MJU Expo: Morty Silber Shares Marketing Insights about working on the expo.

Jewish community expl the expo. So, first of all, Isaac did all the marketing. I was just there to assist um the marketing. It was really Isaac running his his WhatsApp which was pretty amazing actually and then we try to you know solve it with some branding some cool looking graphics just to make it looks like something very special is happening. Wow. So let's take a walk around. First of all very important the Eid and the ble these are very important things. Now let's uh let's walk into the main area and uh keep talking. So let's hear some insights here. So, uh, Mati came to Isaac and Mati says, "You know, the communities are so separate. How can we bring them all together? Let's make a trade show." And Isaac being the premier event planner of the town, he did Yalde, he did other things. He said, "We're doing a trade show." And then all the wonderful, but I don't get it. You can come in here, too. One sec. One second. Miy has a business on his own, right? Correct. So, how how does he have time for it? So, I think Isaac had a little more time than Mati had in this process because Isaac's in the middle of transitioning. So, if people want to share a business, make a partner, he's the perfect guy for it, but he put uh they both put tremendous kus in calling people, getting people to come, just generally going around from business to business, making sure everybody knows that there's a possibility that they should have a booth here. So, look at this place. This place is packed. Every single inch is taken. People are begging for booths, but there's uh no time. So um Isaac and Mati came to my office with this grand idea and uh we're trying to figure out how to do it. Which venue baram they grew out of the last venue and now they have this venue. This fell on their hands. I'm not even sure who it was. Someone um called them and he was doing the the lighting here and he's like hey it's a perfect place. Isaac came down. It was amazing. Endless room here. So at the end of the day we all came. Wow. Now, we just we made this branding. We hope that it could last from year to year. This branding is uh you know, it's pretty cool. I hope almost like a nightclub, but still fun, but still businesslike. So, we found that little perfect middle. Exactly. It's a It's officially a little bit real estate. Not fully real estate, but a little bit real estate. Yeah. So, people got confused in the beginning because at one point it was the business show and then it became into the real estate expo and well, they just wanted people to know if they should really come. So they made it a little bit more specific, but they didn't really care as long as enough Yiddisha businesses came together to make something important. Wow. And uh Lisa Isaac doing his statuses every day on uh we wanted to get the other community. So we had to do online advertising. We've served over 400,000 ads. 400,000 ads on Facebook. Yeah. Yeah. We reached 44,000 Jews in Montreal. Wow. Wow. I don't think those are the not too many are going with the blat. Exactly. So, um, leisa, you know, people are coming. The the attendees list is full. How did it go with the broader community? So, look, the jumped on board. They were very smart. They knew right away this is going to be an important thing. So, most know about shows. Yeah. I think in New York it's see it and they're waiting. Why don't we have such a thing, you know? Mhm. So when Isaac said we're doing it, Lameisa like people said we're doing it. I was so impressed. District bagel uh futurery mitsuyan sushi time supper tar supper club they all said yeah we're coming we're going to serve. We're here. Wow. And it shows that they understood the value of what's being offered over here. Wow. Wow. And it's major because the community took it on and understood the value and said we're willing to come on. Now the message was really multiplied. Now everybody's saying what is this? how to go. People are calling us for booths. It's too late. Next year we'll get double the size and we'll fill it up with everybody. Wow. You know, did you believe it's going to happen in the beginning? Didn't you think it's extreme? No. I knew if Isaac and Mati are going to take it on, it's going to happen. The question is, will they make money? So, that we don't know yet, you know. But the Isaac said he's doing it this year. He He's not expecting to make any doesn't care if he makes money. He wants to create a business for Montreal where everyone can get together. And I think he did. I mean, we're going to see it. We're going to see it on uh Tuesday, but I mean, we're just seeing people registering. Every minute there's another regist reg uh registration. So, you know, it's moving. How many people do you think are going to attend? I think you're going to have about 2,000 people here. They want to make sure this place is popping. People are happy. They have anything they need, and there's nothing in short supply. So, Lisa, I mean, anytime I call Isaac, I say, "Asa, what about doing this?" We're going to do it, and we're going to do it better. You know? Yeah. And he's doing it all the way. All the way. No, Isaac's uh not not uh not cheaping out on this event. Yeah. So, you know, I'm pretty excited. I'm curious. I see all the different ideas people have. Really cool ideas. I love that this is this is what Montreal is all about to show that we're really business people, you know. It's not just down. We're in our own little section of Montreal. We can deliver. You know, interestingly, I have a few friends that decided they want to come here from New York. Really? Yeah. They should come. That's a few friends. They they have friends here. They did business in. They want to come. Are these guy can these people do business in Montreal? Yeah. Okay. Then then they should come for sure. And they wanted to come. They know the people and they know the market and they want to come. Yeah. Yeah. What else? What else do you want to talk about? We have a lot a lot to talk really. Um so we're going to leave it by this today and we're going to meet you Ma the show. Have a wonderful day at Mori.