Milk Crate Coffee Opens in Lakewood - The Perlowitz Show

Kevin, I'm out here at the Milk Rate in Lakewood. I'm used to one of Ber Park, but I heard the one in Lakewood is trippy like next level. So, if you're in Lakewood, you got to stop into the Milk. Let's check in over here. Woof. WOW. JOSH, HOW ARE YOU? >> How you doing? Thank you. I'm a big fan of the Barack location. And I've heard if you're a fan of milk crate, this is the place you got to come to Lakewood. >> We We have the bar park milk crate on our cuffs. You know, you can never forget. >> Oh my goodness. This is the bar location. coming. What's up, guys? We miss you. I miss my team. >> Wow. You have Chase Banker with you. You're missing Montgomery. There's nothing like that. >> You got a bar from location here, too. >> This place, I've been told, is next level. The trippiness you have here is something else. >> Thank you. We are so excited to have you. Hello. Hello fans. Hello family. Welcome to Milk. We're so excited to have you. Come take a look around. >> Let's check it out. Let's check it out. We start from the ceiling, the floor, the walls. I mean, every time this place, I saw a picture of this place. It looks different. So you guys change it every week. >> Listen up. Close your eyes. Walk in. Take a load off. Everything will be okay. Take a look around. >> We should be stopping. The flowers here, little herring, a little literally a little painting now. >> Listen, every decision that's made in Milk Crate is will this warm people's hearts. And this room was missing a little fire. So we started painting this. I think this looks so much more beautiful right now. It >> does. What's the walls over here? Beautiful. Gorgeous. >> We're trying to constantly, you know, play around. This is nothing. No one in life is perfect, including milk coffee. I tell everyone we are four stars at best. Why? Cuz we're always growing. We're always trying. We'll always do better. Hence this. >> Okay. Look at this. Roll away from the wall. >> You are amazing. Let's dive into the crate cab. >> Sure. Hop on in. Let's take a look around. Let me get you a little coffee, a little tea, a little food, a little pastries. Let's go try everything. Let me show you some of our pastries. Swing around to this side over here. So, first things first. This is the amordo cake. >> Oh my goodness. >> Time up over here. This is the key. There's nothing like your mother's Amordo cake. The way it's in your house. like for like this is a shabo cake. There's nothing like this. I must say after all this yumminess, there's a butter croissant. We do a peach cobbler here that's out of this world. The almond croissant. I'm obsessed with this one. Every day I come here, I'm like, Josh, please don't eat another almond croissant. I hold myself. I fight with myself over this one. This is Dubai chocolate. It's a classic. Very cheese Danish. This is a a cinnamon roll. I love that one. Okay, this is a toasty. This one is super popular, super awesome. It's basically a hard-boiled egg, smoky ioli, monster cheese, and pkatcha bread mazitis. People have to grab one of these on the way in the morning on the way to work. You grab one of these with a coffee and you start your day with a hard-boiled egg, something healthy. We have some muffins. We have some gluten-free cookies, gluten-free chocolate chip, red velvet. This is really our pastry offering. And we have a couple other options that I'm not showing here in the video. We don't have time for everything. >> Tell me your orders you take on that phone. >> This phone is I'm waiting for a call. It hasn't come through yet. In the meantime, I use a you know, whatever. But I'm waiting for this. >> That's the vibe here, guys. The vibe here is unreal. >> I'm going to give a direct line to you. You know, my followers to call that number. You get a free >> Exactly. That is a promotion. >> I'm standing here, Josh, for about 15 minutes before I started this video. I was just observing the people coming over here. The smile you get each person that walks in here and you know people on a first minute basis. That's amazing. >> I just want to tell you before I came to Lakewood, I was a little nervous what the customer I'm here. This is the nicest customer base I've ever seen in my life. I love my customers. I love But over here, I was so surprised on how nice and giving people are over here. And really, I'm just giving what I'm getting. Like people come in here, I have the like especially first- time customers come in with the biggest smile like what is this place? I feel like they're swimming in, you know, and they just like float up to the counter. >> Drippiness hits you, you know that it's almost like you put something in the ear over here. >> Okay, just imagine you're sitting over here and some guy floats over to you with this weird goofy smile because he's looking around. >> He's looking around. This place is just I mean, you see hanging from the ceiling. It's just like, whoa, what's what's going on over here? >> I don't have another way to respond. It's just kind of funny. I I literally drive to work every day and I'm giddy that I'm going to come here and all I'm going to do is have a good time. Yes, I'm managing and whatever, but really all I'm doing is sitting here and smoozing with the best people. It's fun. I'm telling you, you have to come back here for a day and just see what I go through. It's fun. It's such a pleasure. >> It's a blast. It's a blast. >> I am. And there is more. Yes, we do a lot of awesome pastries, a lot of delicious coffee, but we have a full