Latest Talks Podcast - Episode #10 | Topics: JohnToGo History - Business Growth/Scaling - Antiques.

million in the studio episod game of the business deal and of the building and that's what put VIP to go on the map [Music] hello special episode for episode 10 mench for a special episode now by the way now it's official by the way I'm wearing a white shirt special for this episode Ain a milestone um yeah nice I was also in 2008 in deest in8 so what was I so in 2008 you'll interview me one of the I go in 2008 yeah yeah just a couple of days ago turned yeah okay so um the couple no what's the couple now fine also there's no grape ju yeah oh okay okay going back 20084 million yeah milon hey what were you thinking what were you thinking that's the concept I wasn't thinking and and a successful businessman GOP to go I like no I like how he says it's it's just like like you know forget about that good5 million and now he's fine look at him so so go VIP go Guardian Booth construction sites trailers VIP to go trailers yeah luxury luxury laundry also not laundry luxury luy luxuri it's luxury stuff luxury stuff so most of our trailers and most of the people that walk into it been in the so you get TVs or fireplaces marble and so on claim to fame China toilets China customers which person sits in his house and is like you know what I'm I'm in debt now you know what I'm going to do Shine the toilets but yeah it's already it's already amazing let's hear more yeah so in uh wow in very very nice thank impressive officially invited [Laughter] [Music] we want to know about you in this is on the episode so Bally term is basically 2000 2001 September 2001 in at that men F all over the team business of yet in 2003 20 real estate mostly in Harford Connecticut and the reason was Connecticut while competition in [Music] Brooklyn hallway booming the building neighborhood I'm dealing with4 so the concept the reason being diversifying fix FP you know simple forclosure properties in and at that point different states took to Texas and Michigan is in 2007 is milon for the bank locally non recourse loans loans person the bank gave the business deal not the building mention inv OB way because it was a long-term investment and prin actually doesn't get you that long by the way I was in shabas when I was very little and I saw up sh when you were I was in was ding over there with my father and I was upstairs and the gab shabas you know the person with the no no no no no no the the The Tall Man with the with the V he like a brown suit I see him with a machine and I don't see money in the machine and I see he presses a a button a Pap a fleet G I thought he prints money in sh har that's how they get their money A Long Time amazing so someone's like I said why don't you buy such a machine it's a simple investment you buy it you get money the basement mention you name it whatever you want I mean partners and all over the place at that point made the manager part at the time want to shake my hand the forclosures theal Servicing basically in 2009 2010 and 11 goal focus of the goal you're gonna get there from the business in bu because we probably wouldn't have been wow that's for certain real estate sucessful so get the question the quick answer way how I look at it this flushed 45 million the toilet the toilet exactly but the point is so the the short answer is very simple because millions of dollars Pi which like I said so basically heart Conneticut Waterberry Connecticut Maran Connecticut New Britain conut Quick Books and so on office work business business business business buiness studies an example for example really in essence the markup isk manufactur that could be an additional Mark interesting specific in honor of you ruga spefic episod know no arugula please know oh no a difference a difference it if you want it you pay for you don't want so the end of the day so on the dollar profit eight grow for say the businesses that I came across with Concept and idea port to sure there is for fancy people so basically is sh a big mistake for years besides that point fin finish I did that convinced as the nature of a person EST I'm a nice guying whatever but business cookie sharp real sharp H and fired and aggressive and so on I'm not that guy in our business as a business in trade but real estate is business business at the time real estate at the time is business business Investments and that was probably my biggest mistake because over the years real estate as a business which I was doing all day long business as a real as an investment manag the businesses and the ,000 estate grinding a grind the reason being is to do Investments do business real estate real estate is absolutely not a business estate investment it's a total investment people could do it to make their living but it's not a business business is a business and as soon as the market hit and I was wiped of real estate the business and I'm fighting for what is mine and I'm going for what is needed eventually over the years investing in real estate in with all the companies some years we make a lot more money in the real estate investments in they instrument investment from Real Estate from the companies because we view it for what it is business is business real estate is an investment and the same goes for the