Transcript
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mention highend low end
story he doesn't want to do
it
[Music]
Insurance friend man
planner
production call me whatever you want
just call me we'll talk we'll talk about
it soon green
events company the wave
so
we're doing
ads exactly wow
hisk Tom River how
brick yeah and by the
way has the club of Jackson 21
was anyone by the way the club of
Jackson 21 the
B construction
development
duplex
to
covering in basic cost minim
9.99 extra tab of YouTube
in bonus
content LT plus logo the
comments like open paper VIP yeah
basically VIP exactly so was the
supports but com to additional perks and
bonuses you support us we support you
I'm I'm a proud um latest talk plus
member just saying yeah by the way
congratulations welcome to latest talks
Plus thank you looking forward yeah it's
as of today green events please tell us
more whoa where do I start what is green
event what are you what are you
doing
event what type of
event corporate events organizations
nonprofit weekend getaways shab company
Retreats how did you get into it who are
you
so
is events events events
dinners meetings trips to all different
places yeah but still
behind the
scenes
exactly and slowly
slowly growing up a little
bit
um Health business and happens to be
that
events
planners
for he went on to the corporate world
and
good never knew that okay know
it in London in London is do a a
full-time job in London is a part a
parttime job doing America
right to be events in London believe it
or
not
it's the English mentality right
um I was looking into
opportun the industry a few jobs lined
up be more than
happy
office project get
projects
events real estate nursing homes
Healthcare come on V we
[Music]
slowly slowly slowly and at some point I
realized that every time I try to like
look for something else 2016 2017 2017
beginning of
2017 I was looking
it just didn't
[Music]
work the future because at the end of
the day I never like settled myself my
the future
planning real
estate
[Music]
perfect
match and he puts me together with him
random
person
Partners Jersey City the Bron
Brokers auction
homes
builds
we were going to go into a different
industry
management lost Focus went back into
events at that point that was when I
literally made up my mindset
that an EV EV compan green
events
green
events that was my switch
point what's your company
name green events greenin
green making
greenin so green green kind of I is
green green events I gave myself a
name
okay once I made up my
mindset Ur I want to be able to make it
and I want to make it big and I'm not
going into real estate and I'm not going
into the nursing homes maybe on the side
of my full-time focus is events at that
point
automatically Clarity Clarity and when
you have Clarity I got
opportunity and opportunity Event Event
it comes with
the focus
focused I'm giving myself 12
months
plan very good question so there's two
answers for that for them number one
is
respons
frame
bricks
toil responsility
he's having second thoughts
now what do you offer for that we're
gonna get to that in a
second an event planner okay the and
this also goes into the whole separate
conversation
on mentioned EV
planners
okay
out
thing number one is
mention
people Flor the musicians
zing the the the furniture
companies signage artwork Manpower
staffing
parking
mention situation people live today in a
lifestyle people
want I was hired a company a bookkeeper
a bookkeeping
mention bookkeeping and te bookep
well this is not where I'm good
at there something called Supply right
so so automatically if there's a demand
for it there becomes a supply obviously
there wasn't such a
demander he doesn't want to do
it
bookkeeper
no every business is that yeah exactly
was
bus I'm saying
no that's it's it's every service
business is like that the service
business People Are People Want To Have
and it's not only it's they want to have
talent this is my vision this is my
plan and execute it to
me the fact is
emplo
building
proposal take care of me
make
event
profession jelly
mind
[Laughter]
excited is as
what is your
goal basically what it is it's I start
with the end goal in mind
because booking hotels and dealing with
travel whatever it is and bringing music
and entertainers
and
matched
low
,000 what is your goal based on that I
could deliver him product well product a
doesn't always match with product B
product B doesn't always match with
product C and needs to make sense this a
storytelling this is
literally whatever creates story for the
event owner
event he's not there
hey EV
of so there
sometimes do you have a budget
meaning to say sometimes
okay especially in the corporate world
in the corporate world especially most
of the times they have allocated budget
for
it allocated budgets for events and for
everything allocated
budget
exactly theist exactly exactly so so
sometimes clients okay do you have a
budget they'll say my budget is x amount
of money okay
fine sometimes we don't go that route we
sit down and you know the the initial
conversation
was and at that point dets
possible terms of proposal in terms of
numbers and based of D we're looking at
