Latest Talks Podcast - Ep #14 | Topics: How Rabbi Issamar Sold Icons For Apple - His Unknown Back...

he sold his house and he moved into his ice cream truck and that's how he managed theel what if it's not a good day what if P you were the first one to do this on social security number is 117 we'll leave the last digit now instead of managing one little tiny part of a business you're now going to the big picture risk management of the whole business [Music] marketing business Consulting in uh psychology introduction right okay the question is that's a good way of looking at it 100% hindsight is 2020 connect the do but sometimes you see it many many years later and what's the podcast after the podcast when you have me on the second time I'll be able to explain to you what happened the first time that made it worth my while to come to America with the wow the story the outcome of it now we know we have an episode to okay yeah see can't wait [Music] social security number is 117 leave the last digit this is actually you know number Social is between I think 05 and 130 you're born in New York state says 071 there you go so's let's move on fast I'm with you there you go my English birthday is February 3rd 1980 if you want to do you know if you need to know to social on the date of birth white is a gorgeous color it's got to last long people behind the scenes here to make a note of where I said my social and to make beep over the second or two over there make anyway ask yeah yeah that's how it goes it was a lifelong dream yes the I scratched it you know it's one of the things I wanted to accomplish ACC for in general specifically wow yeah [Laughter] wow okay that's how it works in general that's not really a way to be successful don't don't don't skate to where the puck is Skate to where the puck is going essentially so what I did before I'm say what what I did and how I got to do what I do but it's not copy me in what I did if you want to learn something from what I did you want to copy it copy it in the sense of do something different using the same mindset not copy what I did competition the idea for not not finding a need and filling it hello business consultant um is a puzzle a painting call it what you want get challenges connections why you even asking me that um risk management risk management Serv against complete overhaul because it cost you feel guilt so the risk management guy has to figure out how often do I have to fix the plane it should always be in good working order but bottom line so I said uh I started talking why do you want to do this doesn't matter doesn't matter fored a software software help employ emplo emplo get the get the product and then they roll it outt I was curious because I wanted to figure out when I'm explaining to somebody why you're doing this for a living what your background is I said now I have a good story you started out by building software to help people with their employees Post Cereal Walmart Coca-Cola Target fine yes now instead of managing one little tiny part of a business you're now going to the big picture risk management the whole business I was able to build him a backstory what he did past to be able to explain to people very much in Risk Management this is something special to see anyway so back to our conversation Compu d means it's and and was Microsoft pain and Microsoft right and there was Apple if you think word if you think Microsoft Word is sophisticated think of word pad you think word pad is sophisticated think of text pad I think it's called okay very very B right now in the computer stickit by the way why the a typewriter q r t y q t y I'm losing it haven't in a while t y AS ASDF no it's not as s DF g h j k l that's ASD second line Second Line q e r t y u o p a s d f g h j KL ZX CB v m that's the keyboard why is the quity keyboard shaped like that because in the olden days when you hit a keyboard every time there's little Hammers and every time you hit a key when t t t t tck so any letters that were used very often next to each other they should so any letters that are used or next to each other on opposite sides of the keyboard so that when you type really fast they should they shouldn't hack it so no so the reason why computers today even though nothing gets hacked it's it's a there a lot of things like this in business and life the reason why right now there's other keybard that are better there dor keyboard other keyboards and in different countries keyboards are different but the reason why we have a keyboard today has nothing to do with anything except that once upon a time the main goal is that the should into each other leave you stuck anyway the the typ the the instead of these hammers it was on a ball ski that part anyway so so we had a sticker which had the Hebrew keyboard on a sticker and so at that point there was something very there was something very common called shearar sheare meant I'm giving have no problem giving my age but I feel like I'm getting service things like that so I was very fascinated by this idea besides mention sh in the mail so so common something unique about it icons I mention the computer was very and a folder was a picture of a folder at that point as in the world of sh mention software program software in the sense that it's something you install in your computer and you pay if you like it expion 40,000 pieces of CLI so that if you change using a program called graphic converter at the time but if you change an icon an image type from a PNG there's no PNG at the time from a gif to a JPEG or GIF or J fine fine by the way Google GOOG search Google CH well considering I say Tesla when I speak about Tesla and people say it's Tesla not Tesla so uh says Tesla it