Nachum Segal Network: Nachum Interviews Manischewitz Plant Manager Rabbi Hayum

Rabbi hyim is here he's the plant manager at manaev is that accurate yes that's plant manager at manit and it's an honor to speak with you and thank you very much for being here how long have you been with manevitz I with manevitz over 15 years wow that's a long time um it is one very large operation it's all Under One Roof now as we learned earlier I mean I think it was always Under One Roof but now it's been expanded and that roof is so much larger uh H how is one able to control everything that's going on in a facility like that you have a support St that you can rely on and a lot of time on your feet moving around I can imagine the fact that everything is kosher of course you know and the consumer is always curious about this uh add so many different elements what could you tell us about an operation like this and trying to make sure that everything is adhered to by all caser standards well you start with a complt of M that you can rely on uh they must be all over the place they are all over the place different than most businesses the work for us starts a lot earlier we can't just go out and buy ingredients we need to Source ingredients right and a lot of our business is K and It's tricky to find K ingredients for some things so that is a challenge and then the way you schedule things what can run before what what needs to be CED order to run things can you give me any example of this could you give me any question that's come up about you know timing and and when you could do the run or an ingredient that was really hard to find for this year or some other years or anything that that could give us a good example of what you're talking about how much time you have left oh good give me give me give me give me a couple to start off you know we run our gilter fish and our Soups On similar equipment Gil fish is p power the soups are FL so you have to do what type of operation in between so you would have to either schedule it right or take a day down because you can't cash within 24 hours of production and it's those are the type of things that keep us busy lot of rules and regulations yes a lot of rules and regulations and what about the ingredients do you think of anything off hand that's been difficult to obtain or that you had to struggle with to finally you know get the right thing for the product that they're trying to make there manevitz yeah there are times when marketing will come up with a new product and it tastes good when we test it in the kitchen but now trying to go find those ingredients as we have to substitute or be very creative and you know what's funny everyone today thinks that hey almost everything is coach PESA but you could attested the fact that there's a long way to go with that there's a long way to go with that it's funny when you think about it the Israelis are on the Forefront and we get a lot of help from does that mean why are they so much better at it or they just or they just spend a lot more time at it that much more of a demand there so they where you know when I go to a manufacturer in Texas and tell them I want this enzy special he looks at you that's not what I'm talking about at least over there there are people in food chemistry and in science who understand what we're talking about and can help us get what we need well very interesting Rim is here he's manag chev's plant manager for the last 15 years he's been with the company uh what could you tell us about this season specifically is there anything that uh that stood out to to you or that you could tell us about the brand new products or from the brand new products we're very excited the grape juuce obviously is a big one for us there was a lot of CAS work that needed to go into that to make it a really mahadin product this is produced to the highest standard full compliment of M from the time of the crush till the time of the bottling right I mean was what that's what's so fascinating to me and I I asked David this question earlier how did Welches adjust to that when you when you sit down with them and say you know in order for this to be a product that we could put out there as a coach for product all this has to be done supervision at every single level procedures that they're likely not used to did they look at you like you're crazy at that point like how do they how do they react well a little bit the number one in America the customer always right so we came as a custom what the customer needs right but with the support of the OU who provide the hea and they come with a body of experience and they're able to make recommendations of how to overcome certain challenges and how to to make things that we need to be done should not be as painful for the company right as they when when they F when you first come in and tell them this is what I need they think oh my God what's going on there but they so it takes a day or two for them to get used to the idea huh and then finally they could start with the procedures I I can just imagine what that first meeting is like though but with with the expertise of the the M who were there it went off without a hitch and it's ongoing and it is really a premium product that anybody can be comfortable to use for kidish for the arocas for everything our uh audience should appreciate the masim right a lot of us don't think because we see it as a supervisory role not doing much certainly not physical labor usually as far as we know but there's an expertise there that really is the barrier that keeps control over the kosher product there's an expertise there specifically with wine the Mas