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Jews Are Disappearing. And It's Not Because of Anti-Semitism.
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Antisemitism is real, rising, and dangerous. But in this speech from the 2026 Aish Legacy Partner Summit, Rabbi Efrem Goldberg argues that there's an greater threat to the Jewish future, and that the response has to be more than fear, outrage, or self-defense. This is a direct call to stop hiding, stop being distracted, and take responsibility for the future of the Jewish people. Subscribe for more from @rabbiefremgoldberg
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17 minutes, that's cute.
>> [laughter]
>> They must not know how far Boca is from
Bal Harbour.
17 minutes.
In the old days, maybe.
But they moved Bal Harbour further away
from Boca.
Used to take 40 minutes, now it takes
like an hour and a half. Rabbi Berg,
thank you for your exceedingly kind
words. Rabbi Berg is an old and dear
friend and in many ways a mentor. To
watch him talk about Never Enough move
the Jewish people everywhere he goes,
together of course with his family, to
care so deeply for the Jewish people.
I'm really honored and grateful to have
this opportunity. Rabbi May, so many
friends in this room for so long. And
people that I admire, I've learned from,
and nobody more than all of you.
The people who are not professionals and
are not obligated and took time out of
your busy schedule and made it a
priority and set aside the resources to
be here
and to be devoted and to care about and
be in a conversation about Klal Yisrael
in what for my lifetime is the most
critical juncture to be having this
conversation with so many enemies from
without, with so many threats that we
face, with so many concerns, there's
never been a more important time for all
of us to shift our focus to the Jewish
people and to our future. And that's
what I want to talk about in my limited
time with you.
Klal Yisrael, caring about Klal Yisrael.
What does it mean to care about Klal
Yisrael? I saw one of the modules, one
of the incredible tools that's being
provided and hosted by Aish about
anti-Semitism. And that's the catchword,
it's the keyword, it's the word of our
age, unfortunately, tragically it seems
of our generation as anti-Semitism is on
the rise and everyone is exploring and
everyone is suggesting ways to confront
it. And I don't know if it came up
today, it's hard to imagine it didn't,
but the conversation about the ad in the
Super Bowl
about anti-Semitism. And I have only the
greatest admiration and respect and
gratitude to Bob Kraft for putting his
money to this cause and I don't have a
critical word to say about him, but I
want to actually pose it to you and
challenge you a little bit differently.
It's how I was thinking about it. Not
what did he do wrong or not what was
wrong with maybe his commercial, because
I think we should applaud him and be
grateful to him.
But if you had the resources to buy 30
seconds at the Super Bowl,
if you could put a message and an idea,
if you could put a commercial in front
of a hundred million people's eyes, if
you could draw people's attention to
think about something that would best
advocate, best represent the Jewish
people and our future, what would it be?
What would that message be? Would you
focus on our being a minority,
bullying, hate, the Holocaust?
What would you focus on?
And that's how I want to use my time
with you today. And I want to close us
out by talking about the message I would
put. My 30-second spot, my commercial at
the Super Bowl, the billboard I would
put on every highway, the message I
would broadcast everywhere if I had the
resources.
And that is the following. There is a
danger and there is a threat
far more pernicious and penetrating far
more into our people, causing a greater
casualty and victims,
having a greater
a greater damage to our people far more
than anti-Semitism.
And it's called assimilation.
All the anti-Semites on the planet,
if they got together
and had a magnificent conference like
this
with all the incredible delicacies and
accoutrements and branding
and they coordinated in order to be able
to take down our people, they could not
do the damage to us at the pace that
we're doing it to ourselves. They could
not cause the disappearance to our
people as we are doing it to ourselves.
Do you know that until the middle of the
20th century, the intermarriage rate
never rose above 3%? 1964, it rose to
7%. It was startling.
Today,
among secular Jews in the United States,
the intermarriage rate
is 70%. In Europe, it's 50%.
Anti-Semitism is concerning.
And we need people who will focus on it
and confront it.