stock market so how does that how does that taka influence like you're viewing it differently so what do you do very simple explanation very well very very well asked so when is who cares okay but let me give you a scenario so let's say I need to bring on $250,000 a year to kind of cover Man by the way English so then episode so so and by the way for the Audi in the studio episode okay and the way you do it actually because of fix right so he does one2 whatever the cas is 000,000 it's not a problem right okay was basically was basically because the right but right now pickup trucks we'll get to that so can't fixing flips because that means he basically that's what he's basically saying right so he doesn't want to say that so what's the decisions that he makes when kicking off a fix flip he's buying now things so now he starts making bad Investments now he start making very shaky investment it's not your business mhm other way the other way around by the way by the way is there a test after this this stuff you going to give us a test what's that so multiple choice this was a testest Oh you told that uction perect because I'll do the entire introduction myself it's not a problem multiple choice3 so so 33 was actually 32 so 31 was 30 six you know that type of score he had so that's so this reting the test back to the other side a simple question investment so then you're making sound decisions it is a good investment for me it's a bad investment for me because isil right okay so at that point if it's a good investment you invest if it's not a investment you don't invest so soundly you're making sound decisions and get the decisions get investment and then you refinance it and that's how you move move on so again real estate is not a business mentioned didn't get lucky luy not a good thing he had very good Investments I'm totally fine with it business man a great investor totally fine investment real estate toal investment there's no question about it so eventually it worked out VIP toilets as it's clean it's so VIP basically is a univ fresh running water the the waste tank is contained so's business toilets lighting air heat know baby changing tables family this is basically build that's the basic idea and the concept is simple so but traditional owners from comption you know the owners from the port toilet comp mention um class their business a white glove class to this type of a business and the business with purple toilets because blue gray whatever and we want to be unique mention so go Nationwide purle toilet in Florida so some location of Florida so that's that's us as well but presence dakot in terms of at least yet so so basically brand you know that type of thing and we realized that people in in anything people want to associate with successful people so part of the reason I was doing americaus in Europe l W whatever the case is is because the notion the the the Persona is basically a successful Persona that's why you're wearing wearing a marav watch so the the point yeah so the point is or so the point [Laughter] is back so the point is z z is z simple as people um so the end of the day people like to associate with successful people they could trust a person that that that that has a good vibe and good they branding this this a part of The Branding so but in type of Industry there we're the best dressed portable toilet guys because everybody so and the answer is very simple I always say it toilet business I'm in the money business technically I make it through portable toilets figure out the goal double it and get it going podast this podcast is in the money business this makes so much money to the viewers out there you think you're making money to the viewers out there do the same thing build a studio get a podcast going now it starts making money to competition and now we're going sure by the way follow status just saying flip the so they they upscale part from the toilets they got to the VIPs and VIPs we got requested in multiple States so VIP is a nationwide company and someone in Most states of the country we we some VIP trailers and so on so that's that yeah I'm not gonna bore you a lot about you know location viewers of multiple locational compan very good question part so the is simple any notely it's a very very hard business whatever the public speaking exactly public speaking in in public speaking driver episod any bus driver by way by the way6 by the way the inside of your car smells like a car service or is that like a personality thing my best story from is on the way from Williamsburg to you told us story about car you scared a bunch of people with masks no no there so I took this Russian guy to take me from bar to mburg soas usually the left lane yeah excuse me can you go to the left lane go all the way and come to the front elect getting there oh sorry it's fine Hayden by the way last episode or two episodes or last I forgot which one what post cuz whenever you say by the way talk closer it sounds exactly the same you do it that's right it's more work for him business so the answer is simple the answer is this is this is this concept goes for everything regardless of what to do because it doesn't get dirtier than what I do it's that simple up and down so business idea for me the effort of the business is the easiest