how Yossi is able to work with million dollar companies. #motivation

I have to understand the Nisha of of a brand like why are you who are you it's not about how already they started with the story but what is the product you're you're you're delivering helping in any way once I understand the positioning of the brand at Advantage I'm able to take that and channel into creative into naming into designing because whatever that mood is if it's a Regal luxury experience you have to convey that verbally visually you want to dig into [Music] that