From Lakewood to The Boardroom

It says we created the Tyra is the antidote to fight to fight the what if you don't learn that someone who supports Tyra has the same antidote that's what he told me so there I told him I got to give a lot more to [music] >> none of your business Oshi none of your business Michael it's the none of your business [music] podcast hosted by Michael and Oshi >> welcome back everybody body to another incredible episode of the none of your business podcast. I'm your host, Michael Greenfield, and with me today is a special co-host, Revia Churns. >> How are you, >> Reia? What episode was it that you were on our podcast? Do you remember? >> It's none of your business. [laughter] >> I think it was like the third or fourth. >> The third or fourth. And And can you tell the difference? >> Well, right away when I walked in, I see it's on the opposite side of the room. Everything was switched over >> and now it's like chairs. It's This is This is the way a podcast is supposed to be. I feel like I need a doover. [laughter] >> You know what? This could be your semi- doover. And today we have with us, >> you know, Ushi likes to say this word and I'm going to use it, the venerable, the incredible, the quality human being of a person. Reme J. And I say Reb because I've learned so much from you and I'm so excited to have you here. Welcome, Shimmy. >> Thank you, Michael. I appreciate it. By the way, my last name is Jacobitz for people that don't know, but Jay is short because Jacobitz is like very mouthfully. >> Is there another last name that you think anyone would have thought it was? I mean I think like everyone knows it's not just >> Jacobson could have been Jacobson. >> Okay, good one. >> He's a singer Mendy Jay and he's Jacobson. So is it? Yeah. I always thought he was. >> There you [laughter] go. >> That's cuz Shimmy already Shimmy already took Jay as the name. It's like stom J means shimmy J. >> Everybody knows that. A big shout out to all of our followers and uh thank I say this to us every week in the past three four weeks that we've been growing and it's it's kind of astonishing to see like you know growth in social media world means just numbers but to us it means people talking about it and just seeing us on the streets and saying what a beautiful guest you had and what a great story you had and what an impact it had in my life and I just heard your first podcast. Oh my god that's you and uh it's been incredible. So that's why I picked that word for today. And um thank you to Prime Source again, our sponsors. I mentioned it earlier before we officially started, but I want to mention it again. Thank you to the team of Prime Source, Prime Source production team, Stefan Will. Stefan, by the way, is not just the man behind the scenes. He's literally the guy running the show. So uh he'll have Chat GPT up in a minute. Shimmy, if you have any questions for him on the screen. >> Where's the screen? Oh, over there. >> Yeah. Yeah. Yeah. I mean, we took we took a page or two from uh other podcasters [laughter] learning what to do, what not to do. Um, let's get started if you don't mind. Um, you know, I I appreciate you being here so much on a much shabas, but I first want to say what are you so busy with that it's got to be like, you know, of a subunim time like, you know, what's going on >> normally on a regular weekend? Yeah. Uh, on on a mat shabas or on during the week, why was I so busy? >> First, I want to know tonight what happened like what's No, no, tonight you you got freed. You got freed. What's on a normal mat shabas is what I'm asking you. >> Normal mat shabas. I'm usually at home. I like going to spend time at home with the family. Wow. It gets to sleep and get an early night because people don't realize that your whole week is depends on your weekend. If your weekend is restful, you have a restful >> week. People have this thing Saturday night you go out. I want to, you know, have a good time, meet with friends. You know, it's for me. I like to get an early night and then have a good Sunday and then the week is really good. >> I got to be honest with you, it's more meaningful for me now that you're here. I'm sorry. I thought you like I swear I thought you were doing kumzites and parties and fundraisers and Thursday night hanging out with >> Thursday night is my mat shave. >> There you go. >> Oh, okay. >> Thursday nights on the mat shabas. >> Okay, it's good to know. So I I really appreciate it. Of course, I want to hear about everything you're busy with in general. But before we do, for our audience, we have this thing we do called chat said what about you? >> Oh boy. >> So uh did you ever do it on yourself? Be honest. >> I have Googled it. Not chat. >> Really? >> Yes. >> Okay. So, I'm I'm getting ready to start. And uh >> it's hard to sweat. [laughter] >> Stefan just printed this out for me two minutes ago, so it's fresh hot off the press, literally. >> Um Shimmy J just doesn't do He accidentally sponsors a CM every time he checks his phone. >> You're joking. >> No, you said that or you just wrote that. [laughter] >> I might be telling Chad GBT what to say, but >> Oh, boy. >> I mean, what's what's that about? What's going on there? Are you are you sponsoring CMS? Are you a CM guy? It happens to be that this is funny. Bunch of years ago, I got these I started getting these calls, spam calls from Bakr and Eric Israel asking me to sponsor the CMS. And this it was like a they I think they got a list of a lot of guys who givea and they would call and ask to sponsor CM. And I got down to the bottom of it. I was doing a whole like investigation who this person was. Finally got his name and I got him to agree to come to Lakewood. He actually lived in Lakewood. came home from Bayis Manim and I said if you tell me who you are I will actually sponsor the SM and we went and it actually was a beautiful sem we got Yehud the green we got delicious I think glite we had like 100 bakram singing and dancing and it was an amazing experience so that's how it started I think it was the last one I did because then it got every bak was decided >> clearly not >> why it says that this is what you do [laughter] >> I did it once >> okay >> you know if you I'm assuming that was the beginning of it >> that was the beginning but no But I I think when it comes to the Bakum, it's a very unique um way to deal with Bakum nowadays. I think us growing up like we were not even afterthought like the Balbat like didn't even look at the Baham. I think the Baham nowadays need a lot more attention. And I think yes and I'm sure yourself and me for sure I like to give a lot of special time to the Baham because they are the future and we're in a generation where our future is so important and if you don't give the time to the kids and the bakim they feel left out and they they don't they feel terrible about themselves. So I make it a real real emphasis to give Bakran when I see them at a wedding give them a hug take a selfie with them make them feel special instead of being a bal bus like oh I'm too you know I can't talk to the younger generation I like try to bring them >> is bish I'm sorry it's just >> bakham could be anywhere between grade and >> teenage boys so for those non-Jews listening yeah bakarim is teenage boys that are studying and learning to >> shimmy is also very very approachable you know he's somebody that people feel comfortable to go I'll tell you just personally I I you know my son told me that he had a business idea and he called up Shimmy or he texted the guy I speak to him right away Shimmy said all are you is this like an ask for charity I guess >> how old was he a year ago how old your kid was kid is 24 years old >> oh okay >> so so he said no it's not because wow you're probably the first person who was like [laughter] asking to speak to me and it's not for a charity cause and it was a business thing and I don't know what it even was what this I don't know the >> it was like a real estate idea >> yeah but the point though is that >> they wanted to bring to their healthare your space. >> The point though is that Shimmy takes these calls from these people. So, you know, yeah, he was joking, what is it? Cuz he assumes most of them are for charity or see him or something, but he's approachable. >> Like my son was comfortable to call him because >> he's someone who's not going to hang up on you. He's not going to make you feel stupid that you called him. He's going to give you the time a day and he's he's very very approachable. >> What's his cell phone number? I'm sorry. Say [laughter] >> 732. None of your business. >> Had to get it in. >> By the way, you only get one an episode. So, you're done. By the way, you're done. It's like when you say, you know, that's what she said. >> Yeah. Yeah. You're [laughter] done. You're done. Now, the fact that you're approachable and thank you for saying that story because it's it literally triggered me a memory of us being younger were similar age and when we grew up as Bahim teenagers, right? I think that what I remember is the people that didn't behave got all the attention and um you know like it was a transition like you know I didn't have that but I saw that the next generation had that. I think that now the ones that are behaving are getting attention from someone like you. It's a really nice thing, >> right? >> Right. That's what that's what that's the way I'm looking at it. >> Like you're giving positive attention to the ones that are doing well, the ones that are behaving. Of course, now by the way, thank you Luck. Thank you, Sonni Pearlman. Thank you, Gdalia Fencster and everyone for what you're doing and you know and and carrying that weight. But there's so much weight that's there for regular boys, even girls obviously, you know, that just, you know, need a place to chill. >> 100% need chill, need a hug. Obviously, in the in the most appropriate ways, >> most people get a random text and ignore it. Shimmy gets a random text and turns it into a 100 person kumitz. >> I don't know where this is taking it from, but >> he's not writing this himself. This comes from Chachi. Are you serious? >> You're Yeah. If you This is Chachi just I I just put this in Chachi Pet 17 minutes ago. >> That's crazy. >> Um what's the story with comes like Yissi and I are both obviously comes fans. I I guess that means you are also do you do large one you sponsor large ones? What's the deal? >> So I think it's coming from PES. This past year I was in Orlando and we had uh just wanted to hang out with the guys. We >> You