part because I have that excitement it doesn't mean I'm going to make money I have that excitement to go so this this get the rush the business then starts coming in the issues and the problems but once more okay 4 milon 4.5 the reason being problems do business problem we're going to discuss that in a minute if you want to but business chemicals toilet paper payroll sales tax the IRS accountant lawyer this is unrelated one to another this is very simple and then you start accumulating the S anywhere up to four hours 20012 2003 2004 2005 the b000 paperwork in it was just what do you do that so so there so the answer is very simple in any business Father F is okay so the goal okay but that's not going to make you successful because at some point big priorities got even it's just not going to be interesting anymore so that's a goal that usually is going to evaporate it's okay the go is company because I realize that without being a big company it's just not simply not going to happen because it really doesn't happen every day I won the lottery quite a few times already by the way how much money the $1 one $1 one exactly I only spent $2 exactly is um so the my goal the most important thing the M my goal and the goal turns into be a focus so you go and you focus to specific things so vision and then comes then comes the part of focus which brings the motivation okay to actually get needs to get done so now you may have a goal but play and nobody's actually developing it because nobody had the motivation or the goal to actually develop it about the movies your goal should be something that you're motivated to do so I'm going to ask you a question I don't know I would talk to let's just shoot for the for fun sake you want to be in Furniture you want to be in cars you want to be just shoot something you want to be EV art you want to be in art okay shoot anything let's just say let's say art okay so that is exciting yeah and based on what you're saying so that's exciting so that should turn in essence in to the motivation to get to it which in essence will turn into money if you have the plan yeah right okay my goal is money mhm I don't care if the instrument is Art right okay so that's that's the opposite so that means is I'm running running after the big picture the big picture at the end of the day is because unfortunately we need money you need wealth in order to get to wealth you need something that's going to drive you there so then comes back to ask yourself the question okay so it's really not g to take me far sages in Grand Central terminal Grand Central terminal by the wayas is like a like a a Stock Exchange Place the amount of currency that goes through that place M out and then if you sell sandwiches over there they're going to pay you for the sandwiches right there so you could call people in from and get business through them they give money to these people and you get business from these people you just gave me a great idea it's amazing next time to have a guest M the gab from Shas yeah if he's still Gaba I don't have like a no hill hill was always Gaba like he retired and then he came back he he retired and then he came back came back yeah I knew it yeah maybe ever ever since they closed for one day for Co they did oh in the beginning one day I passed by outside everyone the middle of the street it was yeah it was very nice was very nice to see so you still didn't answer his question the question is very simple once the bu okay so now I'm a local guy obviously I'm assuming that it's something that you could take National I mean sandwiches National but let's say the cracks okay okay so that was a perfect example the guy made a big mistake that he overflowed the market it's a SE separate thing but crack so this cracks anywhere well customers can his toilet could overflow Market Market so basically is at that point focus is focus the bus eventually Focus okay so the focus of the business was to sell the company for $100 million okay now we realize very fast that from this location it's not happening because this location is going to gross five six7 million a year5 six7 million a year with let's say a$2 million net at best on the 2 million at best a 10x million but probably not even close to okay but let's assume this so million from their companyon saleson something to that nature so the focus is basically so then you start utilizing anywhere well norak landscaping equipment that would be something to do Chicago houon Texas California cities big cities okay so this basically Focus Focus South Florida you very much by the way by the way his goal was to not come and he just didn't have motivation no so the answer is go so basically okay ofation so yet location so to a million sales vacy so then you start boiling it down to the execution once that's done you have to secure money can SC bus it's one thing that boils down to money how much money do you have to throw at it that's basically what it is well technically location is investment straty is people you have to have the right people because did anybody see it then you're just a babysitter mention that actually execute what you have there and if they don't have there office whatever come back to me is systems and procedures so on that first location experience so systems and