an estimated of x amount of money for
this
so
okay
mean this is what your Bas
is ADD option option they add option add
option
okay one two and three and four and the
rest customer relationship I'm going to
put in a lot more work
um free estimates meaning to
say I'll give away time I'll put you
together a
proposal
search
resources and researching and all that
stuff at that point depit the
retainer
is
numbers
ideas my expertise for my clients rough
rough rough amount of clients that reach
out to me end up going with me and I'm
happy with it I want to know what makes
you
specifically what makes you
specifically you
unique EV planning and I incorpor
into plann
woman a
bookkeeper system
in um customers
clients
operating so it makes it very seamless
for
the exactly a flow a
process and energy and and just to be
able to create a good system that it
should work a healthy system as Clarity
and nothing things should be all over
the place
[Music]
place
um customer service is is in my opinion
one one in the
world get the customer service for the
client um we give very quick responses
followups WhatsApp
groups questions streamline the
Streamline the process it's the little
details was like the big picture mhm L
the the the customization the
personalization the the company's
logos the signage the welcoming the
stff the display the de
of stages of musicians and entertainers
the the
speakers trip the trip the welcoming the
the weekend
event extra thought with attention to
detail
[Music]
entertainment let me let me do the whole
thing so so is a very good question um
obviously as as the client as the
whatever I'll tell no problem
relationship mention in the
industry
agent let who really matches for this
event
ah yeah we were just getting started
luxy.com
vacation
rentals New York
up
singer you know Upstate New York
vacation
yeah wow so luxury by the way s
out whatever go to luxury villas.com
green events and get a free
[Music]
event
delicious
inv video introducing status vids of
status vids.com
templates and
styles
video video L down
Taste
okay back to our guest yeah so I wanted
to start off with a question in
English this is a more of an ethical
question I also have something to say
about it but I wanted to hear your your
first okay
so
fundraisers to raise money you want an
appreciation he goes all out he's
showing off statement was it I want to
know what what what's your thought
process when going to do you feel good
about it is it something business is
business is do you have do you say that
it's an okay it's a better thing it's
what's and and this is this
[Music]
is
Suits Pink
Suit
but again I'm not comparing one another
but is the best
of to question
is you know the guy doesn't need it
and and he wants to spend it on
you yes so
so the client um again it all boils down
to really
isct is it really what you
want sh in a sh yeah obviously is this
again
so you go to the root of it I go into
the deep root
exactly bpcu big party coming up big
party coming
up
oh flip side of it flip side of it by
the way my compliment as long as one of
good I just found out I never know about
it it's funny how we got big party
coming out it's so much it says so much
it's like big party coming off it's like
positive energy positive
[Music]
vibes try to ask every single client
before it post anything or okay them um
obviously
mean coming
up
perfectly fine I respect
it non
disclosure so yeah and you know what and
I respect it from the client
because this comes back to
[Music]
the big party coming up is actually very
interesting
um
stat has George a a cute guy
and big party coming up George what's
going on big party coming
up
[Music]
surprise birthday
party big party coming up
and at that point
official
coming
uping
socu I didn't see this they all signed
the
N because most of
the associate my company
andag funny
because rebranding logo
because tagines
anden big party coming up end the
conversation events handles the so the
answer really is not the the answer is
the UF well 70 80% the production from
the work was it's not on the day it's
not the day off it's prior to the
event project manager the project
manager
oversees is
aligned I take care of I oversee
it
internally project manager because their
project manager job is to overse
internally the back the was the
Custer just to be able to make sure that
everything runs smooth and
seamless the numbers for argument sake
so technically
speaking because as long because it's
the planning of it at the
event
events Productions we deal with it we
deal with it the right way um
bed our challenge for I want to have
that if we took it and we took a deposit
and a contract is signed never ever ever
will I back out that means if I have to
miss out on that very big production or
event I will miss out on that
because um I'm sorry I have to back out
I wouldn't do it however
however executive decision
hand minute could we handle it can't we
handle it how can we handle it can't we
handle it
by
because
customers I'm doing I will make it
happen by by hook or by crook I will
make it happen but it shouldn't go on
the from somebody else's event so I
would never say no to repeat call
client we're ready and we're set for
