Joel Wohl Reveals the Untold Truth About the show industry...

Yeah. By the way, by the way, beginning by he doesn't know this. Ali didn't want me in the party because Ali sends me a message. People are asking me to have you Joel Wool on dot dot dot. That's a That's a therapy session right there. Well, by the way, by the way, I never get a chance for therapy. Anytime I'm on a podcast, that's my therapy. What's your opinion? Not only at podcasts, I also do um at our shows we have different we have label Schwarz's video company. Yeah. And they come and they do they do like little interviews with with our sponsors with with attendees, highlevel people. And every time they interview us and they do mashups and now we have, you know, now it's almost two years since we started this. So it's very interesting. But I I literally I'm the middle of an event, right? It's two o'clock. I sit down there for 30 minutes. It's therapy. Wow. Because let's say four weeks before the event I don't stop. During the event I don't stop. That's like my 30 minute therapy box. So this for me is therapy. Yeah. But but yeah most amount of listeners of the hotline zenon of the zenon of uh WhatsApp like audio Google drive of trackable items of interesting. So the hotline number because the hotline the hotline number is 9294459191. So that's the number and the hotline. Thank you. So the isol right? So in in so anyway you guys can see as a as a funny hilarious guy. He was funny and he's just fun to be around. I actually saw him first on the latest talks podcast. So shout out to Penny Rab and latest talks a very interesting podcast about his business journey uh multiple companies who said uh marketing company failed was the failures but that's what makes you that's put you in VW we had a we had a nice uh yeah we had some nice things and he he finally landed um with doing shows by the way shout out shout out to the audience we have an audience audience okay members are the paid members Oh, subscribers. Yeah, basically the Kim, by the way. These are people that subscribe and paid the channel. We do extra extra footage, not deleted, but do extra footage raffles for for paid subscribers to attend. No, to attend a live. Yeah. Right now, we have three people sitting here, right? Get $10. So, yeah. business ventures. He's not afraid. He's very out there. Um, and I I do when I see him, I have like a certain respect and also like a certain strive to be in a sense like him. He's was a huge LinkedIn. Okay. Mandu again, guys. He was a huge been a great podcast. Thank you. He's a huge he was a huge LinkedIn star and I think that in a sense I I might be like the new Joel Wool on LinkedIn like uh like n because you remember you left the platform for a while storyart but then I took over sometimes my introduction can take three four minutes it's your show Elliot so but I I just respect him a lot and now he's doing shows and shows is an essential part in order to grow business cyher the businesses and cipher the people looking to get into business or looking to get a job or so from the most famous shows like red deal and uh kosher Um, but you'll hear soon. Speaking of, I I want to be there. Um, but anyway, he's doing now major successful shows and it's a good business to be in, a good industry to be in. And um so I feel the mental success should uh should share and it's inspiring to hear how he kept on going despite um what he mentioned before a lot of failing businesses or ideas. So without further ado, welcome Joel and thank you for giving us some of your time. I know that your family is waiting for you and it's after a long working day. So thank you for inviting us to your office building. Thank you Ellie. I I want to say that it's I never enjoy watching successful people because to be successful. Yeah. Okay. You know, you're on a different level. I don't consider myself successful by any stretch of the imagination. I like watching people that are in the journey because Yeah. join along. Yiddish is okay, right? Yeah. Yeah. Um so, so that's I'm definitely still a work in progress, Ellie. Right. Wow. And maybe that's what keeps you going. Would you say so? I actually don't know what keeps me going. I don't know. What keeps you going? What keeps anyone going? Everyone's got their thing. A guy asked me today um this morning on a podcast, how can you do most people, most companies, again there are conference companies, the biggest ones have the biggest conference company America has about 125 I think. I think about 125 events. Mhm. um a year. But that's a huge huge company, right? It's a company that attends that does conferences. No, they do 125 events a year. They have they're a conference company. They buy like like Kosha Fest. Kosha Fest was bought out by by this company. Emerald, I believe. I believe it's Emerald. We're going We can expect a Kosher Fest from who? A Kosher Fest show. From where? What do you mean? So, who bought out Kosha Fest? Oh, no. No. Kosh was bought out already years ago. Yeah. Yeah. But Lubinsky was was sold out, but he he was managing the the show, you know, for Emerald. I'm just saying they're they're they're big, but typically uh most conferences are once a year, twice a year, three times a year because they're industry people. Let's say they're in real estate, so they have a real estate conference. They're in right uh ex so healthcare, whatever it is. So for us, we're like we're just branching out in every sector possible. Metsem and the guy asked me like how do you and I said I it's not admirable. It's not like this is I wake up and I need to have chaos because if you tell me you don't have a phone today and you need to sit at a meeting and plan a new show, I can't do that. I can only do it when I'm getting it's really right when I'm getting 40 WhatsApps during this planning then I can do it then that's what drives me some people you know he was complaining about the blue checks before that I'm that I that because to me I answer every message not him oh yeah him because I answer every message I like how do you not answer messages so I need chaos so I strive I I th I thrive on chaos wow it makes I can very much relate yes everyone's different it's not like wow how do I don't know. That's Yeah. I I try to go sometimes the opposite way of chaos just to see what it feels like cuz I also love and relate the chaos. Like if you don't have any car crashes. Yeah. Like how does that feel like? Right. And and sometimes the best happens without the without the chaos as well. Um how do you calm yourself down? How do you do you have a point in the day where you shut my your phone? Like I shut my phone at 7 o'clock. It's no nobody can reach me and that's my alone time. So right. I don't know. my wife. I know you do the dove and you probably don't and that time you don't uh Well, sometimes I'll post statuses about the dove while I'm doing the douff, but Okay. But what's your downtime? Um I don't really have a downtime. It's work, work, work. It's not that it's work work. It's action action. It's like I I'll be I have other things that I do that's not workrelated, right? It's action. It's it's non-stop action. Um, I try to shut my phone when I come home, depending, you know, where I'm working, whatever, for an hour or so. My wife might disagree, but I try to do it most days. Um, during supper, let's