I'm not so comfortable
with it.
But I could tell you is that my entire
philosophy
was being built when I was a kid.
It was not It didn't show up because I
went to graduate school and I I Yeah,
that was how I honed it all and that's
how when I did all the professional
degrees and all that. But it was already
being honed. Like if I really want to
take one moment in time
where my entire life changed, like one
moment. And I And And this is what like
my entire philosophy is built around,
but I didn't know about it till a decade
later.
The moment in time is meeting my rabbi,
Rabbi Price, who alav hashalom, who
passed away. Do you remember Rabbi Price
from Neve?
And
there was There was something odd in his
eyes when I met him a couple times and
it wasn't the first time. And then I
realized that he was looking at me
with total love.
There was no expectations.
He was just Like I would show up and he
just be excited I'm there.
And it took a while to figure out what
the heck he's looking at.
Like I didn't know he was looking at me.
And there was a time I looked in his
eyes and like was like
is it possible that I am just enough?
Like I was able to see that in his eyes.
That And that happened when I was 17
years old.
And that was the beginning of the whole
idea of that
if we don't feel worthy, we'll never
we'll never heal.
We'll just never heal. We'll always be
fighting to feel worthy and fi-
figuring out ways to fill that amazing
void. But he looked at me
and I was able to
see that. And I was like, if he could
see it, then maybe there's a God who
sees it, and maybe there's other people
who see it. Maybe there's something
else.
This is the man who
I That is the beginning of all change.
It was someone else, an uncle. And let
me say it another way. He was a rebbe,
but
he saw me like an uncle. So if we go
back to the foreman in the beginning,
>> [snorts]
>> he saw me like an uncle, just love.
And he kept loving me.
And I used to come
when I was really feeling down in the
beginning of like Naveh. I didn't start
Naveh, but I ended up there.
And I If I was having a down day, I
would come out, walk to the basement
entrance, open the door. He was on the
left.
And I would just look at him for like a
couple minutes.
And then I'd go and go back to bed.
I literally would watch him. I'd do this
like two, three times a week.
He'd be learning with someone or
something like that in the corner. And
anybody went to Naveh, you'll remember
Ari Price in the far left corner.
And I would just look at him and I'd be
like, hey, the world is all right.
Cuz this man loves me.
I'm getting emotional. It's one of the
nicest things I've ever heard about a
compliment of a person in my life. I
mean,
first of all, uh
I I want to sponsor this podcast lil
nishmas this amazing human being. You
said it, he's not alive anymore.
>> alive, but I'm not going to remember his
name. [ __ ] Ari [ __ ] Price. Ari
[ __ ] Price in [ __ ] should have an
aliyah and uh Oh, can I give a
shout-out? Of course.
I don't know if I should do this
probably, but
he [snorts] I actually
his son's his youngest son's getting
married, so I got I maybe we could post
uh there's a link to pay cuz he's an
orphan, so
I we I wanted to help him Of course.
>> pay for the uh I'm just shouting it out.
Of course, I appreciate that. And I'll
let me be the first one to contribute
towards that cause. I'll send you the
link. We'll put it out. But I I looked
at it I was like, how could I not pay
this entire I wanted to pay the entire
wedding, but I unfortunately I'm in the
wrong field.
How much is he out? I mean, do you know
the amount of
>> I think they need another 30 or
something.
>> 30k? Yeah. It's like I'll look at it,
but maybe Wow, I just want to say
um
I I gave everything I had. I that my
wife was like, you got to give to your
own campaign next week. Huh. And
[clears throat] I was like,
>> There's a special there's a special um
s'chus Yeah. to
help person's wedding at the time of
your wedding, you know, if it's the same
day. So, if anybody's having a wedding
that day, you know, you know, do it.
There's unbelievable s'chus in a people
that you know, if they're making a
wedding and the whole thing is in for 30
grand. I mean, come on. Let's help the
guy. It's 30 grand. You know, I'm not
talking about 150 grand to make a
wedding. Um so, I'm in uh to contribute
as much as I can towards this cause, but
uh to help kick it off, uh you know. So,
kudos to you for bringing it up. Great
point.
>> I think uh
Let Let's move past this topic.
>> I I've actually the other day I I saw
that's when
like I saw his face in a picture
and it hit me
like every once in a while it hits me
that this is the reason there are
thousands and thousands of people that
I've had contact with and thousands and
hundreds of people that I've taught to
like do the methods that we're doing.
And we're spreading a movement and all
it was was Rabbi Price looking in my
eyes and loving me.
I can't express the people the power of
that. I really believe that he has as
close of everybody I've ever helped.
And it's the philosophy of being an
uncle, which ultimately we're boiling it
down. Cuz let's keep it simple, stupid,
right? You know, as a parent, as a
person in a community, just be someone's
uncle. I love that. I actually love
that. Really, really cool. It makes a
lot of sense.
Someone on the podcast [clears throat]
once said here,
we would solve all kind of issues, all
challenges of parenting kids, if we
would parent other kids. Like, you take
my kid, I take your kid. I had that
idea. Kids swap. Teenagers. I never did
it. I I
I wonder if I'm the one who said that. I
don't know, maybe someone else said it,
but
>> Someone else said it, I'll say I said I
I no one did it.
>> Yeah. But everybody who who who like
hated their parents
>> Yeah. Let me learn with their son, you
learn with my son. I won't get
frustrated every time he doesn't know
anything.
