Chosson Central featured with Eli Hofstatter on JM in the AM

Well, uh, recently I mentioned that Kavanelli's one-month anniversary is today. Before they got married on March 23rd, we had to make sure that our brand new son-in-law had everything he needed from a brand new Talis, brand new Shabas Talis, uh, Talis bag, filling bag. I don't even remember was on the list. I got to check with Ellie Hoffder. He'll tell us exactly what was on the list. uh we had to make sure he had everything he needed before the wedding, before the U of roof. And sure enough, Ellie Hoffadder, who we met a few uh actually a couple of years ago, we met him uh when he was still in the brickandmortar Judeica business. Um he has this service called Kassen Central where they literally meet the at your home. They literally come to our home and they do all the measurements and all the questions and all the uh you know suggestions and all the latest and greatest in the world of what's available and they put together the entire set of everything he needs and then they deliver it before the yoof and you're all set. You never have to leave your home. Service is great. Ellie Hoffadder is on top of everything. And this is the type of thing, this conversation today is the type of thing you're going to want to bookmark because may not apply to you today, but the moment you have a brand new son-in-law coming into your family, um, that's when you're going to want to contact Ellie. You can contact Ellie Hoffadussen centralgmail.com. There's two s's in kussen centralgmail.com or by dialing 5169162665. Ellie Hoffadder, a pleasure to welcome you to JM and the AM. >> Thank you very much. >> How long ago did you leave the uh brickandmortar Judeica world and get into the face-to-face deal directly with customers world? So the brick and mortar we actually opened during COVID and closed it a year later during CO seeing that that was not working out and we transitioned the business, turned it around, rebranded and got rid of all the overhead, rent, inventory, workers, and were able to adjust, cut costs, and be able to pass that along to the customer by just coming straight to the house with a suitcase filled with all the different items needed. And everything you would see in the store is basically fits in that suitcase. >> And you've gotten to the point where Husten Central, which again you started yourself, now has like branches in a bunch of different areas in this country. Right. >> That is correct. We have six salespeople. Uh we're located in Brooklyn, Lakewood, Muny, Five Towns, Payic, and Baltimore. >> Unbelievable. So, literally anybody in any of those locations, they call the number I gave and they could set up an appointment to start the whole process. >> Yep. You could call, text, WhatsApp, email. Um, as long as you you could get in touch with us, we could get in touch with you and we can do a virtual appointment as well if you're not in any of those locations. >> Very interesting. Look, the reason we're recommending you, frankly, is because uh our experience was so good. We love when, you know, people that we're dealing with in business are on top of things and follow up and keep their word and, you know, and appreciate when, you know, when we do the same. And that was the experience with you. So, this was really a very, very pleasant experience. What was on the list, by the way? What did we do with my son-in-law? I know that both the you got us both the Shabas talis and the weekday talis. How did we dress up the shabas talis? A beautiful aturara. Correct. >> Correct. Um you what Ellie got was actually pretty typical for most as it's usually two talisim one for shabas one for weekday >> uh with an atara he got but not every wears an atara we got a klel >> uh a shabas towels bag a weekday to bag set >> and then there were some additional options that we offered not everyone wants them or needs them but like a middle band on the talis or initials on the corner of the talis which happens to be he didn't get. But some people like it because when you're going to shul and you put down your talis after going to the bathroom going to kadesh and you want to identify your talis um if it has your initials embroidered on the corner you could easily uh find yours. Um so that's an additional thing that a lot of people do and it's not very expensive. Um and then the weekday soul bag set most people get a shoulder strap which Ellie got. Um and that's basically it for the actual custom package at the appointment. But then again, we also offer the other items after which is the shas leather sets for the or the kawa. If the wants to get for his kawa, we do leather mazar sets for the kawa or for the we do benches for the wedding if some people want to do that. Um we also sell muzas if they need for their apartment. We do all the big ticket