cafe with yummy food. We don't use any seed oils here. So, we use, again, this is what I eat at my house. So, I use avocado oil, olive oil. I like to use good, healthy butter. And outside of that, I don't like to use any of the like, you know, no preservatives or stuff like that. So, this is basically our food offering over here. We have a bunch of other things. >> My gosh. >> So, this item, I don't know what's wrong with the sandwich. It's called a smash wish. It's an omelette mozzarella, cream cheese, avocado. This is literally what I like to eat when I go out to eat. This is my favorite sandwich. I don't know if people like it. People seem to order it, but really they're ordering my sandwich. This is a avocado open toast. Obviously, this is a vegetable soup. I want to tell you a little secret. This vegetable soup takes around 8 hours to make. 8 hours. >> This friend of mine is a chef, and he made the soup. I'm like, "This is the best soup." I said, "Give me the recipe." I thought I'm going to mix a couple things together. 8 hours later, this is what the soup is. This is a umami salad. I love ulami cheese. It's just one of those delicious cheeses. This is a baby bella quesadilla. It's fresh mushrooms sauteed with avocado oil, salt, and pepper. That's it. With some cheese, and whatever else. This is a summer harvest salad. You can't go wrong with a feta. Um uh um whatever that is. >> Okay. >> Okay. What's this? >> This is This is a French onion soup with some melted cheese, some croutons, sourdough croutons. Of course. Come on. Stop asking. You know, >> crazy. >> I thought it was just pastries. Maybe this table over here. Listen, we we try to frame it like a coffee shop because I love the coffee shop so much and we started that way. So that's why you come in here, it feels very much like a coffee shop. But on the other side, we have a full commercial kitchen. We do all these things in house and this is basically what I love to eat. That's really what we're having. >> Awesome. This is a real classic latte. This there's nothing like coming into a coffee shop, taking a seat, and don't take a to go cup with it to stay cup. There's nothing more delicious than that. >> Crazy. This is crazy. What's going on over here? Oh, this is the pastries. >> Yeah, these are some pastries we saw before. >> A great This is great. Can I see your egg? That's your egg, right? avocado. Oh my goodness. Oh my goodness. You're blowing my mind here. >> Look, everything we try to do, we try to do everything very, very simple, but elevated. Nothing too crazy because our customers like just classic good food. I don't like to do things crazy like cool, you know, just like a like ricotta, weird cheese. No, no. Very, very simple, classic, and yummy. That's the objective of everything. And everything here obviously warms your heart. This is great. This is great. Here, guys, let's bring the rest of the food. I just want you to see. I love this dish of shakshuka and a pizza that we make over here. This is so yummy. Oh my goodness, that looks insane. One question I'm sure you get from many people. How do you stay so in shape, so skinny with all the food around you? >> Look, the more time I spend there, the more handsome, the more younger, the more delicious I look, you know, but it has to do with all this yummy food. Really? Really? Since since I opened this store over here, I do feel like I'm 10 years younger. I come here excited to be here every day. The food is delicious. The coffee is amazing. What else can I ask you? >> Kevin, it's worth the drive from Burough Park. Back to Bur Park. You don't have all this >> in Burough Park. We have most of this. We don't have like two three items but outside of that all of this food we have a bar. >> Yeah, you have bar right but over here we have a bigger kitchen. >> Kevin just the vibe here you have to do it in B park. I mean give me some space. It's >> I I know we are squeezed in there but I'll tell you something else. The Burough Park store has the best energy of anything. You go there that store is alive here. Over here it's more mellow and calm. This is like a hug and a cup. There is like spiral. >> The energy. The energy. Especially Especially a lot of lipstick over there. Yes. >> Multi energy. But over there there's Aarami there. There's Arsen there. This is the team there. >> See that he moved the guys with the first name. >> Ha. Come with me to the main dining area. Before you go, you have to say hello to my >> the monkey. >> There's a monkey. There's a duck. Listen, this is our mascot over here. This is our latest mascot. I hope he survives and we don't get too hungry one day. The food is good. So, we'll be okay. But come on, take a look. There's more than enough coming out of the Oh my. >> Listen, don't tell anybody that is a Mackenzie child cow. Mackenzie. Of course, >> it's a Mackenzie. >> My favorite Mackenzie child here is my mazus though. So, >> wow. This is Mackenzie Mazus. Wow. Wow. Look at this ballroom here. This is amazing. The space you have here. Gorgeous. What does it say on the roof here? >> This says coffee. This is I I I was dying to make a sign look just like this. This these letters are like 6 ft tall. This thing is made up of 312 light bulbs. >> 312 light bulbs. >> This is what makes the place feel so warm. You see these lights are so dull. It kind of just warms up the whole room. This is why you feel so magical over here. >> Magical vibe here. >> Look, we even have a bookcase over here. This is if you want to take a book, you got to drop off a book. A better book than you