is Tesla Elon Musk says Tesla and he's the CEO of the company so he says Tesla Doge coin or the Dodge Coin well I'll actually tell you since there's a shua which is what the coin is based on it's actually dogor doggy right doggy um okay no C and S that is off top a lot of words a z and a s if if you're if you're from England or from like British people a lot of times they say different things say not same idea anyway so whatever you do is fine so to get back to topic I figured out if you convert something from a gif to a JPEG then when you convert it it makes the thumbnail of the image into the image in tiny mhm it downgrades it yeah but you're actually ending up with a preview of the image so then I was able to take that and use a program called hex Editor to edit it a drop and I was able to turn them into icons put them onto empty folders and I created shareware for of custom icons so legally I had the graphics I didn't design them I just had the share where CD SVG file no it was in Mac it called a theoretically an ICN but there's no such thing in Mac because the extension there's no extensions that are visible about before the days that Mac used Steve Jobs company NeXT as the back end of that I'm talking about the original Microsoft but anyway M no no Linux back end Unix back end but anyway um where I was going with this was was that I actually put this out there on the internet it's still out if you look for it one of them is called I believe the cuckoo iccons collection us ku ku don't ask me why I had a lot of just looking for random names and when I made the form that you fill out if you like the icons I did two things that no one had really taught me to do but I thought it would be interesting if you send me $10 in the mail and by the way I never came never really came out to talk about this in this way but I remember correctly I didn't even create those icons until the people started sending in money which tells you the end of the story what if it's not a good day whatever once I have few people paying the big bucks I'll pay the Hotel host because it's coming up organically in a conversation epode it disturbs the middle of the thing boom you know Manion inom Lakewood is [Music] Lakewood New York [Music] the middle of the thing boom you know the gas station wow wow I want to clarify also it didn't break someone smashed it I I I don't know the actual story but that's what happened exactly and and this isation form if you send it this form please um you send it I'll send you 100 more account accounts selection boxes you're going to like this okay $10 for to license the icons $35 for a site license mysite not like today aret which run by the Pentagon email address had like email addresses were like 4989 comma 2182 compus here.com or something at BB new york.ny whatever [Music] downlo anyway so back to topic so now so why did I do it because it looked staty that's the real honest answer but then I went to Camp shout out to my favorite brother that Liv in that taught me about Rolling Green lights when you go from Crown Heights by to Brooklyn uh so I'm to visit you bag full of checks in Camp literally in Camp now I didn't what we do checks in Camp give to the Cen so I fill that an envelope I didn't know the address but I remember that on Avenue J Corner cor Avenue there was a dime savings bank so I wrote on the envelope Dime Savings Bank Corner cor Avenue Avenue J Brooklyn New York check in the back I all this stuff at the time the made it into my account and deposit by mail the old fashioned way but was was the most interesting part of this whole thing besides the fascination of getting checks understanding that there's people out there that will pay you and that there's people out there they don't care if you have a long bid and you don't speak English don't care they don't care which college you went to if you didn't go to college at the end of the day if you're providing them value they will pay for it they the other interesting part was was that I started getting most checks were $10 but some checks were 35 one of them was from a man named Michael spitler and his email address was michael. spitler newton. and he gave me $35 for the write for Apple to use my icons in the entire site wow so I can honestly say got Apple Apple computer for a for a customer client maybe the wrong word so what was $35 I don't have to say that part you know what to [Music] say how you created icons and again I didn't design I'm not an artist I didn't design the icons I simply figured out something that if I do this that's freely available and this that's freely available and I put it all together I have something unique that I can ethically and legally sell so and once I saw it was working I started doing more of them and don't forget your question but I have one more point to this there's something called the MIT hyper archive which is run by the Massachusetts Institute of Technology which sounds very but the camera okay so so um it's Hy MIT thank you the MIT hyper arches the MIT get MIT was like called infom archive discs so I'm thinking like this to myself wait they charge money for it but if your software is on it they send it to you for free especially if you learn to write in the thing the software is fre freely for download but if you put it on a CD you must send me a copy of the CD on which the software is placed okay so then I started creating one thing every two months because I wanted the free CD because to download you get to hear the sound again so in order to not have to deal with that I could have every every single piece of sh that's released got five stars on seen it I was the number one most downloaded softw for 16 weeks straight I think wow I was on of 16 