Judeaic items. And if you're not and it's not just for a anyone who wants a new talis bag or wants to upgrade their talis or atara or anything like that, uh we're happy to do an appointment. And you'll you'll even uh you'll even sell the father-in-law a brand new weekday to talos if he's been using the same weekday to talos for 35 years >> pretty much. Exactly. >> By the way, I love the new talos. I love it. And people don't realize all the different sizes. You know, it's hard. It's hard to size me up, so to speak. Although maybe in your case, it's not so hard to size me up. You just get me the largest one. But >> pretty much that's that's what it was. But it's uh you know you literally take measurements and make sure that everything fits as well as possible. Ellie Hopstat is with us. Take it down folks. Husten [email protected] and 516 9162665. So if you're not only servicing Kussens, I have to assume that prep you were really busy. A lot of people like to make talis switches and get new stuff before the big holiday. >> Yeah, before the holidays are always our busiest seasons. you know, Pesh Pesak is actually not not even the biggest. It's >> rashukas because then you have kits lul bags. We also do um all the different stuff for the specific yam of all three of them. There's just really if you ask somebody which yep they want to go into with a brand new talis it's going to be rash. >> Yeah, usually if that's what they're Yeah. Unless they really need it by pes which many people do. They want to clean do polishing of the of silver ataras for uh when putting it onto a new talis we do that as well. Um we could switch ataras, we can upgrade atas, we have all different types of atkaras. >> So there's nothing you can't do is what you're saying. >> Pretty much anything that any jude store could do in the in in in the USA, we can do. >> Pretty amazing. I'll tell you what's new for 2026. I mean you mentioned all the leather items and you talked about some of the gifts uh that a may want to give a kala that the kala may want to give the obviously the gifts that the in-laws are giving to the that's the list that we started with I mean is there anything different about 2026 anything different about these days or uh you know it's essentially the uh the oldfashioned classic list >> so the list is the same but the types are getting a little well especially in Ataras are getting a little more funky a little more crazy I don't know about in certain areas for example in Lakewood you're going to stay more traditional as most people have their standard silver auras but in Brooklyn and five towns you're finding more and more people want crystal or mother of pearl or even leather fur uh there's so many different styles and shapes and sizes and colors that you could do people are people are mostly not for usually they start with their standard and then like a few years later if they want to upgrade >> are the embroidered ataras an item or it's not a big item right now. >> Not a huge item, but people still want them, you know, we do that as well. And yeah, >> and I guess you'd have like a million custom designs to choose from, right? >> Yeah, we have cataloges and cataloges. This and this custom and there's so many things to do. >> Pretty amazing. Uh those of you out there who are looking for the easiest way uh to get your future son-in-law started with everything that he needs to walk into Shul or as Ellie Hoffadder just said, doesn't have to be your son-in-law. It could be you yourself. It could be somebody in your life that you'd like to get a special gift for and other people and they reach a certain milestone whether it's a specific birthday or a specific anniversary. Uh that's another good time to get a brand new talis or a brand new item of Judeaica. All of this available by uh emailing kassen central two s's in kassen kassen centralgmail.com or by dialing Ellie Hoffetter and his salespeople at 516-9162665. Again, that's 516-9162665. Now, you'd be the guy to ask. I have to assume that this is among your busiest seasons cuz you like to, based on our experience, it seems you like to basically be really involved four to six weeks before the wedding. Does that make sense? >> Correct. At least if someone needs it uh someone wakes up uh two weeks before the wedding and we could still get it done. proper bleed appointment should be made at least four. >> So knowing knowing how much is happening after log BR and how many people are really planning you know May and June weddings for this year because Log Bulmer is so early. I have to assume that now is a very busy time for you. Am I right? >> Yes, it's definitely very busy. Um if you take a look at our calendar, you'd be like whoa. >> Yeah. Um it's it's pretty crazy. >> And it's really for that reason, right? A million weddings in May, a million weddings in