CUTTING THROUGH THE NOISE | Mint Media

came within a quarter of an inch of taking my life hot dogs with Hot Chili Pepper but he is dropping out of the 2024 join me if you're like me you like receive and view tens of videos each and every week whatsapps emails online in fact there's over 500 hours of video being uploaded every single minute it's what we like to call a noisy video World join us today as we go with three clients behind the scenes to understand how we worked with them to help their video stand out and how we help their video cut through the noise [Music] 3 welcome to with harvas with over a 100 Years of history is continuing today in the flaish community to Thrive the elementary school has grown by Leaps and Bounds the missa has expanded to over 150 boys over 200 K go at this point every year they reach out to us and say the world needs to know this we need to tell the world what is going on in us but how many years in a row could you just talk about enrollment how many years in a row could you talk about growth we've done a lot of construction in the past couple of years that people don't know about and we wanted to portray that message just showing Construction to be very boring so myi Shindler at M came up with this idea of a walking tour it's an immersive experience where the viewer gets to feel like they're walking through the buildings of tarvas we took the staff we took tamidim we took kyalite to stand in the rooms that were improved and show the viewer what has been done now that all the footage was filmed that's when we start going to postproduction to make sure that the video kept feeling fun and light I added fun text music all different colors and it made the whole thing feel very light-hearted even though we're giving a lot of technical information doesn't feel like that feels like a fun engaging video it really does that night at the turas dinner we brought them into the turas building we showed them growth up front we showed them expansion up front we got great feedback on this video the turas supporters got to see firsthand the fruits of their Rel we didn't need to mention growth we didn't need to mention the word thriving you felt it in the video it came across it was palpable when you show them a video of theiva thriving it sends a message of life [Music] we've done a number of campaigns for NASA and the main success of their campaigns was the fact that the buck were very passionate about the Yeshiva whoever your crowdfunders are whether it's parents or B you're trying to get them to call great uncle Mitchell or that snobby kid who always had the expensive Nash by the CM cuz his father was rich or the great aunt who they found out after they called him that they dead already for a couple years we cut these up maybe we had to come up with a video that they were excited to send out we held a call with a marketing company and they came up with a phenomenal idea of bringing man Miller on board whether it's the guy who used to cnip your cheeks and Shool um whether it's the kid who used to soak your bed and camp so we reached out and said hey Benyamin can you come up with a concept for a music video that's really going to lend some excitement to this building campaign there was a shell of a building standing in farak Prime real estate and it needed to be finished so the idea was just to bring home the the fact that we're almost there we're not complete and I I'll say it it's incomplete I feel so incomplete as fun as a video is as engaging as a video it is it really has to also reflect institution's values and what the institution stands for the scene where the five or six boys standing there and underneath them in big text that says we are the nyell that's the point of this video don't forget about the Nell barem I believe they met their goal I think in a record timing after the campaign was over the first thing re Weinberger told me was you should have charged me Triple he's like it was worth so much to me I had bck that had 80 90 100 donors on their page that's it's unprecedented we all get hit with a lot of videos from misus and most of them I think are pretty boring means so much to me and and the CRA in the B Med show us shout of the C the B medish now it's it's it's something that is unbelievable it has to be experienced it push it has so if you have the flexibility to be more creative and do something like this and step out of your comfort zone a little bit it's it's a great way to stand out [Music] we've done hundreds of videos for bam throughout the years virtually every single video has a the chief marketing officer of bam is the great bar bam connects to people on an emotional level that's why when it comes to video production it's our job to bring out those emotions achieving your [Music] goal this video every family has a story was very unique usually when you make videos you have an interview we talking and then you put over the interview we put B this video was bual from beginning to end one of the most powerful aspects of film making is the ability to connect our viewers our audience to the characters on screen the method we chose to convey their inner world was by a text on screen to create a more immersive experience we took that text we camera tracked the scene and put the text literally inside the environment that they were in the person watching had to give the emotion to the video we didn't feed him any emotion the less spoon feeding you do the more you give to the viewer the more the impact the end of the scene was our father- L looking out and just not being able to write their own story and the ending of this video was that through Benny Alam if with your help they could also write their own story this video went viral it was shared by thousands and thousands of people and I could easily say it brought in tens if not hundreds of thousands of dollars for the organization [Music] as you just saw any yiva mid or organization can use the opportunity to make their video a masterpiece standout and memorable and it's worth it studies show that a viewer retains 95% of the information they watch in a video versus only 10% of the information they read in text so take the opportunity work with your video production company to make your video cut through the noise [Music]