Transcript
Auto-generated transcript. Not time-synced to the video.
welcome to another episode of positivity
I'm super excited to be here with chef
Mike um one of the first restaurants
that I was introduced to which was my by
my brother schilly he was here last week
when I was here and he was like we have
to go to Mike's Bistro it's like he's
like all the are there they have the
best food the best soup the best like
it's it's simple yet the best basically
this is the most common word used in the
yeah so I do think language the best
give me the best what's the best is this
the best what's the best what's the best
drink what's the best wine what's the
best steak so that's when what's the
best restaurant yeah so like 5 six years
ago he brought me here to Mike that was
my introduction to restaurants people
now know I I'm a food lover I have a
channel where I review food every Sunday
in LinkedIn I do a restaurant review
post my my pay has food but this was my
introduction to restaurants in New York
City and you revealed to me that you are
that you do you create the trends
certain ideas and I want to talk about
how how food Trends are created but
let's jump into the juice question which
type of people come here the most is it
the is it is it fat people tell me Mike
yes we have to have special chairs
wooden heavy chairs we can't we have to
have maximum only fat people so who do
you have the most that's why I try to
represent
my have have the most money there's
that's a very funny question I have no
idea most of the time I don't know who
has the money and who doesn't until
they've been here a couple dozen times
right and somebody points out and says
you know who that is and I say now I do
now I know is say like I preferred you
didn't tell me because I'd rather know
him as a guy who eats chicken and uh you
know potatoes I don't need them love
attention also they maybe also love
recognition do you find that I think
everybody wants to be recognized all the
time it's part of our insecurity right
and how do you make sure you have here
hundreds of guests tonight I always make
joke when somebody calls the restaurant
and they say um I I need a quiet I need
a a private area in the restaurant I say
if you want privacy why are you going
out you could stay home and have privacy
I'll give you another one sometimes
people say we're a group of 12 can we
have a quiet table in the corner I say I
don't know what kind of Corners you have
in your house but where I come from a
corner only fits two people you want 12
people in a corner and by the way you
want a quiet Corner you're the noise
right you're 12 people right how do you
do how do you assure that every person
gets a comfortable seat I mean is that
how you build the restaurant oh so
that's very that's very interesting okay
everybody has their interpretation of
what is what is the best the best you
know this word the best what's the best
seat do I have the best seat you know
for some people sitting in the back room
and nobody knows they're there and they
get to hide for them that's enough of a
restoration for them that's what they
want some people they get energy from
being within the people I have customers
that say I want a table in the center of
the dining room don't you dare put me
off to the side right someone once told
me that that's like a confidence move a
person that's really confident is okay
sitting in the center they don't need
the corner they don't need but maybe
when somebody goes on a date um they do
want a corner I have a sarty family
that's um absolutely gorgeous beautiful
family you know beautiful looking
beautiful acting all the above I love
them so much mhm and they always insist
on sting in the center of the dining
room wow they don't like it when we put
them on the side or anything like that
and I understand why if I had a family
like that if I had a family like that
sitting I would love to have them in the
center of the din room is I think it's
malas I I think it is royalty when you
can sit in the center of a room and uh
and just not be not need a corner no
they love it they love it and
everybody's different there's no two
people the same there's a type there are
types and there's people from this area
and people from that area but
everybody is a little bit right little
different um people come here for dates
a lot obviously and we all know that
when we go to a restaurant we always see
that awkward date that date where you're
like is it a first is it a second
definitely looks like a first and then
people start Jud people love people
watching and a restaurant is a perfect
place to do that and they're like are
they going to go out again or not give
me what are you do I had a table um
playing Hanky Panky in the middle of the
restaurant yesterday really yeah I did
what did you do well
it was Jewish Hanky Panky though not not
not not guish Hanky Panky you you know
I'll show you I'll show you like like
this like there's a little bit of this
going
on and I actually saw another table
observing their their behavior and for
me I try not to show it on my face but
this is my favorite thing to see is the
interaction between people and the
movement and the dynamic but I had no
idea I don't know the story I didn't ask
them I don't care to ask them I'm just
happy that they feel comfortable that
they could be themselves and I'm happy
that another table found them to be
entertaining you know and The Story
begins and and that's life that life is
what happens when you get off the couch
and you go for a walk and you you sit
down you know you don't only come to a
restaurant for food it's always great it
feels like a win when the food is good
and you you paid for it and you like it
and it's good and it's interesting
that's that's a check yeah but really
there's even another check is that the
the I the softer experience right not
the overt where you come in you have
music banging and you know and you're
sitting the little experiences that
happen while you're waiting for the
table and another table is coming out or
you're walking in and you look so
familiar to me cuz I probably saw you
online and I greeted you right when you
came in I truly thought that you were
here two weeks ago and you tell me you
hadn't been here in in a while in quite
some time and then I I remember thinking
to myself then how do I know him right
and then suddenly we struck up a
conversation which was brings you here
today almost right and I I don't think
that's accidental my friend zali was
like if you get mik on a podcast that's
a win everybody loves them everybody
knows them trust me not everybody loves
me trust me right now as I'm saying it
to you there's a lot of people going
that's right we don't love you why do
you think that is I don't know is that
I've been doing this 21 years ah so you
feel like you've created just Mike's
beastro 21 years I was the chef of the
Prime Grill in 2001 right so I was
already
I came back to New York from Hawaii in
in 2001 and I found
myself falling into the kosher
restaurant world it was never really
that wasn't the agenda it just kind of
fell in that way so you know through the
way you know you meet a lot of people I
don't remember offending too many people
but I'm sure I'm sure I offended people
of course I'm a human being um one of
the number one questions that I get all
the time from people is and I have my
own way of answering it but the prices