June. >> That's right. Yeah. Yeah. If I would tell you how many weddings we have coming up, it's it's not not normal. >> Aliad, we're making a lot of weddings in the Jewish world, aren't we? >> Yeah, we're making a lot. It is unbelievable. I don't even know. I wonder. And again, internet, social media, how to reach people is obviously very different. But I don't even know if this would have worked 30 years ago. Not only because people were in the habit of walking into a store and taking care of things like that, but just I I don't know if the volume was there. Do you know how many more? >> You're also wearing so many options, >> right? You don't have to choose much. You walked in, take something off. >> You walked in, you wanted black velvet or navy velvet and gold or silver and then there were a few designs. That's it. You know how many father-in-laws when I'm doing this appointment, they're like 30 years ago. What I would have to do was nothing. They have so many. >> You're making FUN OF ALL OF US AT ONCE. >> They're like half complaining, half joking, you know, like >> and half and half reminiscing. >> Half reminiscing as well. Yeah, >> unbelievable. I'll tell you what, whoever would have dread. But here you have it, folks. You have it. Literally, uh, doortodoor in-house service. Ellie Hoffetter and his staff ready to take care of everything when it comes to the world of Judea. And it is really everything. But obviously, uh, the piece is the one that we are emphasizing, that we're highly recommending. That's the one that I mean, there are a lot of engagements out there right now. If you've been looking folks, if you've been saying, "Hey, when am I going to get together with my future son-in-law, go on a Sunday, check out this, check out that?" No, no, no, no. Just call Ellie. He'll make sure everybody meets together at one place, uh, chooses the entire thing, and then the delivery will take place before the offroof, and you'll be all set. That's really what it's all about. And we had that experience so we could talk about it from a firsthand standpoint. Ellie Hoffadder, Kussen Central. There'll be a website eventually. Right now, you want to make sure to email them, kassen [email protected]. They're two s's in Hassen. And you can dial him directly at 516-9162665. Again, that's 516-9162665 and get the service rolling for your future son-in-law as soon as possible. And obviously, if this doesn't apply to you now, keep this phone number on file. You'll need the service, please God, in the very near future. Ellie Hopstadder, anything else you'd like to add, sir? >> Yes. I would just like to point out that if someone wants to remember the number, it's actually even easier cuz 2665 is the is the letter's book. So, it's actually 516916 book. >> So, the the store, the brick andmortar store used to be called by the book, right? >> So, that was our number and it's also to book an appointment. So, 516916 book. Um, that's number one. Number two is our website should be coming shortly, right? >> Uh, number three is we also have an Instagram. So, if you want to look us up at Kas Central, C H O S S O N central, the same way the email is spelled C H O SN C H O S S O N centralgmail.com. And we have the social media. We we're on and we also have a Google Drive link of every single pile bag we've ever done. So, if you want to get inspo of what to get, what to do, we have a catalog. But besides that, we have an actual link of everything we've done. So, if you WhatsApp us, text us, call us, we could send you that. We could send you all the information you need to get started and then it's very easy. Just send us a text or WhatsApp when would you like to make an appointment and we'll be at your house and it's easy as pie. >> What's the most obscure place you've sent an order to? Because you said you do these virtual meetings. >> Australia. >> You did send to Australia. >> Yes, I had a call was from Cedarhurst. The custom was from Australia. We did the whole thing virtually over over WhatsApp. Um, we've done more than that. I'm saying we've done Canada. We've done LA, Texas, Florida. Uh, I did some place in I think Oklahoma, Oregon. I forgot already, but it was like we we were all over. >> Pretty amazing. Because of you, we know that there's so many weddings out there. And because of you, we know that a lot of places around this country have a lot of Jews as well. So, we're learning it all from you on the front lines. uh at the business. We had an amazing experience. Can't thank you enough. And uh thank you and uh and we will be in touch because I'm sure there are a lot of people out there. They're going to want to take advantage of your service. >> Sounds good. >> Ellie Hoffadder centralgmail.com. ch ho ss n centralgmail.com or call them 516-916 book. 516916 book and you're listening to JM in the A.M.