weeks then said this week number one last week number one weeks on list 16 like the bestseller list like there anyway your question was I wanted to know you you came up with this thing alone meaning it didn't exist beforehand or there there were other people that did this there were people out there that spent time pixel by pixel literally saying okay let me design a frog so they made a green pixel and they made a little frog working within those that that limit number of of I'm saying as icons for icons you were the first one to do this or no I met a guy I I met not I met a guy I found an icon thing I still remember it's called the guy's name is uh mighty toad I think was the name of the company the guy Mighty Toad and he ions he made icons I copied him but I was different than him number one if you gave me money don't forget you got more icons that wasn't that wasn't the standard so I gave you bait don't just pay me cuz you like me either feel guilty for not paying me or pay me and you'll get more M and that's how iar about balc checks cuz somebody named Verona I don't know if the first name or last name or the street they lived on but that was certainly part of the check balanced on me and then I learned you don't send out the icons till it bounced then at one point I did a software that said if you donate you can either give me 10 you can either give me a different piece software but you can either send me $5 or send me a $10 check made out to the American Red Cross why I did it I was experimenting like a lot of things somebody many people sent me five some people sent me 10 one person sent me 10 and said if you can prove to me that this check goes to the American Red Cross I will send you five for yourself so I made sure the check went there Red Cross and I sent them back a thing he sent me $5 for myself I Lear I got I I never knew there was a place called Guam until I got a money order from Guam for my for my uh for my icons where's Guam Guam is in the Pacific I believe I believe one the American Army station that's some territory of America or something I'm not that familiar I like to be intelligent on a thing but more or less that's there we go g m Guam so I learn I ended up learning a lot about anyway so let's fast forward a little bit make a fast forward sound no that's a rewind [Laughter] anyway theal hotel hotel in l no they I think they took it down and public companies the from the public company into them we have been paid $25,000 for six month PR promotional whatever for this for this stock meaning to say it's not unbiased this this is a paid promotion basically so when I saw that disclaimer I realized okay mention for promotion so I realiz if they want to pay 25,000 bucks to him why wouldn't they pay 25,000 bucks to me and that's how this has nothing to do what we said previously but we discussed Life as a puzzle the next part came from understanding that public companies again don't care what your name is what you look like what your your education is they care about results if if you can do something for them bring them eyeballs visibility Etc they're willing to pay for it so from that I I remember asking that guy's permission I in their business if if if I can if I can do the same thing he said do whatever you want so then at a time all cell phone numbers were 917 and all home phone numbers in this area in this were 718 except Verizon let you take a 718 cell phone this is M on cell phones where were especially the small one St Tech so I got a Verizon phone only because I wanted a 718 number for my cell phone cuz I was worried that public companies that are going to call me I'm going to see 917 number they're going to know I'm a cell phone number office I was in yes I learning FY because I don't want to St whatever but but in Yesa and then b d I had my phone and it had then it was not a smartphone it was a cell phone and uh I kept in My Pocket every time it VI vibrated in my pocket I got very excited and this was my and then when company started calling me asking me for you know can you do this can you do that said him because this is a public thing but I once was asked by a company if I would do they ask me how much I want I think I said at the time I think I said $5,000 maybe I don't remember the numbers but doesn't matter I said $5,000 and they said if we give you cash will we do it for Less I said yeah I'll $4500 and they said Okay so I was assuming at the time this is one of the education you get in life that when they asked me cash they me instead of credit card cash or check made out the cash M it didn't occur to me that a public company might have I'm not going to say it didn't occur to me that a public company might have any check or credit card related way to [Music] pay profile company and I didn't tell people buy the stock it's a good stock and then it went down that kind of thing I helped I helped companies I still do this find more investors in their company essentially it's about visibility it's just like uh I don't want to talk about Bitcoin for the whole for the whole thing just like Bitcoin or doggy coin or Dodge Coin or whatever you want Dodge fine whatever you want just like all these kind of things there certain number of people that know about something for every 100 people that know about it let's say one of them buys that means by mathematics if you tell a million people about it you let 10,000 people buying 100,000 people buying right 10 one 100 depends on the math but essentially the more you expand the visibility for something the more the more it can make okay which is why now I'm working on a public company of my own after having done a lot of stuff other people's companies for many years [Music] did you know