the restaurant give me a restaurant
that's not expensive or whatever and I
always explain to them like have you
like made a couple of calculations in
your mind as to how much it costs for
service for food for dinner like you're
going out for dinner and average dinner
is I think for two people is about
between $300 and
$500 and I always ask these people I'm
like you're eating a a premium steak how
much do you expect the Stak cost some
$10 and you can now sell it for 20 do
you like make the calculation in your
mind so address those people what is it
what what's up with people with the
prices when it comes to restaurants that
is a great question and how do you see
it yeah I think we're coming off of a
period of excess okay where people felt
that they could have a lot of whatever
they wanted there really was a sense of
abundance uhuh you know you felt it
unable when was that like the last 15
years or okay I would say the last 15
years you had a sense of upward more
more more a lot of deals a lot of
business things happen
people were closing deals they were they
were just bring it I've had people walk
into the restaurant say bring me the
whole menu give me every appetizer give
me three of these four of these two of
these three of these there was a certain
confidence and it had nothing to do with
the price it had to do with their income
yeah and they got used to eating large
cuts of protein and beef and and really
let's face it if you go to the
supermarket today and you want a 2 and
1/2 lbs of dry AG be from the
supermarket you're paying 75 to $100
yeah right right right so now imagine
getting on a plate with sauce with
napkin with bread with a server with the
with with oil with the frankly with with
heat with air conditioning with permits
with licensing with insurance with Ash
yeah right time with space that's
something that we offer here you pay a
lot of square footage right 100% we open
up the the seat so you're like one of
the only restaurants that's right off
the New York City it's very rare it's
very rare to have a restant most of them
are either in a basement or upstairs or
we had a lot of suffering with this
space and a lot of luck with this space
that's that's what a restaurant is I
interrupted you but you're saying the
price is something Sor let's go back to
that price so so the idea is you don't
have to finish your meal with a with a
pound of prime dry aged beef the
equivalent would be you're buying money
when you're eating something like that
you know the SL right it's real SLA you
know beef that's aged and Prime and
domestic I mean we all know that that's
real money so let's imagine that you're
not buying food you're buying dollar
bills and they're bringing dollar bills
and they're putting it on your plate
right but before those dollar bills came
to you they cut it perfectly they put it
in the refrigerator for a month they
they got a special machine to cook it
right then they have a plate and there's
some sauce that go and they take the
money if if you got $100 in uh in $5
bills on you say oh now I understand
right
but it's expensive because you're buying
expensive things chicken is expensive
but it's nowhere near the price of beef
you can even have a piece of fish that
doesn't compare to uh a 16 o uh beef or
even ve you know ve prices are really
high and you know if you're getting a V
chop there's no such thing as a MSA a
person can't sell you something for
cheaper than he pays for it right so if
you look at the menu today there's a lot
of dishes that are not based around
heavy weighted proteins MH we have a
meatball that goes over eggplants that's
in the 30s we can we can give you a duck
leg which is a lovely portion it's in
the 50 range yeah right I mean you're
getting a brazed duck leg for $54 so a
person could sit down and have a salad
uh a soup a duck leg for under
$125 and you just had three beautiful
courses right the kind of coures that I
would serve at any meal and any tasting
right
so you don't want to get too locked into
big heavy pieces of meat because you're
paying a lot at the restaurant and
truthfully the restaurant is not Prof
profiting as much on that so it's not
it's not a double win it's a double loss
wow but you know it tastes so good and
it feels so good that's that's a
beautiful answer you're basically saying
if somebody has a money issue understand
first of all understand that you're
going out for the experience
and the price that you're paying is
usually usually reasonable as to what
you're getting number one number two if
you have an issue with the price you
don't have to order the tamahawk steak
for two every time you go out you can
order an appetizer a soup uh uh you know
and and and make that fit into your
budget what was the most expensive bill
that you had an
individual uh couple or an individual
table of I don't know 12 pay wine has a
huge impact on that okay the other day
um we sold a bottle of wine it was a
1994 Chalk Hill okay wow so we charged
$4,000 for that you have here $4,000
bottle one we do many of them or a few
or we had a $10,000 bottle where the
proceeds were committed to a s ducka and
that was the that was a Chalk Hill 1993
the first Chalk Hill ever made and it
was great we wrote a wrote a check for10
to a charity for that oh wow but this
one was was selected it was purchased
there was a gentleman that was very
there was two people that were Jewish
one person that wasn't who fancied
himself a wine connoisseur yeah and when
we brought out three choices they
selected this bottle $4,000 bottle and
it's not $4,000 because it's the most
delicious wine that ever existed it's
$4,000 because we're holding it for 20
years you know we're holding that wine
for 20 years did they just credit card
it like what what was it on yeah uhhuh
and the dinner the dinner turned out to
be a you asked me that it was an
expensive dinner it turned out to be
$7,000 dinner for free people wow right
but that's the wine the food was nowhere
near these people don't blink when they
spend I mean that's real real when
you're closing when you're closing a100
million deal or you're entertaining a
client that could affect a major this is
It's a rounding eror right right I mean
it's like the United States government
how they could just you know lose a
billion dollars here lose a billion
dollars here samea are you still amazed
by money does that talk to you do you
like it when you see somebody come in
dressed well a family a couple and
they're just spending they're just like
not looking they're like bring me the
wine and bring me this or like bring me
the whole menu does that wow you like
are you Amazed by money I am still I
don't
know you
know you're always grateful when God
sends you uh gifts yeah you don't look a
gift horse in the mouth yeah right and
for every person that does that you know
you might have three other four or five
other clients that are that can't afford
it so I always look at that as you need
those clients the only thing I I ask
is I hope they take the time to actually
value it and I'm not sure if they do you
know I I I I have some certain clients
that spend very easily but are also very
precise and they enjoy Crea ity and they
enjoy the finer points and and it's
really special you know I I had multiple
clients where I would do a tasting for
them every time they walk through the
door and this was from covid and it was
