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How to Scale Your Business: Naftali Schabes, Owner of NAFTALI STATUS
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What would be a takeaway, some advice
that you could share for companies out
there that just want to scale, want to
grow? The first step in marketing is why
I exist. You can be selling cars. You
tomorrow you say, you know what,
tomorrow I'm selling cars. Your neighbor
might need a car. He doesn't know that
you sell cars. Yes, it might cost money.
Yes, you might talk to every person in
the mikvah and the groceries. Hi, I sell
cars. Hi, I sell cars. You need a car.
You need a car. If you don't, if you're
shy or if you're quiet, then you
advertise. But if if you people don't
know you exist, you can be selling a
Tesla for a dollar. You can be selling a
car for a dollar. You can have the best
product in the world, but if people
don't know you have it, how doesn't know
to buy it?