took. You can just drop a better book. >> A better book. That's the rule. We have people coming in here complaining why there's no Holocaust books. So, we tell them drop off. We have Nana books. We have kids books. We have I have a book here somewhere. I saw this. It's like a book from the 1820s or something. I saw this guy here for 45 minutes reading my 1820s book. I hope he didn't take it. >> So, people can just come here and read books. >> Listen, it's been here to enjoy. >> Doesn't look great. What What are real flowers? >> So, so originally we had this logo that my mom hated. We I kind of made a version just like this and a little smaller in my bar store. So when we opened here, naturally we needed to make it bigger, better, ready for Lakewood. So this is basically my mother's dining room table. Me, my wife, my mother, we got together and we we put this thing together. This thing is made with epoxy. There was a My mother has a beautiful dining table. There's epoxy everywhere. My mother definitely wants to kill me right now. I'm probably disowned because of this thing alone. >> Wow. Milk crate. I have to meet your mother. You said the bun cake comes from your mother. That cake in the front. >> The bun cake comes from Vroom Liberman. My my my cousin in Borrow Park. His wife makes the she's a cup like you've never seen. It's her recipe. I want to throw it out there. >> I mean, my mother makes a good bun cake, too, but not like a Ry Lman. >> That's great. >> This table over here looks massive. >> Yes. This is a 22 seating table. If you come here with an entire huge group, a huge family right there, we're waiting for you. >> Wow. Look at the vibe. The sunlight comes in from the back. The energy in this room is just like you feel it. You feel it. Kevin, >> if you want maybe >> Josh, what's this mirror over here? This is we just >> the home of the milk crate has its own heartbeat and you matched it. >> Look, when you come here, this place invites certain kinds of people. People that sense the feeling of having to come here, show up here. This is why I'm telling you, I stand by the register and it just makes me happy to see the people that come here. It's only the best people come here. Come take a step into where you can watch. >> What? What is this? The bathroom. >> This is our bathroom. >> I've never had a restaurant owner show me his bathrooms. But if you say, "Oh, look at this. Look at these bathrooms coming." This is the first going to the restaurant's bathrooms and vlogging it, but you got to check out these bathrooms here. Wow. What is this? >> Today's goodness. Good mood is sponsored by Milk Crate Coffee. >> I don't know. The bathroom may be the best room in the in the in in the coffee shop, you know, but you decide. You sit where you want to sit. >> So, you people come, you tell them check out the bathroom. >> Listen, the food is good, but the bathroom is great. >> I love this vibe. The vibe. Look at the vibe. The the cows coming out of the wall. The Mackenzie cows. Look at the detail, guys. Look at this plant is hanging from a hook. Look at what the hook is made out of a guitar. So like this is detail oriented. You can just come here, spend hours and hours. A safety pin. We didn't come up with these stuff over here. Look at this guys. Guys, look at this. Roller blades with the vibe in the back. The lighting. This is insane. This is insane. This is insane. >> Every item that's here is curated meant to be exactly in the spot it's supposed to be. This cow belongs here. Nothing would look better in this spot aside for this Mackenzie child cow. >> What is this over here, Josh? Okay, this is I'm very proud of this pourover menu. We have a bunch of different options over here. We have a bunch of organic coffee. We have single origins. We have some really, really nice stuff. Medium, light roast, canaculture coffee. These guys are amazing. These guys are obsessed like obsessed with coffee. Like I've never seen people obsessed with coffee. It always drives me crazy a little bit. But anyway, so let me show you like a simple pour over. We have this thing over here. Everything gets grinded to a certain to a certain level. It gets weighed. Everything is very very precise here. We have this machine over here. I have everything pre-programmed. So, for example, this is giving me 22 g of coffee over 3 and 1/2 minute period of time and 300 g. All these things are computerized to give you the ideal taste of these coffees. The pourovers really are unbelievable. >> Look at that. Check it out. >> Wow. This is something unique. >> I know you're a big fan of milk crates. So, we are going to make you a truffle twist. This is the original home of the truffle twist. And let me show you how it goes. And the rest of this you can just fast forward. Um, so you can just ignore the talking. All right, Kevin, let's fast forward this and watch the show. 17 points of rest. The output is 27 seconds to 39 seconds. All these things just watching these things to make sure that your shot works. And again, these things are like these little details that are very small, but they're actually usually not especially not. >> Okay, let's go. And this is the one that's enjoyed like the weather. Wow. The heart, the hard, the love. Wow. Listen up. You don't have to pay me. You don't have to do anything. You come here and you give that. That is all the payment I asked for. That is so much worth. That's more than a $20. I give you another one. >> You sure? I mean, you're paying for two lattes here. Milk crate. You don't want to miss this place. Come on in.