just it tested your creativity can you
come up with something new but you know
I should back up and tell you that any
person that has ever gotten into this
business thinking that this is going to
make me Rich or I'm going to be
wealthy that doesn't exist is what I'm
saying you know nobody goes to culinary
school
and for $9 hour and travels and this and
go through all this I can open up a
restaurant and be rich because you talk
to restaurant people now all the time
tell me how many rich ones do you know
no zero um and if they're if and if
they're rich they're rich from something
else 100% no I see it as a hobby I
before I was open opened Weber media
it's a passion yes so it's a but before
I open Weber media I wanted to open a
restaurant I love this like I love food
I love seeing people eat and I love
walking over to the table and say guys
how we doing today you know what I'm
saying how's everything there's
something to it and I had this
conversation with one of my uncles and
he was like he was like look it's a
great idea but the investment is
millions of dollars like there's you
start a business where you can just make
money uh right away I think it's nice to
have a restaurant if you're looking to
sell catering uh if you want to be a
caterer it's nice to have a restaurant
with 20 seats so that you can call in
the client and show them what you're
going to Doone that's nice I don't know
if there's big money big money relative
yeah you know big money always puts you
into an office right you know but I call
big money is if one catering job can
give me a a full night of table seatings
I call that big money compared to what
you're selling generally speaking do you
do
catering if if it fits and it makes
sense I do it if I can accomplish it I
do it I recently did a bar mitzvah in
Curious Yol wow isn't that funny yeah
well so what the client just I guess
loves you the food and they want they
wanted something they wanted something
real authentic
they wanted something that wasn't
um kerish you know what I mean I find
that uh the default to not knowing what
you want is to give everything you know
I say it's like somebody at home you
know I see this a lot of times in uh
Jewish households sadly it comes back to
the insecurity
situation instead of making dinner they
make everything there's not one there's
three there's not oneus there's Kus
there's this dip there's that is this
STP right and I've said this a million
times if you've listened to me and it's
not enough to have just uh a chicken and
a and a cougo and a vegetable you need
to have this kind of chicken and this
kind of chicken this kind and also you
got to have a beef but what if that
person doesn't like that beef so I also
have to have stuff cabbage right and
that's every meal they serve the same
thing it's everything at every meal all
the time so nothing changes right um who
is the biggest celebrity in your opinion
let's start with non-jewish that walked
in
here I
I think John batist wow okay I don't
know him but I'm saying wow John batist
is he
is he is the music man today he's prob
in my opinion the most respected um
musician of the day really who else
that's memorable for you maybe I know
well Floyd Mayweather was here okay he's
cool yeah he's big he's yeah especially
amongst the yiden these days right yeah
right right you know a lot of times
people walk in here and I don't even
know that that they're celebrities oh
yeah like myself you didn't know
anything you let's go back you're the
biggest celebrity thank you but you
don't know because celebrity comes in so
many forms you have movie star
celebrities you have Financial Legends
you know oldtimers that walk through the
door where the younger guys go do you
know who that is that guy you know to me
one of the biggest celebrities is Ronald
louder mhm I I think he's a Jewish
superhero yeah I mean he hits every note
right he's a
political um National I mean he's a hero
he's a Jewish hero he does so much for
the Jewish cause and you know of course
he's a billionaire and he comes from a
extremely wealthy family but when I see
this guy I say wow this guy's in his 80s
and he's
still doing it he's doing it the right
way and he's doing it hard and that to
me is that's a real celebrity obviously
you have your I call them um Local
Heroes right
I'm not going to mention the names of
who the Local Heroes are we all know the
ones that give those donations that we
are all just so impressed with that
support our neighborhood we have the
people that give tremendous tedua you
know those are incredible heroes or
or it's funny just thinking out loud you
know a guy like Ellie Beer is these days
is a is a celebrity also right with
United so but you have negative
celebrities also the celebrities that
you don't want to see yeah you know you
have uh what's her name who's uh
politicians right right you know they're
I wouldn't call them celebrities they're
like evil they're evil right everything
from Governors to Mayors to Senators to
senators from different states to Mike
Pence to Mike Pompeo what are these
lights for I see many restaurants have
it this is the most important thing in
the whole
restaurant okay do you know that this
silly little machine over here yeah has
changed the entire industry tell me why
you used to have to pay somebody to jump
up on the ceiling and pin spot your
table so that there was light on the
table now you have a wireless light that
puts light on the table okay and if you
have a white cloth it gives you white it
gives you ambient light right and you
don't have to worry about trying to set
the table directly underneath the pin
spot genius if I want to make a party in
my backyard I don't even need to get
extension cord if I want to go to the
beach if I want to have a romantic
dinner with you on the beach I need a
light I have a light and a table it's
right there it it spread so beautifully
by the way incredible where did you find
those this is my fourth version I
finally found this one I like this one
now let's see what's wrong with this
well you know what's wrong with this
right okay I don't know yet when I find
out what's wrong with this and then I'll
replace it I'll find the next one but
what's nice is it doesn't inhibit your
your view right I agree but they break
very easily yeah what is it is it like
bucks that's my secret oh okay you know
you can get it for 100 you can get it
for 200 you can also find it for 30 you
got to that's that's part of the
restaurant business that's sourcing it's
like it's like vegetables right yeah
what happens somebody sits here has a
great dinner an enjoyable meal out with
their family spending $2,000 it comes to
pay and the credit card just doesn't go
through things that happen daily never
Happ never happen to you I can tell you
in over 20 years I never
had maybe one situation where
some I've only had two people walk out
in 20 years I've never had a situation
where somebody said I'm sorry I I can't
pay there was only one nebuch situation
that was but it wasn't like a normal
human being it was somebody that that's
very troubled uhuh it was more of
a I'd rather not say it's embarrassing
for for the whole situation and but it's
not like a regular guy who just walked
in and right no it's an amazing thing
did you know that how many businesses do
you know where you get to walk in take
the person's time consume the product
eat it actually eat it and then
