Keywords Are The Pipeline - Beryl Trachtenberg, Founder & Owner of EliteMediaTrax Inc. #googleads

keywords are the actual pipeline you know like people Overlook it they think just select keywords and let's get started the keywords are the pipeline that's what brings the water into your account if your pipeline is not clean and it's not properly set up you're going to have wasted ad spend there's no question about it now if you're spending a couple hundred dollar a month then okay what's the big deal 25% of that goes to waste but when you're spending tens of thousands of dollars a month on leads which companies live on leads from Google ads then you end up spending a lot of money on wasting stead keywords