Lead Generation Secrets Branding vs Direct Sales

Many people want to see lead generation, you know, from their marketing. Like Right. How is me sponsoring, uh, you know, putting my thing on a billboard going to lead to leads? [music] Mhm. It doesn't always work like that. It's branding. You, like you said, if someone's ready to buy, your name, because you sponsored that sports team, you know, they realize you are a brand. There you go. Right. >> you're in front of him, and hey, maybe that tilts it your way. There's There's a couple of brokers competing for his listing. Right. >> He's like, oh, I, right, hey, they sponsored this, or I saw the name, and say, or I've seen that they just sold X, Y, and Z, and they just sold the building next to me, because So, there you go. That's a lot of marketing, to me, that's what it is. I might be wrong, but No, I agree. I really >> In our businesses, as opposed to where where you're business to business, as opposed to direct to consumer.