But to a degree, we need to not be
distracted by it
because there is a threat
that threatens the disappearance of our
people in a much more real and in a much
greater number and at a much faster pace
than anti-Semitism and that is
assimilation and intermarriage.
You know, for 3,300 years, since we
stood at Sinai together,
the Jewish people have been moving in a
fast pace to improve and repair the
world. We've embraced our mission to be
ambassadors, to represent Hakadosh
Baruchu, to take achrayus, to take
responsibility for this world and
everyone in it, to make the world follow
the blueprint
that Hakadosh Baruchu created. The world
is takah baraysha ubora alma. He looked
in the Torah and he created a world and
our job is to make those two conform, to
mold and shape this world to represent
and model the behavior and the
attitudes, the lives and the lifestyles
that other people will want to emulate,
will want to learn from, the values, the
ethics, the morals, the responsibility,
the justice. For 3,300 years, we have
been driving at warp speed towards that
goal. And if you look back over those
three plus millennia, you will see the
difference we have made, how we have
radically transformed the world. We've
introduced the world to things the world
takes for granted today,
the equality of all men,
systems of justice and of charity,
ethical monotheism altogether.
Those are the gifts of the Jewish people
to the world. That's our responsibility
and our mission. Anti-Semitism,
it's dangerous. I don't I don't want to
minimize it. Please don't misquote me or
misrepresent. It's dangerous. It's
dangerous. And we need to make sure in
the world of politics to elect only
candidates who will stand with our
people and stand with Israel. In the
world of legislation, to ensure
legislation is passed to protect
students on campuses and to protect all
of us in the streets, to make sure we
have the security funding that our
institutions so desperately need. I'm
not minimizing it an iota, but
if that's what we talk about and talk
about all the time, if that's what we
obsess over, it's the theme of every
gathering and the conversation of every
table and the people whose names I don't
even want to repeat from this microphone
because they don't deserve it. Those
people who indeed have millions of
followers online
because I'll tell you a little secret.
The only people who want to talk about
anti-Semitism
is anti-Semites.
It fuels their fire. It continues to
shine a spotlight on them.
It elevates the volume of their
microphone
as we continue to talk about it.
It's a distraction from the conversation
we have to be having. The conversation
is not about them, but it's about us.
The conversation is who are we
and why are we here and what difference
are we making and how can we continue to
not
to not get stuck on the speed bumps of
those anti-Semites who want us to pull
over.
Who want us to focus and complain. Who
want us to say, "How dare they put the
speed bumps here?" Instead, we've got to
step on the gas and step on the gas
harder and faster and firmer because
there's so much to do to improve and
repair this world.
Anti-Semitism and assimilation are not
only both rising dangerous threats,
but our response to both of them, in
fact, I think is one in the same.
That's not talking about either, but
instead it's focusing on and endorsing
and promoting and enabling and
empowering more than ever Jewish pride,
Jewish practice, and Jewish passion.
It is arming young people and all people
to reach into that Jewish spark in the
Jewish soul inside them.
It's helping them find the answer to why
is the world obsessed with you? Why is
the world so concerned and threatened by
us? If they want to kill us for being a
Jew, then find out what does it mean to
be a Jew? Why are we Jews and what
difference can we make as Jews? When
talking about the mitzvah of tzitzis,
the Midrash Rabbah, our rabbis tell us,
they give the following metaphor of a
person
who's cast into the sea, somebody who's
flailing, waving their arms, they're
drowning. And the Coast Guard threw the
person a rope
and they say, "Grab on. Hold on. If you
hold on, you will survive. If you let
go, these winds and these waves, they
will sweep you out to sea. You will
disappear." And the Midrash says that
tzitzis that we wear, "Re'u itam, so
look at them. Wear them. They are the
rope." And not only the tzitzis, the
tzitzis is a metaphor for all mitzvos.
Grab onto that life preserver. Grab onto
that rope. Hold dear.
It's chaim yeelamchu machazikim ba. We,
for 3,300 years, we have the tree of
life.
