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JUST DROPPED! The Story Behind Chayenu!
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A conversation with Rabbi Yossi Pels about the origins, mission, and explosive growth of Chayenu- the weekly Torah publication that has revolutionized daily Torah study for tens of thousands of Jews worldwide.
Categories:Torah/Chassidus
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Transcript
Auto-generated transcript. Not time-synced to the video.
How did how did this start? How did this
all begin?
>> So, it started 18 years ago. Two Jews on
a plane. That's how all good. It's not a
joke.
>> So, um Mendle Gleman, who's a friend of
mine from South Africa, classmate of
mine, and his business partner Louis
Pman,
businessman. Mendle's a Lebavich guy and
Louis not necessarily full on labavicher
but they were traveling on the north
coast of South Africa to do a a business
deal in the oil business or something
like that and Mendle being a good was
reading was learning Malus which
everyone's familiar with and um Louie
said what is that Mendle says Malus I'm
learning and Louie says you know where's
the English version of that and Mendle
says there is no English version
>> so Louie and Mendle um unanimously agree
that with the process of with the
proceeds of their soon to be successful
business deal they'll fund the startup
called Cayeno. So Mandal um um spoke to
his brother ML Gleman who um and he sort
of commissioned him or or inspired him
to to start this organization. So he
approached uh myself and another guy
another fellow by the name of Hilo
Lefas. So,
he was recently nif. Actually on his on
his caver it mentions the word that that
Hill was was instrumental in in in
starting Cayeno in the early