say, I'm never going to sit with a phone by supper time, unless like there's craziness going on and and there's a show that night or that day, the next day, but otherwise, uh, and it's hard. It's like it's like you're running a bakery, you know, mud pis, the guy that runs a bakery. Yeah. He's not sitting home with his family. The guy's got to go make dough, right? We all got to go make dough. Yeah. But this business happens to be very chaotic. And just because you're busy busy busy doesn't always mean you're making money, right? So for the family, it's definitely hard. Yeah. You always busy, right? Dude, where's the millions? You know what I'm saying? I I also found that Joel, that like I think that online, on status, on social media, you come off as a very powerful person. Your profile is a very serious picture. Um, and you're you're just powerful. When you say something, you say it all out, like very strongly opinionated. Sometimes it can seem like um you're a very powerful person, but in real life, you're very humble. You're very just regular between people. My question is, how when do you put on which character? By the way, I want to add that I've met you many times in Shil on Shabas and Yontov by Rabbi Rosen and you are the most humble fun guy. Like everybody there loves you and you come is great. Thank you. But it's true. Like I've I know you from a different perspective than most of the world. Most of the world they just see you on social media, at the shows, whatever. But I know you a little bit more. I've seen you more personally. And you know, I think it's very simple. So, it's not like it's not like I um is this it or is it characters within you? Okay. Number one, when you're on social media, it's very easy to type out a a post. You, by the way, sometimes you meet people like they're very aggressive in responses, whatever. You meet them, they're like total live in your mother's basement weirdos, right? And you think they're like very strong, very opinionated people. It's very easy to type out, especially if you're passionate about something. Yeah. Um, so that's number one. Like you can just type or or even do a video on your phone. You're just talking to your phone, right? And like in marketing, you probably tell people just whip out your phone and like you talk to your phone. If a thousand people will see it, great. But right now, it's it's easy to talk to your phone. It's harder to talk to seven people in this room than to than to talk to your phone. So I think part of it is I have opinions. I could be a very quiet person. I still be very opinionated. So, I can I can post stuff that makes me look like I'm like I'm a tough guy and I'm very opinionated. Um, but in person like I'm not here to yell at you. I can yell at 100 people on status or Right. Yeah. or whatever. But if I'm one-on-one, I'm going to respect you and I respect your opinion. That's why people sometimes will will combat me and challenge me and I'm like, "What do you want? I just posted my opinion. Post yours." I'm not here to challenge you. So, so it's it also I I think I've tempered. I I used to be more combative and I I used to be more uh I think I found a lot more peace in my life in recent years. So, I've also worked very very hard and I think that humbles you. I don't mean humble like I'm a humble guy. It it it puts you in your place to understand what you focus on what should excite you, what shouldn't excite you, what to let go. Yeah, it's it's interesting. I gave you two options and you cho chose a third. I asked you if you're just a character that can switch characters or you do it intentionally and your answer the last answer was you that you became a different kind of person. You were maybe once a little bit more more aggressive and now you became more humble and just easier. Is was that a business decision or not necessarily? I'm I'm I'm a lion. It's really comment. What does a lion look like in business? Okay, it so I I I read a lot about Elon Musk because he, you know, and I don't I don't change my behavior to reflect is, but I I I found like a lot of things I can relate to, you know, being like, you know, people call it a micromanager or being like a crazy boss boss or some like really bad words. Yeah. You're just crazy passionate about the project. like I want to build that spaceship and it's a joke obviously because what do I do compared to like obvious I'm just comparing like on a personality way that I that I can relate to someone that that's that's a hurricane that's furious like on some days I come in and like I announce I posted on my status you know if you're blocking me today like you're a speed bump I'm going to ride over you because I I want to get to a point I want to get I want to accomplish something and and sometimes it feels like the whole world is holding you back. When you have a vision, right, you know what the outcome is. You see the outcome. So if I see the outcome, but you're blocking me, you know, so it's not personal. So I've had like I've had, you know, partnerships and and different things where people really did not understand me and they took it personally. No matter how many times you say it's not personal, I I this is not about me and you, you know, Shabas afternoon, come over to my house. You know, now it makes sense. Yeah. So, it's just just like I'm passionate about certain things. And I I think also the more capable you feel that you can actually get stuff done, you don't really care what other people say, you know, like you just don't care. Um I we have a tremendous audience of very young people and that's why I keep my uh podcast like PG-13. No, really, I have the hotline and I get messages of literally kids. So, I decided I'm going to go that route. And I'm curious, a 13, 14 year old that's wondering like, can I ever go into business? What's your opinion? Is business meant for everybody? Should they dream about a business? It's not about I don't think it's about business versus work. I think it's about passion. And some people's passion is just to make money. And those are the people that become really wealthy because they It's not about real estate. The guy's buying 13,000 units. The guy loves money. So he knows how to calculate what a gallon of paint is going to cost him because he's he's he loves money. So if you love money, you make money, right? But Elon Mus doesn't love money. No, absolutely not. He's passion driven. I'm not saying you don't make money the other way. But so there's one, right? Those are the kids that are selling candy in school. So you I was selling the cookies in school. You were I was I was So So either you are or you don't or or you're not. I wasn't. It wasn't. Making money was not my passion. So, so if if you're 13 years old or 15 years old, you're either selling cookies or not. You're not going to become the kid that sells cookies. You're just not. It's like either you're good with your hands and and you're and you're and you're and you're destroying your your uh electronic I don't know. I don't know what they use today. Like when I was a kid, it was remote control cars. All right. Yeah. You know, or you're sitting and coding. If you're 13 years old and your father has a computer and you're and you're figuring out how to code, that's your passion. That's who you are. Wow. Now, you're gonna make money if