Everyone's looking around trying to make
sense of this world. Everyone's trying
to navigate how to get where they want
to go. Everyone's just trying to find
happiness and pleasure.
And you know what the sum total in the
most prosperous time in all of history,
in the most comfortable and convenient
time that humanity's ever lived, there
are more people more unhappy, more
depressed, more anxious, more miserable
than ever.
With the greatest creature comforts,
with the greatest conveniences, with the
greatest prosperity,
there is the most misery.
We have the answer. We have the secret.
We have the antidote.
We've been living it for 3,300 years.
Grab onto our rope. Eitz Chaim yeelamchu
machazikim ba. Grab onto that tree of
life.
Don't let go or you'll be swept away and
that's our message first and foremost to
our own people, but also to the world.
To throw those life preservers. That's
what today is all about. That's our
mission. When you go home, you're
holding the tree, you're holding the
rope, you're holding those mitzvos. And
our mission and our mandate is to throw
it to those who are threatened to be
drowned. Those who are flailing and
holding on while the winds and the waves
are washing them away, throw them the
life preserver and the rope of Torah and
mitzvahs of their own legacy so it can
become their destiny.
Tell you an amazing Harvard study. I
quoted it recently
in another context.
Over half of young adults, 58%
it's nearly six out of 10
said they had experienced little or no
purpose or meaning in their lives in the
previous month.
60% of young adults polled
were asked if they had experienced any
meaning or purpose in the last month of
their life. 60% said no meaning or
purpose.
Half of the young people said their
mental health was negatively influenced
by {quote} "not knowing what to do with
my life."
Interestingly, those belonging to a
religion
did feel much more purpose. They felt
twice as much as those that didn't.
Young adults who had little or no
purpose or meaning
reported twice as many rates of anxiety
and depression than young adults who did
feel purpose and meaning.
There is an enormous correlation between
feeling meaning and purpose
and having mental health and mental
hygiene.
The people who felt meaning and purpose
were twice less at risk of anxiety and
depression.
For 3,300 years, our sacred Torah, our
people, our practice, Yiddishkeit has
offered a prescription for a life of
meaning and purpose.
In a world consumed by consumerism
in a world consumed by pleasure and
happiness and themselves, in a world and
a market and marketing agencies that are
telling us to obey our thirst and just
do it and just be happy.
That's not bringing happiness and
pleasure. It's quite the opposite. It's
robbing people of meaning and purpose.
It's making them feel lost.
And it's therefore bringing depression
and anxiety. Not it and not it alone and
certainly of course
never judging those people who are
struggling, but these are the
statistics.
We just read last week Parshas Yisro how
we stood at Har Sinai.
And there and then Hashem told us, "You
are to be a Mamleches Kohanim VeGoy
Kadosh." Our mission and our purpose,
our mandate, our why of why we're here
are to be role models for the world. We
are to embody what it means to live with
meaning and purpose. To wake up every
morning and not say if I'm alive, what
comes with that? What are my rights and
entitlements? What do I get with being
alive? No, what what comes with this
membership?
We are a people that Ramchal begins his
Mesilas Yesharim by telling us that the
foundation of all foundations, the root
of all piety is to wake up every day and
ask ourselves, "Ma Chovos HaAdam
VeOlamo?" What is my mission and
purpose? Not in my what what not what
are my rights and entitlements? What are
my duties and obligations? What's my
achrayus? What's my responsibility?
What difference can I make? How can I
make this world a better place? Who can
I fight for? Who can I stand up for?
Who can I help? Who can I support? Who
can I love? Who can I care about?
How can I make a difference and how can
I meet some mean something?
That's our mission.
We're meant to bring light into the
darkness, kindness instead of cruelty,
justice instead of corruption,
discipline instead of impulse. We have
the platform. These are incredible
platforms, but the OG platform is called
Torah.
Halacha.
And we were given it 3,300 years ago and
Hashem said, "Here is the first
platform. Go run with it. It's meaning
and purpose and it will make your lives
and the lives of everyone around.