these kind of
situations how many was the most parties
you did in a in a day D
EV gave service for a customer and the S
pie right the flowers or whatever the
host
right the answer
is meaning the one that would wouldn't
wouldn't benefit is the the most is the
customer Logistics inventory wehousing
Trucking gas Manpower damages um um um
full full full
company
which certain people do work that
way
I basically we we we design events
accordingly
so the color
is the color is the posters yes the
color is the invitation yes the color is
the
gold the screens say they color so it
the actual
theme certain
events Moroccan theme it's a theme
themes from Disney from Curious George
what's the weirdest one you had got a
very interesting theme um graffiti
everything was graffiti everything
graffiti no it's interesting how we
incorporate it you have to understand
sometimes it sounds a little but we
everything comes
together
sure and we last minute because of the
rain we put everything
inside
and
outd minut no happens to be not
but artwork and
the furniture we incorporate you know
again you have to
understand listen if you do it my policy
is if you do it you have to do it
right in an inine incline section is of
when these kicks
so for the
picture you do it you do it right if not
don't do it at
all how do we make money how do you make
the money and is it good
enough outside vendors and Andre hired
Freelancers managers Manpower
staffing
separately so waiters and N waiters and
included waers is built separately
Manpower is built separately outsourced
outside managers are built separately
valet parking captains
mat besides him and his
little
BS com and what do people choose more to
uh flat fee or percentage it's a very
good question
honestly the the real answer
is at the end of the day the
kicks C
because usually the obviously you know
the
Cent but usually he respects it
understands this is execute in this
event exactly so sometimes ins a
decision
regardless of regardless of the cost is
sometimes the
bud
amount basically a VIP luxury
product
service he wants everything taken care
of do H my credit card the event and bu
you're a therapist for rich people so no
no no so let me rephrase it it's not uh
a luxury service it's not a luxury
product that we're selling it's a luxury
service luxury
events
it's a luxury service it's a luxury
service it's not necessarily a luxury
product understand the difference
now different days once upon a time once
upon a
time
planners EV
planners the best they cater they
creative
soering we become caters we start
sourcing the food from different people
or we hire chefs accordingly it's
bringing around dishes props setup staff
weight staff kitchen staff kitchen
rentals Etc in in in you know
basically Act
why
because at the end of the day Zan Zan
sweet breads is the
best L chops Next
Level so what we try to do is we build a
menu and based on the menu we decide
where we're going to take the food of
the client specific
preference mention the wave the wave so
very good question the wave is a
company events on
boats the wave can from the
[Music]
Ws and there's one specific boat owner
built a very strong relationship
with we really really good
bodies business and what ended up
happening is so slowly
slowly end becoming like the V
guy random
mention green events I got your number I
want to make an event on a
boat let me make this and turn this into
a business that could become scalable
and it could run on its
own
events
concept slowly slowly slowly
developed um but concept veloped a
business
model a website was literally of their
website planning an event of a shift
from a through z without having to deal
with a person
choose
literally CH men appetizer for soup
dessert set up see like photographer
videographer photo booth etc etc in
Buffet sesame chicken carving
stations boom boom boom it's a 10-step
process of how you uh plan your event
from a through z to be able to literally
click through the entire process of an
event at the end of the process you get
a
proposal and it tells you what you me
what you get included and estimated
price and this
is n Dem high and green events oh okay
high and green events that's not what
the wave is all about the wave div
custom we have C green events is a
service the wave is a product
exactly exactly the concept from the
wave is it say a scalable business on
long-term goal is Florida will expand
and into the basically well
process and you literally put in all
your information in the
office
notification we made it like
allinclusive packages so basically
there's um this is what the package get
this what the price per person is
and it's a package the Platinum package
get the
the the the silver the sil the silver
the silver
package what you
need it gives you what you need to be
able to have an event from3 now the
concept from name is that for ins for
the planning stages for them is as
simple because we know exactly what's
needed for every events their shift
their package their Mount mention do the
menu B we have a system to the that we
can execute an
event vendors orders booked booked
booked done so the the
salesperson
inquiry the
website customer proposal sometimes I