built your own program. >> I basically built my own program but it was like the music part and the kumza's part was by mistake. Like I didn't invite anyone. I invited a like a few friends and then one guy Bucker came or teenager kid came and he invited his friends and by the fourth night we had like 200 people rocking. I can send you footage that you could like upload. Is it fair to say that that was like your coming out party to like the next level? >> To the next level. Um, could be. But I think Yeah, could be. >> In other words, that you know, >> maybe >> my birthday. >> No. Well, I knew you told me actually I you know I I know you for years. I know you different stages of your life. You know Kaplan boy. >> How back are we going by the way? >> Not from a kid. Not when he was a kid. He was in Lakewood when I was in >> when he was a buck. When he was a bucker then he got married. >> By the way, look at that. >> We both right. We both were married to Cleveland girl. both Cleveland, right? He married some from Cleveland, his first wife, and I'm my wife's from Cleveland. Um, I knew who he was then. He started to get involved in I knew then who, you know, my wife is involved in >> right >> and then I really got to know him when I was involved with gateways at that point. I don't know if I still I think I was still working there and you used to come for and used to >> Rashashana Rashana. At that point, I don't think you were sitting at my table yet, but I think after when I would come back already when I was on his board, then you start to sit at my table. Different bottle every time a tequila. You introduced me to that tequila with with the silver. That's right. [laughter] >> But um >> to me, [snorts] it was always I know he was always a great guy and I always thought of you as successful and and it was only recently that I was sitting with you by a wedding and you told me no no that was the fake it till you make it days. Now then there was something there was a a transition. I got into other things and you know I'm here. So that's my question if like your real coming out party to the world was cuz I saw the clips uh on PS. I saw them they were all over the place. I looked great but I always thought that you were doing these things because you're always flying to get always courtside. You're always uh courtside at the Nick Games. You know this wasn't your first time flying private. Probably you flew private before that. >> Uh >> no probably. So but but this was the first time that I actually saw that you was out there like that. Right. >> And and and I knew a lot of the casts that you had there and a lot of the cast been in my house and they're not guys who are paying their way. So So no good guys, but >> this by the way. Yes. He's paying attention. You're saying he's been paying attention to your life. >> I watch No, but I didn't know but you should know. I It's not like I thought anything changed. I thought this is how you always always to me that's all you always >> It happens to me. It was I think the generation is just getting more WhatsApp and people are posting more. It just was less it was less out there. But I don't think that was the first time that I've done such things. I think Yeah. I think it just got more out there, >> right? It was very out there. And I also saw the cast of characters there who I know that look, they were just probably looking for a great show that that doesn't cost them. >> It was an open house policy. >> And then I was thinking, how do I get on this list? [laughter] >> I'd like to go back on what you said a minute ago, the whole fake it till you make it thing. Is that was that part of your life? >> I think it was a subconscious thing. I don't know if I had a plan like let's fake it. The whole sensible marketing of you know, we were I'm a marketing company. That's how I started. You know, my first company was sensible marketing and marketing is about, you know, portraying an image. Um, now obviously sometimes you have to embellish or be more out there and sponsor things even if you have to take out a loan and but you still part that's part of growth part part of growing a business. Um, and I think I did a lot of you know out there things before I was able to afford it. But then after doing it consistently for so so so so long it ended up working out and you know the right sounds more like you the right things you manifested manifested it and really like the right opportunity started coming when the platform was built. >> Would you say that the opportunities came because you had this marketing company >> 100% 1 million%. I don't think that I would be able to sit here again it's all from Hashem but I think the the part was having the platform of sensible marketing people who opportunities were able to come and also doing the sponsorships. A lot of people want to be connected to positive things. When you sponsor a song from Matt Dub, um, you know, I sponsored his song. People saw, oh, this guy's doing good. I sponsored a CM that's doing good. Again, was I faking it? Did I I really wanted to do it, but doing the good came back 10 or 100,000. >> I'm shocked, by the way. I never heard in my life, and I'm proud of you of someone who takes a loan to sponsor something, which means it's so meaningful. >> I don't know if I took a loan to sponsor something, but I took a loan to hire people. Okay, it's not a crazy idea though, >> right? But I took a loan to grow my business and 100% and I will say it till today. People out there, >> be responsible if you take right there. Be responsible if you're taking a loan. But if you have the right and the right idea, don't be scared. Just make sure you pay it back. >> So everybody knows about sensible marketing. That's >> actually that's the next thing on Chad Chupati. His business is called sensible because apparently ridiculously successful and still ate sadic was taken. >> This is from Chad Chupi. [laughter] Tell me about Sensible. When did you start? What is Sensible? Let's go back a little bit. Let's learn a little bit about you and take a pause on this chat. A lot of exciting things they were like, >> you guys wrote this out. This is not chat. You can check it out after it's unbelievable. I love it. It's unbelievable. I'm going to chat it after just to see. >> Obviously, just for those who are wondering because I've gotten this question a few times. I've told Chat PT, make it punchy, make it interesting, smart, and funny. >> That's it. And I rely on it and I read it out right as a printed. Yeah. So it's just >> so sensible marketing was an idea. I was started off at a company called Ditmiss Park Reb. >> Oh, I know. Dit miss the strikers. >> The uh >> Ober overlanders. >> Overlanders. Okay. >> Actually, I have to go back. I started off with first with Kenny Rosenberg and [clears throat] Mosha Adelman back in Amazing Homeare. That's when I got into health. >> I asked Kenny to come on the podcast by the way. Yeah. And he says me, "What's a podcast?" I'm like, "You're kidding. We'll do if you do it on maybe he would come." >> I wish I hosted you for a shuis and at that point you weren't in healthcare. In fact, I was in foreclosures then. And you were talking, we were talking about maybe in Texas to do something together in foreclosures. At that point, you weren't doing healthcare yet. >> So, I started off selling baby strollers, pedesta, I started off doing uh >> the first job. >> The first job, >> Kesky Stanger saw me in Starbucks and he said to me, "Do you want to come work for me doing short sales?" This is like a 2011, maybe 12. And I went and banged down on the phone calling people in pre-forclosure and got like a hundred listings. We sold a bunch of houses. >> How many calls a day? >> 50 60 calls a day with Nexus. Lexus, whatever it's called, Nexus. You get the number, whatever that we would call people. >> By the way, dangerous. Very dangerous. Nobody should get a hold of that. I mean, like it's a payable uh thing that attorneys use that tells you your neighbors how much their income is. Really? Yeah. >> Cell phone number and their house number. >> Yeah. Know >> and maybe how much in debt. >> You know, there were systems back then that would tell you and I'm sure it's still existed. I've seen with my own eyes. You put in an address and it tells you all your neighbors, social security numbers, date of births, children, annual income. Crazy crazy stuff. This is 20 years ago. But anyways, go ahead. >> I start off at West Mark Realy. I did that for a year or two and then um >> How much did you make? >> Getting a draw. $500. A draw a week. $500 a week draw. >> And you were married at the No, single. Okay. No, it's his first job. >> First job out of out of Kylo. I think I was learning half the day. >> I'm sorry. Your your We'll get back to it later, but your lifestyle is Yeshivish. That's how you grew up. >> I grew up Yeshivish Lakewood. Yes. >> Okay. >> Um $500 a week. The problem was that when I closed the deal, I had to go towards a draw. So, I felt like I was never making money because I was just basically always paying back the draw. So, that's when I went I said, I wanted a nineto-five job. I went to work at this place called Pedishure doing cold calling. every veterinar veterinarian in the country. Do you want to buy pet insurance? And after seven days, I was ready to jump off a roof. So I said, I'm out. I'm not gonna be here. And I went to work for a guy named Bernard Warman at a place called Pish Posh Baby. And I was selling strollers, baby strollers, >> retail in a store. >> We were online. So we started off >> I was imagining pregnant women coming in. [laughter] >> No, first it was like the first online. It was like, you know, we did a lot of >> like Amazon type of stuff. No, it was direct from Piss Baby, but we would like get the all the all the, you know, mommy. >> So, they were an established company and you were coming in and helping them and I was there doing stuff and product development and in six months I was there having a great time, working hard, making money, six grand a year. Felt like I was a very >> I love how you're reading my mind, by the way. You're answering the question [laughter] as I'm asking you. It's great. >> Great synergy. >> 30. That's Michael. That's why you are good at what you do. Thank you. >> Cuz you're doing this enough times. You already know your people. >> I've been doing this for 47 years. >> Yes. Literally >> 47. Very good. >> Because without lights and cameras and and and you lost a lot of weight. >> Thank God. Thank God. When I