>> We always loved each other's parents.
>> [laughter]
>> That's how it was. Saudi, how did you
meet my cousin Yaelie? And uh shout out
>> get in.
>> Shout out to Yaelie and Michali, the the
two uh dynamic duo sisters who I grew up
with. And uh
you know, uh
obviously terrible tragedy, they lost
their dad, and that was made public, and
it's always difficult. And they made a
stupid movie about it recently that
really bothered me. Yeah, not great.
>> [laughter]
>> It's also a couple of books. But we
don't A couple of books of what? is
like, "So Yaelie is so quiet about it."
Michali is like
>> the opposite, I know, I know. It's
great.
But it's uh you know, listen, I grew up
knowing their dad. And uh I had their
monkey Udi in uh my house in the boiler
room
uh when he was punished cuz he wasn't
behaving, a little monkey uh that my dad
and uh her dad snuck out of South Africa
on in a little baggy. So Your dad was
part of that?
>> Yeah, yeah. They were best friends and
partners. Yeah, no, I know. I didn't
know you had to do with Udi.
>> And cousins, yeah, yeah, yeah. I've
heard a million stories about Who has a
pet monkey? That's a cool person.
>> Only the Greenwalds. The Greenwalds are
cool.
The coolest people in the world,
literally.
Uh shout out to Leah and to Michali and
to Ellie and to all your family members
that might listen to this. To Tipi, to
all the people from Belgium.
>> Great, great family. How did you meet
Yaelie and how did you get so lucky
that you're able to talk about your wife
publicly
with enthusiasm and love
and you're giving her the love that
every woman deserves as a spouse.
Uh I believe every husband deserves it
as well, but you're on a mission to just
shout it out to the women. It's okay.
>> it plenty.
>> I know, but that's not what we're here
to talk about, you know. The women could
talk about shouting out to the men.
We're here to talk about the women. So,
you know, treat you know, I met an
Italian guy
in his 80s.
He was at a party and uh I I'll never
forget this. I was like 25 years old,
recently married and I see him
and he's having the time of his life.
And he's just like, you know, he's
flirting, he's vivacious, he's energetic
and he's, you know, he's just the life
of the party no matter who he's talking
to and everyone's loving talking to him,
male, female, Jew, non-Jew, it didn't
matter.
And I said, "What's your secret to have
such a great marriage?" I see your wife
is next to you. She's laughing.
He goes, "You do whatever you want in
your life, my friend, but when you come
home, you put your wife on a pedestal."
Nah, I love it. That's the rule. He
says, "Don't even be home." He actually
taught me this concept and I have stuck
to it. Don't even You don't have to be
home all the time. It's okay. But when
you walk in that door, shut your damn
phone. Mhm. Okay? Don't walk in on a
phone call. Your kids don't need to know
how busy you are. You know, finish your
phone calls. You know how many times I
park down the block
and I see my neighbors parking down the
block, too. We're all talking, you know,
to our, you know, whether it's a mother
or you're talking you're finishing a
business call and then we're all
laughing at each other. Shout out to
Akiva and to David who like we're all
sitting at the top of the road finishing
our, you know, calls and then we come
into that, you know what I mean? And you
put it down.
>> So, he taught me that that Italian guy
and um
I've listened to him and it worked
tremendously for me.
And uh a lot of mazel and uh you know,
right guidance happens for reasons of
you know, we're not going to get into
for me. I want to hear about you. Right.
>> How did you get so lucky and [snorts] uh
and tell me what happened? Those people
who are looking to get married
those people who are in challenging um
I don't think my story is going to help.
It's a weird story.
>> care. It doesn't matter. Those people in
a challenging marriage those those
people who are not thriving in their
marriages
tell me about your experience with your
beautiful amazing wife here, Ellie.
Tell me what's working. Tell me the
tricks. Tell me the tips. Tell me the
challenges and the and how you've
overcome them. Just talk to me, bro.
What happened here?
>> Okay.
Ah, my I'm supposed to be talking about
the village. Okay, we'll get there.
We'll get there. All this by the way is
all connected to what
>> It always is. People always ask me,
"What's the name?" None of your
business. The podcast. I said, "It's
about the person. It's not about the
business. The business will come out.
The organization will come out. I want
to know about you.
>> Yes.
>> to grow and that's what the podcast
We're going to change the title of the
podcast by the way very soon. Are you?
>> growth and that's it. Yeah, yeah.
Meaning None of Your Business podcast
has a whole long luction of what it's
about. We used to have an introduction.
Michael and Uschi, yeah. No more. We get
straight into it. It's about growth. You
want in, listen. You don't want I love
>> turn on someone else's podcast.
>> I love it. I love it.
>> Like Brainstorm. Brainstorm. You could
talk about it. No growth.
You can go to Brainstorm just for fun.
You come here for growth.
>> Brainstorm by the way focuses on mental
health and kudos to you and that's a
very important topic. And you have very
interesting people and if you want to
grow in the world of mental health and
understanding other people
keep listening to Brainstorm. There you
go. I will say that the Brainstorm is
uh is is everything I want to talk
about. So, I there's a lot of mental
blocks.
We can get to Brainstorm and we can get
to your campaign and we can get to
everything. We'll get to everything.
But I'm excited because rarely does
anybody talk to me ask me that question.
I don't know why not.
It's an awesome question.