It'll bring you happiness and joy. It'll
bring health and wellness. It'll enhance
and enrich your relationships. It'll
turn your life from black and white to
living color.
Live a life in a relationship with the
Ribono Shel Olam. Feel you are a agent,
ambassador, a steward. He is sending you
out.
Ask wherever you are and at every
moment, "What is my mission? What am I
meant to do? Why am I here?" To embrace
your place. We have a shiur every week.
We taught it this morning living with
emunah and I'm proud to say it's not
just a class or a shiur, it's a movement
of people around the world who
understand and who recognize. The emails
they send me not every week, but
literally every day to say that when you
embrace your place, when you let go and
you let God, when you ask, "What's my
mission in this moment?" You find such
happiness and joy. You become an
altogether different person. If I had
the time, I would tell you countless
stories and examples of it, but we have
that secret. We have that into the we
have that answer.
And we need to share it with the world.
Stop being distracted by our enemies and
anti-Semites. Stop focusing on the
agenda that they're writing and let's
write our own. Let's tell our story.
Let's empower our people. Let's step on
the gas together instead of slowing down
and being distracted by them.
If I had 30 seconds, if I had 100
million eyeballs, if I had an ad in the
Super Bowl,
it would be about standing tall, proud,
passionate, and practicing.
I would be talking to the Jewish people,
a small fraction of that larger group,
but I'd let them listen in. And I would
tell those Jewish people, "Know where
you come from. Be proud of who you are.
Know the DNA you carry and know the
destiny that you're headed towards. Know
your mission and your purpose in this
world. Know the platform that you have
and that you're part of. Rise up and be
part of the Kadosh and the Mamleches
Kohanim.
Stand tall and proud, passionate, and
practicing. Partner with the Almighty in
repairing
and redeeming his world. He's counting
on us. He's looking at us. He's waiting
for us to take responsibility and to
answer that call.
And now you may think, "Well, what does
that mean? How do I do it?" Well, you
just spent the day and we're so grateful
to Aish, the incredible, extraordinary
Aish, what it's doing all over the
world, online and offline.
>> [applause]
>> Absolutely.
I got to tell you, I'm proud not just to
have driven down Boca today,
but actually when I was in Kiryat
Bialik, I'll age myself.
Some may be surprised to hear I'm so
young given how I look, but when I was
in Kiryat Bialik from '92 to '94, there
was Aish at the time did kiruv training
seminars. They came to yeshivas and
seminaries and I participated in it and
I was inspired back then. It might have
set me on the path of my career, of my
calling today. And after I came back and
I was in YU for 1 year, that next summer
I went back. I was a madrich in Aish.
That was when we all were able to have
attention that lasted longer than a
TikTok. It was 2 and 1/2 days
and I and two friends spent the other
days of the week
the Kotel Plaza and Ben Yehuda
and wherever we could go. It's a longer
story, but this countdown clock is
really
startling, but
we were benei yeshiva. I was really
religious back then. We refused to go to
Ben Yehuda. That's not where we belong.
We were benei Torah. So, they took us to
Rav Noach Weinberg, zt"l.
And Rav Noach, it didn't take long. He
just looked at us and said, "If the
train were pulling out to Auschwitz and
a woman extended her hand and you could
pull her off,
would you be too frum to do that?"
Said the trains are heading to Auschwitz
and there are people on Ben Yehuda and
everywhere and they're waiting for you
to pull them off.
And a few hours later we were on Ben
Yehuda.
So, I go a long way back. That doesn't
come out of my time, that little plug
for Aish.
That little Aish plug.
But Aish is giving us the tool. There
are no more excuses. There were then,
before it came to my yeshiva and gave us
kiruv training, people would say, "I I I
don't know what to say. How do I reach
out? How do I represent? How do I
explain? What's kiddush? What's washing?
Where's the evidence that there's a God?
What are the wonders of Jewish I I I
don't know."