hit 301, >> that's when you went. >> That's when I put the balls behind my ears. But that's a separate story. The balls behind the ears. Yes. I've been rubbing my balls for 6 months straight and it helped me lose 62 lbs. And then I lost my gallbladder. But literally, it's another story. Pay attention to that cuz I own that company. Get out. I promise. I'm partners with Sadkin. >> Yeah. >> Yissy. You know, I I >> By the way, Yissi is right. We got to get have him back on [laughter] the podcast. You see, agree. Shimmyy's a co-host. >> I'll co-host with you, by the way. No problem. >> Okay. Committed. >> Done. Great. You see the rest? [laughter] >> No. No. I want the Thursday night one. >> You want Thursday night one? >> We'll do a kumzis and then followed by a podcast with him. >> I think the amaz I think the amazing part of the three of us just sitting here is that we all know that in exactly one hour, we're getting up and we're going to have a kumz all night >> celebrating Shabasima, my mother, my father. It's her birthday on her birthday. It's Kaisar that was her name. But anyways, continue. >> So, basically, Pitchbash Baby was great. I was dating a girl at the time and she said to me, "You have more potential than sitting behind a desk selling baby strollers. Maybe you should go meet with Mosha Adelman, my brother-in-law, um, and get an interview. Hired me on the spot. Six months doing home care sales. I went for a raise. I was making 40 grand. Went from 36 grand to 40 grand. Then I was a real gir. I got an Avalon." And >> love the Avalon. Paid by the company. >> No. paid by you. That's the cheap Lexus, by the way. >> Yeah. They told me no raise. >> I said, "What do you mean? I just wanted a couple, you know, extra fun." I was doing very well. I should have got a raise. They didn't want to give me a raise. And then Abe Krauss and Ellie Frankle hired me at New Extended Care. >> No way. >> Yes. >> Romy and Ellie. >> Brummy and Ellie. That was our first thing. And I had no idea how to market a nursing home. No idea. >> Hold on a second. That's where we probably first met. I I did all the purchasing with them for when the PETs were there. I did it. And then when they sold it to them, I took over. >> And that's when I got to meet those two amazing people, by the way. Love them each. >> Great guys. Wow. A funny story, and I say this over a lot. I was working there. They gave me even more. I got 80 grand salary. And six months in, I got the census up 10%. I learned the business on the fly. I had no idea what I was doing, but I Googled what's short-term care, long-term care, what's a what's a referral. Um, and then Abe, and he takes credit till today. He called me up. He said, "Shimmy, are you uh in the hospital?" I said, "I'm on the way to the hospital." He saw me in the pizza shop eating lunch and I was leaving to go to the hospital. He said, "You're fired." And he fired me. And since And then from that, I went on to Miss Park. >> Did I miss something? What's in the hospital? No. No. What happened? >> Rounding. He wanted to know if I was rounding in the hospital. >> Oh, I'm like, "What? Did something happen to you?" Okay. Okay. >> I was getting lunch. But he felt that I wasn't in the hospital. >> He thought he was lying to him. >> He thought I wasn't being truthful and I was in the I said I'm on the way to the hospital. I was middle eating lunch. I was on the way. Fired me. Till today, he takes credit. He said, "If I didn't fire you, you'd still be at the Newark extended care making 80 grand a year." >> Ah, that's great. >> I've heard you in the past say the story, but you've said it better. See, now you said you were actually on the way to the hospital. In the other ones, No, he didn't. He said the pizza was getting ready to go. I was getting ready to go. the way I've heard you say in the past, you saying that, you know, look, you know, I actually was it was, you know, I was taking it easy and I was doing it and and he he caught me >> and but but you what you were saying in the the point was that you never know what you think is the worst thing in the world. Can you imagine him after, you know, he was caught in a lie, right? We've all done this, right? Where are you at different levels of your life, you know, you have a boss and >> by the way, in his mind, it's not a lie. I have friends that tell me this all the time. I'm on the way to the hospital. I'm eating, but I'm on the way. I'm saying me like I've done this myself and I would think I'm lying. You know why? Because I have my ownness. You don't pay me by the hour. You pay me to get the job done. I have a full day in. I'm taking my time eating lunch and I don't need you to micromanage me and you're asking me questions. Oh yeah, I'm working. >> Right. And happens to be he caught him and he caught him not. But what he thought probably at that point was like the worst moment of his life. I just went from strollers at 36,000. I worked my way up to 80,000 and now it's all gone. I pay the Avalon bill, >> right? It's all gone. That was your biggest That really was your biggest blessing. >> It was really rough, but it was the biggest blessing because that Nathan Freed took me to >> Tell me what happened. >> Nothing. He fired me. What did you do? What did you do? What did you do? But he lied. I get it. What did you do after he fired you? What? How'd you find another job? You started. >> I'm telling you. So, uh, Nathan Freys called me up. My uncle Yasi Burnfeld. Uh, >> you're not understanding what I'm asking. You get fired and you're sitting there in the middle of your lunch and you're eating. What did you do? Oh, right after that. >> What? How was your life like? You just got fired, bro. >> I probably went home and cried a little bit. Maybe laid on the couch. I don't know. I was It was It was a rough time. >> I'd like to talk about it. Okay. >> I want to hear the exact detail. >> It happens. It hap people get fired and it happens. And I'm saying the way you recover is everything. So that's what I want to say. They gave me six weeks pay. I knew I had six weeks to deal with it. >> Got it. >> So I wasn't But I remember going home and being very sad. Talked to my father about it. Um and right away I went into mode. Let's let's go. What's the next thing? So my uncle, >> so you reached out to Nathan Frey. >> My uncle told me Nathan Frey is looking for a marketer. He went and >> Good for you, by the way. It took you minutes. You cried and then you got back on the horse. That's what I'm saying. That's what I wanted to hear. That's what I was curious. >> We didn't get into a hole. >> That's what I'm saying. >> Yes. But when I got divorced, I was also very very down. >> I don't even know that you were divorced. And I'd love to get into that. So we'll talk about Let's go back. No, we're going to go through the timeline. Continue. Yeah. >> This is after my divorce. >> It was already after my divorce. We still learning. He was still learning while he was married. >> Okay. I didn't realize. Okay. Continue. Yeah. So you were in K. >> I was in K for four years. I learned I learned. >> How did you skip that? We in Pishbash. Where was this? >> I learned in Long Beach. I learned >> Oh, after Kylo your first job was a 30,000. I thought you were a bacher to working >> no Kylo. >> He was a shotgun. He was >> Guys, I'm not a Lakewood guy. I honestly one of the main reasons why I appreciate that you're here is I you know people don't really know this but I I they'll realize it subconsciously. Once a month I have a healthcare guest. It's just automatic and because we put it in our newsletter and we want the newsletter to be healthcare related. The other three weeks are playful like I can get whoever I want when you know someone in my space my energy. It could be a baseball player, it could be a therapist, it could be a you know tedduck collector for like someone who's interesting. I've never had Lakewood and I've been thinking about Lakewood for a long time. I don't know Lakewood. I don't understand it. I don't get it. It I'm not from there. I grew up in Brooklyn. I'm Israeli, half Israeli. I live in my so I don't get Lakewood. So I always wanted you to be here. So to me this is like a a grand slam because I got you here >> your healthcare your Lakewood you're friends with me and Yissy you're >> and and it's the fun also the rest the three weeks we sorry I didn't I didn't mean to interrupt but I just want you to know so I don't really know so I really want to get back to that for 10 seconds just tell me who are you you were in colo okay >> so the the 30 seconds >> yeah but just get back to where we were >> was born in Lakewood went to long beach yeshiva went to Kaplan >> these are good married we'll get back there later continue. >> Yeah. Went to Kit, came back to BMG, learned to BMG, was a shot for 18 months, made 36, got divorced, went to pitchb. >> Beautiful. [laughter] Thank you. No, I really appreciate that. We'll get back to it later. So, continue now. >> So, that's the Nathan Freud. >> Nathan Frey gave me a great opportunity. He gave me a signing bonus. He really taught me the ropes on the >> Another super duper guy by himself. >> Great guy, Nathan. Shout out to Nathan Frey. You're the best. Thank you for everything. >> Really? Um so he really um taught me the business. We went to the hospitals together and we became like this team. We t turned Ditmiss Park from a you know >> Oh he was the administrator administrator. Yes. So we >> Oh my goodness. Guys, for those of you that don't know the nursing home industry, you have to understand this is a a young administrator working for a Casa family in Bora Park who own one nursing home. It's their prized possession and they've had that facility for a hundred of years probably passed down generations >> was promised 2,000 years ago. Nathan Freud was yet another administrator. This facility went through administrators every two years. So Nathan Frey comes in. He's another administrator and he hires you for marketing. Suddenly the dream team is being created in Borrow Park. >> In Bar Park. Unbelievable. On Dis Park. >> Continue. >> Yes. So we crushed it. We did like a year and a half, two years together. >> How much money did you make for them? >> Well, a lot. >> I want to know numbers. >> We went from I don't know the exact numbers that Tell me how many Medicare patients. We went from 20 Medicare when we came when we came in with like 30 open beds to 80 Medicares with a waiting list. >> Wa. >> Yeah. So, you do the numbers. >> No, no, no. Do the numbers, please. I want you