that Poland Spring was in main not in Poland yeah yeah Poland you know that Poland Spring not from Poland Spring no if you put purple drops in [Laughter] it color whatever that's obviously a reference to a previous episode episode eight the qualities of water which episode is this this episode 14 and which episode numbers mention was my second time uh episode 20 no episode 20 is Bri I think it's up to you 26 26 26 what's the the funny thing is basically but I know you're a long time and way yes yeah so it's available any the best question I was ever asked in any interview ever that was in 2017 I think by the way anyway oh right so now now not only that i' I've already sold myself and coming back a second time right exactly by the way episode 14 behind the camera next time can guess you know contest buil up episode 14 at you know what you want to know who it is we'll send it to you in the mail as long as you send us $5 $10 $10 $10 to tell everybody and and if we'll know that he's real then the organization gets $10 and I get $5 right so first let me answer you what about my company with with h with a story but first tell me how much time we have left oh it is 20 minutes 20 minutes okay so we'll start with the story of Margaret thater Margaret thater was the Prime Minister of England when she was prime minister prime minister the NHS National Health Service nursing home care basically Senior Care that any so suddenly a lot of companies will be very happy to hear that news a lot of groceries might be very disappointed to hear that news depends if they making money it just changes the whole Dynamics iceam truck okay well if the if the government is going to pay for nursing home care that means that many more people will want nursing home care but mention the can the vill can afford and suddenly can afford it not only that but it's like Section 8 it's guaranteed income if the government's paying for someone's nursing home care then I don't have to worry is not going to have money because blame in nursing homes which I don't know if anyone ever came across which is what do you do with a patient that doesn't have money to pay he's in he was paying a he doesn't have money anymore you can't just throw him out government programs you try to send him to the house Hospital you don't take him back but that's that's that's already advanced advanced But ultimately you don't get stuck with patients that are not paying right like hospitals have that problem illegal immigrants some do right he's illegal immigrant so he goes to the hospital he goes to the hospital he gets care because he's Indigent which means instead of you as a taxpayer paying $40 him to go to the doctor you paid ,000 to visit the emergency room because you're trying to save money CU he's an illegal by way it doesn't make me liberal doesn't make it just it does no sense itn't make anything but this is the fact right and there's a lot of things like that by the way yeah yeah so this guy Duncan bantine M read this article and D bath time Duncan d n c a n bantine b a an n a t y n e dunin Donuts spelled very similar there you go that's dun this is dunan and that's dunen I think there's a kosher one in Chicago yeah do of 18 of ofal everyone who goes into the called donut store next to my so pleas latest talks5 but that's the real way to get SP having people go in so you didn't know you don't know about that podcast that's how we got so mention mles latest donut and Red Cross just curious did Ms opticle only give you one pair of glasses cuz they should have given you more Ms yeah because the chances are at some point these glasses are going to be hopefully not attacked by somebody else but sometime going to break at some point M and you'll need new ones right and if they giv you two but service anyway that's not a good answer you have to spend twice the time there I think there's a there's a good comeback it's an investment for him though this glasses one day is going to be so famous because of this episode it's going to cost a lot a lot of money so if it breaks even more he auction why doesn't he auction off his glasses let's do this okay see the comments you see now so Margaret thater said she's paying for nursing home C this guy had an ice cream truck and he decided if government's paying it this opportunity I'm going to take advantage of the opportunity he built his nursing home and it came to the final inspection and they turned him down because he didn't have a light bulb screwed in or some random even worse than usual so so um person had no choice they had no money left they were counting on this for the this D he sold his house and he moved into his ice cream truck and that's how he managed to survive those few weeks he got next inspection became a multi multimillionaire from the story he did a lot of other things but this is one of the things I got into this whole story is because get that when I see the opportunity for myself as opposed to doing consulting and helping e as much as I can going all kind of non-jewish people as well I can't help it um but this story as far as quot a powerful quote the opportunity of a lifetime comes once a week you have to keep your eyes peeled for it when I so when I saw opportunity come around I decided I'm going for it full force and that's this company that I have it started with an idea now I already have one thing I purchased for it one I'm in kind of contract for and one that I'm waiting now yeah this week week next week on second I remember any when I when I spoke to either Thursday or Monday if it was Monday he'll be back next week if it was Thursday I'll be back this week anyway so what's what's that company it's a company revolving around the fact people call it