you, you know, use it the right way. Yeah. Right. Um, this guy, this guy figured out how to how to do uh whatever he does. We know what he does and he does it and he's very passionate about what he does and he makes sure that he delivers very well. Broady Broady floors. Yeah. U So, what I would say though is very important. You have to lean in. By the way, this is whether you're 15 or you're 40. You got to lean in to your passion and you got to figure out how to monetize it because it's great to have a hobby, but if you don't if you're not making money, you're you're going to be miserable, right? Um, so what was it for you, by the way? You're saying you weren't passionate about money? What what pushed you at at a younger age to enter entrepreneurship into figuring out businesses and then becoming someone that works with hundreds of businesses a year, like meaning with the shows and all of that? Why couldn't you just be like everybody else? A job or a simple business like one? I was I mean I started in the show like I started in the show business the show business. This this this conference business right um full-time four years ago actually full full-time two years ago. Wow. Right. At 42 baby. So Wow. Um, so I've done lots of different things. I think, um, one of the one of the problems I had because I wasn't good with my hands. I didn't like making money. I'm not a numbers guy. Um, I struggled all my life like f like what am I doing? Finding my thing. I I did different things. Um, and then it hit me uh a bunch of years ago uh with Grant Cardone. Yeah. really turned me on like when I was like 30, 32. He woke me up like he he lit the pilot since that day. Since day one, the first book I read or whatever it was, this is like, you know, 15 years ago, he turned me on. Wow. Like you like what? You have an obligation to be successful. It's a it's a duty. I can so relate because I'm a huge fan of Grant Cardone. And I'll tell you why. Because I feel like Grant Cardone, he speaks the language. Exactly. Tas and he scares you. He scares you. You know what scares means? It's like what will happen if you don't come to this show? What will happen if we don't do business? He is very aggressive. I feel like we need a little bit. You have to scare me. This is our mama is you. You'll you'll kill yourself. You'll get sick. Our arm very successful. The cops patch. The cops patch. get to work and that day wasn't a day obviously a day a week month my whole mind shifted like what can we do with this what can we do with that why can't and that's when I started like thinking also very big for 10 years until I actually got somewhere I I mean I I had a ad aver Amazon advertising company dude I was dealing with Amazon with Walmart and I'm talking I'm not talking about dealing with you know we we And then when we did the shows, we had their top people. I was invited to them. They were invited to us. I I I learned to aim for the top and you can get there. It's not hard to to try to aim for the top, right? It's the same effort. I'm very curious because I'm sure a lot of people that can remember you and know you for the Amazon. And I feel like this can be a separate video with a separate thumbnail. What happened to Amazon? I think by us you Eden. No, really. By us Eden, you were the number one Amazon guy. That was how you started with shows. We made Amazon networking events for for Yiddisha sellers in Amazon. What happened to Amazon that everybody is now talking about it with a whole different perspective? Even I have many clients that are on Amazon like skinny coded or carbalicious and they tell me about the percentages that Amazon takes. It's a whole something over there shift. Oh, it's simple. China what? Okay. So, what what what do you mean China? China means that when that you went out and you you branded and and and marketed and spent time building a brand of of vases. Okay. And the factory that you that sold it to you went and sold it direct and and Amazon and they got more favorable terms because of the government, because of postage and because of this and that. Well, Amazon gets more favorable. No, the China factories, the China sellers. Yeah. So, so if you had to sell it for $20, they figured out how to sell it for 10 and that was it. Business is over. But that's what happened. But I I thought it's Amazon that that was always a struggle. But, but Amazon always took 30 to 35%. Amazon was always a struggle. But everyone's on the same playing field. So if me and you both sold this, we both had to deal with the same thing. But if a Chinese seller comes in and he's paying half the price, then obviously he wins. And they couldn't do this when you started. Um, look, it wasn't that many years ago. So it was it was a challenge, but you still had you had enough tools to to combat it and and and then it it just took over. The the Chinese sellers just took over the market and that was it. Is it possible to still make money on Amazon now? In the traditional way that people were doing it then, what was that traditional way? You were able to go and say, I'm going to create a a glass vase brand and I'm going to sell, you know, a million dollars a month of it. Um, with a lot of work, a lot of effort, but yeah, but that was you could you could have had that goal. I remember a guy a client coming and saying he's going to sell I don't know his plan was to sell I think a quarter of a million dollars a month with these kitchen knives and he was selling like a few thousand a month and I said how he did it he did it so you're able to do certain things and Amazon themselves like like killed the business as well because they then will take the vase without China just made it they did it so it's it was very challenging. Wow. Do they do that now? They have a lot of projects that they own. Uh I I I really don't know what they're doing now. We we stopped doing Amazon events to for the first two years of the you know so we did we're doing events for four years now the first two years was just Amazon events uh almost about about two years uh it was just Amazon events so you know we felt the market and in the meantime I saw myself my clients I sold my company um to to a larger Amazon advertising company and and that was it like I felt it I just felt that you got to feel you got know, right? Yeah. Can't get stuck, you know? Right. Yeah. We can cut this whole Amazon thing. Why? I actually like it. I think it's very important. I'm fascinated by it. I think it's I think it's very interesting. Yeah. To me, it's like um let's get into the into the shows right now. So, um what what put you into making shows? I mean, what was it? It went straight from the Amazon to arranging shows one, two, now you're doing 12 shows a year or more. Yeah. So, what did you see in in shows that told you, okay, this is unique. Let me let me make a business model and actually execute it, right? So, so most successful people will tell you that they never really came up with a plan to make it it, you know, one show at a time. It just it just it just evolved into, okay, this is real. We did have the vision from the very first show. We saw and I have a video of I have a video of myself saying the words what this business is about at our first Amazon show four years ago because I felt it. It's about the people. It's about bringing people together and if