to do Well, you know Medicare. How much Medicare? I'll tell you. >> I know how to fill beds and service. >> No, stop it. You must know that Medicare is three times as much as Medicaid, right? You know that. So, for every medic. >> No, but for every Medicare patients that you get versus Medicaid, there's an extra extra $2 $300 of profit, right? Meaning you reimburse more, but it cost you more, of course. Obviously. Also, so 40 patients per month, how much money were you making? >> An extra $8 million a year. >> What were they paying you? >> I was getting paid uh >> love how you swallowed that so fast. $8 million a year. You're two people. >> Yeah. >> An administrator and a marketing director. >> Busting your chops to fill up a facility, bringing the owners and operators $8 million a year. It's amazing. That's why it's so important to know what he made because >> this is we're not >> No, but he was doing his job very well. We're not interviewing Detus Park now. I want >> No, that's not the point. >> He did everything. He did everything. >> He made them make a lot of money. >> Not No, no, not necessarily. Of course not. You have the clinical team. You have the department heads. You have the service. They had to invest. Of course. I'm just saying rep guys obviously they didn't net profit $8 million a year. For those of you listening who thought that. [laughter] >> For those >> How much money did he make? By the way, for those of you listening who are thinking that or thought that, please go follow another podcast. This is not about, you know, money or being Jewish or any or in the nursing homes. This is just the concept that as an employee, a young employee, two young superstars turn around a nursing home, making it not only profitable, but extremely profitable. That's all I'm saying. And I want to know how much you got recognized for it. I want to know about that journey. It's very important. >> They gave me bonuses. They g I got crazy bonuses. >> So, you went from 80 grand, suddenly a year or two making how much a year? I was making well into the 200s, probably 250. Um, they were taking very good care of me. I paid for my car, paid for everything. They were they were I I gotta say, and shout out to Mendel Brownberg, who was the administrator after Nathan For left, and I stayed on. So, I stayed on way longer. Nathan for went on to work for some other people to start his own thing. I stayed there till probably 2019. Um, and in the midst of being there, I started sensible marketing because I realized if I could fill up one home and make 200 something grand. Imagine I filled up 10 homes, I can make $2 million. >> When you started marketing, >> concept sensible started where I could fill up a home. Let me train young guys and and and girls and they should work for under me filling up four seasons, filling up CFW group, filling up this home. And that's when I went on and thank you Sherman who gave me an opportunity at Four Seasons. Thank you to Ellie Goldbam and the Dutch family. Gave me opportunity in Queens. And that's when I started off really hiring people. I started with Ron Kell, my who's my partner now. And I hired a guy, Jeremy Freeman, who's my CEO now. Um, I hired a bunch of great guys, Steve Solomon and Aaron Donner. And it goes, the list goes on and on. And they really were extension of me. So there was a bunch of shimmies running around filling up homes and I would charge them, let's say, 150 grand a year. I would pay my guy 60 grand, 70 grand, then keep the rest. So that was the concept. And then as they grew with me, we they took on more homes, they got paid more, we charged a little more. And that's how the sensible started. >> You trained all these guys. >> Trained every single one myself. >> At what point did you leave Ditmas Park and just start >> 2019 or 20? Right. Right. By co Ditm Park called me in and they said, "Okay, you know, it's the time's been up. Let's be a consultant. You consult for us." We consulted for them under sensible for they took my salary away and they kept me on for like I think another year and then at the end during co I think we moved our moved our went our separate ways but we still keep in touch. Um, but that's when I really like had enough coming in that I covered myself. Didn't need that salary. But it was a risk to jump in. You know, starting your own company is not an easy thing, right? You I'm sure you know that, Michael. And yes, you guys know >> this is not about me, >> but I'm just saying it's not easy. 100% >> not easy. That that risk, you know, jumping in, you know, have to make payroll, have to pay everybody. >> I'd like to hear about it. I want to know how that beginning was. You're making 200 grand a year. There's a lot of people that are listening to this that think like this. I'm making 200 grand a year. I might as well start my own business. So when did it hit you and how did you behave and react to the you know needing to make payroll and suddenly getting tax bills and suddenly having licensing issues and territory issues and people getting upset and facilities not happy. Tell me about that journey. >> It was definitely a humble beginning because you know having to take your all the money coming in you giving out to your to your pe your people and you're left with a little something. That's when you know loans start coming to play. In order to hire more people you have to have more money more cash flow. Some people didn't pay on time. So it was a very humble beginning. Um and definitely you know I got to give Abe Kona a shout out. He came on really helped us grow a certain division called CBC and then we now you know we have a division called admissions pro but baram things really took off and you know we're we're one of the I think leading companies in admissions and marketing in in in healthcare. >> That's cute. You're not the leading company. You're literally the only company that I mean literally I mean there's no I mean >> tried a lot of people tried because this is my point. People try to do something that they're good at and creating a business out of it. It's it's in a way it's great to take a risk and do well, but in a way it's very dangerous because you were making 200 grand a year and suddenly you're starting open business, then you're borrowing money you can't pay back and before you know it, god forbid things can happen. So, so having a partner, hiring the right people, training them, it's all great, but that's that's the part that interests me in terms of your >> one of the things that Jimmy did really really well. I mean obviously he was marketing for homes for nursing homes but he also marketed his company and himself very well. >> Yes. >> His merch was always great. Great merch. >> Right. That's what I want to get into. >> What's the tip then you give for a business? Like tell me about that process. Like somebody you don't have a lot of money. You want to grow your business. You just started. >> I think the key to being successful as a small business is to brand something you're good at and have a good tagline that gets everyone excited. So good times is such an easy word, but it really like became our identity. Good times. People would take pictures. They're flying into some, you know, Toronto or something. >> I used to take videos. I used to wear your your merch. I would take videos of me. I used to scream it out everywhere. I don't if you remember. I >> We had a We went through our tufa. We went through our time where we were screaming sensible. It was a great time. Now we whisper it. We don't [laughter] >> Now people are screaming shimmy J. >> But there was a good times like production. There was good times a separate division. >> Yes. It was so basically I realized that if you could get people even if it's not in healthcare to recognize your brand then it trickles down to the healthcare guys and it trickles down to to everyone and that goes back to what we were saying earlier. If you have a positive brand and you're doing good things in the for the world people want to work with you. People want to work with someone who has a heart, someone who's a mench, someone who's a good person. People want to work. There's a trust factor. There's the good energy. There's vibes. And that's where you could bring everyone together and crush it and have so much success. That's the number one key to to success is doing good and presenting in a very good trustworthy manner. >> And your merch was very cool. >> We have new trendy and we have new stuff by the way. I'm >> still I'm still I'm still waiting for it. I'm still waiting. >> Seeing the way you guys are, I should have just came. [laughter] >> By the way, I came with a white shirt just I I just spilled all over myself. So uh we made a >> not the first time. Yes, >> that's right. We made a and literally the wine went everywhere. >> Everywhere. And thank God we had a very comfortable Prime Source sweater. >> I'm I'm very happy to wear this. >> Shout out to Prime Source merch. Beautiful merch. >> I I I I agree with you, by the way, in the merch. I think every company that's, you know, trying to step up. I never heard this before and I like it. I like what you're saying. Borrow to grow, but borrow sensibly. >> Very good. I said it. You have to borrow with >> You said it. I want to repeat it. >> Sensibly. >> Sensibly. Yes. With a C. The another reason why I want to repeat it is because borrowing money in general is a huge topic of mine. It's just something that like I talk about a lot and um I don't get really the opportunity to lend people money anymore. And um I'll tell you why. Um it affected my life in a negative way. And when I used to lend people money and then they wouldn't pay back and it would be very difficult. You heard this before, right? >> I never heard it but I could understand it. >> Yeah. So you never heard of people not paying money back? >> No, that I heard I said you personally. You never heard the story of me saying did it very quietly. >> So uh but my point is that you know it affected me. So I I came up with a rule and I'm a I'm a life of rules. It's again for another another podcast. The rule is I don't lend anyone money. I don't lend you need money I can give you. You you want to borrow five grand. Right? So I'm not the only one. I saw you mouthing it. You see you there's a lot of us in the world that do these type of things. You know you want five grand here's 500. God bless you. People told me recently that they got insulted by by by that notion. And that's what happened. It woke me up. Yeah. I promise you