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Pesach Program Focus with Doni Schwartz of Passoverlistings.com on JM in the AM
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Nachum Segal welcomed Doni Schwartz, Co-Founder & CSO of passoverlistings.com, to this morning's JM in the AM to discuss the "Pesach program world" and what it has in store for the kosher consumer this coming Pesach season. Doni's unique platform continues to help facilitate an enjoyable Pesach experience for Jews around the world every year.
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Ironically, and I told Donnie Schwarz
how ironic how ironic this is after
hearing about the 19 Kabad houses in the
Caribbean and of course speaking to
Rabbi Rasin uh at the Kabad House in
Jamaica, which is now in a very
difficult situation in the aftermath of
Hurricane Melissa.
And I remind everybody to go to
jewishjamaica.com/mlissa
and be as generous as possible. I told
him there's an irony that uh I'm I'm
bringing him on this morning to discuss
Passover listings as now it's November
and people as he could tell you people
are starting to think very seriously
about Pesak vacations. I could also ask
him my traditional question if he thinks
there's as much disposable income in the
Jewish community sadly as there has been
in recent years. Donnie Schwarz all the
way out on the west coast of the United
States. It's a pleasure to welcome you
back to JM in the AM.
>> Thank you for having me. Yes, thank you.
Good morning.
>> So, good morning. So, I'll put you on
the spot. Are you getting the feeling
that there's still plenty of disposable
income in the Jewish community?
>> You know, people are still looking for
programs. People are looking to go away
for pes.
>> By the way, you know, it's I I'm sorry
for interrupting, but I really should
qualify that. And I think you and I have
spoken about this before. As much as I
joke about the, you know, uh, disposable
income and lament about it, etc., as
you've pointed out, there are a lot of
people in situations, even if they're
spending a lot of money, cuz some do,
some don't, that have no choice because
of the size of their family or because
of the situation in their own home, they
have no choice, but they go somewhere.
It might be local, it might be, you
know, god knows where on the globe, but
right. So as much as much as we like to
make fun of those who are, you know,
incorporating fancy peso programs into
their annual routine, the the the the
honest truth is that for a lot of
people, the programs serve a tremendous
purpose. [snorts] I mean, that's that's
right. I mean, look, at the end of the
day, you know, there's fancy programs
and there's not fancy programs, right?
And uh people just want to get away
because they don't want to cook. They
don't want to clean
>> and uh they just want to go away with
their family and have just a relaxing
time cuz you know how stressful pay
stuff can be, right? You have to like
get everything ready. You got to, you
know, and so there's, you know, look,
there's affordable programs out there
that if you kind of do the math of what
you're going to spend on pesak with all
the food and all the preparation and all
this, you know, you can go away for an
affordable rate. And yes, some of them
are really expensive. Yeah, it doesn't
usually match up, but it comes very
close. That I could tell you. Uh
Donniey's in charge of
passoverlistings.com.
Passoverlistings.com. And you've done
two things because there have been a
million people who've tried to do this,
you know, get get all the Pesak info
onto a website. But you've done two
things. Number one, I I think you really
do have everything right. Like there
there's almost maybe we should say 99%
there's almost no program on the planet
that's not somewhere on your site. Would
that be accurate?
>> Correct. Okay.
>> That's right. Yeah. Exactly.
>> That goes from the most local and most
inexpensive to the fanciest that you
know that includes a lot of travel etc.
>> Yeah. Absolutely. Absolutely.
>> The other thing is I pointed out to you
in the past there's no website that
publishes prices and that's really
really frustrating for those who go to a
website. You want to at least have an
idea. Everyone understands it's not
going to be the final price and there's,
you know, there's tipping and
considerations and there's deals that
possibly can be made, etc., et knows
that, but you at least want to see, you
know, what range they're in so you
could, you know, decide if you should go
in that direction. And if I'm not
mistaken, I know it's been like this in
the past, your website tries as best as
possible to give as much of the money
information as possible to the reader.
Am I right about that?
>> Yeah, absolutely. I mean, look, every
year we have people call us and tell us
like, you know, I spend weeks, hours,
even months finding pricing on every
single program to price out. And we have
a tool that just does it for you. So,
you know, if Nah, you're coming and you
want to come with your kids and your
family, you just plug plug it in and
within seconds, you get all the pricing
of all the programs out there. Super
simple.
>> Yeah. Simple as that.
>> One other element that I did not realize
until this morning that you have uh
added
one of the and I don't know if if it's
fair to say it's a competition for your
for your uh you know general
um for your general presentation of the
Passover listings of all the you know
hotels and programs but one of the
things that's really exploded is PES
rentals places like Florida and other
places and I see you have an option for
that for people to investigate that
through your website now.
>> Yeah. Yeah. Yeah. What we realized was
that a lot of people they like to go
away for programs and hotels but
sometimes they just like to rent villas
apartments or houses
>> and so you know for the first time now
you can just you know go down to Florida
there's an option there's options in
Vermont there's options in uh you know
all around so there's definitely options
for that too and people who are also
renting their house out and because
they're going away they're like okay you
know what let me put my house on uh
Passover listings or people who want to
rent my house kosher for pes or they can
make it kosher for pes and now they kind
of have a very exclusive intimate
setting versus, you know, potentially
being with, you know, 500, 800, um, a
thousand, uh, Jews. You know, they could
just have it with their entire family,
>> right? The whole website is completely
up to date. Correct. In other words,
every single entry now, whether it's a
Pesak program around the world, whether
it's a local one, rentals, it's all 2026
at this point. Correct.