you bring successful people together, things will happen. Success is going to happen. Correct. So that's the basic ingredient. And we we were really good at what we did. We created there was the number one industry show year after year and immediately we basically competed with them like immediately where we were a very strong competition and that told us that you know we really were very good at this. Yeah. Yeah. So we should we should do this take this to other industries and we you know immediately went to the to the from industries real estate healthare um and as we were planning healthcare home care came up and we actually ended up doing home care first which is a whole different business um and uh in the beginning though we thought that we can't can't do more than a couple industries. Yeah, you got to learn the industry. You got to learn the people. But as you accelerate, things start compounding. Like you're not doing one plus one is doesn't equal two, it equals four because things are moving at a pace where and this crossover and this real estate guy also owns whatever and right. So so you have the connection with him already and he already likes you. He's a client. Well, correct. So it starts it starts moving and and then you know we got all kinds of requests from you know everyone from Tora Masaura to to just different partners like like Seria with design show nonprofit show and we did a thing with charity and then we did you know with uh behavioral health and so there's all these different things just start coming to where now so it was like very chaotic for a couple years I mean we're pushing stuff out we're jumping at every opportunity Um, we grabbed some opportunities like the Trump opportunity. We just grabbed it. We just took that. We just took Y like we took it. It's pretty cool. And what it was was like we're just going to blow stuff up and then see where it lands. This, by the way, another thing that Elon Musk um does very successfully is he will just blow stuff up, right? So the the metal or the aluminum for a rocket ship, right, needs to be able to sustain like NASA will tell you, you know, 4,000 degrees Fahrenheit, let's say. Yeah. Just who says like maybe it's 3,000, right? Or maybe 6,000, whatever it is, right? Let's blow it up. Okay. Although that blew up. Okay. So that's a bad thing. Okay. Let's go back. Right. So you you you got to really push things to the absolute max to where your team is screaming, "We can't do this. We can't do another event. It's impossible." Yeah. And we've had that. We had that, right? And we said, "No, we're doing this. We're doing and we're going to make it happen." And at some point, you say, you say, "Oh, you know, you were right about that. We shouldn't have done that." Yeah. Let's pull that one back. Okay. But let's focus on this, right? So, that's the that's the formula that we that we use like blow as much stuff up as possible and then pull back and see what do we need to, right? Which one are we doing again? Which one we going for? What's the max? Like what's the max that we can push it? H right. How was it to meet uh President Trump and how I I can imagine it's a very long conversation, but in a few minutes, how was it to meet him and how was it to arrange an event that involves the I think at that time it was president uh I think that was at that time it was former President Trump, now President Trump. Yeah. So very interesting because I had a podcast this morning. Okay. And we discussed the concept that I've learned. It was a whole different conversation. Actually, it was very very interesting. Maybe I'll just dump that link in here and then Yeah, I will I will leave the link to his other podcast. No, it's fine. I'm I'm happy to No, it's a different It's a whole different level, but the that person's going to wonder why is he getting so many clicks. We went a Yeah, probably. We went a little deeper into into taking yourself out of what you do. Okay. In other words, in the beginning it was we did we did a a big Amazon show and we had Damon John, right? Yeah. Um come and and and do a fireside chat. Yeah. And who's going to do the chat with him? And me. What do you mean? Myself a nice suit and we sat. Wow. And and then I you know while we're on the thing while we're in the conversation we're we're just like literally pulling my phone out just like why because it was all about me again. I wasn't just like a a little selfish boy. But in a sense you're doing these shows and you're getting excited about the attention. Yeah. You're getting a lot of attention. Yeah. So, so when you get So, what I So, I said today was earlier is that you you get hit. We got hit plenty. Oh, this didn't work out. That didn't work out. And you you start it humbles you. In other words, and you start saying you can go either way, right? Some people just don't there. I would say most people don't. They just I'm the best and then blah blah blah and I'm not changing. How many businesses you and you speak to businesses, right? How many business you give advice and what if you did it this way and they're like, "Oh, it's not broken, don't fix it." Right? Not broken, don't fix it. The biggest lie that anyone's ever told, fix it. Fix it every single day. Improve it every day. It is broken. Yeah. You think it's not broken. But it's very broken. If your customers tells you it's broken, it's broken, right? Yeah. So, but if you can really learn and try to pivot and try to and try to then you start you take yourself less and less because it's not your opinion that counts. Yeah. So, we started realizing like David John like I had my sparkly jacket and smoozing with him. No one was interested in what I had to say. I'm a nobody. They wanted to hear him, right? And they did. I I didn't I was just ask them questions. Wasn't so bad. I'm just saying it wasn't about me. The show wasn't about me being on stage. It was about Amazon sellers meeting Amazon aggregators. These are people buying up Amazon businesses. Um, we did a show with IsaBbo two years ago at a homeare show. came and did did this concert and and like what like like I had a request for a song and I'm like now it's two years later but it's like it's not about my requests like this is this is for the people. Yeah. So the more that you invest in improving the experience for your customers the less you are involved in the picture. Right. Wow. And and and then you literally start like thinking less. I started something for a joke at our shows, right? We're wearing pow, right? You know, the walkie-talkie and we're busy and people come over. Oh, you're Yeah. Yeah. I'm the Yeah, I'm you know, one of the partners, CEO. So, I started as a joke, as a reverse humble brag, saying, "Yeah, I do the coffee here." No, I'm kidding. I Right. I did it more and I did it more. And these days I would say a lot of people know who I am. They come to the show, they know who I am. Some people don't. And I say, "I work here." And they say, "Good. Okay. What do you do? Coffee. This, that." And I just walk away. And And you know what happens? You start getting very comfortable with that. Wow. Like I don't care. All I care about is there's a thousand people here and they're doing multi-million dollar deals. I don't care. Like I don't fit into this picture. Um, and I spend night my time running around making sure that