just happened to me. Someone it changed me and it changed it changed an idea that I have in my life and I'm going to share it with you now for a second. um is that someone said to me, you know, it's it's a he's a really good friend of mine and he really needed to borrow the money and uh you know, but it wasn't that good friend, you know, because everyone in my phone is my friend, but there's levels obviously, you understand. There's like, you know, there's the kumzits, but then there's this, you know. >> Um but the point is that he's just like, you don't understand. I really needed to borrow five grand and you offered me 500 is an insult to me. And I said, "Wow, you know what? You're right. And I apologize and I just can't afford to lose my friendship with you." That's what to me lending is. It's not it's not about I can't afford $4,500. I can't afford to lose my friendship and you're going to feel uncomfortable. You can't pay me back. You're going to run away from me. And again, of course, I see you're agreeing with me. So, we've all been there. So, I was telling someone this story and I said, "I want to give the opportunity to lend money." And and and he said, "Why?" And I I said, "I heard from somewhere recently that lending people money is a very big mitzvah. Look at this. You're wording my words. I love it. Thank you for being quiet while I'm saying it so you're not interrupting, but I but we're on the same page." So, I'm thinking, it's just happened to me. And I'm thinking and and the and I tied the two together. So I went to someone else. I said, "What should I do?" He said, "Let give money to a gumach." You guys know about this? >> Yes. >> I didn't know this, but this is great. >> Give money to a gum. And I'm I'm ready to do it. I I want to give, let's say, five grand just to a gum. Just >> and then send your friend there and >> Yeah. Yeah. You need money. Just go to the gum, you know, because again, >> you get them in the along with the I'm not trying to help my friend from that point. No, I'm sorry. Let me reiterate. I want the mitzvah of lending. Got it. Yes, exactly. Nothing to do with helping friends. >> You personally to >> me personally, I want the mitzvah. Yeah. >> Since you learned that lending is a big mitzvah. I want that mitzvah. So, I'm going to give it to without having the hardship of ruining my friendships. You're still saying no to your friends. >> Maybe. Are you in? I'm in. >> You like that idea? Let's do it to the same. >> Okay. Tell me which gamak differently. >> You do a Lakewood Gamak. I'll do a Mak. >> I live in Manhattan. >> You what? [laughter] >> He lives in Manhattan. >> I live in Manhattan. >> You do? >> Yeah. >> I had no idea. >> I love it. I really don't I don't know you that person years didn't give away. >> No, I I didn't finish the give my address. >> I'll tell you what I do a little bit different is that um >> but I'll still do like a gamak because my office is there. >> I give to you know what I'm sorry. Do a Manhattan gamak. People in Manhattan need money. Believe it or not, we >> do by the way. We have a tab. >> Do a Manhattan gamak. >> No problem. >> You're in? >> I don't know if there's a Yeah, we have my has one. Yes. >> Yeah, I'll do my Yes. He probably owns his own gamak. >> [laughter] >> I give to a gamak and it happens to be that when people ask me so I'll I'll I facilitate because you can't always just get into a gamak you have to have the right story the right situation and the right cosigners and I'll go and I'll tell them they have to get co-signers but I'll also actually cosign if they can't which sometimes comes back to bite you as well I'm never >> but I just want to go back to the point I do lend to certain people >> that I know could pay back and I know they have a way to pay back especially if it's like in a a partnership or in some type of relationship I'll take their payroll. So, I'll lend them against their payroll. So, their payroll comes to me. So, it's just interest free loan. >> You're factoring. Good for you that you had that opportunity. I just never had that opportunity. I understand. You're secure. You're good. >> Sure. Yeah. I know. I know. I know the money's coming in. I know they're they're right now. I get it. Where were we before this, by the way? Do you remember? >> We were >> I took us off on a I'm sorry. Yeah. When he was going through his story, how sensible started and then basically the the the the next part is after Sensible was already a platform, I guess, in 20 21 I got opportunity I want to go into all the details of these companies because it's just rather not say who they are but I became partners in some pretty big ancillary businesses by investing in them starting them up and giving them a platform because I knew all the players in the in the nursing home business I became partners in in some very very big companies that helped me uh you know pivot to where I am today now I have a whole platform called one bridge health that we basically do every type of ancillary from clinical to nonclinical >> why did They come to you. It wasn't for the money, right? I mean, >> one guy came because of the money. He needed the money to start. He had an idea. He needed needed whatever the amount was. He needed the money and I put up the money. Also, it's smart money because I had the relationships. So, you're able to build a company much. >> But you were in a bunch of nursing homes already. So, you were right. >> I could start the guy off from scratch into 100 homes like that. Now, we could do 500 like that. >> And none of these were your ideas. People came with an idea. No idea. My idea was sensible marketing. And were these guys friends of yours from before or there just people who saw you in the business? And >> one guy I was working with, I think, you know, a little bit maybe who's an operator for one of the homes we were doing marketing for, but no, it was just new introductions. >> And what would you say? How many, look, again, I'm not going to ask the specifics, but how many of these did you get into? >> I think I have right now eight or nine. >> And how many of these eight or nine are successes? And how many of them are fails? >> They're all still going. So they're all successful. >> Wow. >> Some more than others. Some have giving off distributions every month, some every quarter. >> The beauty of the position that you're in, obviously Hashem put you there, is that you were primed for this. This was made for you. This is like, I'm in the facilities. I have the funds. I have the people. I have the army. I have the structure. Let's do this. I get it completely and congratulations to you. I'm I'm very very happy for you. It's really it's it's so nice. I mean, it's like um I don't want to sound like an old man, but I watched you grow and it really was. I I would you say that there's a specific like okay we've seen you know there's the legend seats there's the the courtside seats there's there's there's a certain type of lifestyle now is it one company really that facilitate I'm not going to ask the specifics of which company or is the collect collective effort of all of the ones that you're invested in >> yes he's can't get away from this he really wants to know which company made you the most money and how did it happen I missed it >> WHAT [laughter] >> I invested everything >> oh my god I love it that it came out You see, I love you. >> I love that you can be transparent and we can truth. It's >> It really is a combination. I really believe that. Now, there was one company [laughter] >> that really did it and the best part is that I'm 100% owner of that company and I didn't have to invest anything. >> Wow. >> That was >> Is that one you could talk about or you'd rather not? >> I'd rather not talk about it. It's >> Well, but I'll tell you one thing that I've seen. >> None of your business. >> None of your just say it. You know, I've seen so you know a lot of people that you know they they make it and you know and be after that they they forget everybody else. Shimmy is still the same. I'll tell you, I didn't even know you were any different. And I saw you by that wedding. We were sitting there and I actually saw something like that was amazing to me. And if I can say, I'm not going to say the details of who it was or what organization. >> Say it. Say it. Let's go. Guys, what's with holding back here? What's happen? >> That's I don't know if you say it. >> Yeah, you can say this. You can say. >> Okay. So, >> you don't even know what he's going to say. >> He knows I'm going to say I was there. >> That's why you [laughter] could say it. >> So, um No, I'll tell you. So, a couple years ago, we were together on Pesak and Shimmy ate by my table actually and I was trying to help. It was it was at gateways program and I was trying to help Rabbi Sushard actually that's how I even knew that the pledge was there. Um I gave a a significant pledge and I was trying to help him make >> How much did you give? >> I think that year was 100 or 150. >> Wow. Okay. >> And I was trying to help him and I was going around the room and you know I was trying to help him. I went over to Shimmy and I I probably pushed him into it but they got him for $10,000 and but again I don't you know and I don't follow up. That's not my part. And I leave and I go home and that's it. And I don't even know if Rabbi Sushard remembered about it, but you know lately Shimmy was in Orlando and all a sudden we saw the videos and it's out there. People started to see it. So he probably, you know, he had to make payroll and he, you know, and he I guess he figured he's going to start uh he looks at his list and Shimmy's out there and Shimmy still has a $10,000 pledge. He's going to go after, you know, go after him. So he must have tried Shimmy to call a few times and I didn't even know he was trying to call him at that point, but I was sitting next to Shimmy by a wedding. And also Rabbi Sushard walks by and he plops himself down and I said, "I wouldn't have done it this way, but he went right in. You know, I've been trying to reach you." And Shim's like, "Oh, I I saw your calls. You know, I saw the calls." And then Shimmy said, "Look, I know what you want, but I'll tell you the truth that when you came over to me then, and I guess this is also my fault cuz I pushed, you know, I was friends with you and I just pushed. But, you know, I didn't have the $10,000, but I felt like I had you pushed me into I had to give it. I didn't have the money to do it. And I wasn't interested. I felt it wasn't fear that you pushed me