silver tsunami people call it Aging in place it's the company revolving around the fact that people are getting older but not feeling older not wanting to go to a nursing home not wanting to retire and play Bingo the whole day long but who want to live as long as possible in their houses and they are comfortable with technology and different Technologies and solutions that can help them live comfortably and happily for as many years as possible as we said before 60 is a new 40 which makes 100 new 80 which makes 80 60 right so today famous line living longer okay [Music] I'll get back to you in three to five [Music] business okay okay that's pretty good [Music] assuming they didn't live long enough to have all the medical problems that we have that's man 40 56 sure they didn't live long enough to have all the medical problems that were Happ if they did have the medical problems we didn't even know about them no but I'm saying that they could have gotten the medical problems earlier and that's why they died true but meaning to say there was no need for knee Replacements when nobody lived to the age of needing knee Replacements I thought the knee Replacements came before that's why I'm not coming here with the medicine have to walk everywhere depends they didn't have that weren't that good didn't have proper dental hygiene but yeah in theory idea okay so that being said not only that when I me they didn't know about all the kite they know today so if someone had making this up 100 years ago right right m okay so so now one second so now people are living longer and we know more about aging and people are living healthier lives and that doesn't mean that you don't never eat a slice of pizza that's not what it means it means that L because medicine and pills and and and and CAT scans and whatever you you name it people live much longer now not only do people live longer but people either want to stay working they don't people don't want to retire and they lose their sharpness many times anyway so 78 year old9 by the way old age is always a few years old even when you're old it's always a few years older than you are that's where was five years ahead of you that's where you mature but get out and kick the gun Congress everything is alate mentioned in the 70s people are living longer they need govern R grocy corporations kick of Microsoft kick of Alys V is Bill Gates V is war Buffett you name it War buff yeah you know who Buffett richest people marovich leov information compan out to me reach out to you know the point is it's not that I particularly like the smell of nursing homes or a vitamin stores it's that I want to help people avoid that smell I can't the company is buying and creating different products and services to help baby boomers and those around them to live longer happier more productive lives I'll give you a random example company dve him the license he wanted to drive why did he want to drive because he wanted his independence that's the real reason not because he wants Al as soon as you give a guy the ability to have an Uber just like a young person doesn't feel bad taking an Uber an old person doesn't feel bad either taking an Uber which means that now he can go to his eyck whatever saying but people want their independence it's not so if you give a person for example uh if you can I don't want to get too technical R just another quick example there's a camera that tells hospitals when a person's walking out the door if that person is a patient or a or a visitor without looking without without uh knowing that person's face now obviously it's not always true because what do you meanti you know but which kind of patient is the hospital worried about leaving they're not worried about if you're you're in the hospital for something and and and you go out because you want to they're worried about the people they mention was that leave the hospital right that's they really wor about the hospital ad the podcast but there you go so now this camera can sense the Gate of a person how a person walks and it could tell from the gate just by the back of him no face is involved if the if the security got you go after the patient and say excuse me Siri so there's lots of Technologies out there once upon a time people technology me no nobody wants a camera looking at them a whole day long but there are many people that would be willing to have under their matches a little tiny sensor that would simply sense what time they go to sleep and what time they wake up and if that pattern changes doesn't matter what the pattern is then it send it sends a notice to the person and then if the person doesn't respond within the day to the person's doctor again depending on whe the if this then that right the there's a lot ofies out that can be buil the question is you as the senior the Young Senior how much are you willing to let technology in your life if it means you're giving up your privacy so it's a very careful B the government off the roads the lines that's true but do you really want do you really want that if you don't take your medicine one morning your son should get an alert saying he didn't take your medicine and should call you up the point we're not talking about people who are sick room you right people are getting more with technology that's true but still there's a lot of technologies that privacy there's a lot of things that that you don't even like think about very no one thinks about very much but things that make a big difference for example most old people are health I don't say healthy but most old people are fully functional on their own until they fall they fall they break their hip steps down I've seen it time and time and time again so therefore by