Kid hustles wine to NYT‑praised empire—now he reveals his success secrets. #wine #podcast #business

The Yossi, from Empire Boulevard, from the Chinese restaurant, to being in the New York Times, to companies saying they want to buy out everything you make in the Chardonnay Italian. Big multi-conglomerates. New York Times giving you front cover exposure. How do you go from a storefront on Empire Boulevard to becoming a world-recognized brand? What was your next step? >> Production. I needed [music] have a place to produce and can really produce in any quantities that it should make economically [music and singing] sense, required a very big investment of money. People were throwing money at me, but I being who I am, I said, "I'm not [music] going to take money from people, be enslaved to people for something that I'm going to have to do work, and I'm not sure, you know, if that's the right way to do it." But I am, so I resisted.