into this. >> I didn't have the hearts when I pledged it. Right. It wasn't from the heart. It was just I was forced into it. >> Correct. I I didn't I it wasn't a genuine thing because I felt like I was beat into this and it wasn't something that I That's >> fiery topic coming up guys. Wow. >> So he so you know soar turned back says you know I I was always there for you and again whether he was I was always there for you and Shimmy said you know I paid my way says I gave you discount. I was going back and forth and it was getting I felt I was sitting in the middle there. It was about to get a little maybe hostile even. It was getting a little bit uncomfortable. And then Shibby says, "You know what? You have you have your EIN number." He gives it to him. I remember he pledged $10,000. I watched I was right there. And on the spot, he sent through his donor's fund $25,000 on the spot to Rabbit Sushard. And the way Well, I'll tell you what I took from it. So, first of all, that just that you know that again, like I said before, you're you're approachable and that he had he felt comfortable even saying, you know, it's bothering me that that you know, most times you're trying to get money out of a guy. You're not going to sit there and say what bothers you about the guy. That he felt comfortable saying it's bothering me that you're you're forgetting what he perceives or either did or didn't do, but at least he perceives that he did for you along the way. And and again, even if it it wasn't, but in his mind, he and I'm sure it was genuine. He really was trying to be there for you along the way. Nobody knew then that Shimmy Jay is going to be today's Shimmy Jay that we're dealing with today, right? But he came over and he and he took a risk cuz right now you might be shutting it off. But Shimmy didn't take it like I'll tell you I would have taken it totally the opposite way. You're attacking me. I'm out. Right. But Jimmy took it well. They had a disagreement of h what the what the timeline and what the facts were. And then not only did he not he 10,000 was the pledge. He didn't just give 10,000. I saw it on the spot. They sent $25,000. >> Wow. I'm still not impressed yet, by the way. >> Being honest with you. No, not yet. Because I still I'm missing something. You did you pledge 10 grand? Did you not? Did he have a right to come to you or not? >> This is This is a great topic. Um, a lot of times people come and they push and I'm This is a pet peeve of mine. They come, they bring you to a parliament meeting, they feed you tequila and drinks and you're in a place where your mom is like drunk and then they come and say, "Could you pledge over the next five years a million dollars and you're in your state of mind and you feel very pressured and you push yourself into and you do something that you don't want to do but you feel forced to it and you're drunk and you wake up the next morning like what did I do?" And that's I feel like momish forcing and it's it's the most wrong thing you could do. And I stopped going to parliament meetings for this reason because I had a situation and I and I pledged something that I was not comfortable doing and I didn't want to do it. But they got me drunk enough to that I pledged it and and from then on I stopped pledging. I just I give checks on I give the full amount. I don't pledge. I give the amount. If I can't give the amount now I don't I'm not pledging it. Come to me over the next few years over the next few months. I don't pledge then I can't when I can't give. >> First of all, thank you. Thank you for sharing that with us. It's that's like really like I hope this was therapeutic. It was very therapeutic because I've been waiting to talk about this. I [laughter] don't want to listen. >> This just one of the pledges. I'm like, I don't want to pledge. >> No, because for me, I mean, I I feel like I I don't know what else what other word to use. I mean, we don't edit this, but you got charity raped, bro. >> I did many times. And I had someone came out and screaming at me recently, a guy who I don't know well, but he has my number and he says, "I don't like the way you give Sudaka. You give sucka ostentatiously and and making a big deal about it. and you put your name on everything and he like very fated on me and upset at me for it and I said I'm sorry I you need a hug or you need money and he saidnone I said so what's bothering you goes I just don't like the way you're teaching the younger generation about giving saddaka I said I'll tell you like this and I have it from zombies and showed me from if you can make a difference and help others give you should do it now no one knows the sodaka that I And I'm not trying to say that, you know, Pat was on the back, but >> Paressia means to do it in public. >> Yeah. The public, >> by the way, if I could say it, I don't know if it's the right way to say it, but I think you're making giving sedaka like sexy. You're making it You're making it fun. You're making it >> making it fun. Also, that you should other people who have a lot of money, they don't like sharing it. They might You should They should have that feeling. You know what? If this guy could give it, maybe doesn't even have as much as me, I could give it too. >> I'll tell you one thing though, Shimmy, but Shimmy does like to speak, right? Shimmy does like to speak. I heard him say I heard him speak somewhere. It's funny because um it was in uh you went to life campa. >> Yes. >> And my daughter happened to be working there and I they asked me to come the next week. I was the week after. My daughter was all upset that like Shimmy came with a helicopter and I came with a regular car. But what Shimmy said was that you know I don't always speak but if I do speak it has to be recorded >> in front of the camera. >> You said in front of the camera. Yeah. So but so was this always were you always and I see all the time now. I see remnis Kaplan is uh Rashiva from Israel. He had a big uh uh yala which is a learning program for a day. It was a meet and greet. It was business connections and Shimmy I happened to have my was my grandson's haircut third you know is up and I couldn't come but um Shimmy was the main like the main speaker him and and Yasi Kazinowski but was this something that was always a dream of yours to be a speaker to be out there? >> I don't know if I have had that dream but I always had it in me to be a good speaker and inspire people. I always wanted to be a rebby. If I wasn't gonna go, you know, the way I went, I would have been a Rebi or a teacher. I like to inspire people. I feel like Hashem gave me a certain uh and certain ability to be able to inspire and give over and people relate to it because it's raw. It's real. It's from the hearts. It's like it's so real and I love people. I like genuinely love people. So for me to talk and inspire, it's like I feel like that was my topic in this world and that's why I'm here. So I could get up. I got invited now to go speak at Tormas on their panel. Of course. Yes, I say yes because I know this is why I'm here. >> Wow. >> So, I will keep on doing it. >> You know what's funny? I'm first of all, wow, I really don't know you. [laughter] This is amazing. And I always love you, which is just making this so much more enjoyable for me. You know, it's it's coming one full circle from the beginning of our conversation till now. Uh yes, just said you you mentioned on a camera. I only say things if I'm recorded. You obviously mean it as a joke and you obviously mean it to inspire others. Otherwise, you wouldn't be giving Saddaka Bitnua also, right? Otherwise, you wouldn't be the person who you are. So, meaning I think it's just awesome to see it. It's just like I'm I'm I'm I'm now reminiscing of the conversation earlier. Reminiscing. I'm just looking back at the conversation earlier and I'm saying when you did sensible marketing, you went with a bang. You put your name out there. It's all about just what people, it's not just about what they're perceiving, but it's about what they can accept and what they want to emulate and what they want to copy. And you're you're making such a great point. You're saying it's not just like, okay, the bakim and it's not just the the older people, it's also the people that are wealthy. Yes. Yes. >> Get off your toes and go do something with your money. >> $400 million. Give some to Daka. Don't just go and give your what you're forced to give to Dhaka, guys. Come on. You're sitting on so much money. Keep on giving. >> Can I ask something about Seduckas? There was >> You can bring the mic back to you now. [laughter] Like, you know, drop mic. I saw you wanted to drop it. I wanted to drop it. >> There was another thing that happened that night >> that >> he knows you too well, bro. I like Yeah. Yeah. This is >> at that wedding. >> Yeah. at that wedding that there was a there was a rabbi there in the crowd and Shimmy points go, "See that guy there?" >> And I'm asking for a specific thing because I struggle with this myself. >> Um there was a rabbi there. He says, "That rabbi, see that rabbi right there? He didn't take me into yeshiva and I know now he wants sodaka for me." And suddenly now he he never had time of day for me before, but now he does. Why am I bringing this up? I just had this. I remember that was one point when I I had left one yes and I was switching to another one. I was probably asked to leave and I wanted to go you know my father was like devastated and I wanted to go to he said you're going to certain yeshiva in Muny and I went there and the guy didn't want to take me and I had like three voicemails on my phone of this guy trying to make appointments with me for money and in my mind I can't get past it that you know there was a point in my life that I don't I just needed acceptance just take I wasn't a bad boy I knew how I always knew how to learn I always learned yes I was a little bit wild but but I I was I was controllable. I was I was I was able you could have mentored me. I wasn't someone who was like like you know out of control. And if you would have taken me in I mean again I would be a different person maybe today. It would be a whole different trajectory and everything but but that's not what I needed to hear then. So why do I have to be there for you now that you need money and I'm able to write a check. So I saw you that night then I actually saw you talking to him. I don't know what happened at the end. Um but but the point though is that now that you're in a position to do this and I'm sure you've been smacked