LinkedIn's Secret_ Entertain & Inspire for Massive Growth

People are looking on one hand to be entertained and the other hand to be inspired. >> When I joined LinkedIn in 2019, content was very corporate, >> right? And I just went on there and everyone was talking about their business and what it is they do and we just closed another deal and whatever. >> And I had the philosophy that people actually don't care. Like you really don't care. >> People are looking on one hand to be entertained and the other hand to be inspired. you know, both take people out of the ordinary and take them away from, you know, the idea of who they are and show them who they ought to be, you know. And uh in that scenario, I came on there and just started just doing my thing, baby.