things are done right, picking up garbage that the the staff doesn't see. Wow. And that's that's that's that changes that changes your entire way of thinking, right? How did you get in touch with Damon John, which is a shark on Shark Tank and you get in touch with anyone. You can get in touch with anyone. Uh, was it was he actually like helpful in the show? Like so my passion that I discovered is people. So if I'm passionate about someone Yeah. Like if you're passionate about selling real estate, you're going to sell real estate. We know this. Anybody, right? Yeah. Anybody that's this kid, this kid grew up poor in Lakewood. He wants to sell nursing homes cuz he saw his rich friend's father do. Dude, the guy wrote the guy sells a lot of nursing homes these days, right? He brokered the deal. I'm not talking about anyone specifically. I'm just saying. Yeah. Example. Yeah. It's it's what you passionate about, what you want to do, you you'll you'll achieve. So So it's not hard to reach people and and and I and I think the other thing is never ever rely on anyone else. Never. Wow. No one is going to help you. Wow. Everyone says, "Oh, everyone helps you." No one helps you, Ellie. No one. No one is there to help. But why? Why is that? I not because they're not helpful. You're a helpful person. I'm also a helpful person. This whole podcast, half of it is to help me. The other half is to help others. What do you mean? Okay. So, if I asked you, Ellie, um, can you come every Wednesday and and set up my podcast for me? You're like, no, I can give you some advice about what cameras to buy. So, in other words, you have to do the Yeah, you get some guidance here and there, but you got to do the work yourself. That's mean take responsibility. You must own it. Someone asked me, can you hook me up with this guy? No, not hooking you up with anyone. Go and find get it done. You can get it. You can do it. Yeah. Was it fun meeting Trump? Oh, so wait. This this is the whole this is the answer. So I was wearing this morning I was wearing the pow the red pow the Trump edition hat. So was it is red and gold pow. Okay. And we did it in such a flashy way that we wanted Trump to get excited about it. So we'll have a good video of him you know signing it and it said then it said Trump 47 on the side. Okay. So what are you looking at? You'll watch that other podcast. You'll see that. So, so now the entire event prep was eight days was Sunday to Sunday. Okay. Almost including Shabas. Okay. Not but Friday till this man in deal and then what's Yeah. So it was it was very intense and and Trump's um whatever you call advance. What do you mean? What do you mean what do you mean you can't be here Saturday 4:00? Like they never heard of such a thing. Yeah. Like no. Were you considering being there for Shabas and No, no, no, not at all. Um because it will be work. I mean, it would have been work. Yeah. Right. Wow. It was very intense. And what happened was what started out Sunday morning as like a nice joke. Oh, maybe I get involved somehow. Yeah. Sunday afternoon where you probably you probably own this thing. you Monday. Here's here's a list of everything of what you need to do just for AV, which typically we work with Premier Events. They're amazing. Um uh we brought in um uh uh sorry, set reset reset uh reset to do the the AV. Um they came in all in to help to make it happen. the list of details um that had to be provided. It was it was it was in it was insane. I mean premier events was there as well. It was insane. Ju just just for lighting and audiovisisual stuff. Um so everything and then everything is requirements and and if we built a thing for Trump the design has to be impro approved and the and the you know there's a bulletproof thing going in front. We need to get the the right color velvet that's going to match and we have to have the right flag and the flag has to be six feet and it's got to have the the thing on top and and and then you have to have spreaders and like little things that you never really worry about at events. My point is by the time the event arrived, it wasn't about Trump anymore. It was about execution. And then we were dealing with sponsors also because we brought on uh you know $100,000 $200,000 people that are going to come and and meet Trump and selling tickets. Yeah. Well, the tickets were I don't know. Yeah. $2,500. Yeah. Yeah. So, it became it quickly it quickly the thing about oh, it's going to be Trump and he's going to sign my cap. That went out of the and now we're dealing with Secret Service. Now we're stressing out about the shoreline and about the the the divider and that no one can can you can't see from the next property and and the whole thought process changes. So now it's not about me and it's not about Trump, it's about execution. So at the end of the day um I didn't meet Trump because when Yeah. Because when we're doing the hour uh photo shoots, we're running we're running non-stop and then there's the hour of of where where he did a like a speech. No, before the speech he did a private meeting. That's when that's when I'm busy. Um where one billionaire is calling me that the other billionaire can't get in even though he was on the guest list and Secret Service is blocking and we need you here right now. There wasn't a second. And then and then when Trump gets on stage, we need to manage the all the songs and the voice and the sound and the light and the cameras and and the food has to be there and the staff and then the glass broke and then security. So, and then he's off and then we have to change that and do this and do that and then he's out. There's no time and there's no interest at that point. uh because it's just about executing this well and hopefully getting opportunities you know other opportunities and that was you know so this whole tangent is very simple that the more you focus on the outcome the less you're you're you're involved and and you're you have to learn how to take your personality and and the good and the bad and just put it aside and focus on the objective whatever the objective is right Yeah. Um, wow. Back to more shows and stuff. I don't stop. I talk too much. Yeah. No, no, you're good. You're perfect. Um, it's very, very interesting so far. Um, with the shows, I'm curious. I feel like there are many industries where I hear people say like the community doesn't get it. We don't. I feel like when it comes to networking events from the moment I was introduced to these type of events, um I feel like there is tremendous interest in the events both for people to show up as an exhibitor or as an attendee. Um and I'm curious if that's the kind of feedback that you're getting. Are people genuinely interested? And now one more quick uh break. I feel like a lot of people here are not going to know even what a networking event means. So if you can quickly explain what is the meaning of a networking event. Okay. So, we don't do networking events. Networking events are 6:00 to 7:00 p.m. where 100 people get in a room and everyone talks to each other and there's drinks and passings and someone tries to get on a mic and no one listens and everyone leaves. And the point is that's a networking and the point is to meet a 100 people in the room which can sometimes take you a month or two months. Those people don't come to networking