afterwards they say I know you ate
everything and you've already we've
already given you everything now can you
please pay us yeah you know I go to the
doctor he asking my insurance
immediately right at the front door
right there's no don't worry we'll bill
you later it's interesting concept why
is construction does a contractor come
to your house that a big deposit so
what's the point how how come I think
it's I think we're just desperate I
think restaurants have like a desperate
kind of I don't know what it is there's
this this is beauty to a restaurant but
there's also this sort of like um
subservient sort of thank you so much
for coming because so many restaurants
fail that we're so afraid to offend the
guest or it's because they want them to
continue to order and if they don't pay
it they can call the police wash
dishes what are they going to do that's
what I tell people Seth can you shut up
I'm on a
[Laughter]
podcast no it's not I'm not talking to a
studio audience I'm talking to him
exactly um Mike tell me growing up a
little bit of background your story as a
kid were you already frying schnitzel
baking cookies like at what age did you
notice that you have this passion for
food and what age did you notice you
want to own a restaurant give me your
history background but where did you
there was never an age that I said I
wanted to open up a restaurant even when
I opened up the restaurant I didn't I
still remember a conversation with my
wife who who said why don't you just
shut up and open up a restaurant
something like that yeah and that's what
motivated me because I said oh yeah
that's what motivates me like I can't do
it I'm going to do it you know and
that's what actually got me into the
next level but how did I get into food
my family is
aater came in 1974 I have Hungarian
background Russian background cooking
and food was Central to my to my
existence I grew up with my mother
making me hot breakfast and I came home
to hot dinners and I ate ve as a kid and
stewed food and all kinds of Hungarian
foods and you know I didn't grow up on
uh peanut butter and jelly I didn't grow
up on cereal with milk my cereal was was
hot and my my French toast was bundh you
know and and that was real culture and I
paid attention you know it starts with
eggs M first you say I don't need
anybody's help you have an independence
I make my own breakfast yeah I decide
how I want to toast my English muffin
yeah I decide right and then once you
become that you know to be a cook you're
a little bit of a control freak right
yeah you don't really want somebody else
to touch your stuff and it it it goes
through the whole thing you know to be
honest a little secret I like to do my
own laundry too because that thing
starts early yeah you know I always make
a joke and it's not a joke you're either
playing in the band or you're dancing on
the dance floor you're not doing both
right it's very rare to be standing on
stage playing and also be standing in
the circle with the with the ball if you
will right and it's that's a personality
type I don't know too many people that
are on both sides very well
so oh no
[Music]
yeah okay that's okay um let me ask you
um I want to finish your story a little
bit so you grew up you had good food on
the table that was kind of your
inspiration good food uh you know and
then and and you know just being in
Brookland you know there were smells
and it's it's the
multiculturalism of my youth that
probably created a foundation of what
food is right when was the first time
you cooked something
I'd say the first thing I cooked was
probably is you know you cooking is a
simple thing sometimes it's simple as
toasting bread right you know once you
start to pay attention I like it like
this I'll give you I'll give you an
example I like to toast my Bagels before
cutting them in half okay why why
because I want a bagel that feels like
it just came out of the oven I don't
want a bagel that was cut in half and
toasted on the inside I want a fresh
bagel and the way I get a fresh Bagel is
like put it in home and I do my English
muffins like that also I do it whole
yeah I do it whole yeah hey look it's
repun you get out of the
camera I leave this stuff in by the way
cuz I love it it's funny keep it so it
is very funny so so the first thing you
cook was toast and then for sure eggs
you know I I remember when I so give me
the trick to eggs and what I notic for
the life of me I can't make them look
yellow the way they look on TV is that a
thing how do I make them look
yellow are you kidding me use a use a
clean pan that's the first thing okay I
do that all right right but I don't
think it's about that to me my cooking
of the eggs was more
about I was very interested in the way
onions and mushrooms tasted together so
I became when I was young I was obsessed
with cooking onions mushrooms and eggs
and that probably originated from seeing
my mother making Leo I don't know if you
know what Leo is and the Leo was uh
sometimes she'd crack an egg in it yeah
and I and that's when I discovered that
that tastes good and then I realized
something about the relationship between
mushrooms and onions and I started
cutting mushrooms and onions small and
sautéing it and putting an egg in and
enjoying it and seeing that sometimes
it's watery and sometimes it's not and I
still remember when I add milk to the
egg what happens if I don't add milk
what happens all these things have an
impact right repon just we're videoing I
just want you to know okay it's okay I'm
just letting you know back the back the
eggs by the way so what's the trick
there's no trick to eggs I don't know
why your eggs aren't turning yellow I
have no explanation get better eggs
maybe what's where do you get better
eggs bad eggs are paler right where do
you get the best eggs you got to just
find it you know no it's like more
expensive the more you pay for it the
better cuz not everybody's paying more
for it no no no no when you're paying
ridiculous pricing down yeah do you do
that like for your restaurant you buy
the most expensive eggs I'm not selling
eggs like that if I'm doing
qu EGS you know or I'm using my eggs for
breing procedures it's you know eggs is
a whole world I think I did a couple of
videos on eggs yeah I think on on I
think on kosher.com I did a I did a
whole thing on a French rolled omelette
right so when did you open your first
restaurant so you started you notice
that you have this passion for cooking
mine that I'm a principal that I own the
restaurants when did I open yeah what
happened before you owned your own
restaurant you worked in a restaurant I
did a few openings oh really yeah but
what was your first opening the First
new restaurant I ever worked
in was believe it or not in Hawaii oh
wow is that where you grew up or why in
Hawaii oh so you got to go back so I
went to you grew up in Brooklyn I grew
up in Brooklyn but then I went to
culinary school and then I went to
Northern California I cooked there for a
year and then I traveled to Hawaii to
cook there for a year to learn Asian
food and over there I was part of a a
new restaurant uhuh so I got to be part
of an opening team there so that was
your first that was the first opening
that was the first opening why Asian
food I'm just curious because growing up
in New York in Eastern European
household going to a French style
culinary school you don't know anything