>> Yeah. I mean, the majority Yeah,
exactly. 99.9% of it is 2026.
um you know if it's not people are still
you know finalizing put finalizing
touches on their hotels. Um the one
thing I will add though that you know
outside the pricing is the review
element right that's key what we have
right no one no one you know when people
come right you know they're spending
tens of thousands of dollars and
sometimes you know less if they're going
to Europe they want to know how
everything is so the reviews are really
what um really why we started this this
whole thing in the first place right
because it kind of has that
accountability of and and constructive
feedback not only to the program but if
you're going you really want to know
from the people who've been there,
right? How the food was or how the
programming was. So, it also includes
that as well. Yeah.
>> Uh, so you've done the pricing tool. I I
say kudos for that. Uh, you've added the
rentals. I say kudos for that. And you
also have a tab of concierge. Now, I
understand that you're you're ready you
and your staff are ready to actually
advise people who who find this too
overwhelming. But what about
negotiating? Do you go to that level as
well or is this simply an information
session?
>> You know, it's a great question. So,
that's the new thing we just added this
year. Thank you for bringing it up. It's
funny. I I didn't even mention it to you
and you brought it up. Um, yeah, it's a
cool thing. You know, we get every year
like, uh, they come to our site, but
then we get a lot of questions. So, now
they can just call us or email us and
we'll give them a call and spend as much
time as you want. It's a free service.
Completely free. We don't we don't take
a penny. We don't charge a penny. Yeah.
Completely free for the customer. So, if
you if you have, you know, what we find
out, it's such a daunting task to find
the program. It's like very overwhelming
for people. They always say that. That's
the feedback. I I don't know where to
go. I don't know what you know is this
program Gabbras does that program have
mixed swimming does that program warm
weather you know Shura matzo whatever it
may be we know thankfully we know
everything about every program so we're
able to quickly within like minutes just
narrow down their choices
>> so if someone wanted you to speak to the
program directors on their behalf you're
not dismissing that possibility
>> no exactly so we do that too you know
for example you know people come we need
a we don't have an answer for them or
they want a a more detailed quote based
on their family we can definitely go to
the program operator and try to get it.
And in some cases, you know, if they're
coming with multiple rooms, you know,
they're offering discounts, the program,
we're able to help with that, too. But
in a high level, what we do is we
provide the information quickly versus
having them literally message a 100
different programs and then wait for
them to respond. We have that
information, you know, at our
fingertips.
>> All right. We've seen a lot of PESOC
websites over the years. I've always
been critical. I've said this to Donnie
in the past. I've always been critical.
Most of them did not include prices. A
lot of them did not have all the
programs. It was a very limited number
of programs they had.
Passoverlistings.com, I think, has done
it really well to this point and
continues to head in the right
direction. They've added the concier
service, they've added the Passover
rentals, they've added the pricing tool,
and they really do have as many I mean,
if there's something that exists on the
planet that's a Pesos program, the odds
are not that they're not going to have
it, the odds are that they will have it
on their site. So, if you're looking to
go away for Pes at any level, from the
least expensive to the fanciest around
the world, uh we continue to recommend
Donnie Schwarz and our um and and his
it's not mine, it's his.
Passoverlistings.com
passoverlistings.com. Mr. Schwarz, is
there anything else you'd like to add,
sir?
>> No, thank you so much for having me. I
appreciate it. And uh
>> where were you last Pesak?
>> I was at leisure time tour, Arizona.
That's a That's like I This is not an
insult, but that's sort of like a middle
of the road, you know, good big family
place, like, you know.
>> Yeah. Yeah. It was great. But, you know,
there's there look there there's
programs this year in um uh all around
the world in Thailand, in Australia.
There's there's programs in Australia
this year.
>> There was there was in Japan last year.
>> There was Japan. They're moving it this
year. It's going to they're coming out
with a new destination. Pretty cool
destination, actually. Um there's
programs in Israel and in Scotland.
There's a program in Scotland this year.
>> What does Leisure have like six programs
in America?
>> Leisure Time has six programs. They do
with, you know, there are with Costa
Rica. They do one with But they have six
programs. Yeah. Florida, Italy, Arizona.
>> I think they have local here also. I
think they have a local.
>> Yeah. In New Jersey. Yeah. If you want
to go away, New Jersey. Yeah. A handful
of really New Jersey, New York programs
this year. Yeah.
>> But there's a lot of unique programs.
You know, there's I always say this,
there's something for everyone out
there, right? If you want to go to
Morocco and do a mitzvah called Peter
Kamur with a donkey, you know, like they
have a program for that.
>> That's great.
>> You know, great. [laughter]
>> So, if you want to be on a beach, you go
on a beach. If you want to go to uh
travel Asia, you know, and go to
Thailand, you go to Thailand.
>> And if you want to be local with a big
tea room, we got that as well.
>> And you got that as well. Yeah. There
there's always something for everybody.
That's the great thing about Pace Off
programs in general. I mean, you you get
that experience with your family that
you don't, you know, sometimes you get
at home, people like that. But if you
really want to just go away, enjoy the
speakers and the entertainers and the
concerts and the food and you're a big
foodie like myself, I mean, you you'll
love it, you know. So, for first time
people like experiencing, I always say
just do a little research, see if you
want to go away, and if if you um if
it's affordable and you can make it
wired work, it it could be worth like a
good option for people, you know,
looking to go away.
>> All right, Donnie Kush after you. Thank
you so much [laughter] for having me.
>> Donnie Schwarz, go to
passoverlistings.com.
More coming up.