are actually doing the physical right that's true with wine there's no choice yeah they have no choice but to do it but even the uh the products that are not wine there is a there a level of alert eress and a level of expertise that has to be acknowledged absolutely certainly when we go out to do things in different places and you take long they often times end up doing more than just as work because for certain plants it's so strange to them they don't know what you want yeah if we had a long time of here they would confirm that they've done practically everything right yes yeah that's how it works is right uh thank you so much for joining us it's my pleasure let me be the first one to wish you a happy PES thank you very much you must love seder night knowing it's all over finally huh no next one is only year away I know it's only year away it starts the next day right yeah we picked that up Le you can enjoy hopefully yes RAB hyam is the manevitz plat manager one of the people who's responsible for delicious products and kosher products coming out of mana chevit and it is time I am told for yet another raffle drawing am I correct am I right another raffle drawing where's the bag of raffle tickets next you oh this is the bag yes I I thought this was the I thought this was the uh The Prize Package I'm so confused sometimes it's unbelievable ladies and gentlemen for the second time today we are going to make a shopper and shopright in paramis very very happy that's what we do we make people happy that's what it's all about we bring joy to so many folks on a regular basis but one in particular is going to be extremely happy right now oh yes and that person's name is wow wow wow wow I am going to defer to my uh penmanship expert Miriam L wallik okay what do you got is it glattus is the first name glattus yes I think it's Gladis yeah with a B the last name starts with a B you think gadus B congratulations you think after teaching Middle School English for 15 years and teaching seventh grade boys I'd be able to read anything right but that skill seems to have been lost Belmont Belmont Bell I have an idea let's go into the ShopRite computer system how we just call her these look for glattus B Because doesn't every Shopper and shoppr have one of those cards right don't they have those those cards you save a lot of money each time we're going to call glattus okay that's a better idea that we're going to call glattus I apologize because Rim has uh has brought along with him something that I had I actually all week long I've been talking about uh and and I was about to I was about to let you exit without showing it the um one of the things about man s when you're a company that's begun in the that began in the 1880s one of the things is uh is memorabilia one of the things are classic items that people wouldn't believe uh are still around and still exist and you have a whole collection of these types of items yes I do I obviously couldn't bring all of it but I just brought you a few things just to give you a flavor of what some of the old time stuff look like now why am I having trouble with this word obviously it's manevitz C of PES oh Ginger I'm saying to myself what is that how do you say that inber ingber is Ginger inber is Ginger this is a manag s this can of Ginger is from how long ago in your opinion probably 50s the 1950s pretty cool all right if you need Ginger to pay you know where to go just part of what was interesting to me about it is that the consumer was such that they felt it was important half yish halfish half English that's so cool this is would be interesting for people who remembered this era Bor is something that man is well known for so they came out with a promotion one year they called it the Bor belt the borch belt the manevitz borch belt and if you look carefully at it you'll see the names of all the old Catal hotels oh my gosh Concord Evans FS viiew gibbers Gilberts the granite gr singers homak golden Irvington Clyde's what this is a shame that I know all of these Kutcher Carmel morning side Neville Ry brows Esther Manor wow unbelievable that's cool a borch belt got it a borch belt yeah the cat obviously was known as the borch belt it certainly was there's no way Jamie gets that reference no chance right no she's in her 20s do you know what the borch belt was Hey where's the bottle she just thinks it's funny oh where's the what do you call it bu is there man of's borch Ellie Rosenfeld has the bottle of borch that came with this yeah but where's the borch still make porch or not absolutely they still make Porche absolutely ar ar Yanti in my house who was borch and potatoes probably like that in a lot of homes yeah what else you have here Rabbi we have just some old cookbooks and this is going back a while this was printed in 1928 and if you look at them everything they had was English and yish from Mev or if you prefer the English version tempting kosher dishes amazing tempting kosher dishes from Mev are the recipes also in yish both yes unbelievable English and yish bilingual a little different than some of the cookbooks we see today no be careful not to you would you say a little different than some of the cookbooks we see today yes but I'm sure they have margarine in there also wow that's pretty cool that's amazing and it was obviously a bestseller cuz they went and made another one in 1930 1930 the hard cover edition of check out that binding tempting kosher dishes from the B shevitz company which was in what city at that time everybody Cincinnati Cincinnati Ohio wow hey do you know that I walked into a teenx synagogue on a shabas and a woman came over to me and said her