say if I can prevent somebody from breaking their hip what I've done is I've prevent I've given them many more years of happy life in theory right M you go into a hotel room and the bathtub they have a or in a public place they the bathtub has like a big ugly iron handle for for for handicaps for seniors they could they could they could hold on when a person's building their own house they don't want to put in that kind of stuff because you know but especially people getting older who are remodeling if they can get a handle for the bathtub that matches the tiles and that doesn't look out of place and doesn't look medical because TI put it in what do you mean not for me no in case Ana once comes to visit and so there's lots of speak of that handle hand M yeah but I'll add something I'll add something to that with which is that when the bar is is horizontal yeah when it's when before they made Chief the the the the Mala is at least the way people thought of it was people will think it's a towel rack it's not sticking out as something for helping somebody but then again why does it look like a disgusting piece of metal that belongs in a workshop why does it yeah okay soers for the same idea right many things unfortunately only get created when when when people get hurt I am busy thinking of ideas okay you know hopefully good ideas also but either buying other people's ideas or licensing them or if I have I do have one specific idea that I'm working on is patenting it because once it's patented that patent end of itself has a value both as far as protecting yourself and both as far as a public company a patent has a a value that goes on the B pending n oh was can sh the even if it was we're not going to go there for a long conversation I just want to tell everyone something very important and if this the only thing you get to this podcast or any podcast you ever hear from this it was worth listening just for this one thing I'm about to say has nothing to do with me there's two kinds of patents there's a patent that says I'm patenting this pen and nobody else can make a pen exactly like this that's called a design patent and then there's a patent called Utility Patent I am making something which is a plastic which is a tube and inside of it goes a pen which at the end of the pen has a uh a little bowl and between the bowl and the plastic tube there's a tiny tiny little hole which lets through just a tiny little bit of ink so that when I actually put the pen to the paper ink comes out and that is called a Utility Patent now a design patent is worth nothing except for the fact you can have it hanging on your wall and on your resume and you look good when you talk to people it doesn't give you anything because I can simply make the exact same pen and make diamond shapes instead of circles and make it an inch longer and make it with a with a red cap instead of a black cap and then you can't do anything to me because I didn't violate your patent Utility Patent means I patented the utility the gun for something so we took patent pending on people and they get a lawyer p000 I'm the smartest man in Brooklyn you're not the smartest man in Brooklyn maybe you are but that's not doesn't make your smartest man in Brooklyn smartest man of Brooklyn understands that that patent is worthless and that patent may be worth a million dollars before we finish this this uh the first of the two uh interviews business if you think about it Consulting there's a lot of things I could have done a lot of I could have had why don't I own a a bagel Stone South Falls in my particular should never say never but deep inside just like I don't think I'm I don't think that I'm going to be now at the same time what can I do that is hopefully that builds my reputation as a that as I do what I always knew I'm going to do doesn't only not only it's not a stea but it actually helps which is why I wented to consulant as after that I get the consultant into Consulting I'll just quickly tell you so pay careful attention you shouldn't have to say that anything I do topics I try to go deep anything that interests me I don't just I go deep so when I turned 18 I knew there's something called credit cards credit cards student credit cards how do you get them what do you what what is can you get them before your 18 what is this which card is easier than another card to get what's behind it FICO score FICO score and Company FICO there we go he so you take your FICO score there's not one the three right the middle of the three exper very good you take the three here's another good tip people should know and if you he just this Tip since the only score that really matters is your middle score when you're trying to fix your credit never ever work on fixing the top score because it doesn't matter unless you're going for a specific credit card that pulls that score but as far as mortgage are concerned always go either for the bottom or the middle I'm going to this with you here why because if you can get either one to go higher than your current top score then that the top score becomes you know middle score and therefore that's what that's what everything's based around so the guy in the bottom the middle doesn't matter again your current top score is going to become the middle score let's say your scores let's pick numbers 69 680 670 so now why because every every credit score is a little bit different depending on which which 740 I was giving an example not you you 740 you 7140 739 41 doesn't matter yeah very nice okay now the point is is that there's different uh levels where a bank will give you or car loan whatever will give you a different rate so if your score is 680 or 679 or's 680 681 or 679 big difference