procedures and the systems and you turn it over to the next location and you stick to those systems so for example a man office executive meeting single this is a system that goes to every location you know just to fastp it because basically is because from the marketing line okay I didn't walk into a business everybody needed my product the question isne business um a coffee shop is a weird because Starbucks excitement because okay ice store it's not a crepe it's not a crepe they don't call a CPE waffle it's called um Street I came back actually invested I was just the busy but it's one of the things I wanted to do and I'm more than happy somebody else wants to do it comment comment below his hand by the way okay where's my B idea this is idea that you could scale doesn't take too much too much time and you basically go out out and you and you make it out there but this is an idea where you need marketing because we're going to stick to an idea toilet say because because air conditions p a conditions so let's say portable air conditions the city Houston Texas which city at least most part of the Year cityar resarch comp do air condition companies a million doll from business you know what that tells you that all you got to do is a million each you have a $10 million company M that's all that it does to you so how do you take away a million dollars from each of them some of these companies are tired some of these companies probably have bad customer service some of these companies are just not competing well on Google some there's a million ways how to get done the same motivation when they started also it's like but now they're tired already they're 15 years old they extremely talented people so again s s policies and procedures because I know exactly what I need to be looking for for the next location get so under Min cultures under Min mention under type of personalities under Min sty understand but we're but we're going back to the original thing so same companies was Million business combined so all you got to do is and it's very easy it's a very clear dot on the map follow these 10 see what they do see what they don't do one of the main things that we do is we would usually go on to Google and check the other person's reviews and not so much for the good reviews which was great you want to see the badw what the website is complicated H Ecommerce of the website even the company in the United States of America that has portable toilets you can book it online you can go on my website right now you can get a quote and you can book it online nobody has it free quote safe is that free quote huh free quote a free quote yeah sure no no quote sometimes you well it's it's a it's a it has an algorithm and a calculates where you want it by putting in the addes and the timing and you pop it out there so we want to kill time outdoor wedding so tent submit a quote submit for a quote restro trailers because I'm actually one of the only companies in this in in this world of events but the only one in the portable toilet world I'm the only one that's going to pop out a quote 30 seconds after you come on my website wow L Lakewood Lakewood hosts is a kit for the symb check beautiful Okay so vacation gift certificate of Lakewood host.com am I in it by I subscribed I hit the bell and I commented a lot of times never said the screenshot screenshot he doesn't he doesn't have the time to send a screenshot to an email whatever he doesn't have that that kind Okay so look like one of those sites where like you scam and the clicks spin the wheel to win a million doll and then I have to download seven apps subscribe yeah error messages anyway oops that didn't off wheel offel yeah tap off wheel oh wow so colorful wow no way Ellie fog Ellie is cic at Lakewood host. I'm not sure if it's yish or English but you have for the $500 you get a house on for shabas and you'll get mhi myself and Penny anyway Lakewood do yeah now it's time L Upstate mon North Dakota South Carol North Dakota is where he wants L with host yeah watch this that's the best anyway after the GLE please announce watch this anyway.com email talks latest talks latest.com Fogle and this is the Fogle that was subscribed to latest talks so he put it in for him okay viewers the viewers bu the process operations operations so the process is simple so basically once like portable toilet C customers categor customers Construction contract Department buing the the building whatever whatever the department dictate mention per unit 40 hour week second gets cleaned on location cleaned on location on location meaning the permit helpet the permit that we hold from New York State and Jersey and different places different states and whatever allows us to carry waste in servation so in general comp snitch is just half as good as us the company was theit basically in general this is a lifetime client because it is the bus to building and once the construction the yard the yard do yard managers M yard Fleet managers whatever top to bottom see the lockers get the toilet paper holders at some point whatever the rown ones separ F conru an example construction guy the floor couldn't finish EV so you pay per day these people pay per mon per month per month if you can't have it for a month let's say for a simp minimum time Min this