events. Uhhuh. So then you have conferences and trade shows which they're interchangeable but trade shows are when you meet trade shows are when you have you know booths like uh you know the big you know metallands or Atlantic City shows or where you have 200 booths right and and typically you don't have many speakers if you do it's breakouts and you know small stages um and then you have like really in-depth of you know retreat things where It's in it's in California. It's in Arizona. It's in Florida. It's three days. There's golf. There's um keynote speeches. There's dinners. There's there's uh meetings oneonone. What we've done is we've we've taken uh we've taken the trade show model and the and the retreat model and we combined it where we create a very uh elevated trade show where it's beautiful in design. Um it is the food and and drink. It's all top-notch. We have a couple different tiers. Some are some are, you know, more exclusive, some are less in terms of the decor and the food and the venue. Um, we did Legacy Castle right now for Redal, right? Legacy Castle is is the the the the most uh, you know, exclusive wedding venue in in New Jersey, I guess. Yeah. New York, New Jersey. It's it's absolutely gorgeous because that event demanded that. But the biggest thing is the people. So traditionally in our community there's this show that show and most of the events you can just buy a ticket and go in right um enter power and we say what it where is the value the value is the right people. So if we're going to do a nursing home show it's it's nursing home owners, operators, executives in nursing homes, nobody else. You can't this is not it's not open to the public. Yeah. Right. Um our next event is for store owners. It's not it's not very it's not fancy. It's it's store owners. You either own a store or you don't. Right. If you don't, go away. So, and what happens is the exhibitor meaning for the attendees. Yes. The exhibitors are people that service them. Yep. Right. Um, so they provide point of sale systems, they provide inventory system, stickers, packaging, marketing, media companies, and they come to a show and it's not about how many people, it might be 300 people, it might be a thousand people, it's not 5,000 people because you're never going to get 5,000, you know, qualified the industry people. So, we vet every person that comes in and what happens is the exhibitors are in love because here's everyone they're looking for is right here in this room. Yeah, the attendees are excited because first of all, they're meeting interesting new services and products. They're learning from top industry leaders. You always want to have the top guys giving sessions, panels, speeches, and they're meeting, you know, like you said, qualified people of their level that do similar things to them. So whether it's our.org work show for nonprofit leaders. Um whether it's the design show for designers and architects. Um we did a a beauty show for women's businesses for for for here hair here hair here hair here hair here hair here hair here hair here in cosmetics. If you're not in a in a in a in that business, you don't belong there. And by default, what happens is the brands are excited. They're ready to invest. They're ready to invest more and more and people are ready to come, you know, return. and you're building something real versus, you know, it's a show that, you know, anyone can come and it's it's people networking. That's that's the beauty of of a of a of a real focused qualified group of people. I would say that's the beauty of a Powow show. Yeah, exactly. And I second that. I know many of the shows that you make and I've been to many of the shows that you make and it is very specific. Um, and when when we were talking about potentially doing something where media at the show, I was thinking I can absolutely trust um, Powow that if something were to be discussed, it would be it would be a smooth transition. I think that your track record of I don't know by now 20 30 shows would would would uh, shows shows how good you are at organizing these things from the food to the exhibitors to the vetting and so on. And and this this is not an infomercial for our events. This applies to any business. Like you really have to okay what does your customer want. You sell burgers. Why are you selling chicken sandwiches? Like maybe chicken sandwiches, but why you selling whatever chulant Thursday night? Don't you sell burgers? Because the more focused you are at providing what your customer really wants and what they expect from you, it's all about expectations too. Yeah. What does your customer expect you to do for them? Do that. That's it. And do it really, really well until there's no such thing as competition. Yeah. Nobody can replace that. Right. From all these shows and meeting so many incredible people. Um, I want you to tell me I want you to tell us about one specific person that you met. You don't have to say their name, but that you learned a valuable lesson. So, it's an hour and a half or whatever. And I I didn't mention that I am just a small part of this company. Yeah. Yehuda Suskin is our my partner and a sales whiz. He's the one that makes sure that we get all those boots filled, all those sponsors in and we deliver to them. Max Lesnar does everything. Max's incredible. Mhm. Um, and those are two amazing people that I met over the last few years. Um, the three of us together are team. So, anything I've said till now applies to the three of us. I I understood that. Yeah. I'm sorry that I didn't say it earlier. Um, what's what's something that you took out from Yeah. Like you met an interesting person at a show and you learned an interesting thing and it was just fascinating to you. I mean it's interesting you say that uh or I would say an interesting business that you were surprised by someone's business model. You know you know what I I does surprise me that the most boring businesses are the most successful ones. Meaning like insurance for example, right? Yeah. You can make a lot of money selling insurance and you can just be an agent technically, right? Why is it why is insurance such a big I've never looked into it but apparently it's a big business. There are like really boring businesses that are very very powerful and very strong and have obviously have a lot of money right based on you know our dealings with them. Yeah. I also heard first of all what do you tell people that that reject prices of the shows? Um and why is it that we buy tickets so late sometimes? I know on your shows if it works that way because you're so vetted and stuff but somehow people are always last minute. People still are last minute. People are still last minute. That's how we are. We have so much so much going on in our lives, right? We want to make sure that that day you don't even know where you're going to be, right? So, if I have to go to a show, I'm also only booking the night before. So, we we actually shut we try to shut down like 12 hours before, 14 hours before, you know, if we're lucky 24 hours before we shut down our website because we we vet every attendee. At 8:00 p.m. the night of the show, I'm that's it. I'm going to sleep. So, yeah. But what? And the the day of the show, you can't buy a ticket at the door. Only from one trained person. One person at the door. There can