about Eastern cooking you know about
Western cooking you know you know I call
it
from Western yeah you know Western but
Eastern cooking is totally different
different flavor soy sauce you know
ginger garlic and scallions as opposed
to onion celery and carrots mhm what's
the
difference which one is Eastern which
one is Western and well when I say
ginger what does it make you think of
when I say Sesame what does it make you
think of do you have any associations
I'm curious when I say soy sauce what do
you think of sesame chicken when I say
soy sauce what kind of a person do you
look do you look at do you think of
which is interesting because I'm older
than you so you have you're younger
maybe you don't have the same
Association when I say soy sauce what
food are we probably
eating I don't know me this is a miracle
chicken you should know that this is a
miracle right because I thought the I
thought the answer was going to be soy
sauce Chinese food okay but that doesn't
come off your your lips so you see
you're seeing a
serious cultural shift in what you
associate as being Asian product to use
soy sauces as common ingredient tell me
why do why do people love Chinese
food
Umami what does that mean it's just a
very
satisfying flavor that ginger garlic
scallion soy Sesame chili all those
flavors even MSG yeah you know shitaki
it's addictive no it's addictive flavor
and it's quick and it's uh
relatively inexpensive
right I don't know what it is Jews love
Chinese food I know here's a question
for you does China have Chinese
restaurants or it's just
restaurants China
has Mandarin style restaurants China has
sesan style restaurants so you
understand what I'm saying right but why
do Jews love Chinese in your opinion
that's what I notic every you're walking
on every sesame chicken and potato C I
think it's cuz it sits nicely on a
buffet yeah like
you can put it up you know you can order
the Chinese food you can put those
little things underneath you can put it
cover it when everybody shows up they
can eat cuz the rice is not going to go
bad exact and that meat once they they
velvet it you know there's a technique
of velveting chicken and velveting beef
you know you noticed that the meat
Chinese food is a little bit different
feeling it doesn't get hard it's like
they laminated it yeah that's what it
feels like drrive freeze it's amazing
right and they have a technique and it's
it's not unnatural healthy though Mike I
don't think it's unhealthy no no that
Sugar the spices the doesn't have to be
that way remember Chinese American
Chinese food and Chinese food had
nothing to do with each other we do a
dish here very often called a Chinese
style steam black bass okay it's one of
the healthiest dishes I had it already
and I learned it in you put serve it in
that metal cage or something no am I'm
confusing no no it's not even on the
menu now I usually it's it's steamed in
a pan I put ginger and scallion and
chili on it with and I Splash it with
hot oil you you served it in the past i'
I've definitely served it 100 times in
the last 20 years yeah I had I think I
had this dish it's so light and so fresh
and it steamed and it's it's a departure
from the cooking that you and I grew up
with like that's not what you're going
to see in a Chinese restaurant these
days when you think Chinese food you're
thinking General to's Chicken you're
thinking about Hunan beef you're talking
about casu uh something or other beef
and broccoli beef and broccoli with but
the truth is why beef and
broccoli the truth is I'm sorry go ahead
truth is but that's not necessarily
Chinese food that's American Chinese
food when you see all those Chinese
restaurants and they all have the same
menu whether they're kosher or non
obviously the non- koser ones have a lot
of pork and shrimp on them but when you
look at the structure of it and the
style and
the I'm not going to say it's junk food
yeah
but there's a lot of duck sauce there
you know it's it's you know there's a
lot of different kinds China is a huge
Place what's American food yeah I I
literally you see this is exactly what I
just wrote Oh American American food
what is so first of all I want to just
understand this because I'm actually
curious so Eastern is Asia and stuff
like that Western is what western is uh
Europe the New World Europe so our Paris
yes we're definitely Western what's our
foods like what is American food what
baked chicken schnitzel American potato
cou American food is being oh American
Jewish food no no Western what's Western
food potato C is already heish okay but
what's West Brown food okay right you
know our food is brown okay right that's
heish yeah that's and what's Western
food give me name me a few Western type
of
foods uh fish and chips okay you know I
would call that Western for sure
um hamburgers hot dogs
is Western definitely I thought that's
okay so what's American food um fet
steak frats you know is is is Western
what's American food yeah I don't
believe in that I believe that there's
American Regional Cuisine and I think
that there's new American food which
takes in all the influences for the last
20 years and the media and all the the
knowledge that have been coming through
I mean you know I cooked in Hawaii is
that American mhm it is kind of right
right and there you had Filipino
Japanese Chinese Japanese when I was in
Northern California we cooked a lot of
French but that French had a lot of uh
Mexican uh Latino influence a lot of
Asian influence a lot of Curry influence
and that you know California Cuisine is
that anything goes new American culture
but then you had you know remember that
cuine is ever evolving would you
consider Sushi to be American food these
days no it's ch it's definitely Chinese
right it's Japanese Japanese I me but
the issue is I mean Asia I don't know
these days I think that there's enough
Sushi eaten in this country that it's
American that it's been own that it's
been they've owned it now it's like did
Italy invent
noodles I don't know yeah was well
everybody thinks pasta is Italian right
pizza okay but Pizza is
Italian pizza pizza yeah remember
pizza's also
American it travels that's the beauty of
food by the way Mike now as you're
talking about it
um even even this water right yeah it's
a spring is it a spring from New York
yes this is New York New York water but
yes the culture of food travels but you
know you have to be able to speak the
language you can't just cook the food
right we have dishes on our menu yeah
that are inspired by my relationship
with my team in the kitchen oh wow you
know that because there's a lot of
Latino yeah and there's great Mexican
culture and I try deeply to understand
what they're eating why they're eating
it okay so this this this is the next
question that I wrote is what's up with
Mexican food cuz I feel like they're
very into rice beans uh kind of like
fast with I once went not at all there's
a what not at all it's it's deeply
informal dining I see to them it's all
from what I've learned and I I I
shouldn't I should speak with permission
but this is what I've learned that when
they eat corn corn is not just corn corn
is a representation of who they are
where they came from and it's it's
sacred so everything is eaten with a
corn tortilla so if you're eating soup
you're eating with the tortilla okay so
corn is their favorite food I once ate