>> [laughter]
>> It's like it's the only thing I think
about even though I think about all
these other things they're only like
very side topics. So I'll tell you
for fun I'll tell you how I met Yael how
about that? I love it.
>> I met her
in an abandoned Arab village.
Called Lifta. Do you know Lifta? No but
it makes sense.
>> It's an abandoned Arab village in 48 it
was abandoned
because of the war
and there's all these broken down houses
down there that it's right outside
Jerusalem
and
and when I was
17 I had [clears throat] a title. And my
title was the guru of Lifta.
I was the guru of Lifta and I had long
hair and I was the hippie guru of Lifta.
Nobody knows this. I call Yael and I
tell her they're listening they'll love
it cuz that's what it was. And
there was just homeless hippies living
down in Lifta.
Where I'm sorry where's Lifta? It's
right outside. You know where it is I'll
tell you exactly where it is. It is you
know when you're driving out of and out
of the highway of Jerusalem there's a
Trump Yada where everybody is like
trumping. They're all they're all uh
Waiting for a ride trumping.
>> Waiting for a ride.
What's the word?
>> [ __ ] Why we
hitching? Okay they're hitching. Like I
don't know for some reason I think in
Israel I forget the word. Down in the
bottom there's like water and stuff.
>> right outside by that by that bus stop.
>> bottom over there's like water and stuff
there's like a river. That's called
Lifta.
>> Oh it's a mikvah there people go to.
>> there there's a mikvah there's these
abandoned houses there's old oil presses
they're all there. It's disgusting and
ratty today but it's but it's all down
there.
And I had a house
in in Lifta. It was great.
Had a
It was fantastic. Yeah. Your own
abandoned house. It was my abandoned
house. You used to chill there.
And for the first year I was there, I
was mine. That's where I would go for my
quiet time.
>> Sorry, bro. How'd you find it? I have to
hear. How'd you find it?
>> I found it because when we were kids, we
went with some relative on a hike down
there. And I was like, "Oh my god, I can
live down here." Perfect. So, I found
it.
>> Most people think it and they move on.
Yeah. You went back.
>> I found a house.
>> [laughter]
>> And uh
>> You're like, "The scored." So, I I
didn't tell anybody for a while. And
that was like my secret spot. And then I
eventually told one friend. That's where
I learned about secrets.
Don't tell anybody. That's That's the
secret of secrets. So, I said, "Listen,
you can't tell anybody. I'm showing you
my spot." And then as the next week
later, that place was jam-packed with
everybody
and uh lots of drugs and alcohol, a lot
of fun. And everybody was going down
there for for a good chill.
And I was like
>> the TC boys are listening to this now.
>> Yeah, I was like Let's go to Lifta now.
>> Yeah, what's the deal? Why you Why you
guys blowing up my spot? So, they So,
but they gave me the title. I'm the guru
of Lifta.
>> of Lifta. The prince of Lifta. And then
So, then
>> [snorts]
>> So, I had um
a friend of mine who's now a rabbi in
Derech Or Sameach.
Rabbi Zwick, who was Donny Zwick at the
time. Still Donny Zwick.
Um we had a birthday party. So, I know
It was uh
It was uh December 13th, 1995.
You got the date. That's a date I met
Yael.
How you like that? That's freaking
awesome.
>> could say that? Anyway, I came
[clears throat] down and uh I was dating
someone at the time. Someone else.
And uh she
I was too drunk. So, she I said, "You
Let's go to Lifta." And she was like,
"You're too drunk. I'm not coming."
So, I'd gone down myself.
And And then I got to have this great
conversation with this girl. I It wasn't
It wasn't a dating thing going on, but
we had this great conversation.
>> So, she came as part of the party? She
was there?
>> She was just there. Yeah, cool.
>> And I had this great conversation.
>> Hashem put her there. Yeah. And a lot of
other stories. That's how I met her.
But, we didn't have anything to do with
her. And then then I didn't have
anything to do with her for another like
6 months, really. And then I told her at
some point that sorry, in town I'm going
hiking up north.
I'm going to go I'm going for like 2
weeks I'm going up north.
And
she said, "Oh, that sounds cool." Like
And I So, I called her. I had done like
a 3-day meditation in Tzfat, and then I
was heading to the to the Golan. And
And then I So, I remembered this girl
that I saw a couple times, and I called
"You want to come?
We're going hiking."
So, she came. She came with a bodyguard
first, like a with a friend to find out
if I'm like a creep, you know?
And uh Good job, Yael.
I'm going to I'm I'm not going to go
into all the I have so many stories, but
I'll say we we ended up with no money.
We had both of us had no money, and we
hitchhiked and just traveled the Golan
for the next 10 days or something like
that. And that's where we became
friends. It wasn't there was no dating.
We became friends, and we were friends
for like a year and a half before I even
thought of dating her. I remember the
moment I fell in love with her.
You want to hear that?
>> Of course.
>> like all these moments in my life.
>> I like these That's what makes it fun.
>> Anyways, I don't know why anybody's
interested in this at all, but I'm going
to tell you cuz you're asking.
>> I'm interested. Okay.
Um I'd left Israel, and I We were best
friends. We were hanging out. We went to
shiurim together. We did all this great
stuff together. Uh we would schmooze for
hours and hours and hours. She's just
the greatest person ever, so it's not
that hard. So, I um I'd gone to America,
and I was walking up the steps of the
White Shul in Far Rockaway.