would do it sometimes meaning if it's
you know depending on the situation
umin and okay so X beautiful beautiful
beautiful uh
um and then sign the proposal and give a
deposit the concept is it makes the the
the planning and the production process
seamless P it's automated
exactly that and the manager came to the
event he knows
everything of Bo
okay
yeah thank
you so happens to be the website
process it's by the end end stages of
being
developed so it's um the plan is for
season to
launch but it's repeat customers word of
mouth no new business I'm outside can
marketing and Brandon and you
know event that's coming up I need you
to back
down never had
that
competition um because back to the back
to what we spoke about
before strong
Pointes yes as an event planner it's
meing to say
specific
event this is not up my alley
yeah
honestly competition because I do feel
like I offer a very unique product and
service based off the conversations I'm
got for I don't feel I feel like I'm
definitely something different than all
the event planners out there but the
under event planners um and to my uh
group our WhatsApp group final event
planners in sharing information we have
questions venues ideas Concepts new
vendors new you name it we're all there
for each other we're a very happy and
healthy
Community rental companies furniture
rental
companies ship in literally planners out
there and we all sat
together guns off um we help each other
we're dear for each other we support
each other
in
abilities that's
it cooling the heting pro S pro
mechanical for service and repair clean
commercial residential
system 718
[Music]
mechanical related
to sometimes besides the
caters
live podcast for open
audience
whatever event
okay this is
so full
usually okay
okay was
delivered Chef on the spot on the
premises fresh food whatever it
is
addition of the event from the
catering certain mention certain chefs
into
the
Che
the
so Ren dishes can R props can R any of
these
but besides that
responsibility trips getways
so what was your biggest job big is a
very big is a very broad question I feel
like you know the answer to this this
this this there's big in terms of
there's big in terms of
hello
there's big in terms of amount of people
there's big in terms of amount of time
there's big in terms of the amount of
money it's a very very bro question the
the answer not the answer the question
that I'm thinking is that the biggest
job even though there's not food and
whatever waiters talking about the
biggest headlines you're asking which
events that I did made it to the
headlines that you're extremely proud of
to to show off people some
right so first of all there's the H
concerts which we've done in the past um
which was a very was a was a nice
project yeah we did last two years it's
like because of we couldn't find any
other
specifically restrictions
card 100,000 square foot of space over
100,000 square foot of space just on one
floor itself split into three which is a
tremendous amount of
space atriums literally from a through z
[Music]
literally project
um
basically
front row seating
couches
couch the VIP
in in the
[Music]
VIP so line a project eight trailer
loads from B just
High plac
[Music]
company
stag a stage billj Bill Jacks Are
4x4s
950 billj 954 by4
wow rental
companies so this Alliance is a project
for footage of billj n four times is how
much it's 16 16 16 * 950 16 * 950 how
much is 16 * 950 our studio audience
says what 10,400 10,400 square foot
billj billj this is besides the stage
the stage I think was another 200 wow
tremendous
amount by by Bell works is that because
it's an office building that's
officially open for for people that are
renting out offices um so officially
the because Friday is a noral work day
so they allowed us to start loading on
Friday um but obviously not in the
premises that people are working so we
basically inas so so basically we got 56
trailers 50
trailers schedule trailers load in load
out loading managers man the
loading just loading in and loading
out all planning this all our planning
we had a team of people Gaz got um um
if planning is key and when it comes to
Big Productions if you don't have that
it's it's your your 56
trailers loading in and
and so we need it to be ready by suay
morning we needed to be ready Sunday
morning because Sunday morning is is is
rehearsal so we need to be ready because
why because if there's any issues we
should be able to have time to deal with
it so our come our
lighting screens listen to this and
we're not even we didn't even touch
about food right okay we didn't touch
about food rentals and set
up reception VIP
reception
mention
borks mention reception we needed to set
up and and serve food for that amount of
people this was a tremendous tremendous
this a big production now schz we work
together as a team schi oversaw the the
musical production schy was the actual
producer from the concert
meaning the
logistics anything that wasn't related
to the actual stage was our
responsibilities department so that was
actually one of our um you know
challenges is that
the we needed to be not out we needed to
be clean
in Monday morning 5:59 a.m.