in a Mexican restaurant faite it's not
favorite it's their most staple most
basic thing Masa Masa and there were
different kinds of corn you know the
word Masa is that's the flower that
comes the the that comes from corn that
they make tortillas out of that you eat
corn chips out of right it's all made
from type of Masa and you have different
masa for different things you know blue
corn makes a different kind of Masa
yellow corn red corn I fat corn tender
corn right but but what's Mexican food
again it depends whether you're in Waka
speaking of which you see one my uh
Mexican boy just walked in you have
different regions right so you have to
start to understand it's like saying
what's Jewish food right is Jewish food
fari food is Jewish foodish food well
people know they know the basics they
know cougle they know chalant they know
uh if
you're if you're um you know mrai then
you know so it's either kishko oron but
kishka is a very one of the most famous
but not K right right certainly not
chant different yeah right which is a
totally different thing but chicken soup
is they're not eating chicken soup is
are a pretty Jewish food right I don't
know where or when is chicken soup a
Jewish food that's a great question you
fil the fish it's a good question I
could tell tell you that Augustus es
cafer has chicken soup in his French
cookbook from uh from years ago but I
guess it just makes sense take a chicken
cook it in a pot eat the meat and enjoy
the broth right it's all common sense
right yeah and it makes you feel better
yeah I once watched a movie one of these
kids from the three stoos where you see
they they serve they open a restaurant
and they take this huge chicken and they
pour hot water over it into a plate and
they serve that as chicken soup that's
very funny yeah it is when did you
discover the Three Stooges when I was
little but I like them the three you're
bringing back the Three
Stooges right I just love them they're
good characters but do you study fre
Jews you really I didn't know that
amazing history wow yeah that's a whole
another conversation that's that's
that's American Jewish culture right
there yeah yeah it's incredible um do
you study history of food sounds like
you were talking about oldtimers are you
the older I get the more I want to I
want to know about history but not just
food history you need to understand
culture and people in order to
understand what they eat and why they
eat it yeah I'll give you an example you
can't just give a random guy a recipe to
chones and think that he's going to be
able to get there he has no idea what
he's going for he doesn't know the
origin of it why why do we eat ch right
CH is a deeply um religious experience
right and and it's there's a whole
history to it right there's a whole
religious history to it why we eat ch
right and how old it is and what the
origin is right so to understand Italian
food you got to spend time with Italian
people to understand Hungarian food you
have to spend time with hungarians right
there's no such thing right food is not
just on a piece of paper it defines us
like take an empanada right you've heard
this term an empanada everybody thinks
it's what's inside the Empanada it's
really not true it's really what the
Empanada is made of that defines the
Empanada so an empanada in um in the
Caribbean might be different than
Empanada in Mexico which be different
than the Empanada in Central America
because they might use cassava while
another one us a corn and maybe somebody
just uses wheat yeah right so you have
to understand why it's like
[Music]
um food tells the story of who we are
where we're where we came from and how
we survive right right everything you
want to know about somebody you could
probably learn by what they eat yeah
right right um what about like uh Chef
Ramsey the you know everybody talks
about him I think he's like one of the
most famous chefs do you like his
approach do you feel that he's
controversial do you think he's a good
Chef he's a great chef it's obvious M he
put in his dues he worked his Tas off if
you go on uh YouTube you could see that
he was scrubbing and working and he he
gave himself and he gave now his own
restaurant he lowered his head it's more
than just restaurants it's his
um one thing that you know is that was a
different era that's when everybody
actually you know believe me he never
thought that he would be Gordon Ramsey
he was probably just happy to get off
the street and have a job and now maybe
have a restaurant I mean the idea that
he was able to build himself into a a
massive brand is that is not what most
people are going to have in their
experience in life right do I agree with
what he
does if it was in a kitchen yes right on
screen no um cuz on
screen it's the purpose is not for
Education it's for entertainment right
can you see yourself going that route
where you have your own show and 10
different restaurants in different
cities and
locations I have The Gift of Gab but I'm
not traveling to I don't want to make my
living [ __ ] on people you know
excuse my friends but what about but no
what about expanding would you open
another restaurant like if you feel that
it's necessary needed you have the money
the energy listen we're open 21 years
I'm shocked that we're still here I I'm
I'm amazed so let right I want to get
back to that so you were in Hawaii the
first opening then you did a couple of
more when did you open Mike's bistra in
2004 okay and it was in a different
location I got my I got my feet wet I
was part of the opening crew of the
Prime Grill which was a big deal before
your time
right that was something else I was part
of uh I opened the little cafe
in um on Amsterdam Avenue and then I had
to take on a a new idea on 67th Street a
place called mcor this was back in
2003 and you know then I opened up mikro
on uh 72nd Street so I got my feet wet
with all these little things and seeing
openings and I always tried oh yes I was
also part of the opening team at a place
called restaurant above which was in the
Times Square Hilton back in two the year
2000 Co what happened to that place I
have no idea I got pretty distracted in
my own work right and so I got to see
little openings and all the challenges
of opening and before I opened my own
place and I'd like to say that it
prepared me but it did not okay tell me
more about that like how challenging was
it to actually open and what's your
advice to other people
opening it's so much more than food and
food is so important you
know you have to become a professional
in so many things right away because
it's a household and a household needs
everything a household needs electricity
a household needs uh proper cleaning a
household needs um you know Plumbing
knowledge a household needs air
conditioning and air flow and HVAC and
legal and and and that's really what I
think the biggest obstacle to opening a
restaurant is it's realizing that you
don't even know what you don't know
right and it takes a certain amount of
Huts but to open up a restaurant why do
you become a chef in the first first
place right [ __ ] you that's why you
understand is that how you feel do you
feel like you just gave yourself out and
this was your passion and hobby and you
just did it it was never a hobby when I
decided to go to culinary school after
spending 3 years in in college that was
a bold moment that was a moment where