last name was manevitz so she is from I mean I assume the extended is is it a big extended family yep well I grew up with the gavensky weren't they man of shs yes yeah W see has two can play I see that and just to continue that Trend this was on 1949 so it was still going on for while get this English can you imagine how excited they were the guy who thought that they should put a mat on the cover they probably thought that was the coolest thing ever look at this a mat on the cover are we Innovative or what I hope you're watching whoever's listening turn on your computer and watch us you could see these things that we're displaying tempting kosher dishes cookbooks from years and years ago because yes because Cas was such an important part of manevitz they felt the need to advertise and be visible in Publications like par this and this is an this is a matzah advertisement forev in ha parades in 1951 wow and it was sent to somebody in Waterbury Connecticut so I guess there was a Jewish community in Waterberry even then yes unbel everything comes around again that's for sure this is an interesting thing man a she for several years printed hag this is the manevitz ha for PES the B manevitz company in Jersey City New Jersey we pass that building every single day on the way to work for many many years until 7 years ago you moved there 7 years ago they moved out of Jersey City now that's what's interesting about this one it's the same ha but they changed the die plate and if you see this is printed in 1939 as people the war refugees are starting to come over the Seder to honor and welcome refugees in the Grand Ballroom of the Broadway Central where my in-laws got married at the Broadway Central on Second Avenue wow so they they made a big S for all imigrant they made a Sor for immigrants and this was in this was in 1939 April of 1939 just the time that my mother would have come to that area from Germany wow wow one other thing that I got lucky to find this because dman AIT I don't know if you know the history a little bit about him he was born in Lithuania he was aant he had he came here as an immigrant he was a initially and he started making Matas just for himself cuz he needed Matas and eventually the neighbors started task and he started the basement operation and the rest is history that's how it all begins huh but he never forgot his roots his Ro was always something that was near and dear to him so he decided at some point to fund Yesa in me you talking in the 1900s and the 19s so uh today we have very modern ways of fundraising back in the day how would they fundraise so what they did was they would take pictures of the T of the right and if you look at some of the names underneath them these are people who turned out to be the who who of Y lat and they would take photographs of the SM that they got to send it to him and if you take the time to read these you see it like he's a tal in these of and if you look at who the were from from sonel from it's quite unbelievable how this was so important to him he made this part of his company as part of his will was that they establish a foundation 10% of the company went to charity and there were family members up until the' 50s he died in 1914 he was relatively young man he died at 57 it's quite amazing what this man did in the few short years he had here unbelievable you know sedoka and community outreach and these were the types of things that were never left him or his Guiding Light and this is some of the Heritage that we carry on today with Outreach and and a successful Jewish businessman who understands his role in philanthropy simple as that a great example of that and I'm so glad you told me that cuz I never knew that it's amazing fantastic anything else uh there's lots more but I just brought one little bag today here I'll just show you one last thing that I brought we us should do a tour of you your Museum one of these days again because kasas and Hal was so important I assume that means the the bakery he collected Letters From Any Rabon who would be passing through Cincinnati he got him to write a letter like a h on his mat Bakery and you find letters here from Dr the guest book yeah and you'll find letters here written in from Dr M Hiller from Berlin in the 19 19s it's from Detroit The Collection is is is very interesting American ronam European ronam cases was his number one thing this is the actual page right it's not a copy no these are copies these are copies okay they look amazing wow thank you so much for sharing this with us you're welcome unbelievable Rabbi that was a that was quite a treat to say the least quite a treat my pleasure you know there are auction houses that take these types of items and auction them off I'm really curious what the value is out there it's a real collectible these are you have any idea what this would be worth out there uh I got lucky with that one that there's uh the guy who was the plant manager before me did some Consulting work for a company in Pennsylvania candy company yeah and he didn't want to take money cuz he was friendly with the owners there so the owner said oh you work in manit I got something for you and he gave him this unbelievable so it it's part of our history from time time you come across people who say oh my bbby my great grandmother and you know they'll give you something that has been laying around for 50 60 years but you're right if you try to look for stuff on this on eBay even people who aren't interested in manevitz or Jewish memory abilia but Tin Can Collectibles are are hot item unbelievable thank you what a pleasure you're welcome thank you very muchis and PES as we say