But those excuses have all been taken
away and every one of us now can be sent
with a mission armed with everything we
need to succeed. There are no excuses to
walk away today and every day and not
take responsibility for the Jewish
people because those speed bumps there
are more and more of speed bumps being
put in our way. Not only of our enemies
and anti-Semites,
but the assimilation, the intermarriage.
It's frightening what we're doing to
ourselves and our own disappearance. We
can't rely on kiruv professionals and
rabbis and kodesh alone. This is
something that every Jew needs to feel
part of because when we stood at Har
Sinai, Hashem didn't say to rabbis and
rebbetzins, "You'll be the Mamleches
Kohanim VeGoy Kadosh. Everybody else,
eat at the buffet. Everybody else, go
ski. Everybody else, go do yoga.
Everybody else, go enjoy." Nothing wrong
with any of those activities. But he
turned to every single one of us, all of
us, and he said, "Mamleches Kohanim
VeGoy Kadosh." This is not the first
time we've encountered these speed
bumps.
And we're about to celebrate one of them
that came a long time ago. This Shabbos
we're going to bench Rosh Chodesh Adar
and Adar of course contains the holiday
of Purim. And when Haman first
approached Achashveirosh with his
diabolic
diabolical genocidal plan to exterminate
the Jews, he said, "Yeshnam Am Echad
Mefuzar U'Meforad Bein HaAmim." There's
a Jewish people. They're fractured.
They're scattered. They're fragmented.
They're fighting with one another.
They're all over. And the Gemara in
Megillah tells us that Achashveirosh in
fact first demurred. He hesitated and he
said, "Uh have you heard about the God
of those Jews? Have you know anything?
Have you seen any headlines? I don't
think I really want to mess with them."
And Haman relieved the king of that fear
when he said, "No. Yeshnam Am Echad."
Which translates to there is a certain
nation and you don't have to worry. Now,
why don't you have to worry? The Gemara
there in Megillah quotes Rava who says,
"Don't read it Yeshnam, there is one.
Read it Yoshnam, fast asleep." There's a
nation that's fast asleep.
They're asleep.
They're fast asleep. Their eyes are
closed
and they think that they're immune to
what's happening.
They're not recognizing the danger and
the threat. They're not recognizing the
disappearance. They're not recognizing.
They're not Yeshnam, it's not that there
is a people, but Yoshnam, there is a
sleeping nation. They've been negligent
of mitzvahs. They're fighting with one
another. They're consumed with all the
wrong things. They're arguing among
themselves and they're fast fast asleep,
said Haman to Achashveirosh. They are
fast asleep to what I what we want to
do. We were on the brink of extinction
as a people because we were asleep.
And we know Esther's heroism.
She risked everything, her life, her
family, her people. She went out on a
limb
to go march into the king. She
understood her moment. She embraced her
place. And we're grateful to her and we
celebrate her ever since.
But what made Mordecai a hero when you
think about it?
Not only may Mordecai not be a hero, but
if you really think about the story for
a minute, and that's all we have,
Mordecai in some ways is a villain.
He couldn't just bow down once. So,
you'll say, "No, no, you're not allowed
to do that. It's a violation of the
Torah. You have to give your life before
you worship an idol." There's a whole
sugia. There's something to learn there.
But on technical grounds, Mordecai, and
certainly he knew, a member of the
Sanhedrin, he had every right to bow
down. Halachically, every justification
he could have gotten a heter. On the
Aish bot that pops up on aish.com, "Can
I bow down? It would save my people."
And whoever was manning that bot would
write back, "Yes, in the circumstance,
you can bow down. It would save your
people." He'd have the answer. And he
wouldn't need to ask. And yet, he still
stubbornly, obstinately refuses to bow
down.
And when the king remembers that he
previously saved his life, and he
invites him to come celebrate, Mordecai
could have said, "Look, I don't want a
mess. We don't need to be in the
spotlight. Haman's already got a" He
says, "Absolutely. I'm all in."
What is Mordecai doing? Not only should
Mordecai maybe not be the hero, if you
really read the story without knowing,
then Mordecai in some ways should look
like a villain.