you say okay I'm going to go home and
tell my parents I want to go to culinary
school I hope they don't laugh at me
right and I went home and they didn't
laugh at me wow which is also a mini nce
you
know I thought I was going to get
resistance I didn't get resistance and
then before you know it you're in a
totally different world because you know
even though I grew up in a unique
Universe because you know Yiddish was my
first language but I was so American
that I forgot my yish wow so I had to
gain my yish back in later life but you
know I'm hanging out with Italian Irish
kids you know from kids from Bor Park
and then going to camp in the summer
with tone kids and you know Co and life
was like one big goulash right now I'm
but I was always surrounded by still
dominated by Brooklyn Yiddish kit and
going to sh and seeing a kosher pizza
store and a kosher bakery now suddenly
you're out now you're surrounded by only
non-jews you can count on one hand how
many Jews were in the entire school
right and it's culinary school so
suddenly you got your hands you know in
a pig's tus you know what I mean and
you're like what am I doing here it's so
foreign you know it takes a second to be
like and you know you're unique Mike cuz
you're you're a chef like you said you
went to school but you're also owner and
that's a whole different game level and
I think that's what you just described
um and that's beautiful um do you do you
ever eat out how does that work what are
you doing want to go out I don't have
the appetite right now I don't really
care so much about going out as much as
I'm interested in products you know the
truth is I have off on Fridays right
yeah you'd say what do you do on Fridays
ironically I buy fruit really yeah
that's your go for me that I'm I'm
looking around for something I'm looking
oh can I get a great piece of fish you
know last shabis you know I found myself
I went to Market I picked up a a piece
of fatty tuna I saw whatever fruits were
available and that's what I I came home
with that was that passion never ends
that cooking passion can somebody
develop a passion for cooking I think
anything that you learn about becomes
interesting to you if you don't know
about it it's never going to be
interesting right nothing you ever play
a video game yeah it's not fun when you
don't know what you're doing yeah those
first couple of rounds of like you're
what I'm supposed to push what button to
do what yeah right that's not fun right
riding a bike if you don't know how to
ride a bike is not fun you know when it
gets fun yeah when you get good at
riding the bike then kids start run
they're all over it right yeah nobody
likes to do anything that they don't
know about or they're not good at yeah
right and that's and that's the whole
thing the more you know the more fun it
becomes you know my my wife recently
started baking Callas so I first she was
just following a recipe right and you
can only imagine what a jerk I am yeah I
was I was just going to ask comp in the
kitchen no competition because I'm just
looking at her I'm like I want you to
read a little bit about Brit she's like
just shut up shut up I just want to make
holl to have fun but you know after I
pushed on her a couple of times now I'm
looking at her and I said I said you see
look at you you know you're making like
professionals right now and I said and
don't act like you weren't you didn't
hear me you heard me and right now yours
look amazing and you're having fun doing
it because you know what you're doing
and you're good at it right what's your
tip for Kala for all the mothers
watching and they want to make a good
kala stop adding so much sugar is not
supposed to be cake yeah don't be afraid
to need
it shouldn't be Crum like a cookie it
should be like fabric you ever have one
of those
bigas you know the you know it's braided
and you get that one piece where you
could pull the whole strand you almost
want to wear like a scarf you know you
know you want just just go like that you
know how is
like it's that kind of bread you know
you know we were watching a video in the
back room from 40 years ago
and there was a nice h on the table and
somebody
who's young 20 years old goes that's a
nice kala yeah I remember thinking to
myself that's the exact kala that
they're making today same Kal from 40 50
years ago I recognize the shape the you
know the Bila you know the one that's
small on the bottom and big on the top
you know the ones you get at the the Reb
the
littleb you know what I'm talking about
yeah I love them what would you say is
your favorite part of owning the
restaurant day today people yeah you
love connecting with people I always see
that you like literally you start up a
conversation with everybody and it's I
only start up if if they put if they
pull me in I try not to I you know I got
good advice from somebody know when to
walk away and I looked at him recently
and if he's watching this video he's
going to know exactly what I'm talking
about I say I say you consider yourself
a friend you thought I was spending too
much time at the table and you didn't
tell me I said what's the matter with
you why' you tell me Mike leave
be me so now I'm like super careful not
to over um I welcome I understand but
you know you could see the food at the
table better than you could see it in
the
kitchen when I'm at the table and I see
the food drop and I see people's
response to it and I see the plating
style and I can see that it how it's you
know it's one thing to see the food in
the window yeah but you know a lot of
Chef's experiences end right there yeah
it's not my problem anymore right it's
not my problem it left my window right
let the manager deal with it right right
that's the difference between being an
owner and being an employee I track it
from the entrance to the out to the back
right in my imagination I have to see
what's happening and and then when
you're at the table talking to somebody
and the food comes there's no hiding
that's a level of confidence and and at
the same time terrifying cuz you're
sitting there when something comes out
and it looks like crap to you and the
guest has it and you have to
say that's not right yeah that's not
right I I'll be right back I'm sorry
they forgot to but this this did you
ever do
that what do you think I don't think so
I think per I'm sorry all the time you
know why because food is not perfect
uhhuh and people are not perfect and
that is one sport going on back there
you know it's not one guy cooking
stirring a pot and saying you you bring
a soup to table too you know there
nobody just going like that you ever see
there shows on TV now nobody's going
okay here's the soup and there's a guy
waiting I'll take the soup to him no
it's a whole
production sport do you make do you
design the production do you design the
plates everything I guess a good good
food presents itself and I'm still of
the belief that I want a white plate I
don't need you I don't need to impress
you with a bowl that has glitter and
it's handmade and they're not eating the
plates you know I'm more interested that
you have a clean glass than a funky
glass all right and a white plate and a
white cloth where I could see if God
forbid something fell in there's a lot
of people walking around there's a lot
of debris there's a lot of potential for
things to go wrong how you going to see
it you're going to see it right here