is I was for some reason I was thinking of something else like people just need up portable toilet on a location so you sell VIP at some the questions meeting so at so um and then the department and purple fully wrapped and again it's got me the concept the idea the concept equipment inors and customers this is you get used to it or it's it's so the simple chemical so the simple answer to that question is they smoke obviously is um down the road is contained once the vacuum is within a few seconds very very good answer so bus do events all over the place and events is the Pakistani Day Parade Madison whatever I like the this they like the Jews so so is a customer forever and ever and ever they love the purple they love the pur don't bring me no blue get my voicemail he taking the Spanish over there why they taking away everything over there every time taking off the STS so bus the portable toilet to the Spanish Spanish Day Parade Mex there's no Spanish Day Parade there's a haian day parade there's a Mexican Day Parade there's a Puerto Rican Day Parade there's all these different parades so Spain doesn't have a parade they maybe have but maybe a small things sh units anyway so what it is back from like every every every uh like Ukrainian it came like as a package look inside the boots like service anything and everything scho the trailers and the trail constru fresh water system it's on our website we do that couple of rabbis for say were B down guys I mean you know and um you know Lake would I put on the board whatever and they came to meet to figure out they couple they couple h my hand like wow really I his hand by the wayu what the problem truck driver the a lot of different things about business right I heard the joke with the was it or was it episod special episod absolutely not because person my cell phone Visual Voicemail Mage customer service the meeting thep CEO CFO KGB dispatch operations on top of Maintenance purchas mention but just not enough okay because specifically to their company as all the emails for example info to go info VIP to go and so on so obviously that has been changed I still kept so in general inbox was emails from the office email quote request 24 hour 24 hour chat agents of the website combine 20 30 hours of a week Tuesday morning meeting I'll ask it so I'm very much at top of that and the concept is very simple soice the first thing is business your goal has to be to retain % cers because % customers the customer service for customer service customer service and usually mention some pleas so mention and customer service so for example Google Google SEO whatever of the weekend don't ignore that email unfortunately as of right now we only service so and so city in North Dakota for rentals that are six months and longer and that's it and you have no idea how many replies come back I really appreciate your quick reply that's customer service customer service doesn't mean you're giving the guy what he wants because if you can't give it you can't give it and the second thing was is basically we are a yes company okay so yes company goes across the board John to go VIP they go Guardian Booth they know tenants and in in in the real estate market we're a yes company so I would try to say yes to your request as much as I canid say a weird request delivered single for a period for 90 days in the city okay that's truck carry 50 g because for the portable toilet that's not 20,000 gallons or so on so I said yes and I gave him a price Sur gave that in this 90 days I actually covered paid out my trucks that I had to buy wow and they paid for it so have that yes attitude because you will be shocked if what people are willing to pay you manman sign you're losing business can they sign business they sign they sign Master no fish fish hello fish follow the smell I had a client of mine that once told me you have to offer a certain service I'm a graphic designer right he said you have to offer a certain service I said my clients don't need it he says so what offer that service you client you you'll get clients that need it your clients don't need it you don't know who your goodis existing soci service and customers B us don't do it it's a tra no point for simp in the money exactly CD warehouses all across the country Ware di menion on 24hour shift they needed a restroom trailers the company own restroom trailers as part of of to go and the guy asked me f in the restroom trailers with daily service and so on and so forth for Sacramento California Swani Georgia um um Memphis Tennessee you know all these places which know that Tye thing I said yes absolutely we got it done but and that's what put VIP to go on the map wow so this is do this is the reason sucess because said yes on everything absolutely attitude wow charge for it I'm not saying that I have to go second we got to go the rest I guess you can do without we can't we can't okay so let's get to a subject and let's do this so the rich invest in personal connection because person whatever certain values because it's our personal connection um right anyway value connected right is basically a market up down certain is at least this is probably the reason because because you have the connection to the product and which happens sometimes right crypto crypto saying what he's