be 15 people at the door. You want to buy a ticket? You're going to have to stand in line and talk to this guy. And this guy is going to check your LinkedIn. He's going to check your He's going to he's going to check out. It's not worth it. Uh book early basically. Yeah. Um, what do you tell people that say price rejection, which I which I can sometimes relate because because sometimes these shows are expensive and even though I I acknowledge that the cost of of making a show is expensive and it's quality and food and speakers and whatever and good rel relationships that can bring you millions down the line, but people are still feeling like they might be gambling their money. Yeah. Price is decided by the customer. It's not decided by us. In other words, we we'll only get what we can get. Right. Yeah. If if you have um the number one marketing agency and your name is Gary Vee, right? You're going to charge $250,000 um for a session and for uh your basic marketing package, right? Yeah. Who decided that? Gary Vee. He's greedy. No, he used to charge, you know, $250, right? He he got better and better and better and his customers wanted him more and more. And obviously, there's only so much you can do, right? It's like a lawyer that charges $1,000 an hour. He didn't set that price. Yeah. It's the people that make him busy enough that he can charge that price. What's the average ticket price? What is it like 250 to 500 or very It's not about ticket. It focuses on the sponsors. I focus not on the tickets. Many times tickets are free for qualified people. Ah, so it's not always about the ticket. I mean the average it depends. We have two tier shows. So one tier could be a hundred bucks average. your other tier it can be 600 700 average. Um it's the the money the the high price where you're getting complaints about is typically on the on the sponsor side. Mhm. Very interesting. Um I I think you're the perfect person to ask this question before we wrap it up. Um what is the best see what since you sat down to speak? See what's Yeah. Yeah. I'll admit it's like a thunders hurricane. Hurricane. Yeah. I saw it in the news actually that's going to be a hurricane. It's good. In case you thought about going back to the pool and you wanted to rush back, you have no worries. Yeah, not happening. Um, I think you're the perfect guy to ask this question. Yeah. What's your best piece of advice? And then we're going to go, what's your worst piece of advice that you ever received? The best piece of advice that I ever received, it took me about 10 15 years to internalize um was that there's only one of you in this world. Yeah. There's only one Ellie Weber. What do you mean? There was this guy, that guy. No. No. There's only one Ellie Weber. Yeah. Exactly. With your personality. Exactly with your with your exact capabilities. And that, you know, yeah. Is very real because you are you are the entire world. It's only you that can do exactly what you can do. Yeah. Can someone else do exactly what you can do? Nobody even an identical twin can't can't you know exact exact exact. So when you internalize that you can be you know the best be the best you at at at what you do and the worst piece of advice you ever received. You doing too much you're never going to you're never going to you're never going to achieve. Do too much. Yeah. I am I have like a lot of questions to still ask you, but uh I said we're gonna try to keep it to 40 minutes. I don't know. How long are we recording for? 50 minutes. So, um unless we do rapid fire. Let's do some rapid fire. You know what rapid fire is? Can you stick to it? Because many people that tell me let's do rapid laser last last podcast. Can laser? No. He's like he's the he does he's is one of the biggest food wholesalers. He's very interested into food. I said, "Let's do rapid fire." I asked him one question. It took three minutes to answer. Well, I'm into food, too. You don't ask me any food related questions. I'm Okay, so here we go. Rapid fire means your answer is has to take less than 30 seconds. Okay, here we go. Okay, so what do you said? You just mentioned you're into food. What do you say to food? I love food. What's your favorite food? Pizza. Are you Do you cook the pizza or you just buy it? No, I just like food. Okay. What's um what's what's your favorite food to eat at a show? Pizza. Really? That's how you have I'm kidding. My favorite food is burgers and my favorite food at a show is sliders. Okay. Do you How do you charge your phone at a show? And how do you make sure you have enough battery? It used to be harder when I was always about me selfie videos all day and these days I don't do so much. So my my battery and I ignore all messages. I'll call you. Why do you ignore all messages on the day of the show? I'm busy. I'm busy. I'm busy. Oh, I see the message coming in. Can I get a ticket still? Free uh 9:00 at night. Uh oh, I'm so sorry. I just saw your message. Yeah, exactly. It saves you a lot of headache. What do you think of Tom's River? Because I know you recently I mean, not so recently. No, I've been here I've been here for six, seven years. Yeah. Um I love Tom's River. You like the way it's developing and whatever like Yeah. Yeah, I love it. Okay. Um what happened here at LinkedIn? They threw me off. Um Um Yeah, I got kicked off before Trump, before you know, mosque. I got in trouble before anyone else. Yeah. What you said made a comment or something? Uh I made a lot of comments. Was it Israeli Israel related or Jewish? A lot of it was Yeah, a lot of it was Jewish related. Did it bother you when you saw like when you lost that powerful tool? Oh, definitely. Of course. It hurt me. Mhm. for like an hour and then I then I started fighting back. But you're back now and it's going pretty well. You're getting a nice amount of views. I think I listen I do what I have to do. I feel like, you know, I I got to be out there. I got to I got to market my business. Uh but otherwise, you know, are you strong fan of social media? Not for myself, but for you, I think it's great. Thank you. WhatsApp status? I love WhatsApp status. Not watching them, just creating them. And also, I get all my news. I have a two news channels that I follow and that's that's that's my news and you know 10-second snippets, pictures, quick videos and that's that's how I keep updated. When did you start doing the Duff every day? Four years ago. You still do it? Yeah, every day. I haven't missed a day. Very nice. What What you enjoy to learn or whatever? Like Right. So, first of all, there's a a million tools out there, right? Okay. So, there's no excuse. Second of all, it gives you and I'm not going to preach to you because I started when I was 40 years old. Yeah. Right. So, you know, like the guys the shish like you know, you know, I'll get there too when I'll be 50, right? So, I'm not judging. I think it it it brings consistency into your life. It brought me exercise. It brought me better food habits. It brought me a lot of different things because it it gives you consistency. We're starting now the summer season. Would you do like a perky overashir? No. Why not? because I I feel I I by the way I started different shidum that I gave to to WhatsApp groups or whatever and then I realized that I am really not worthy. Okay. I really wanted to do a Perkova sheet on my channel. I'm