The answer.
The answer is the following.
Because Mordecai, the humble scholar and
righteous sage, he witnessed the growing
anti-Semitism of Haman and he witnessed
the growing assimilation of his own
people. They were fast asleep. They were
excusing away.
The answer he realized is to never bow
down.
The answer.
The answer is exactly the opposite.
Stand firm and stand strong and stand
tall and be a proud and be a practicing
Jew. Don't apologize ever for being a
Jew. And don't be defensive for being a
Jew. Be the proudest, most tenacious Jew
that ever lived. And that's exactly what
he does. And that's how Mordecai is
known. Because how does the Megillah
end?
Ish Yehudi haya b'Shushan habirah.
U'shmo Mordecai. What do you mean Ish
Yehudi? Shushan habirah was filled with
lots of Jews, lots of minyanim, lots of
daf yomis, lots of kosher restaurants.
Singular Ish Yehudi, there was one Jew
in Shushan.
Mordecai was super Jew.
Mordecai was the proudest, most
tenacious Jew. Mordecai was the Jew who
refused to bow down. And he is our hero.
And that is our story. And this is our
moment.
Mordecai. Mordecai put on a bigger
yarmulke. And he wore a big Magen David.
And he said, "Ish Yehudi! I'm a proud
Jew. I'm not apologetic. I'm not
ashamed. I don't hesitate. And I'm not
going to hide.
I won't be distracted by the
conversation you want to have. I'm
staying true to my mission to repair and
redeem this world."
That's what happens when Jews stand up
for ourselves and we call out and
confront our enemies.
But also, when we recognize the danger
and threat of assimilation. Proud,
unashamed, unapologetic, fearless Jew.
And what happened? How does the story
end?
He earns the respect and fear of all of
Shushan and all of the world. And so
will we. So will we.
So, if I had 30 seconds and I could put
up a commercial, it would tell Jews
everywhere this. And maybe this is
another idea for Aish.
I think we should be doing it.
Any Jewish student on a university who's
willing to put a mezuzah on their door,
we'll send it to you.
Any Jew who's willing to wear a Magen
David around their neck, we'll send it
to you. Any Jew who's willing to put on
a kippah on their head, we'll send it to
you.
Any Jew who's willing to light candles,
who's willing to lay tefillin, any Jew
who's willing to wave a gragger on
Purim, we'll send it to you. We'll
empower you not only with the technology
and the platform, we'll give you the
physical tools
to stop hiding, to step out into the
light, to dispel that darkness,
to stand up and be a proud Jew.
Not a proud Jew who's 16, 17, 18, 19
years old on college campus.
But we have to tell the Jews on college
campus, you're 3,300 years old and you
look pretty good for it.
You're 3,300 years old. Who cares how
old this podcaster, who calls cares how
old that influencer?
Who cares how old they are? Do you know
how old you are? You're 3,300
years old.
That's my message. I hope that's our
message. And I hope every one of us can
walk away today embracing our place and
our mission and this moment to take
achrayus for our people,
to imitate and emulate Mordecai, to be
the Ish Yehudi of our time,
to not be afraid and not apologize, to
not be distracted, and to not slow down,
but to step on the gas towards our
destiny. And it happens one at a time.
Just learn with one fellow Jew. Just
check in and care about one fellow Jew.
Just respond to one Jew bagel-ing you at
Costco who says, "Oy vey." Or I see
there's matzah. When is Passover again?"
Their soul is desperate for an
invitation to your Seder.
You were put in that place in that
moment to respond positively. And you
don't have to worry about, "What am I
going to teach them? What am I going to
say? And what am I going to tell them?"
Because you have Aish as your partner.
Y'hi ratzon, may the Ribono shel Olam
give us all the strength, the courage,
the clarity, and the conviction
to take responsibility for our people
and for this moment,
to march
with momentum towards where we're meant
to go,
to be able to reach into the DNA inside
of us
until we can all walk together towards
our destiny. Thank you so much.
>> [applause]