in your mortgage rate 620 621 or 619 big difference 700 721 79 big difference the 80 change the difference so 680 68 price this because just like there's a date that before that date after that date you're in play group whatever kinderg there's a cut off each cut off so now because if your if your top score is let's say one point above the cut off and they're going by score anyway leave the top score where it is and get the middle or bottom score remove one bad item from that credit from the thing or at a card whatever you got to do and then once you move that above the top score your middle score 681 and then you get the better by the way Z different other pay off credit card bill or pay off your credit card bill and doesn't and never paid it off on the due date figure out where that your your your your credit statement generates and paid off the day before because it doesn't matter the due date it matters what shows up on your bill n credit cards Hub credit cards okay you get you put them in a zipl bag you put the bag in in a you put that zipl bag in another huge zipl bag you fill that zipl bag with ice you put it in your freezer and don't tell your wife that you have a freezer and whatever you said before okay and then you freeze it and then if you ever need a credit card you have it but it's not so easy to get it's a little bit of a mitching to get which same as long as the store's credit card machine still works when there's no when electric we could have oh so now now so I went into credit I understood bu credit how it works FICO scores and credit scores and how what you know there F and F and we could talk about that in the real score and the score and that score which is not the same and the simulator which doesn't work we could go there also but next time but not next time it's a reflected score it's a average after no to make a long story oh thank you for reminding me we came from exactly to make a long story short I do everything I tried to do deep I did Regular credit I did business credit from business credit I had people ask me questions about business credit and they said ask me general questions about business so I didn't I became a consultant that one day I said consultant because I wrote a booklet we going whole I wrote a booklet on how to get business credit um and somebody came to me his name is Andy Andrew Havens I think he once came to New York to meet me from Virginia some place Andy Havens I'll I'll reach out to him after this episode anyway he came to meet shout out to Andy yeah even though speaking yish he has a beard though anyway a realy so so he came to New York to meet me and he proposed to me that he believes I didn't I never wrote copy in my life this write copywriting name times 50 times a year right it's my math is right yeah 300 hours huh almost 200 300 hours account there anyway so at the time I never never any copy came over listen I have a proposal for you what's the proposal I want you to double your price of your product I want you to give me half and I'm going to write copy that's going to sell the product so you wrote the book anyway I think it's a great book I'm going to write a web page that's going to sell this book and instead of charging you charging 25 you'll charge 50 and I want 25 so you're not losing anything because you're still making you made now anyway we did it and it worked very well so that's why I ended up getting it the copy copy and I start I don't actually have a job what are you doing here you're hiring yeah answer your question so there's nothing there's nothing there's no Ste between what I do on Monday and Wednesday do afternoon look everything slowly it happened in the right time it happened so what am I supposed to do now supposed to shut talking any we still there wow just he left his ticket somewhere yes I did not use the return leg of my of my round trip yeah is it framed on on somewhere no it's digital that's one of the problems digital It's All Digital when how thises get turn into an icon for a a folder and print screen okay anyway it's the same thing as one time coming to the podcast you're stuck you can't leave you you're GNA have to be here a second time keep call there the principle of consistency which is when a person does something they don't want to be serious to themselves yeah consistency consistency mind in short when in a non-threatening way they already agreed that they would so now now they do yeah although although I do things in segments if someone doesn't hear this one then I can understand the jokes that you make by the next one which yeah I barely spoke this whole thing I have a lot of questions I wrote them all down this is all for next time you can record he can leave you can talk to me and there's a lot of information a lot that I got there's a lot intruction theast record right and same thing back to company previously one of the things technology does especially now with Corona and lockdown this and that is a lot more people even older people Zoom everybody got used to the fact you have to know how to do it manage particip right it made the it made it the curve people went up a certain curve technologically speaking so having said that I have zoom I use zoom pretty much all day long I sit in my son's bedroom which is my office have a nice background so nobody has to say it's my son's bedroom because he only uses it at night I only use it by day so by the same token you can do episodes for the opp 25th hour in my day today please next time make it easier on us and come to me the cheesecake Min cheesecakes pictures by the way please don't give him more than a it was very good and a special shout out to compliments forgot compliment Gi Oh um man yeah fine yeah yeah