Marketing is NOT a rollercoaster

Marketing is not a roller coaster. Like you shouldn't be like like doing a campaign and then hiding or going back and fighting the good fight and taking the money to go do what you need to do because and then coming back when you need money again. Like that's not how it works. >> You got to stay top of mind. >> Yeah. It has to be like step. So you get them up, right? Then you nurture, then you go up and then you nurture. And you can actually see that analytically if you are um you know tracking data. You can actually see that they're growing year-over-year.