They have these shallow steps, and I hit
the second step, and I was like, "I
cannot live without this girl."
Like the thought hit my head like I am
100% alone without her in my life?
Like on the step, I remember step I
stepped on when I had this thought. I
was like 19 then or something. So, it's
2 years later. Yeah, so I I I I it was
on Shabbos after Shabbos I like called
her and I'm like I didn't say anything
but I was like I'm coming back. What can
I get you? Like all of a sudden I was
like in love. Like it was not it just
shifted and I would there was no more
platonic at all and I came back and she
had dated someone. She was she's a
little older than me so she had like
gone on a shidduch date.
And a couple of times and then I said,
"Well, what happens to us if you get
married?" And she said, "Well, we'll
still be best friends. I mean I'm like
that's not how marriage works."
>> [laughter]
>> And she's like, "What should I do?" And
I said, "Well, you should marry me."
That's the first time I asked her to
marry me.
Not very romantic. That's actually very
>> like, "Haha." And I'm like, "No, I'm
dead serious. I'm ready." And then for
the next year I convince I try to
convince her to date me, marry me,
whatever. And she said no for about a
year.
That's not romantic. Not at all.
[laughter] I'll say I don't know how my
story's going to help anybody. I just
begged her. I was like and then the last
time I she said maybe.
You ever see the movie Dumb and Dumber?
10 times. Okay. So, you remember when
she when he says is there a chance?
>> 1% chance? He's a
maybe one in a billion.
So, what does he say? THERE'S A CHANCE.
>> SO, YOU say there's a chance.
>> [laughter]
>> That's what happened to me. By the way,
use it in a negotiation for business.
Is there a chance?
If there's no chance, let me just stop
wasting time.
>> So, you say there's a chance.
>> There is a chance.
>> It's one of the greatest lines of all
time. But what happened was is my she
had a vulnerable weekend where she like
decided, "Okay, we're going to talk."
And then she's like, "Maybe."
And then I was like
"Maybe, I'm going back to America. I'm
getting a career and I'm marrying you."
Like literally I changed all my plans
after that maybe. She said maybe and I I
got I like booked a flight and I was
like, "I'm going to get a career and I'm
going to win you over and I'm going to
marry you."
And then there was So the whole process
from meeting her to marrying her was
like 3 and 1/2 years.
So I don't know how that helps the
shidduch movement, you know what I'm
saying?
>> We're not trying to help the shidduch.
>> [laughter]
>> Don't worry, at least the elephant will
be here one day and she'll help the
shidduch movement. It's a great story
though.
>> This helps uh let me tell you how I
break it down in my head. Yeah.
Uh this helps for anybody who thinks
they're in love.
That This helps for anyone that doesn't
feel the love yet, but they're pursuing
something that makes sense to them. This
helps first marriages, second marriages,
or third marriages. This helps
divorcees, this helps singles. This
helps boyfriends or girlfriends of
teenagers or adults. This helps people
who are married or single that are
challenged
with the fact that we are human, we are
men,
and uh we have vulnerabilities, and uh
you know, it helps tremendously.
>> I love this.
>> can tell you that if you want the answer
to why
I'm able to be crazy in love with my
wife still and all that stuff, it's all
in that first story where
I think the key to a great marriage in a
sense, one of the keys, there's many
keys, I hate that you just give one key,
but you need to feel lucky.
I mean, I
>> [snorts]
>> knew I was marrying up. There was no
question in my mind that I needed She
was the prize at the end of the rainbow.
Like she was like
I was on a mission to to to to get
someone way out of my league in my
opinion. I mean, I had a crazy chaotic
teenage life and like she was just like
She was like an angel. So like I'm like
I'm
uh
that idea has never ended.
Like I feel lucky all the time. Like she
is like and as I as I'm around longer
and longer, it's just more I'm recognize
it even more. Like, it's doesn't it's
not like I got used to it. It's like I'm
completely amazed by her on a daily
basis.
So, I I'm like I'm sitting around going
this guy in the house, I was leaving the
sober living the other day. This guy in
the house
said to me like I said something like
very human like like like something I'm
struggling with or something. And he
said
I literally had the door open and he
said, "Are you So, you're like us?"
And I said, "I am thank you. I'm exactly
like you.
I just have one thing over you. I have a
woman by my side
who I could do it together with. I have
the same struggles, the same sadness,
the same loneliness, the same emptiness,
the same everything that you're possibly
going to experience.
But, I got a ride or die. I got a person
who is at the end of the day close the
door,
we lock it, and we're there with each
other holding each other and saying we
got it together. And she's she's got me
and I got her.
And nothing else is different besides
that we got each other. So, that I'm
like, "Yes, we're exactly the same,
but I got lucky."
I think that the takeaway for me from
that uh whole thing uh
is that
if you don't feel that you're lucky
when you're dating someone or that
feeling hasn't arrived yet,
don't don't keep going.
Slow down. Ask someone for advice.
There's something wrong.
If you don't feel lucky when you're
dating
uh for a relationship, for a
partnership, for a future, for someone
who behind closed doors will hold your
hand while you're having a cramp at 2:00
in the morning, whether it's the man or
the woman, Mhm. because at At end of the
day the most meaningful thing is the
person behind the closed door that you
feel lucky enough that you give your
life for that person. Cuz that's your
partner. That's a true partnership. I
agree with you. 110%
I admire your admiration towards
relationships. I uh
I don't want to say I envy it because to
be honest with you, I have it. Yeah. So,
I'm also lucky. Yeah. Um we're sharing
that sentiment and I just, you know, use
that uh discussion to anyone who's
looking for that level of a
relationship. If you don't feel lucky,
then go to therapy.