with the light right yeah what's your
personal favorite
food finina really I love Savory finina
like I can eat that all day to me it's
even even a higher level than fetuccini
with like butter you know and
cheese s finina and I and I have to eat
it slow because I can patience also and
you leave it there for one second longer
and it's too heavy oh no I've mastered
finina
Mike um do you cook a lot shabas like do
you invite guests or stuff like that or
you like or you just forget about
cooking and you just live a life it's
quite the opposite I really don't have
much of a desire to see too many people
on the weekends because you know you get
energy from people during the right but
you need at the middle of shabas you
ready you get energy from not being with
people it's too much right yeah not
saying it's small talk but you know I
feel like this is you know I've seen
people I have customers that have been
her over 100 200 times wow you know
David would you agree with that
statement would you say we have
customers we have a significant amount
of customers we have 100 customers that
have been here a 100 times would you
agree with that statement
easily people come here like one night
after the other I've had customers that
have eaten here 5 days a week for four
years straight really yes unbelievable
it's a whole another life it's like a
family I it's we had a I'll don't say
the name I don't care they won't be
embarrassed the gibber family has been
eating with me for 20 years I had the
pleasure of serving um the grandparents
the
children their children it's like three
generations and the history is
unbelievable it's unbelievable I still
remember um one of them as a 13-year-old
now he comes in with his wife and his
kids and it's a it's an
Indescribable feeling
you know when people ask uh what are you
going to do if things go bad in New York
it's not so much the money that I'm
right missing even though of course
everybody needs to make a living
it's it's a sadness like no no I don't
want I don't want this to end this is
this is a good thing you know I have a I
have a couple a mother and a daughter
that come in this is where they connect
right clearly the daughter is more
religious than the mother but this is
where they sit down this is where she
has a cocktail
this is where we I can I could sit here
and I could tell you we could sit here
for for days and I can give you personal
stories of people that have come
from Medical Treatments yeah people that
are here that are dating people that are
divorced and looking for another wife
you know I there was a there was a
gentleman here that he walked in and he
was dating and and I told him the first
day I said that is your wife right there
oh wow your wife is here today and I
placed a $1,000 beted on it and and I
collected really yes he was sitting with
her already or he was just came dating
random girls right he was going on shid
dates how did you know that this girl is
for him she was just randomly in the
restaurant no no he took her out he took
her out and I saw that this is the one
this is the one and it and it was wow
and it was and that's just one St one of
so many so many so many stories the
other day we had there's a lot of
beautiful stories that happen that you
don't even first of all
theh that happens here sometimes is
outrageous yeah right and the other day
a woman walks in from the street and I
and I took me by surprise she walked in
and I felt like she was lost but at the
same time I then realize that she was in
Special Needs yeah and I remember she
comes through the door and she sits down
she starts looking at the menu and then
she asks me um where the homeless
shelter is she didn't call it the
homeless shelter but I know it's the
homel Shel and I'm thinking myself why
is this woman with special needs sitting
down in the restaurant looking at it at
this place is way too expensive right so
I you know internally I made a decision
right there no matter what happens
you're going to be nice to her you're
going to be kind to her you're going to
be hospital to her and if she doesn't
have any money to pay then so be it wow
right and I took it upon myself you know
what boy was I surprised she sat down
she was the best customer she was so
intelligent even though she sounded yeah
right she was so patient she didn't
order anything crazy she ordered plain
pasta in a bowl
right so I adjusted the price and then
she ordered a dessert and she ordered a
drink and she got up and she said thank
you so much for taking care of me all
right and she was so and and I remember
walking out
going you know I wish all my customers
were as fine as that person and kind and
you know and and you get surprised
sometimes you're talking to people that
are that you think are on the highest
madrea really all they want to do is
just just talk just a little
conversation
you know it's beautiful there's a
certain beautiful beautifulness to all
of
this the stories are Emma tonight I have
a gentleman who's coming in with uh
soldiers I'm not going to mention his
name I'm not going to mention who but he
has his own little private Seda that he
does and these stories will will shatter
you right but tonight he's coming in and
I have I'm going to be making them a
special menu they're coming in at 8:00
and this guy is just an amazing B Sedaka
and he does it quietly Secret
and but some of the things that come in
are unbelievable lately I've been
included in amazing tck you know I you
always have to remember that Sloan is
right around the corner so I always say
not everybody here is here to party yeah
you know it's not
always you know sometimes sometimes they
got to eat you know they just came back
from treatment they just want good
wholesome food and that's what I serve I
serve wholesome food chicken that's
juicy seasoned you know yeah green
vegetables seasonal vegetables I'm not
trying to give you Kazar as they say you
know
and it's been received until now I hope
we we continue going you know yeah Mike
your story is really fascinating and uh
thank me too I'm shocked when I tell it
sometimes hope I make it well thank you
for sharing it with our thousands of
listeners thousands of listeners yeah
hell yeah um yeah and thank you for
everybody that listened
um and uh Mike any final words final
message that you want to tell the people
the story is ongoing yes see you here
and then you'll get the story is truly
ongoing it's ongoing I don't know what's
going to happen tomorrow I don't know
what's going to happen today right you
know and to me that's the that's the
real story yeah the real story is
that classic
dining should always have a a great
place in in kosher and experience you
know one of the jokes I say is juicy
chicken never gets
boring and that's the story I want to
tell I'm not interested in giving you
that once in a-lifetime high I want to
be part of your kishkas every day you
know tar I want to be tuder yeah I'm
giving you Torah now
right I love it and that's it I
appreciate you coming it's nice to to
get to know you thank you I appreciate
it um thank you so much Mike thank you
so much everybody that listened I want
to remind you that if you can join the
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Beast thr and uh mention mention Ellie
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curious I'm curious right I'm curious so
yeah thank you so
much yeah