How Word of Mouth Builds Billion-Dollar Brands

How many ads have you seen for Supreme? Zero. So, how did they hit 100 million or whatever it is in revenue they have? Because they gave the seven people who started something to tell their 12 friends. Now they have 19 and then and then and then and then. So, it's 10 by 10 by 10. It's the way every single network, spiritual community, anything has ever spread. You know, think about Alcoholics Anonymous. Everyone has heard about Alcoholics Anonymous, but it's anonymous. Nobody knows where their headquarters are. They don't run any ads. How come you've heard about it? Heard about it? Because people whose lives were changed by it generously bring other people along. The same thing happened with the Instant Pot, right? The Instant Pot is a cool little invention, but that's not how it became a a a juggernaut. And it's not because it was $89. It's because if you came over to my house for dinner after I made something in my Instant Pot, I would tell you about it. So basically it's it's the remarkable part is the is the product or the service and and the marketing is a byproduct of it because that person actually will share it with their with their community so to speak and the people that influence around Uh,