If you don't feel lucky about your
spouse, go get help. Because you should
feel lucky every day. I think that is a
good formula. It doesn't have to be the
only one.
>> formula. I don't know how marriage lasts
if you don't feel lucky.
It's a it's a weird
partnership.
Like
Like I I I actually this is another
thing like when I got married like
then there's all these like technical
things. Like who cleans the house, who
cooks, who does like who does all these
things.
And none of them are why I got married.
None of them. I did not pick a girl
because maybe that's how they used to do
it like in the old country. But I didn't
do it cuz she peels a potato real well.
I didn't do like happen to be she's a
good cook, but that
like the house if the house is clean or
not clean becomes like a discussion and
you're like that's I'm not lucky to
marry this person because she's really
good at cleaning.
Like I have someone who does that for
me. I don't need that's not who I'm
marrying. So, the lucky thing is like it
overrides every almost
at least 90% of things that you would
get annoyed about. And like you're not
doing your part, I'm doing my part.
You're not doing your part. What do you
mean? Your part is to be there with me.
That's that's everything.
So, all these other little details like
lately Yael has like this business now.
Shout out WeGurus. Just shouting it out.
She's killing it. You don't know about
her business?
Your wife does, for sure, cuz she's like
very famous on internet. She just don't
know it. Um it's called Wig Guru. It's
like wig grips and wig glue and it's
>> Do you really ask me What?
>> in a surprising manner
What do you say?
>> You don't know about my wife's wig
business?
>> That's what I'm trying to say.
>> know about anybody's wig business, Tony.
>> You do. No, I don't.
>> Wig Guru, it's huge, huge. It's taking
the internet by storm.
I love you guys. The Wig Guru.
[laughter] All right.
>> Wig Guru.
Um but There's the What was the guru the
other one in the town on your shul line
on the bottom? Uh the Guru of Laughter.
>> The Guru of Laughter.
>> Oh, yeah, right. It's a full circle.
>> It makes sense. It makes sense. What I'm
saying is like now she's working really
hard doing her business.
>> Good for her and yeah, Ellie, I'm proud
of you. Yeah.
>> And um I'm excited for you on this
venture and good luck uh on it and uh
shout out to you for all the great work
that you're doing with wigs around Kolly
Israel. Kolly Israel, we love you,
Ellie. No, but there was a point. The
point is is that she's working real
hard.
>> No, no, I get it. Yeah. I cook shabbos
now.
>> Good.
>> I don't know how to cook shabbos. I
learned how to cook shabbos.
>> Good. Not that stuff means anything. All
this stuff that people are getting
excited about in marriage. I'm just
lucky
that I'm able to process my life with
somebody. I'm able to do and I got
>> Divvy up the functions. Yeah.
>> It's a partnership. It's prioritizing.
It's also letting go. It's you know,
it's a matter of dividing and
conquering. You're doing this, I'm doing
that. Let's do this as a partner. I love
it, Tony. I love what you have going on.
I'm going to say one more thing. One
more thing. It sounds very pompous what
I'm saying. I'm always loving my wife
and all that stuff.
>> No, it's not.
>> She is.
>> Tony. Okay.
>> No, it's not. Fine. Don't say that
again, please. No, I absolutely like
Tony when he's like, "Okay, you're so
nice."
>> 10%. You're paying attention to the BS
noise? Yeah, yeah, yeah. But what I'm
saying is this.
She's really, really nice to me.
I watch women tearing men down. She has
always made me feel amazing about
myself. And she the same way I talk
about like Rabbi Price looking at me,
she looks at me like I am really
special. Like she is not trying to tear
me down. She makes what I do really
easy. That's what I'm trying to say. So,
you're a great partner. She She makes it
easy and I think women have way more
power in the marriage than men. I really
do.
>> should they do differently? I I don't I
don't know how to give women advice, but
I can tell you that a man who feels like
cherished and loved will do freaking
anything for their woman. Like that is
what I believe. That if you walk into
the house and you
and and that man is feeling like top of
the world because you're looking at them
like this is my man.
I am I know men. Men will do literally
turn the world over for their wives. So,
I do think there's a much bigger power.
Like if you look at my marriage, Yael is
way more powerful in the marriage in the
sense that I just I'm dying to give it
back.
>> You probably naturally do what the
Italian taught me in my 20s. You put
your wife on a pedestal regardless.
That's what I'm trying to tell you.
>> When you're home and you're saying she
does it to you, it's amazing. I'm proud
of both of you.
>> Okay.
And uh yeah, yeah, it's Too much. It's
not too much. It's just that, you know,
for I absolutely love it.
>> Yeah, I know. It's good for We're moving
on from this topic simply because uh you
know, it's not that it's too much. It's
just that it's perfect. It's awesome.
It's a great message and uh that's what
I want to get out of it for now. I mean,
we can go so much deeper into it.
Relationships is huge, but it's such an
amazing concept uh in general putting
the spouse ahead of yourself and making
them feel good. If both spouses did that
constantly when they're around,
we'd have easier time with therapy. Uh
on counseling and marriage counseling,
better parenting, and so on and and
forth, which is amazing.