saying is that since it's based off hype it's based off a personal Z it's not real then it's technically the same well how is it different okay so I'm going to touch crypto which is the but just for m a second I have money in crypto but you can only invest money in crypto that you're willing to lose right I'm sorry let me rephrase this nobody wants to lose anything you could only invest money in crypto so the GU in Six Flags you pay $80 you go to a casino you say okay I'm going to gamble $500 on Blackjack that's it if you're controlled person the same thing you can do with crypto yes chances are we're can make money chances are it's going to go down because at the end of the day it's very hard to explain it and the third problem is that crypto is mish the opposite of what you were saying in terms of antiques That Antiques you can't produce another slum but you could but crypto keeps on producing a you're just hoping that they need but Bitcoin has not 21 million that's the total antiques there's only one okay so mention invest in antiqu it's not called an investment so rich people invest in antiques it's not called investment rich people buy antiques it's not a business it's not an investment it's not investment it's rich people buy antiques it's not an expense either and I'll tell you why it's rich people buy antiques is a little bit because of the obviously because they like it because you know alens or the watches or the whatever and so on okay so but we'll get to that in a second the greedy way of saying it is because rich people like what you can't get or rich people like to buy what you don't have important people will always come to him okay so so that's the greedy answer to it of why people buy it the reason why I buy antiques I love antiques I I love the rush I love the having it whatever the case is I don't sit and draw it okay I usually in I usually spend money on two things either something that makes me comfortable my car a new phone okay that makes me comfortable a a first class seat in in in in in a plane or something is going to make me money MH antiques in what I buy makes you money not that I'm going to sell it but in an apprais value it's money so I'm going to give you a story and it's real fast and I'm so in 2007 when the market went haywire I always I I already had antiques at that point I don't remember okay that I bought for $10,000 of okay and the guy that I bought it from so so they will sometimes give you on on on B you know okay so you're making payments you're making five payments three payments whatever the case is and I I may have paid the guy half of so let's say I bought for $50,000 I may have PID him 25 Maybe he came back after 6 months he bought it back from me for 10 for $20,000 a pop wow each 20,000 each so I I in total I paid 50 I bought it back for 100 I had a tillum I had a slita tillum that I bought I think for seven that somebody else he bought back for me for 14 wow and this was the months that I owned it and so on so at the end of the day it's valued money but the problem is that one of the in one of the few Investments that's why it's not an investment where you have to spend 100% of the investment and you're not and you don't have the chance to recover any of the dollars unless you're going to sell it is on because if you business and invest okay milon so you actually get that money back and you actually build it up that way building for a million dollar and the your investment is on a million dollars but it only cost you $300,000 out of pocket understood the only thing where you're actually putting out a packet 100% signature in the front and in the back and the back from back there's no way in the world it's not worth 6 half or $7,000 or a lot more than that okay so they isain okay because whatever okay if I want to go sell it I could sell it for $20,000 so this doc documents authenticated a pipe a pip a pipe they pipe for $50,000 but to do documentations do an do proofs at the end of the day right but certain products I'll do it tomorrow I'll do it tomorrow what do you mean sh right exactly it doesn't show on but also you know but all right also you know it's the whatever the signed it let's say right if the B's back had a signature inside the back might be a different St okay wow okay no point the concept is very simple because nobody need it it's big bulky never came to be basally but again the purpose from so and so person is because only gets worth more wow okay anyway put it in his head so now it's in his head he's buying it so but I think we definitely need a part two because we didn't get through everything that we need to get through half of it we didn't get through but it's a very very interesting stuff so yeah thank you so much you're a very interesting person in as ENT and it's very and yeah hopefully we'll see you back soon thank you very much the ru be positive be be firm be strong but also be very nice sucessful buses H don't wait get it done get it done knowledable research right away wow until I get around to do it so but until I don't to me there's only two ways out of there there stuff that are alive and stuff that are dead it goes with customers and goes with everything I this you're either dead to me or Alive to me I'm sorry so the point is crypto it's either death research