on the way along the way especially you know someone who you were married divorced and then you got remarried and everyone has their journey but I'm sure there there are people now who are coming and hugging you and now you're rev shimmy to them who who at that point wouldn't have said a word to you >> right >> so how do you deal with the >> it's it's it's a great >> facing the rejection that you faced years before and they somehow conveniently forgets forget that they've been rejecting you and now you they're coming to you with their hand out. How do you deal with that? >> Excellent question. >> It's a great question and it's something that I've been dealing with for the last probably even 10 years more so. Um I was I remember a story that I was in yeshiva when I got separated I used to learn with a a buck and when I got separated they tell me you're not a young man anymore so you can't learn and we're taking away your stipen >> and I was so hurt. Um that really set me off like on a very very dark journey more than the money that they said because I got separated now I'm not able to learn with this kid >> and for many years I was very hurt and I was at a wedding and the guy who took that away from me was like 10 years later comes over to me he goes I feel that you're still fat and you're still upset at me and I feel it even though I don't see you but I just in my heart I feel it and I said reb whatever his name is come here I give him a hug I say Shalom. You had to do what you had to do in the moment. I had to do what I had to do. I'm shalom and we're moving on. Keep on doing good things. And I let it go. When you let things go, you're healing yourself so much more than holding on to something and grieving and being upset. Then you're the neb. When you let it go, you're a rock star. No one could mess with that. And I do this to all the shashivas and all the rebim. I'll hug them. Forgive and forget. That's how you're Matsah. >> It's unbelievable hearing you say this. By the way, it's true. You know, one one minute you're saying forgive and forget and the second minute you're saying don't charity rape me [laughter] and it's cool. >> But those are the new aren't the old guys. No, but I'm saying is hearing you say it. It's pretty cool. >> But I I'll tell you. So Shimmy is someone also who knows and I've seen him show let's say how cars have I'll give you a specific which is appreciation. I'll give you a specific example. He probably doesn't even know that I watched this happen. I saw it firsthand. So again, we know Shimmy was married before and he has two beautiful kids who are who are rock stars. Rockstar. >> I don't know this. We're we're not finishing this podcast until we get to your history. Go ahead. So there's kids are rock good good kids and I was by a program with him and I it was it was by the it was a shist program and it was the the Nate's minion the early minion right that you learn the whole night and 4:30 in the morning you start chakras >> and then they start reading McGillis something >> Russ >> they hit you with everything that night right [laughter] but they also do is when I think they sell aliyah and shimmy went and he and he started to bid for an aliyah for somebody who was there and I'll say who it was after. >> How do you remember this? >> Cuz I don't forget a thing. >> Oh my god. >> And he start to bid and people are bidding against it and it and he buys Dalia. And again, this is Shimmy pre, you know, I don't even know if you were sensible marketing at that at that point. Maybe you were just starting then, but it was definitely not like it wasn't even the fake it till you make it days. >> It was pre >> pre fake it till you [laughter] make it. And he bought and I said, "Why?" I mean, again, the guy was one of the speakers there. >> Just say who it was. Pesak crone >> and but why buy him an alias he I want to tell you why >> and this also just to show how special >> right >> he says I don't know how he got involved with Shimmy's kids his Shimmy's family but he saw these two boys at that point Shimmy was divorced boy and a girl boy and a girl >> a boy and a sorry a boy and a girl and he was he was divorced >> and I guess Shimmy would had his you had your own journey at that point I don't know if he thought that you that he >> I was living in New York and he was living my kids lived in Cleveland >> right so New York and Cleveland and he said, you know, I want to do something for these kids. And he travels all around the world to speak and every time he went to speak, he would buy a shot glass >> from that place >> for my son >> and send it to his son. >> Wow. >> I don't think he really knows your Do you know your son before? >> No, he knew my son. He was calling He met him, I think, at a at a program and they kept in touch. He saw it was a kid from a divorce home and he said, "I'm going to give this kid something special." Every time he traveled around the world, he would ship a glass a shot glass from the airport and would call him on Shabas, wish him good chabas. And I I know that part >> and out of cars of tythe and that's why I bought him Dalia. He bought and he goes this for years going on. for years he would always send him from like and this is not like nobody knew then this is going to be Shimmy Jay today who's the speaker the baladaka this was just a a little boy that needed that he felt needed some and he felt would appreciate a shot glass from different places around the world there's special people like this but my point wasn't about pesakron should be on your podcast and that would be his thing but but the fact that shimmy said you know what I want to do something for this guy he didn't have a lot of money then I don't know if the leaders were very expensive probably $1,000 was expensive you know, for you know, after you just paid to come to a program and he he went and he bought the league. >> Crazy that you remember this. Yes. I don't get you're out of control. >> That's a great story, by the way. Really, so many levels. I appreciate what Pesron was doing, which is so nice. You know, as you get older, you want to do things for the younger generation like you're doing right now. And like, you know, what you can do to impact a child. Oh my gosh. Shot glasses everywhere. How many shot glasses did you >> He had a lot. He had a lot. Then I started doing it. I'm like, I got to do it. [laughter] >> Who' you do it for, your kid? >> For my son. >> Oh, you're like, "Oh, thanks guys." Thank you for another kid. >> That's a great That's great. That's >> Guys, I recently had something that happened to me and I need to share it with you. I got to unload it here. >> Okay, ready? >> You heard it here first. >> Um I started Davini by Urslammo. Shout out to Zustin and all the amazing people at uh Orchammo. What a incredible shul. Uh it's the reason I wake up in the morning. Wow. Uh to Davin Shah I should say [laughter] is or uh anyways but I'm there >> prime source. [laughter] We don't wake up for you. >> Anyways, so somebody asked me there, he goes, I have a rabbi coming into my if it's okay with you. Um, you know, I I heard you have a nice size dining room. Can we do it in your house or do you know anybody that has a nice So I said, you know, let me think with you, you know, because a lot of times when doing favors for people, you don't need to give them the answer. You could just help them think of the answer, right? So that's the mode I got into. Long story short, you know, I was going to do it in my house, okay? And um it was Wednesday and we were planning on doing it the following night, Thursday night. This rabbi was coming to my house. People in the community were going to see, you know, come for blessings and get guidance or whatever. I didn't even know really who the rabbi was. I was just giving my house. That's all it was. I got a phone call from a guy and he says, "Hey, the rabbi's coming to your house." "Yes, he's coming to your house." "Okay, good. Um I need to tell you that, you know, your house has to be ready. You know, you can't just take a rabbi and bring him into your house. Got to be ready. You gotta have food, drinks, people. Gotta, you gota have people come. I'm like, I think that we got off on the wrong foot here. I was just giving my house. You know what I mean? You know the type, you know, like right. You give your house and suddenly >> all of a sudden your house thing comes at >> Exactly. Which is fine. But in this scenario, I I was I didn't even think I was going to be home, right? Like I >> Anyways, that evening I get a a thing from I don't know what it was. Somebody sent me a forward. It was probably from CBN. You you know the good guys at CBN, don't you? Shout out to CBS. >> Yeah. So, uh, Rabbi Yoseph Pinto or Yeshua Pinto, sorry. Yeshua Pinto, um, just, uh, gave a blessing to Kanye West and it was all over commenting people 40 minutes. >> Rabbi Pinto was meant to be in my house Thursday night. >> No way. >> Pinto Pinto. Yeah, >> that's who you said. >> And I and I I sat down that night with my family and we talked about it and I was like, I don't know what to do. And I said, "I'm going to for sure tell this person no and I can't give my house and I canceled it and that's it." >> Wow. >> I'm curious what you guys think. >> That's crazy. You can because of the person who was. >> Yeah. I did I didn't want that kind of publicity in my community. That's a lot of publicity. >> Yeah. >> Wow. By the way, it wasn't CBN. Shiva World News posted it. CBN Dava didn't post it. Just FYI. >> No, I think they did go on after and they said that they were they they knocked it. They said that >> they said that we shouldn't have posted it. He didn't post it. He he >> Oh, that's what By the way, shout out to them actually. I like that. I like that. Now I see why they have their own following. >> By the way, he's revolutionized. This is not by the you should have on this nagger would be you should have him on there. But he's revolutionized um these type of things because he his commentary >> he has his own commentary. >> Oh, so people know that CBN is Kim Nagger. >> Everyone knows I didn't know I know him. That's why I'm asking. I don't really know him well. And I didn't know >> right now in St. >> Yeah. >> And um and I see I'm going to sound like an idiot saying this, but I see it, you know, popping up on his status all the time. Yeah. And um I had to mute it because it's so me so so much whatever and I literally don't spend time on on media or social media. >> But going back to what you're saying, so you literally