Um but when we started, there was
another thing we talked about in
general, which is raising kids and going
through the process and the marriage
uh uh process and the you know, and the
turning points for you and all that
stuff.
And we covered so much ground on those
topics that we started with and I'm very
happy uh that we got to this point. Uh
but we have to talk about uh what is the
campaign that you're doing right now?
Tell me a little bit about the village,
the concept that you have of
uh having the community participate in
getting people healthier is near and
dear to my heart uh simply because I'm a
community first person. After family,
it's community.
Um, you know, business, family,
community, those are the top three. Uh
you know, friends are top four. Yeah.
>> True. I'm saying it's your tightest
community is your family and then it
gets bigger. So talk to me about your
model and how it works and and what the
village is all about and what you you
know, what you're going through right
now in the terms of giving. That's the
last thing we spoke about in the in the
beginning of the first few minutes of
the conversation. Talk to me about that
uncomfortableness about what you're up
to right now. Let's get through that
part.
>> Okay. So first of all, I with your
permission because I know last time I
came, it was one of the first times I
talked about the Shiva protocol.
And I want to say it again. I you have
new guests and stuff like that.
>> Shiva house rules, baby. Talk to me.
>> Shiva house rules. Just the idea that I
spent a lot a lot of years in this field
trying to fix people's behaviors and
trying to make them live proper lives
and realizing how incredibly useless
that was. Not that Not that it's not a
good idea to improve yourself and grow.
It's a great idea. What I found is that
people
only don't improve themselves because
they have this deep sense of
unworthiness and deeply inside them that
they know exactly what to do. Every
addict knows making your bed is a great
idea and having a job is a great idea
and making money and getting a wife is a
great idea. They all know that. They're
not stupid people.
The question is, why are they not doing
it? And it took me years to figure it
out, and it took years for me to realize
the Rabbi Price look at my eyes was the
answer the whole time.
But the answer is is that we have in our
Jewish tradition what do you do with a
traumatized person? Someone who lost a
loved one, someone who feels
unworthy of being in this world, someone
who feels like what is the point of all
this?
Just emptiness. That's what you feel
when you're traumatized. We have shiva.
What did you What What our ancient
ancient Jewish tradition says is that we
we sit down. We take the person who's
hurting, who's traumatized, who's in
pain,
and we don't tell them, "Get up, get a
job, get your act together, get out
there." We say, "Sit down on a low
chair.
No moving.
We're coming around. It is not on you to
get better right now. It's on us, the
community, to hold you until you have
the strength to move on on your own."
And we wait till they talk first, and we
don't disagree with what they're saying.
And if they're saying something that
they're hurt, we have to listen to it.
We listen to what they say, we hold
them, we look at them with the eyes of
you are worthy just because you are
here.
And that's how shiva works.
And everybody who sits through a shiva,
most people,
doesn't want to be there.
They don't want to be held. They want to
be sick and in pain and isolated in
their room, and that's how every addict
feels.
But we say, "No.
You're coming into my community, and
we're going to love you, and you're
going to borrow hope from us, and we're
going to give you the strength, and
slowly slowly it'll be a week, and then
a and then a month you have you have you
have shloshim, and then in 11 weeks we
stop saying kaddish, in a year we have a
yahrzeit. We're going to get you to a
place and I have found fascinatingly in
addiction 1 year is pretty much the
magic mark of people getting back up. If
they have held for a year,
most of the time around a year, which is
brilliant from the
from the khakhamim,
they get back on and they move on. I
built an entire community, the village,
that's what we're promoting.
The village,
um that's what I'm like the campaign. We
I built a community.
90% of what we do is holding
and just allowing every single person to
know how special and how important they
are to us and how important they are
just for existing
and giving them the strength to to take
their time to get better.
We build an entire community. That
doesn't mean we don't tell them they got
to do try to get work and they got to do
it. We do all that stuff. It's as
professional as you get.
But there's no community for recovering
people that has ever existed in my
opinion that gives the amount of love
and support that we've created. I don't
think there's anyone that does it in
terms of integration of community.
That's the thing that you introduced to
the world. Kudos to you for that.
Um
it's in our community and for those of
you that don't know,
the concept is that there's a post rehab
integration into the community where
when the person comes out of rehab, no
matter what they're dealing with, Shipa
House Rules turns on for the entire
community and we are there for them.
Come for Shabbos, come for meals. Yeah,
helping guys you come by helping guys
get jobs.
The whole community the the difference
is this is not a clinical experience.
This is a communal experience where they
had the whole [ __ ] Reichman has built
the the neighbors, which is volunteers
to help my guys even more. And these
guys are davening in the shuls. They're
connecting. They're all working for
people in the firm community. They're
all connecting to They are in
reintegrating back. They don't look like
clinical cases. They become regular
members. My Some of my biggest
supporters, most A lot of them, are
people who went through the program, who
are like living very successful lives
right now. And it's fascinating to see.
What was most fascinating to me when I
visited the place for one of the first
times is first of all, you have a house
and it's a
it's quite large. It has to be the right
type of house. It's built right into the
community
of any town. Wesley Hills, Pomona,
Brooklyn, whatever doesn't make a
difference. Anyway, Right now there's
six houses. Just one.
Keep that in mind.
>> Awesome.
And the house is very regimented.
