Take a look inside Lechem Sourdough | Jewasity

[Music] [Applause] [Music] Hi. Okay, today there's a very big sourdough craze. Everyone's into health and eating good and eating well and eating good food. So, we came to one of the biggest sourdough companies that we have. All right, Matiam. Hi, how are you? Okay, so where did you start this? Where did you take inspiration for this and where does this come from? Yeah, we started my wife started at home the time of co everyone was very bored. My wife took a Zoom course and she learned how to do sourdough and we started selling one piece, two pieces, three pieces. Then it went up and up and up. We were selling from our house for about a year or a little bit more. So that's how we started out there. So your kitchen probably was a wreck in the beginning every day. I know I've had businesses at home. It's it's a lot. And then and then so she is the one that created the recipes. She's on top of she's the one that started everything. She perfected the recipe. It should be something um out of the world. Okay. And where does it go from your from your house? From your kitchen. So after a year, we had to go out. We rent out we rented a location and we started that was this one. Not this one. Other location. Okay. And we started baking commercial and from there we started selling the groceries, the party planners, caterers, etc., etc. Wow. Okay. And now you have this. So this this store is open, I understand, all week, right? Correct. And what you sell all week? All week we have fresh bread and mainly we have Thursday and Friday full like a Shabas market. We have sour, regular salads, crackers, cakes and a lot of dips, right? So you're your biggest thing is Shabas but you have all week you have sandwiches and food and everything. Okay. Um who you came by the way Sever who came up with the recipes also your wife all the the dips everything or the same? the dips a few. My wife did and a few I have a chef now. Okay, that is amazing. So, tell me what is it that you sell every like I I see there's this this smells so good. It's so good to stand over here and it it looks crunchy. I don't want to I don't want to touch someone else's halo, but it looks very good. So, what is it? How many flavors do you have? So, we have first the regular the classic and we have plain, we have with sesame seed with everything spice and then we have the plain. We also have braided the shabas. A lot of people are mak have braided high yeah traditional look style traditional look. Then we have a different one a oval shape. Some people are maket they have only tissue. They have a round one. So this is more oval shape. Okay. This is the classic. We have this in a few kind a few sizes. We have baguettes longer baguettes. Many baguettes. We have rolls. We have superloaves. Then we have with vegetables. We have a lot of kinds of vegetables. We have jalapeno, olive and garlic. We have tomato. You're making me hungry. I'm not going to. Yeah. Mushroom, onions, and then we also have a more healthy uh version. We have multigrain and we have spelt and whole wheat. What What is your bestselling color? The classic is the the classic. Some people like that everything sesame, but the classic just an interesting question. I've seen online people make designs and you could technically do that like make art on. I know you when my wife started, we did that a lot, but it's too time consuming. We have to send out a lot and uh just uh a lot of time. I I have seen um a a sourdough board. Is that something you make or you going to make maybe one day? So we have not a board. We have a gift box. Very beautiful gift box. A gift box that has a sleeve on top. It's very nice box and a lot of people are ordering an alpha pur or to send the gift to Andy Shabas. Yeah. So we have three options. Okay. And the one is with one color, three dips. with two kalas and four dips. And then we have the super loaves, two of them with five dips. You can add a wine. It comes with a nice gift card and a nice nice le card. Okay, Monty. So, what is the life of a kala? How does it start? So, the first thing is we make a starter. Okay. Flour and water and we mix it. After a few hours, it rises and starts to bubble. That's when it's ready. We make a dough. Flour and water and the starter and some salt. Mix it all together and then we take it out of the mixer, put it into separate containers. As you see over here, we divide the dough. Every dough is uh five, six containers. And every half an hour we make stretch and fold for the dough for a few times. And then we let it in this room to rise for a couple of hours. And it's ready. We take it in the other room. We weigh every piece. We cut every piece. We weigh it. We shape it, make it in a like a circle, put it into the banet on a container, and then we let it rise again, and then we put it overnight in the fridge. So, it's a lot of hours from beginning to the end, about 28 hours, and we take it out of the container, and uh we score it and make a design on it. And then it goes into a pot. We cover the pot into the oven and it bakes for half an hour about. Then it's crispy. Okay. And the ones that have flavor, when does that get put in? Before it rises. After the ones that have the vegetables. Vegetables. Yes. Correct. When when we do stretch and fold, that's when we put it in. Jalapeno, olive, and garlic. So now we saw how the kalus gets made. What else? What other sour products do you have? So we have a very good item, a sour crackers. We have a spelt and regular Very good cracker. It's only olive oil and starter and water. That's it. So that's pretty healthy. Salt. Yeah. A healthy cracker. Delicious. Crispy. We have it in spelt and and regular. And we have a lot of flavors. We have um zatar flavor. Everything spiced, sesame seeds. And we have chia seeds and flax seeds and garlic. That's one one item we have. And we have another flavor another item where salo ficasha. We have also a few a few flavors. I've heard of this. This is a very popular product. Yeah. So this is we have with jalapeno, we have with spicy muka, we have with garlic, the olive is sold out, I guess. We also have and we have another sour product muffin. SA muffins. We have three flavors. We have chocolate chip, apple, pecan, and blueberry. Sa muffins. Delicious. We make it fresh every day. You have a lot of different dips. Are there any more dips that you're still coming up with and making different? Every few weeks we try to get a car dip. What's your most popular dip? The basil chumaturi and the mushroom is very popular for people that love mushroom. Then we have dairy pastries. The wafer cake is phenomenal. Canoli's hish gluten-free with a very good gluten-free roll packed nicely individual. And we have gluten-free baka which is probably the hottest item over here. I read velvet cookies, chocolate chip cookies, and sprinkle cookies for life. Wow. Okay. I've heard about a sour knife. Is that something that you sell? You have that? This is a sour knife. It's a unique knife that we sell. Let me show you how it works. So, I guess this controls how how much the slice. Correct. Correct. Wow. Nice slices. Wow. Looks good. This is nice and crunchy. Wow, delicious. What is something that unique that you have in the store? Is there anything different? Yes, we have every week a pasta cookie that usually we make it by handity. [Music]