said no to having this like makubel cuz you don't want to have the people looking and seeing you know seeing it or no notion. No, it just felt wrong. I don't know. There's a lot of negativity. That's really the bottom line. >> That's a lot of negativity. >> Maybe he's a great guy. Maybe he's a mubble. Maybe he's not. I don't. That's another podcast. No one knows. No one knows. >> I I could tell you about my history with Makobos. I grew up in that environment. Oh, you did? Yeah. I'm not going to Israel that were at my house. Miracles that people see and real good things, but there's negativity that can come out of it also. And the second I saw that >> I was out. >> I think it was a smart move. >> And then Stephan called me and goes, "Are you crazy? You know what kind of social media we can do with that?" [laughter] A podcast right there. I don't even know how he found out. No, but that's uh Where did he go? >> I don't know. I don't Maybe he went to someone else's house. I don't know. maybe just decided my not for [laughter] >> um so you know we're gonna have to wrap up soon because you know I don't want to finish before asking you just quickly about your personal life but you don't have to get too deep into it obviously you're divorced so you don't there's always people that you know you don't want kids listening to this later and you have to be sensitive I get that first I got married through that process >> married when I was 21 22 date first girl amazing family great people and yeah for for unforeseeable reasons the marriage didn't work got divorced >> but you had two kids. >> Had two beautiful kids and um I was single for a bunch of years. Went on a journey and uh >> came met my wife in New York City and settled down and bark have two new beautiful new kids boy and girl and um I'm blessed. >> You did the mitzvah twice, bro. >> Pre-re twice and I had two Pina Benz. >> That's right. Yeah. I was by Shimmy's wedding. >> Wow. Yeah. Now I have to ask you first wedding or second wedding? >> First or second? You know >> you went grill? >> You went grill Mo Robbie was by both weddings. Yeah. >> Oh, really? He's the only one. I didn't know you. >> I want him here. Let's talk about that. >> That's who my my my uh >> Mo Robbie should come on the podcast. >> Oh, you know that's coming. >> I know it's coming. [laughter] >> He just He has a team that does research for him. He knows. >> No. No. Come on. Tell me you yourself watch the podcast at least. Come on. >> Of course team. Okay. I know. I know it comes. >> You know it comes. You know. >> So So I I was It was It was a beautiful wedding. It was the by It was in UN Grill. >> But yeah, I was >> very intimate. It was beautiful. Very >> got it. So how did you meet your second wife? By the way, I have a lot of single divorce friends and I I just want to say forget about everything else I have to say about them, but um I'd love to them to hear about that journey real quick. Like you went through the journey that we're not going to discuss on right >> but at the end how did you meet her? >> So I think part of you know accepting and you have to bring Hashem into this because it's all from Hashem like Zugum especially when it comes to marriages it's all about you know having the >> I thought it was Jw Swipe. [laughter] >> No I'm kidding but I'm serious. That's what I want to hear. Mine got uh it froze. [laughter] >> Go ahead. Tell me the vert. >> No, the the sait says that it has to do with your mice and typing. Like if you're a good person, you're going to find the right person. But that's one thing. But that's just a shout out to my wife. But um I think just living your life and knowing that the right thing is going to happen in the right time from Hashem and you have that trust that it's going to happen. And it's I know it's hard out there for the young guys and girls out there. It's hard is the hardest thing especially second time around. But if you just trust in Hashem and you just put your stylist, go to those uh dates, go on those dates, it's going to happen. It happens to be I met my wife on a rooftop. >> Were you looking to settle down and get married or you met you met you met Hooie? So you >> I met her and she I settled down. >> Hold on. I want to hear this. You met her at a rooftop. Go ahead. >> Met on a rooftop. >> Where? >> In New York City. >> Keep going. >> Um >> you went up to her. >> So [sighs] >> come on. >> You can ask her permission. It's fine. Go ahead. I'm asking for a genuine reason. I really am. I speak to single people all the time. Not joking. And we always talk about what they can do in order to get themselves to the level of, you know, really meeting the right person. You're saying Hashem, which is great. Obviously, you said be a good person, which I love, you know, which is also should be obviously, you know, but I'm curious like what do you do? You see a girl, you approach her. That's why I'm asking. There was this uh rooftop called 60 Thompson and I was going with a friend of mine and he brought his friends and my wife was one of the friends he brought and she was from Crown Heights, Kabad girl. And for me it was very interesting coming from Lakewood. We have more in common with Kabad than you would think like a lot of the growing up is they have a lot of you know whatas and a lot of things that they're very mocked on and we connected on on a lot of those stuff and we talked about you know coming from those communities we are we are now and we we hit it off. She w at first she was making it a little hard for me. I had to like chase her. I'm you know divorced with two kids. She was a single girl. She was 25. I was probably like closer to in in my lower 30s and um but she you know eventually we worked out. >> Were you successful at that time or >> so it's very interesting I was just starting off with sensible so I was making like whatever let's say 250 a year whatever the number was in that range u but she always told me I know this guy's going places she always believed in me that I have the potential. Do you think that more than believing is she a part of your success that she's motivated you and >> 100%? So that's actually a great question. Being married and being in a relationship, a healthy relationship brings stability. And when you're stable and you have a good wife as Kyle behind you, you could conquer the world. That is a fact. And when I became stable, that's when the success went into overdrive. >> Wow. Wow. That's beautiful. >> Yeah, >> that really is beautiful. Uh Shimmy, what a blast. This this was so much fun. I really I feel like I want to do this again and again and again and again. So, by the way, you got married. You moved to Manhattan and and >> I was living in Manhattan when I got married. >> I you were single living in the city and you decided let me just stay there and now >> stay there and now we have a sh which is >> beautiful. What part of the city? >> The west side. >> West side. >> Yeah. Shout out to HKSO Riseman. Great crew. We have a great sh >> I love the city and I, you know, many people don't agree with me on this, but the city has so many beautiful pockets of beauty even with this mayor that's going to not last for 3, four years. >> And we should get, we should, Michael, we should get a rental there like for Shabas that we could do like a fabang there. >> Fab. Let's make it come to >> What are you talking about? We have a guy here to give us a guest house and we'll come whenever the heck we want. >> Jimmy, this was amazing. I really appreciate it. Incredible, incredible podcast. Um, it's, you know, exactly the way it started. who would be your guest. Before he says that, I just want to thank you for allowing me to co-host. This is this is meaningful to me because I know Shimmy for years. >> Yeah, this went way better with this year. I love Oshi. Shout out to Oshi, but this was like different. >> I know, you know, >> I like the idea, by the way, getting a co guest co-host that knows >> right. I'll bring in Rabbi Sushard and I can interview him, too. >> [laughter] >> But again, I I know Shimmy for years and I've watched him I've watched him, you know, I mean, he was always a superstar, but I watched him really like that the world sees it now and and the good that he's doing is amazing and so I thank you for allowing me to co-host this uh this special podcast. >> I appreciate it. I appreciate it. It wasn't really me. I had to get Oshi's permission. It is what it is. >> No, I'm kidding. I'm kidding. But you were missed and >> this was so much fun. This is >> Thank you. I really appreciate it. So, who's that guy that you're going to pick? >> I would say Mo Robbie. Mo Robbie is a great personality. Great personality. He has so much to offer. He's a real rockstar. The guy is just special. >> Get him on the horn. I love >> That's the way we do it. >> Call now. >> Yep. >> Okay. What's up, Mo? I'm on I'm on a podcast. It's called the None of Your Business Podcast with Michael Greenfield and Yes Turns. >> Hi, Mo. >> And they on the podcast, they ask who would you recommend as a good guest? And the first name, and it was planned, I knew it was going to be Mo Robbie. And they want to know if you could come next week. >> I love it. I would love to be there. I owe you from last summer. Answer is yes, but only if you see host afterwards, the [laughter] musical comes in. >> That's great. >> Let's go. [laughter] >> By the way, you know, >> I was going to say like, you know, we're going to take over Lakewood soon. I got the best of best of Lakewood coming here. >> It's >> It's very hard to follow a guy like Jimmy. Like, who wants to be the next? >> It's going to be tough. >> We're going to do fine our episodes. Okay. >> We'll Okay, fine. We'll air it in a month. [laughter] >> All right. Thanks. Okay. Appreciate it, >> Mo. >> Thank you again to the incredible team at Prime Source for such an amazing production that comes out always every week, week after week after week. Thanks for the people behind the scenes. When I say Prime Source, by the way, sponsored by our company, right? So, you know, all the good people behind it. Like I said earlier, it really feels like everyone's part of the podcast because without all the people here, we wouldn't have the luxury of being able to do this and spend the time and doing such quality work here. We really appreciate it. We appreciate all the listeners, the subscribers, the comments. Keep them coming. We love hearing your feedback. We appreciate it. It's a rep. Thank you so much. Wow. That's great. >> By the way, a lot of fun.