There's a clean system in there. There's
a schedule. Of course you run it like a
good system, like you said, professional
and so on and so forth. The heart is in
it and the community is in it, which is
amazing. When I first came in
I don't know, over a decade ago, it made
me realize and thankfully helped me as a
parent and as an uncle
that addiction is the only problem when
you're gambling. The you know,
someone came in to Heichal Yeshiva,
shout out to Gremesion, came in to speak
and he gave a blessing to all the boys,
I bless you all that you all lose every
time you gamble.
Because the second you win is when you
start getting excited and that's when
you get addicted to it. And if you have
an addictive personality, you're going
to get sucked in at a young age that
your brain hasn't developed. Addicts are
very smart. I want to say this that they
actually are looking
for the right thing in the wrong place.
People who are addicted and are more
addicted than others, they're lacking
connection in their life. They want to
be connected. They want to feel whole.
They want to feel special. That's what
they want. They're not getting it from
themselves. So they're looking for
another place to get it.
Now, if you just take that thing away,
they'll find something else.
Unless you actually fill them with
connection and love and all that stuff,
they're going to keep looking at it in
every other place. So, you could try to
like okay, we're going to take it off,
we're going to work out. But then that
guy works out 6 hours a day and then you
like they it's constantly going to be
you're going to play Whac-A-Mole. That's
a
you're trying to get it to die. It it's
never going to happen. The answer is
exactly what they're seeking. You're
seeking connection, you're doing it the
wrong way. We're just going to tell you
how to do it the right way.
There's no real change in in an addict
in terms of healing. The healing is
we're listening to you. You're saying I
desperately feel alone and and there's a
gap in my life and I have to fill it.
Great. Come here. We'll show you how to
do it. So, we're they're not wrong on
what they want. That's what I'm trying
to
>> people listening that are addicts Yeah.
or know someone that's an addict in
anything.
First of all, you need to know that you
can be an addict in anything.
Second of all, you need to know that if
you have an addiction and it's a
challenge and it's controlling your life
or you know someone that has that
challenge, please reach out to Sunny
Perlman.
Especially if you're an an adult male.
We have a website now. What's the
website?
>> villagerecovery.org Thank you. And then
you can reach out to Kenny.
Okay. Uh I I I'm What was the last name
I said? I I I appreciate it. I mean it's
amazing. The village is awesome. Good
luck on your campaign. Thank you. Um
you're going to do great. It's not even
a question. You're going to get
everything you need because you have the
community support behind you and guess
what?
I'm part of your community and uh I'm
loving what you're doing it and I'm a
supporter with you financially,
emotionally, mentally, physically,
spiritually, emotionally, all of it. I'm
all in, baby.
I love what you're doing. I love you as
a person. I love the people in the
house. I love the neighborhood that
supports it.
Um I love talking about things that are
vulnerable and growing through it. I
love it.
>> Sunny, do you have any questions for me?
Uh I'm curious if you are enjoying doing
the podcast.
I know it's a simple question, but
>> I'm not enjoying the
the business side of things, but the 1
and 1/2 hours that I'm sitting with you,
and that is more than I gain from
anything in my life other than my family
and community and
my business once a week for an hour to 2
hours. I learn so much and I adapt it
into my life. Every week I'm learning
and growing. It's freaking awesome.
Oh, wow. I'm feeling the same way.
Exactly the same way. I hate the
business side of it. Yeah. Yeah. I do
love it.
>> I have a question that I have from the
previous guests that we've had. I've
asked them, you know, come up with a
question that you want us to ask our
next guest and I have it. I'd like to
ask you that question.
>> Nice. Was it the Arush people? Uh it
was. It was. I'm an Arush guy. Really?
Yeah, I go there. I'm always there.
>> They wanted me to ask the next question
is how do you deal with anger?
Ah.
How long do you have to No, I'm just
Okay. How do I deal with anger? First of
all,
I have a different take from anger than
anybody I've ever met. So, I'm going to
give you my take on anger. I'm so glad
you asked. Thank you, Arush people.
Uh by the way, their campaign is going
on. Go to them, too.
Um
what was I going to say? So, I actually
at some point realized when I was a kid,
I was furiously angry and I always was
and I and I avoided it and tried to keep
it away from my life as much as
possible. In a certain sense, I
suppressed it. And no one could really
ever see me angry. That's really
something that I've like suppressed. But
when I
at a certain point, probably about about
8 9 years ago,
it occurred to me that I was literally
missing something incredibly special in
my life and that was anger.
And nobody talks about anger on the good
side, but I'm going to say that anger on
the good side. The good side of anger is
it's the one emotion that has absolutely
no doubt in the world how special you
are. It is your motivational speaker
emotion.
A guy
you could feel terrible about yourself
and this you could feel like the worst
person in the world and somebody pulls,
you know, cuts you off in traffic and
you're like, "You're cutting me off?
I'm me and you're not allowed to cut me
up." And it makes you puff up your
chest, back goes back,
you're ready to fight, you're ready to
go to war and it like reminds you how
incredibly special you are. Now, rage
is when you take that feeling where it's
like a reminder, it's like your soul's
saying to you, "Don't forget the entire
planet was created for you. That's what
it is all about. Wake up." When you're
feeling depressed, anger shows up and
goes, "Hello,
you're amazing." Now,
and then we go and we're like, "I'm
going to punch that guy in the face."