looking for like every Thursday night five 10 minutes of Perkovas. Maybe maybe I'll be a guest like like one time. Okay. Your WhatsApp status I see you sometimes raising thousands of dollars. When did that begin? Do you find do you see a thrill in it or you just love helping people? Rapid fire and the question alone is you saying I uh I got pulled into it. It's a little bit a little bit of an addiction. Um and and it's unavoidable. You have to start raising for people. Yeah. But how do you know who to raise for? Like everybody can tell you tomorrow I need 10 grand. I don't answer everyone. You know this not for everyone. This is for people in the community. This is for people in my community that you know I've built connections, relationships, um work. you know, it could be a guy that I worked with five years ago at a at a show or whatever it was and now I he lost a job. I know his situation. I'm not here to be, you know, uh, God's, uh, you know, GABA. I try to do what I can do and and we used to raise very small money. Now we're raising a little bit more money. Maybe one day we'll raise a lot of money. It it's it's irrelevant. I I I try to focus every day on what I can accomplish today and that that's it. I'm not worried about Right. People are saying it now a lot that the economy is tough and whatever. What's your take on it? It's tough. Uh my take is that you got to build I would answer probably Grant would answer this. You know, you got to make your own economy. 100%. Make your own economy. Don't worry about the economy. Very good. Yeah. Yeah. Very nice. Okay. I I think I think we we gained a lot. And I always say if there's enough questions and comments and views, then we can maybe do a part two if Joel's in. Um Ellie, whatever I can do to help you, right? Thank you. Um tell us please about all the shows coming up, Joel, so that people July 15th for retailers, August 20th for contractors, September 16th for nursing home owners, November 13th for home care homeare agency owners. Um then we go into December designers and architects. Um January ABA agencies. Um January 6th, January 7th, we've got Behavioral Health and Addiction uh rehab centers. Um February, we're in uh Home Care National Miami. Uh March.org for for nonprofit organizations. Um April, Fem Beauty. Uh May, we might do FEM fashion secret. Hush hush. I just gave it away. Um June June real estate. Um and then what's what's And then we're back. Yeah. Then we'll see what happens. We'll see what happens. Palooa or Oh, Palooa. So Palooa is being worked on by our partners by Fleshix Magazine and Man Sales. We're taking a step back. We're partners in the company, but we are overloaded and it's it's a very intensive and also very industry. It's it's a labor. So much. It sounds like a show like you can work a year just work a year on it. Exactly. And it it involves a lot of food passion, a lot of branding passion. So it's like you guys are on it for this year. We'll see what happens. So we took a little bit of a step back, right? It looks like it might happen November. Wow. Yeah. Okay. Very interesting. Um Okay, guys. Tickets are all available on powwowevents.com. event event power tickets aren't avail are not available for most but you can check out you'll see the videos you get to register or something and then come back you could buy a ticket but if you don't belong there you're going to get refunded refunded okay again none of this zero of what I said is from any kind of like business ego that we have Yehuda M myself favor of the exhibitor and the exhibitor exactly yeah I totally get it and I know it up up personally I would also not I happen to work here but otherw I also wouldn't be allowed into the show and and also can't afford these tickets. It's you're right it's very high. Yeah. But this is you know it's the business. It's not nothing personal. Right. Right. Um it makes sense. Um okay. If people want to get in touch and talk to somebody regarding a booth or a show, should we put your WhatsApp or or should we put someone's WhatsApp? People love WhatsAppapping people today. You're going to let me know. We're going to put it in the description. You're going to send me a message. Sure. I'll do. Um, if not, you can follow Joel Wool on LinkedIn. Your lame name miss is missing a name, a letter or something. No, it's Joel Wolf. Just my cousin spell HL and I spell LH. Yeah. So, okay. Um, anyway, thank you everybody for listening and being here today. It's very much appreciated. Thank you to the people that randomly put in super likes of$180. I very much appreciate that kind of love. Um, yeah, it keeps the podcast going. And thank you for all the people that are subscribed to the membership, which is $10 a month to see extra deleted, not deleted, extra content from each episode, including from this episode right now. And the moment you sign up for the membership, $10 a month, not only you supporting the channel, but you're also going to see uh extra footage from every podcast um that we put out. Um, as well as you get priority replies. Um, I will reply to your comment when you leave a comment. Do you add them to your personal WhatsApp also? Yes. So the personal link to my personal WhatsApp I get every day I get about 10 to 15 new me for anyone. This for anyone anyone can control. Anyone can WhatsApp me? Yeah. Anding be in touch with me. And the hurricane just hit by the way. How we getting out? You know we have deal umbrellas. You want to have a nice Yeah. Okay. I'm getting a real deal umbrella. But guys, thank you. And if you can subscribe, it means a lot. And share it with a friend that can enjoy. Leave a like. Leave a comment. helps the uh algorithm. Um, and follow Joe Wall, follow Pow. Don't follow me closely. If they reach out, who are they reaching out to regarding a booth and stuff to him? On the website. On the website booth. Okay. Should they and I shared the WhatsApp, the business WhatsApp with Should they Should they mention Weber? Do they get I always say mention Weber and get a special service. You'll get a hug. Yeah, like special service. When you mention Weber, definitely we'll send you a lot of love. Discount. hearts. Weber, we'll send you hearts and get a and get a something. Um, yeah. Yeah. Oh, by the way, by the way, you know, you know my inspiration for the taduka. A lot of it is Mul and his brother Bernie. A lot of it. Mh. Used to give a lot of love. Yeah, exactly. Um, a cruise ship cruise ships. No. Would you do a cruise ship event? No. Not worth it. And I was a real estate of a self ambassador or something. No, it was no stopped. We took it on the dry land. Oh, you were in charge. No, no. Our partners on real estate, they had a boat. We had a real estate show. We said, "Why don't we do this together?" And then we did it on a beach and the next year we brought it all the way inland. Yeah. Next to waterfall. Next to the waterfall fountain. Okay. Fine. Great speaking to you guys, Ellie. I hope it was beneficial to you. very maybe to to anyone else. Um it was definitely beneficial. People are looking people are constantly asking me bring Yeah. Where's my cut? Someone called me and and asked me to price a job. And I used the line you said, "Yeah, the customers will make the price." I don't make it. It's true. It's 100% true. All right, guys. This has been fun. It's been real. Thank you.