out concert because 6:00 a.m. people are
showing up to work wow so this was this
was a logistical nightmare but I could
say we pulled off
like
wow project
so
um there's yeah
meaning and is
[Music]
respected wow beautiful next NJ Pack NJ
P
because but but we still had a reception
for 1500 people across the street in a
different
place
Serv van cocktails Munchies Essence
snacks candies chocolates you know
minors etc
etc some man power crowd control
security we just I never say no I love
challenges I love challenges and I know
one thing you go big or you go
home event planner grer projects grer
Productions I want to be able to you
know
produce you
know latest Talk Plus
questions the content so the
question how how to keep calm during
event it's not going so
well wow I see his insid
yeah okay so the first thing is
St per job or the fulltime or the
parttime or the freelances mistakes
happen no
100% no no no no no mistakes could
happen it's how you deal with the
mistakes
now first of all preparation is
key
okay
and breakdown FL plans
moods okay this is the plan we know we
always take the extra hour leeway time
whatever it is that
[Music]
extra
accid
fle and extra managers in case of
emergency staff is
key the man power
is wait one 25 one 20 in the corporate
world the guys on H one per 18 one per
you
know I usually try to be anywhere
between 1.8 to 1 1.2 sometimes again
it's if it's depending on the situation
but you need to have that map that again
that's that's waiters then you have um
um Runners then you have Porters then
you have kitchen St then you have
managers mates whatever Etc in the
actual in infant staff Alliance is it's
broken it's under the staff but staff is
key however many you think you need we
always need more in case of things going
wrong or in case something happening so
this
is mention staying calm because it's
sometimes it's it's all about the the
the the impression that you're giving
over if the the guests in the clients V
feel
ice cream
in
customer the the ice cream is running
late the
options
theas this is
the
is we're going to we're doing everything
everything in our power that it should
come quick easy smooth
and the question if you're prepared for
it
and this is the this is the fact so you
might as well just keep and and again if
the guest and the client
Z
we have
everything
paperwor wow this is the it's for the
question and as
always
sucess
and it's just it gives me my passion
my
of you have the energy I enjoy it I
enjoy communicating with people I enjoy
I enjoy meeting people I enjoy selling
things to people I
enjoy I like it I enjoy
it back in the days
have you ever done anything like
this
yeah y you sure sure can come references
sure
M references
perfect
exactly
californ States the United
States
[Music]
I found them my place the next is I put
together a production for Six Days Seven
Days whatever
in anything similar to
this but yes I could do it I figured it
out trucks trailers for York fil with
with goodies with welcome packages and
you name it with mat with signage
those zero but I knew one thing I'm
going to do it
and I did it and that's what gave me
that yes
insurance he was forced to answer this
question and he will not say any more
details at the end of the
day that event planner the event planner
named responsibility
of respons
plan the event planner is the one that's
going to be at the end of the theer the
vendor but the event plan
responsibility in the corporate velt in
the corporate venues Hilton anywhere you
go in New York City Manhattan in the
corporate fin venues any hotel
any insurance policy so
usually s Certificate of
Insurance wow thank you for joining us
you're welcome thank you for having yeah
thank you it was a pleasure being here
okay now we ask the guest every single
episode we ask him to leave a message to
the public you can face the camera for
30 seconds something to leave them with
that
will benefit them in the future
[Music]
messes because at the end of the day a
person is
[Music]
a always
trust
feeling
feeling is most of the times is just
the
it was a pleasure and an honor
and thank you so much and like subscribe
comment below like support
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Z part a big part a big part is coming
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