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Maslow's Hierarchy for Business Owners [Archive]
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[FROM THE ARCHIVE - 2012] In this classic clip, Rabbi Issamar Ginzberg takes the famous "Maslow's Hierarchy of Needs" out of the psychology textbook and into the boardroom. 💡 The Core Lesson: You cannot sell "self-actualization" (luxury/status) to a customer who is worried about "safety" (paying rent). Matching your marketing message to your customer's current level on the pyramid is the key to closing the deal. Want more advanced strategy? Subscribe to this channel for new episodes of "The Inner Economy," coming soon. --- 📌 Work with Rabbi Issamar: http://www.issamar.com
Categories:Torah
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Auto-generated transcript. Not time-synced to the video.
I
okay some of the math as well pyramids
I'm not gonna get into anyone heard of
it good now that's called the Maslow's
hierarchy of needs essentially a pyramid
I don't remove it anyway hit on there ok
century present huh that's it fool okay
you can go it's called Maslow's firmly
or you can bring it or any other search
engine use Maslow premise here anyway
next time I guess I'm here little all
right okay this pyramid and essentially
the more levels you've hit on the
pyramid this is basic human needs a
shelter food okay essentially the more
the more different levels you hid in
your advertising the better off you'll
be home depot for example hits all the
levels they hit you because you have to
basically for shelter okay to eat on the
most basic level home depot will shield
you from the rain from the elements and
at the high level they have it will give
you a you know a pink drill people who
like pink and they have a big yellow
drill two people I'd like to feel like
they are professionals I even they never
use it because they don't know anything
essentially the mold level that you can
hit on your on mamatha pyramid the
better if you are so just skedaddle
google with the find out about again the
kid I gave a whole seminar just
understand how to do it with a hundy for
example talking it's all the levels you
should always try to hit at least two
three levels chicken