No, sit with it.
And feel it and be like, "Wow, that
feels That feels really good to puff up
my chest and to be angry and want to hit
somebody." Like, "That feels good. I'm
somebody." So, I've I have actually
embraced it. Like, I get that feeling of
anger and I'll just stop my day and just
like
"Wow, I'm worthy." Yeah, I'm worthy and
and it's me telling me, which is like
wild. So, rage I'm a very against. Don't
fight, just sit in that and realize that
it's your reminder that you are special
and you are important.
>> Bro, I got to shake your hand on that.
There you go.
>> [laughter]
>> That was a really good one.
That's a fact, brother. Didn't see that
coming. That was a really great answer.
I love anger.
>> [clears throat]
>> Okay, so I will say one thing is we say
anger is about desire because if we take
that and believe it, we're like, "I am
more important than everything. I'm a
more important than God." I The worship
of other desire is worshipping yourself.
You you forget that there are other
people. Genius, honey. Genius, I love
it. I love you.
>> asked that question. And thank you.
Thank you for the Or L'Chaim guys that
asked it. Thank you to Ezra Max for
telling me to do this. Nice.
>> Uh it was a great idea. Thank you to
Alex Barth who gives me guidance
probably week to week on the podcast.
Thank you to Shmuel Weinestock who
constantly gives me feedback to Josh
Parnes who's always giving me good
feedback. And thank you to those
commenters on YouTube. There's a few of
them that are always giving comments
that uh you know uh Steph,
you know, there's a few people, Steph,
that always give the comments. You know
what I'm talking about? Same few people.
Yeah.
Um which is always awesome. Um who would
you recommend as uh a guest on this
podcast? I say it differently now. I say
who If you started a podcast, who would
be your first guest? But you have a
podcast. So, who do you think at this
point in our
way the podcast is heading would be a
good next guest to sit here in your
chair?
>> I could tell I I'm going to just
recommend my favorite podcast that I
did.
I AB Rothenberg.
I think you should get AB Rothenberg.
Call him.
Uh he's not going to I he's not going to
answer right now. Really? I'll call him
afterwards.
>> [laughter]
>> It's embarrassing. No, he may answer,
but
I had AB Rothenberg on and it's it was
the biggest fanboying pod To me, it was
like having Michael Jackson on. Like it
was like the greatest
>> Sonny, call AB Rothenberg.
>> to answer my phone cuz I have to text
>> What are you talking about? Really? You
sure you don't want to give it a shot?
Uh I'm not friends with him. I'm just
>> Oh, but he was on your podcast though.
He was. So, you think you think you can
get him on? I'll call him for you if you
want.
>> to call him now on the spot?
>> No.
I'm not going to push you.
>> that. You did that last time to me. And
it worked.
>> I'll get you someone else. It worked? It
always works. You know why it always
works? Cuz if it's meant to be, it's
meant to be, but you got to make the
call. You know, the uncomfortable thing
that you're going through right now to
make those calls and to raise that money
for your village and for the six houses
and to have a seventh and an eighth and
to learn how to do it is this
breakthrough. Get out of your damn phone
and call Avi Rottenberg right now. Stop
being a wuss. Let's go. That's what we
got to do?
>> Yeah, that's the uncomfortability.
>> calls all day. That's it. Be vulnerable.
I'll call. We'll see. Yeah, yeah.
Just ask him to join. So, if he picks
up, if not, then you'll do it later.
Thank you. But, you got to make the
call. That's the point of the
fundraising of the you know, the
salesmanship that you don't like to do,
and the giving thing that you don't want
to turn.
Make the call.
I'll leave a message. Nah, people don't
like messages. Don't leave messages for
busy people. The truth is
>> Text them.
Avi Rottenberg is from the time period
where you can leave a message. Oh,
you're right.
>> They listen to messages.
>> If you're
>> You should have left the [laughter]
message.
I'll leave a message later. Guys,
he I think he changed an entire
generation.
>> I'm in. I love it. Thank you again to
all our subscribers. Thank you to the
PrimeSource production team. Guys, uh
this is fully sponsored by PrimeSource.
PrimeSource is expense consultants for
the senior care industry. Uh we've
recently had a tremendous merger with
another company called BEP, and we're
now powered by them. So, we have
software and data and technology and a
backbone like no one else has in the
industry. Uh that we can take your data
and analyze it. I said earlier, by the
way, that I lost a potential client cuz
I was too vivacious.
Um
there's a there's a thing called
pleasantly persistent when it
it comes to going after clients.
However, I want to tell you it's worth
the risk. I may have lost this one, but
I'll gain another 10 being aggressive,
pleasantly persistent, and using our
business intelligence to gain the trust
of clients. That's what we do on a daily
basis here at PrimeSource. We'd love to
earn your trust if you own an assisted
living home and nursing home,
a surgery center, a hotel. Now we can do
restaurants, schools, universities,
uh cruises, uh casinos, prisons, hotels.
If you own or manage any of those places
and you want to see how to cut your
costs with just using your data and
looking at the manufacturer
data and looking at the all the
algorithms to see using AI hey, what can
you buy better and smarter
contact us today at primesourcex.com
and thank you again to all of our
listeners. Thank you Sonny. This has
been amazing. This has been fun. This
has been growth oriented. I always hope
for that at the end and it always is and
this has been fun with you and
that's a wrap. Thank you.
Brother.